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Women in AV/IT (WAVIT), a 501(c)(3) nonprofit organization dedicated to advancing women in the audio-visual industry, has launched its Wave of Influence Mentorship Program, designed to support women as they embark on AV/IT careers, or navigate career challenges.

With a community-minded approach, WAVIT ensures that no woman is left alone. Committee members will provide resources and closely monitor partnerships to ensure a beneficial fit for mentors and mentees. The program, open to all career stages, matches mentors and mentees based on interests and experiences, offering tailored support and guidance.

Wave of Influence Mentorship Key Program Details:

• Interested mentors and mentees will complete questionnaires, specifying desired frequency of contact, time zones, specific verticals, roles, and length of time in the industry.
• Mentees can indicate their preferred style and duration for the mentoring relationship.
• Questionnaires can be submitted online via the Mentor / Mentee links.

“Mentorship is a cornerstone in empowering women within the AV/IT industry. Through WAVIT’s Wave of Influence Mentorship Program, we are fostering essential one-on-one relationships that provide women with the guidance, support, and resources they need to navigate their careers confidently. This program not only helps women overcome challenges but also nurtures their growth, enhancing their skills and expanding their professional networks. Together, we are building a stronger, more inclusive community where women can thrive and lead. Anyone interested in sponsoring the mentorship program should reach out to Carrie Garcia from the WAVIT sponsorship committee. We are also building a scholarship fund for those who need assistance with the membership requirements,” said Gina Sansivero, WAVIT president and VP of marketing and communications at AtlasIED.

Jill Levine, WAVIT Outreach Committee co-Chair said “The Wave of Influence Mentorship Program is to assist women who desire personal and professional guidance to help them move forward and grow within the industry in a variety of fields. I wish there was a program like this when I started in the industry in 1999.” 

“Having been on both sides of the mentor/mentee relationship, I know firsthand how empowering and impactful a strong mentoring relationship can be. I credit several unofficial mentors with helping me grow my career to where it is today. I look forward to working with the next generation of amazing women in AV. The WAV/IT Outreach is currently looking for mentor program sponsors. Please reach out to myself and Jill Levine if you want to be part of this exciting new program,” said Hope Roth, the other WAVIT Outreach Committee co-Chairs.

Industry Insights
AVIXA reports from 2022 reveal that while the percentage of women in the industry is increasing, they still represent only 13% of InfoComm attendees. In the United States, only 15% of all engineers are women. Mentorship has proven to be a powerful tool, propelling women toward greater success and fulfillment. By fostering one-on-one relationships, mentoring programs create a safe space where young women can seek advice, ask questions, and receive constructive feedback.

Empowering Women in Leadership
Notably, no other category has a lower percentage of women than senior leadership. WAVIT’s commitment to community and ongoing support not only addresses the gender gap in the AV industry but also empowers women to thrive and succeed. Mentoring enhances skills, expands networks, and fosters the confidence needed to navigate the complexities of the professional landscape.

To learn more about Women in AV/IT or to get involved in the Wave of Influence Mentorship Program, visit womeninavit.org.

Jaffa Cakes’ new comedic campaign has achieved the highest scores yet for long-term commercial effectiveness in Out-of-Home advertising, according to System1, the Creative Effectiveness Platform that harnesses the power of emotion to drive growth for the world’s leading brands.   

“We’re a cake” You Biscuit” scored an exceptional 5.0 Stars, while “Clue’s On the Box” scored 4.9 Stars. System1 also tested Global Street Art’s painted version in Stockport, which achieved 4.7 Stars amongst a nationally representative sample and 5.1 Stars amongst a Stockport audience.

System1’s Star Rating provides ads with a score of 1.0 to 5.9 Stars based on long-term brand-building potential.

Andrew Tindall, Senior Vice President Global Partnerships, System1 told us “A first-class example of how to build brand on one of the last standing truly broad-reach mediums, out of home. Playing off a long-standing idea that’s come from the consumer in a simple, emotional and visual way. Impressive.”

