DailyDOOH

The deadline to enter the Canadian Out-of-Home Awards is fast approaching (end of day April 9) and this year we note, that thanks to the generous sponsorship of PATTISON Outdoor, all submission fees have been waived, making it easier than ever to showcase your work.

Mary Ventresca, Vice President, Marketing and Communications told us “PATTISON Outdoor is proud to support excellence in Out-of-Home, as sponsors of the 2025 Canadian Out-of-Home Awards. As dedicated experts in OOH, we strive to be stewards for the industry and are happy to do our part in continuing to push it forward. We are excited to celebrate the impact and longstanding legacy of OOH in Canada, and are encouraging entries as the submission sponsor. Best of luck to the nominees!”

Now in its third year the COMMB (the Canadian Out-of-Home Marketing and Measurement Bureau) Awards will take place on May 15 in Toronto.

The Awards recognize outstanding achievements in Out-of-Home advertising, including:

• Creative Excellence: Bold designs and compelling advertising that stood out.
• Data & Innovation: Use of technology and insights to amplify campaign impact.
• Cross media Impact: Best use of Out-of-HomeH in a multi-media campaign.

Partners sponsoring this year’s event include TITLE SPONSOR UB Media, Astral, Billups, Broadsign, Captivate, Cineplex Media, Lamar, Pattison, Quebecor, REC Media, Statements Media, Talon, Vendo Media. Photography and videography are provided by 1Impression, with event staffing and logistics supplied by Media Staffing.

Important Dates

• Save the Date: Join us on May 15, 2025, at the Arcadian Court on Queen Street, Toronto, ON M5H 2Y4
• Submission Deadline: April 9, 2025 (submit here)
• Ticket sales Close: May 1, 2025 How to Enter Don’t let the best work go unnoticed! Submit and showcase your brand’s & advertiser’s best of the best campaigns in the industry.

Lara Menzies, Director Marketing & Partnerships who will oversee this year’s event told us “The 2025 Canadian Out-of-Home Awards celebrate the bold ideas and innovative campaigns that defined 2024. These awards honour the creativity, strategy, and impactful execution that not only showcased the power of OOH advertising but also moved the medium forward”, states

Launched back in Spring 2023, the Canadian Out-of-Home Awards gala is an all-encompassing industry celebration recognizing the creative, technical, and strategic achievements of agencies and advertisers for their out-of-home campaigns. Winning categories are focused on innovation, data, use of programmatic/digital technology, audience targeting, 360 planning, and more.

QSIC, a global intelligent in-store audio platform that closed a USD 25 million Series B funding round led by Hedosophia earlier this year seemed to generate buzz at Shoptalk 2025 last week in Vegas with the debut of Shoptalk Radio.

The AI-powered platform for retail media showcased the future of in-store audio to conference attendees, curating music and genAI-created audio ads throughout conference sessions. In addition to Shoptalk Radio, QSIC previewed its new AI-powered solution.

“Shoptalk was the perfect stage to demonstrate how far in-store audio has come and where it’s going,” said Matt Elsley, co-founder and CEO of QSIC. “We’re proving that audio can drive real value at scale and create more meaningful interactions with shoppers that boost sales and enhance the overall in-store experience. And this is just the beginning.”

Shoptalk Radio is the latest in the company’s innovations that showcase audio works at scale to power large physical spaces. Attendees we are told were impressed by the engaging and breakthrough audio messaging heard throughout the sessions. In November, QSIC announced a partnership with 7-Eleven to power Gulp Radio, one of North America’s Largest Commercial Radio Networks. At Shoptalk, QSIC CEO Matt Elsley joined 7-Eleven VP of Marketing Mario Mijares on stage to discuss how concise, targeted audio ads drive conversion, deliver scale and engage shoppers, with an emphasis on Gen Z, in-store.

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Natalie Woodall has been appointed new Managing Director at Pixel Inspiration as current incumbent, all round nice guy, creative thinker, famed musician and industry veteran Nikk Smith steps back (a little) at our favourite digital signage agency to take on the role of Sales Director.

