DailyDOOH

It appears that in the UK the festive season starts early on Spotify with streamers, so we are told, turning up the festive tracks as early as September.

“We’re thrilled to launch Spotify Advertising’s first-ever OOH campaign in the UK to educate marketers around how the festive season starts early on the platform,” said Ed Couchman, Head of Sales for Northern Europe Sales at Spotify. “With our ‘Q4 Is Calling’ campaign, we’re showcasing the insights and trends that Spotify can provide through a fun and interactive experience that speaks to the creativity and positive space we can offer advertisers and the success that media campaigns on Spotify provides. By bringing to life the festive season and spotlighting how Spotify adds more to your mix, we hope advertisers take away the need to get started on their festive campaigns to effectively reach their audiences now while they’re in this festive mindset and shopping for the season.”

It’s obviously not just the music that starts early, research shows that UK consumers are planning, and even buying their gifts as early as October, with one in four Spotify users starting their festive shopping during this month.

Knowing consumers (and marketers!) are ready to press play on festive fun this year, Spotify Advertising has launched its first OOH experiential campaign, ‘Q4 Is Calling’, in London.

Spotify Advertising is basically transforming some of London’s iconic red phone booths into miniature winter wonderlands to showcase why advertisers should be starting their festive campaigns on Spotify now. The playful and immersive activation brings the magic of Spotify to red London phone booths outside agency and marketing spaces, including Dentsu,v The Drum Live! and Publicis throughout this week.

How the experience works:

• Marketers entering the green-painted, snow-covered, and decorated booths will be greeted by a ringing phone.
• Pressing any key triggers different insights and advice around the effectiveness of a festive media strategy on Spotify, as well as fun surprise and delight experiences like a personal dance party where a disco ball descends into the booth.
• Each visitor will also be given some sweet treats on their way out.

Through the voice of Spotify’s AI DJ, Xavier “X” Jernigan, visitors will hear insights such as how Spotify commands twice the attention of social media channels, and how brands can capture the eyes and ears of audiences by leveraging a multi-format campaign on Spotify.

Additionally, as Spotify has become an essential daily companion, Spotify data shows how this festive mindset is also essential for brands, with two in three listeners streaming podcasts while doing their Christmas shopping.

e23, a leading Travel Retail Marketing company, and Quividi, the pioneer and leader in AI and Computer-Vision based platforms for real-time audience measurement and shopper engagement for Digital Out-of-home and In-Store Retail Media, have entered into a strategic partnership.

We are told that this collaboration aims to enhance audience and shopper engagement measurement within duty-free operator environments.

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LG Electronics (LG) and Rakuten TV, one of Europe’s leading streaming platforms, have announced the launch of LG Movies & TV, a new video-on-demand (VOD) service now available on LG TVs across the UK, Germany, Spain and Italy. The new app-based VOD service enables rental, purchase and viewing of movies – enriching the home entertainment experience with a broad range of content from the latest blockbusters to beloved classics. Easily accessible through an LG TV without the need for a subscription, ‘LG Movies & TV’ caters to a wide variety of tastes, tailored to viewers across European countries.

“We are excited to expand our strategic partnership with LG,” said Sidharth Jayant, Chief Product Officer at Rakuten TV. “This collaboration underscores Rakuten TV’s commitment to being at the forefront of premium entertainment, bringing the best of global cinema into the homes of our European viewers.”

Thanks to the partnership with Rakuten TV, LG TV users now have access to over 6,000 titles to enjoy in each of the four European market where the service is available. LG’s new VOD service app elevates the viewing experience into your home cinema with an array of content that is sure to engage and entertain viewers. Popular franchise prequel Furiosa: A Mad Max Saga and summer blockbuster The Fall Guy deliver thrilling and fast-paced action, while Dune: Part Two continues the epic Frank Herbert saga to captivate viewers with its compelling narrative and stunning visuals.

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DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the Omnichannel mix has announced that Back To The Future The Musical will perform at the Video Everywhere Summit on October 15 at Pier 60 in Chelsea Piers. For more information on the DPAA Global Summit and to get passes click here.

The multi-award-winning Back to the Future The Musical is a high-voltage comedy. The iconic story is adapted for the stage by the movie’s creators Bob Gale and Robert Zemeckis and is directed by Tony Award winner John Rando.

“The DPAA Video Everywhere Summit has a proud history of showcasing Broadway talent on our stage,” said Barry Frey, President & CEO of DPAA. “Broadway has always leveraged out of home so it’s only fitting they share the stage with brands and agencies that also trust the medium to deliver results.”

This year’s summit features global brands Colgate-Palmolive, GM, Mastercard, Danone, plus NBC News, GroupM, Omnicom, UM, Rapport, Wavemaker and others. The summit draws over 900 delegates from all over the world and includes fireside chats, presentations and networking in the extensive exhibit area with evening cocktails on the Hudson River.

The DPAA Global Summit is the largest one-day media/marketing event of its kind. It has garnered a reputation for having top brands talk to the Out of Home industry about the growing role of the medium in their omnichannel strategies. It typically draws 900+ business leaders including brands, agencies, media companies, ad tech, research, and press.

It takes place during #OOHNYC.

Join VIOOH in person at Frameless, Marble Arch, London as they discuss the key findings of their latest State of the Nation UK report, where they surveyed advertisers and agencies to gain insights into the current state of programmatic DOOH.