The scores mean the creatives perform toe-to-toe with some of the most effective TV advertising. Though OOH performs in line with the TV norm for Star-Rating, outdoor ads usually only attract an average of two seconds of attention, and only 44% brand recall within that time, 20% less than UK TV campaigns. Tested in real-life contexts, Jaffa achieved an exceptional two second brand recall of 88%, double the norm for outdoor campaigns.

Adam Woolf, Marketing Director, McVitie’s said “This campaign is particularly special to us as it taps into Jaffa’s distinctive heritage of boldness and boundary-pushing, while staying true to its classic British humour roots.  We are delighted to see that the light-hearted nature of the campaign is bringing fun and enjoyment to people, with the provocative stance on the cake vs. biscuit debate.”

The creative’s success is attributed to strong distinctive assets, minimal high-impact copy, and large logo placement, all features known to drive brand recognition, as identified by System1 and JCDecaux in their latest research.

System1’s Test Your Ad (TYA) and Test Your Innovation (TYI) solutions quickly predict the short and long-term commercial potential of ads and ideas, giving marketers confidence that their creative concepts will resonate with consumers and drive profitable commercial growth.  Complementing TYA and TYI is Test Your Brand (TYB), which measures the impact of ads and ideas on brand health.  With a database of over 100,000 ads, System1 allows brands to compare their ads against competitors, and System1’s expert guidance helps brands improve the effectiveness of ads and ideas. System1 was founded in 2000 by Founder & President John Kearon and has operations in Europe, North America, Brazil, Singapore, and Australia. 

DOOH Academy, the leading provider of education on digital and programmatic for the out of home (OOH) media industry, has announced the launch of its newest certification course, The Billboard Operators Guide to Digital & Programmatic.

DOOH Academy’s newest online certification course focuses on helping independent billboard operators understand the opportunity for revenue growth from programmatic including tips on how to get started, and how to maximize revenue. The course specifically focuses on independent billboard operators and is taught through interviews with 14 industry experts.

“In 2023, approximately 15% of all digital out of home (DOOH) media revenue in the U.S. (and a higher % in some other markets around the world) was purchased programmatically. This number is forecasted to grow incrementally for the next many years,” said Jeff Gunderman, Founder of the DOOH Academy. “If Billboard operators do not embrace programmatic, they are leaving money on the table and risk losing business as advertisers continue to shift more of their budgets to measurable programmatic media.”

DOOH Academy’s Billboard Operators Guide is designed to educate independent billboard operators on several important concepts with respect to programmatic DOOH:

• It is typically easy to connect your inventory.
• Programmatic revenue can be 10% to 15% or more of your total digital revenue.
• Smaller independent operators with only a few digital boards can participate.
• Operators with inventory outside the top 20 DMA’s can participate.
• It can be profitable business; it is not a race to the bottom.
• There are monetization partners who can help you grow your programmatic and digital revenue; you do not need to have the expertise internally.

“In 2024 we focused on programmatic connectivity, and best practices and expect to end the year with more than 10x the prior year’s programmatic revenue. Programmatic is now an important component in our overall sales and revenue strategy.” said John Murrow, CCO, Trailhead Media. “We utilize 3rd party monetization partners to help us drive programmatic revenue and that combined with our focus on optimizing our network, is working. Programmatic also enables us to drive national revenue to boards that have traditionally primarily hosted local media.”

The course also serves as a guide for digital planners and media buyers to understand the opportunity to tap into digital billboard inventory when making omnichannel programmatic media buys.

You can register for The Billboard Operators Guide to Digital & Programmatic Certification Course today at courses.doohacademy.com to get certified in this or another DOOH Academy digital and programmatic course. Also available is the Digital & Programmatic Fundamentals Certification Course which is an excellent starting place if you are new to programmatic or need a solid refresher on how everything works. Use code DOOH20 to save 20% on the cost of any course.

Japanese mobile operator NTT Docomo has said that it will enter the out of home advertising market in Vietnam through a local joint venture, with an eye toward using the country as a foothold for expansion throughout Southeast Asia.

The joint venture, called Vie BOARD, is scheduled to be established in August. Vietnamese multimedia company DatVietVAC will own a 51% stake, with Docomo holding the rest.

This will be the company’s first foray into overseas digital out of hoe. It hopes to use its data analysis technology to explore expansion into other Southeast Asian countries.