The Pixel Inspiration team at the NEC Showcase in 2017

Nikk told us earlier this week “A big day for me as I take a step sideways after seven years as MD of Pixel to become our Sales Director. I requested this change last year, with the aim of getting a little more work-life balance before I get too old to enjoy it! I feel I have achieved some real successes while MD of the business. We’ve doubled both our revenue and profit (and headcount!) during my time at the helm and continued to do some of the most amazing projects in the digital signage sector, for our fantastic client base. Our parent group Staci has been very supportive, whilst also giving us the room to do what we do best. Thanks to Wayne Chapman, Thomas Mortier , Barry McQuillan and Amanda Harvey for your help along the way.”

Natalie has been with Pixel and worked closely with Nikk for the last 10 years.

Nikk added “It’s tough giving up control of a business you’ve helped build over 20+ years, but I have absolute faith in her ability to continue Pixel’s success and I’ll still be very much part of the next chapter.”

Tommy Tran has joined PlexusAV as Global Marketing Manager.

Steven Cogels, Global Director of Business Development at PlexusAV, told us “Tommy is a marketing leader with a background in startups, agencies, and high-growth industries. He has worked across banking, e-commerce, technology, law, agriculture, and education, giving him experience in different markets and business models. His expertise includes branding, content marketing, SEO, CRM optimization, and data analysis. We are genuinely excited to welcome him to our team. We are very confident that his skill and expertise will significantly enrich our marketing and drive us to new heights.”

Powered by 70+ years of broadcast excellence and experience, PlexusAV is a human-focused AV-over-IP ecosystem of versatile and interoperable products. Established in 2023, PlexusAV is a new division of the trusted Sencore, the high-quality broadcast production company. Based on IMPX, PlexusAV eliminates the stress of selecting an AV-over-IP technology by leveraging a standards-based solution. As a result, PlexusAV is building interoperable, compatible, adaptable, and stress-free AV-over-IP solutions.

Jessica Larsson has joined Grassfish as Head of Consulting DACH.

With a background in workplace experience, real estate, and customer engagement, Jessica has led transformative projects for companies such as META and CBRE. Her expertise in creating seamless brand experiences aligns perfectly with Grassfish’s vision of bridging the gap between digital and in-store retail.

Jessica will lead their Consulting DACH Team, working closely with customers and partners to deliver innovative digital in-store solutions that enhance customer journeys and drive retail transformation.

There is an after-hours park event at Universal Studios Florida at #InfoComm25 where the show organisers are inviting their community to celebrate with an exclusive park experience.

The night includes after 17:00 admission into Universal Studios and a USD 25 food and beverage gift card.

The itineray for Tuesday June 10, 2025 is as follows:-

5:00PM – Admission to Universal Studios Florida begins

6:00PM – Complimentary Parking available

5:00PM – 8:00PM – Enjoy Universal Studios at leisure

8:00PM – Park closes to general public

9:00PM – 12:00AM – After-hours experience at Universal Studios Florida

Exclusive use of select attractions after park clears
Select food outlets remain open for cash/gift card sales
Event wristband & ticket required for ID purposes

12:00AM – Event concludes

Tickets cost USD 115 and can be purchased here.

InfoComm 2025 takes place June 7-13 (exhibits 11-14) at the Orange County Convention Center in Orlando, Florida.

New for #InfoComm25 this year is the Spotlight Stage, a dedicated space for attendees to gather around the fastest-growing solution areas in pro AV, including broadcast AV, digital signage, and more.

This spot on the show floor will feature both a stage and networking space, providing a forum for in-depth conversations and connections between attendees and solution providers.

The show organisers say that “the Spotlight Stage isn’t just a platform; it’s a vibrant networking space where attendees and solution providers come together to ignite ideas and propel the industry forward”.

You can check out the complete Stage schedule and view a preview here.

InfoComm 2025 takes place June 7-13 (exhibits 11-14) at the Orange County Convention Center in Orlando, Florida.

This year it is the turn of Orlando, Florida to host the largest professional audiovisual (AV) trade show and conference in North America.