Thursday, 26 September
08:30 AM – 11:00 AM

Frameless, 6 Marble Arch, London W1H 7AP

Registration can be found here.

PureLink and Edbak have announced the expansion of their collaboration through the innovative “EXPERIENCE Lab” showroom in Zurich.

It’s designed to highlight the latest advancements in AV technologies and integrated mounting solutions, tailored to meet the demands of modern business and educational environments.

Edbak is a Polish family-owned company that manufactures standard products for the AV and digital signage industry under its own Edbak brand. As the market leader in Poland and a well-known brand in Europe, Edbak specialises in mounting systems for LED/LCD screens, video conferencing trolleys, kiosks, stands as well as wall, ceiling and table mounts for projectors, video walls and much more.

Michał Strzelec, Sales Director at Edbak, added, “This showroom is a reflection to the power of our partnership with PureLink. It allows integrators and distributors to fully get hands-on experience of the capabilities of our solutions in a practical scenario. Through this in-depth knowledge, we equip our customers in the DACH region to make the best business decisions and optimise their AV installations to meet the changing needs of modern workspaces and educational institutions.”

With 170 square meters, the showroom in Zurich offers an immersive environment where customers and business partners can directly experience the products from PureLink, Edbak as well as other brands and manufacturers. The space is divided into several dedicated zones, including a large conference room, a meeting room, and a co-working area, where visitors can explore and interact with the latest technologies. The EXPERIENCE Lab showcases solutions from top industry brands, including Edbak, Just Add Power, SurgeX, NETGEAR, LEDCon, humly, easescreen, Vestel and PureLink.

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Since 2000, The Out of Home Advertising Association of America (OAAA) has celebrated innovative out of home campaigns through the annual OOH Media Plan Awards, highlighting the critical importance of media planning in creating impactful and successful OOH strategies.

The 2024 jury features eight distinguished leaders from advertising, media, marketing, and branding, all of whom recognize the power of strategic creativity, precise placement, and smart budgeting in delivering exceptional media plans.

2024 OOH Media Plan Award judges are:

• Mark Costa, Chief Digital Officer, JCDecaux
• Matt Hood, Director of Programmatic, Adams Outdoor Advertising
• Elliot Greenfield, VP, Head of Marketing & Communications – North America, Swarovski
• Tess Guttiéres, Senior Director, Brand Strategy, Bombas
• Drew Jackson, Founder & CEO, StreetMetrics
• John McClung, Group Director, AdQuick
• Mary Perrella, VP Media & Marketing, Vengo
• Katerina Sudit, Global Chief Media Officer, MRM Media

Winners will be announced at the Ad Club of New York’s Out-of-Home: NOW Event on December 4, 2024.

Questions? Email awards@oaaa.org.

Sam Dale, Senior Technology Analyst at IDTechEx and author of IDTechEx’s latest report ‘Haptics 2025-2035: Technologies, Markets, Players‘ will be presenting a free-to-attend webinar on the topic on Thursday 17 October 2024.

The ‘Good Vibrations: The Future of the Haptics Market’ webinar will include:-

• Overview of the major haptic actuator technology choices
• Exploration of haptics technology innovations and developments
• Highlighting expected stories in the haptics market for the next ten years
• Adoption roadmaps for haptics technology

IDTechEx will be holding exactly the same webinar three times in one day. Please click here to register for the session most convenient for you.

If you are unable to make the date, please register anyway to receive the links to the on-demand recording (available for a limited time) and webinar slides as soon as they are available.

OA Collective, one of Australia’s fastest growing out-of-home advertising businesses has partnered with Habitat Channel, Australia’s first residential tower digital screen advertising network.

Grant Kirkby, Co-Founder of OA Collective told us “We are thrilled to collaborate with Habitat Channel to complement our premium large-format billboard network offering across the country. This partnership enables us to offer brands a range of diverse formats, enhancing our network with a premium bespoke network of screens that target residents in the lobbies and foyers of residential towers across the country. This incredible bespoke network acts as a ‘halo to the home’, with it impacting people right as they enter and exit their homes. Many of life’s biggest decisions are made in the home, from travel, banking, investing, buying a car, buying insurance, to anything bought for the home like energy, entertainment, e-commerce – and it is in this environment that people have the mental space and time to research and discover new products and services which are critical steps in consumers path to purchase. The Habitat Channel digital screen network impacts its audience right as they enter this all-important decision-making space. This repeated exposure in high-traffic areas like lobbies and foyers boosts brand recall and awareness, as residents are more likely to notice and act upon ads during their idle downtime”.

This collaboration marks the introduction of Habitat Channel’s pioneering small-format digital network, further expanding OA Collective’s portfolio of premium advertising assets nationally.

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September is Hispanic Heritage Month, and to celebrate, Clear Channel Outdoor is turning the spotlight on the cultural, economic and socio-political contributions Hispanic Americans have made to advance their nation and the world.

The National Archives selected ‘Pioneers of Change: Shaping the Future Together’ as the 2024 theme for Hispanic Heritage Month. As Clear Channel Outdoor join this national celebration with a vibrant DOOH campaign, Clear Channel has put their own spin on this theme under a reimagined title ‘Shaping our future’.

Reflecting the depth and richness of Hispanic Heritage and culture, the campaign describes the many ways in which the Hispanic community is shaping our future through a myriad of economic, social and cultural touchstones that help to change the country and the world. The attached creative is being shared across Clear Channel Outdoor’s digital assets nationwide.