Docomo has a lot of experience in the sector, in Japan back in 2019, it established Live Board with joint investment from advertising giant Dentsu.

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media has announced that Mo Moubayed, Co-Founder of Veridooh will speak at its next Research, Retail & Tech webinar on August 7 at 8am PT/11am ET/4pm GMT.

The topic for the session will be ‘How Independent Verification is Helping Drive OOH Growth‘.

“Our monthly Research, Retail & Tech webinars expose members to the latest technologies and platforms,” said Barry Frey, President & CEO of DPAA. “These meetings have grown to be a significant regular meeting point for members to exchange ideas.”

Media agencies and advertisers globally are increasingly demanding 100% independent verification in OOH as mandatory. Veridooh is a leading global platform for independent verification, campaign automation, reporting and intelligence. In this session, Moubayed will share how rapid digitization of panel inventory has unlocked significant opportunities for tech-enabled software to increase confidence and investment into OOH. Drawing upon the example of Australia, which now commands in excess of 10% of ad spend, he will explore how the integration of independent verification technology can help propel growth in established markets such as the UK and the USA. 

The session is open to DPAA members only, please contact your DPAA representative or email info@dpaaglobal.com.

Market Media is the Retail Media Network of The Warehouse Group and have just announced that all campaign activity on Freestanding Instore DOOH panels and Instore TV Walls can now be Seedooh Verified.

Alex Lawson, Head of Strategy & Media for Market Media said “Advertising and media is a game of trust. We want to operate at the highest level of that with our brand partners be they endemic or non-endemic brands, via direct relationships or agencies. Having the respected and trusted third party verification from the Seedooh platform for our digital out of home assets gives our advertisers the confidence that they are getting what they’re paying for and can rest easy on that.”

With over 3,300 advertising capable screens the network is one of New Zealand’s largest digital out of home providers.

Tom Richter, Founder and CEO of Seedooh told us “Our Advertiser and Agency Partners depend on Seedooh’s best in class verification and campaign support services to ensure seamless monitoring of campaign delivery. Any issues that arise are promptly identified and resolved. This proactive approach not only enhances display time but also maximizes the value of media investments. We are thrilled to witness growing investments in retail DOOH and other formats, and we are excited to welcome Market Media to our verified network in New Zealand.”

Market Media’s instore screen network is active in all The Warehouse and Noel Leeming stores across Aotearoa, enjoying over 5.5M visits from Kiwi shoppers each month, a high value audience for endemic and non-endemic brands alike.

JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has announced its 2024 half-year results.

Commenting on the 2024 half-year results, Jean-Charles Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux, said:

“Our H1 2024 group revenue grew by +14.0%, +13.4% on an organic basis, to reach €1,807.6 million, including +15.4% in Q2 2024 on an organic basis, above our expectations, thanks to a strong performance of digital revenue and a strong trading momentum in all activities.

As far as Q3 is concerned, we now expect an organic revenue growth rate around +10% driven by continued strong digital revenue growth across all business segments and including the positive impact of the Paris Olympic Games in France.
We are confident that Out of Home (OOH) will continue to grow its market share in a fragmented media landscape with Digital Out of Home (DOOH) being the fastest growing media segment. JCDecaux as the industry leader and the most digitised global OOH Media company is well positioned to benefit from this digital transformation.”

Adjusted revenue for the six months ending June 30th, 2024 increased by 14.0% to €1,807.6 million from €1,585.0 million in the same period last year. On an organic basis (i.e. excluding the negative impact of -€7.3 million from foreign exchange variations and the positive impact of €18.2 million from changes in perimeter), adjusted revenue increased by 13.4%. Adjusted advertising revenue, excluding revenue related to sale, rental and maintenance of street furniture and advertising displays, increased by 13.5% on an organic basis in the first half of 2024.

In the second quarter, adjusted revenue increased by 16.5% to €1,006.1 million. On an organic basis, adjusted revenue increased by 15.4% compared to Q2 2023.

Adjusted advertising revenue, excluding revenue related to sale, rental and maintenance of street furniture and advertising displays, increased by 14.6% on an organic basis in Q2 2024.

Videlio has announced a new majority shareholder, namely Trévise Participations.

“We are investing in the company over the long term, as we believe in its excellence and strong growth potential. Videlio is a unique French company with an international dimension, a leader in its industry and we are looking forward to this new partnership”, said Lionel Yvant, President of Trévise Participations’ governance body. Trévise Participations is an investment vehicle managed by a family office.

Foucauld Triebel, Principal at Hivest Capital Partners said “Hivest Capital Partners successfully took Videlio private in 2021. We are very proud of the company’s progress since then, the integration of FUNA (acquired by the group in 2021) in particular, and its opening to international markets. We trust the company still has strong potential for growth, which is why wanted to remain onboard for the next years.”

Videlio’s teams, led by their President Xavier Renaud, are all staying on and he was quoted as saying “I am delighted to welcome Trévise Participations among our shareholders. In continuity with the deployment of our strategy, this new promising collaboration will accelerate the growth of our group and help it become a major player in Europe and worldwide, across all fields of expertise and all markets”.

Videlio is an international provider of audiovisual integration services and solutions.

Hivest Capital Partners is an independent European private equity firm approved by the French Autorité des Marchés Financiers. Hivest Capital Partners invests in SMEs or mid-cap companies (with a turnover between €50m and €500m) in the context of buyout or capital expansion projects. It’s aim is to help companies reach their full potential by implementing ambitious growth strategies and improving operational performance. Hivest Capital Partners is supported by top-tier institutional investors and entrepreneurs, with funds under management totalling c.€700m.

Beyond Ordinary Events, Inc. (BOE)’s POSSIBLE, the premier marketing tentpole announced that it has been acquired by Hyve Group, one of the world’s leading organizers of next-generation events.

We are told that by joining forces, Hyve and POSSIBLE will combine resources to deliver a unique platform and experience that continues to bring marketers, business leaders and visionaries across the marketing, media, and technology industry together to be inspired, to drive progress and deliver solutions around their most challenging marketplace issues.

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In the charming, historic gold rush town of Groveland, California, Rivian has restored an abandoned gas station to create their first Charging Outpost, a unique, new kind of charging site designed for drivers to not just charge their EVs but to rest and refresh before hitting the road again.

During peak travel seasons, thousands of visitors pass through Groveland each day on their way to nearby adventures, most notably en route to Yosemite National Park 24 miles to the east. The Rivian Yosemite Charging Outpost will be open to the public offering a host of amenities from 7 a.m. to 7 p.m. daily, with 24-hour access to high-speed charging for Rivian owners.

Inside, visitors will find an inviting experience reminiscent of Rivian spaces across North America. There is a lounge area where guests can sit and relax while enjoying a book from an onsite library. Furniture is both comfortable and sustainable, made of upcycled, second-hand sleeping bags and puffer coats, and tables made of compressed sawdust.

The Charging Outpost also features Rivian merchandise and a ‘make your own’ trail mix available for purchase, as well as complimentary coffee and a water bottle refill station.

Outside, visitors will find five DC fast chargers and restrooms available 24 hours a day, as well as native plants and educational games that teach about sustainability.

Liz Guerrero, Senior Director of Environments at Rivian said “As much as we want to keep people moving on their journey, we also want to make sure they know that when they stop at one of our Charging Outposts, they’re in for a relaxing and recharging pit stop. We want people to feel really good about the experience and for it to add to their journey”.

In addition to the new Yosemite Charging Outpost near the west entrance of the national park, Rivian recently opened a Rivian Adventure Network charging site near the eastern entrance of Yosemite in Lee Vining, California. Rivian has also installed 58 Waypoints chargers across 11 sites at popular destinations within the Yosemite Valley, providing expanded access to Yosemite National Park and unlocking even more electric adventures to one of the largest and most undisturbed natural habitats in the Sierra Nevada.

“Rivian is investing in expanding access to charging to lead the EV industry towards better EV ownership experiences,” said Paul Frey, VP of Propulsion, Charging, and Adventure Products at Rivian. “Our new Yosemite Charging Outpost is the latest and most exciting example showing how we’re expanding our Rivian Adventure Network to serve areas most likely to be on your road trip bucket lists.”