David Labuskes, CTS, CAE, RCDD, Chief Executive Officer of AVIXA, producer of InfoComm said “The pro AV industry is a thriving world – representing USD 325 billion and expected to add nearly USD 100 billion in revenues over the next five years. InfoComm helps facilitate that growth by providing a fast-paced, dynamic environment to bring together AV solution providers and buyers to conduct business.”

#InfoComm25 will welcome more than 150 new exhibitors (the event hosted last year in Las Vegas had 833 exhibitors). Attendees will witness advancements in LED displays, from image quality to creative flexibility and energy efficiency. With the shift toward AV-over-IP, solutions enabling seamless and scalable AV distribution over networks will be prevalent on the trade show floor. Interactive experiences will also take center stage, with new touchscreen displays and engaging technologies designed to captivate audiences. In addition, with the increasing importance of software and content management, attendees will see platforms that simplify the creation and delivery of compelling AV experiences.

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DPAA, the global trade marketing association, driving the growth and digitisation of out-of-home (OOH) media and its growing role in the Omnichannel mix, announced this week the findings from its first study of UK brands’ perceptions of the growing industry.

The ‘DPAA UK Omnichannel Decision Makers Study‘ sponsored by DPAA member Alight Media and conducted by research firm Advertising Perceptions, zeroes in on the opportunities for brands that are taking advantage of, or plan to invest in, DOOH – an area that according to GroupM, makes up two thirds of total OOH revenue, which grew approximately 7.7% in 2024 to £1.4 billion. The full study and whitepaper are available exclusively as a members-only benefit for those who are part of the global organisation.

Among the key findings are:

• 95% of omnichannel advertisers plan to maintain or increase DOOH spend in the next 12 months, with increases driven by bigger budgets, strong performance, expanded and better-quality inventory, and improved measurement; in fact, 93% believe that integrating DOOH with other channels improved ROI.
• 88% believe DOOH has become less siloed and an integrated part of cross-channel strategies, with 78% managing omnichannel video campaigns by an integrated or hybrid video group (including TV, mobile, online, DOOH).
• 68% of omnichannel advertisers launched a new DOOH campaign in the past 12 months, while 81% plan to recommend DOOH in the next year.
• 83% of brands believe digital screens can offer upper funnel marketing value in retail stores.
• Advertisers project that programmatic will continue to be a bigger part of DOOH, with allocation of DOOH spending on programmatic rising from 26% in 2024 to 41% in 2026.
• The top five reasons that brands include DOOH in media plans include to complement a digital plan (43%), the ability to geo-target (41%), the connections made with consumers on the path to purchase (39%), contextually relevant targeting (32%), brand safety and the lack of commercial skipping (tie-31%).

“It has become clear that omnichannel planning and buying is the future of DOOH advertising, as silo walls come down, budgets come from overall digital ad budgets, and data and automation place DOOH on a more even playing field alongside its digital peers,” said DPAA President and CEO Barry Frey. “What’s more, by doubling down on data-driven capabilities for all parts of a DOOH campaign lifecycle, UK brands are seeing greater efficiencies and ROI, increasing relevance along the customer journey, which when including retail media networks, can now include both the path to purchase and point of purchase.”

Additional findings include what the most commonly-used real-time triggers are for dynamic creative, key trends impacting perceptions of DOOH, how brands are using data to inform planning, and the value of continued education of DOOH capabilities and best practices.

“Out-of-home is still the only advertising platform that reaches nearly the entire UK population, and the advancements in digital innovations means brands now can now marry unrivalled reach with creative and targeting flexibilities,” remarked Alight Media CEO Matthew Dearden. “This study shines a light on what is driving this growth so we can better understand our customers, benefits they see from using DOOH and where can we work with them to fully maximise the platform success.”

Insights were collected in November 2024 by the DPAA, in partnership with Advertiser Perceptions, which surveyed 75 UK brand marketers involved in omni-digital advertising decision-making. To qualify for the study, marketers had to be spending a minimum of £500K GBP on advertising annually.

Midwich Ignite has announced an investment in IDUN audio, a Danish company pioneering cutting-edge advancements in spatial audio technology.

Based in Copenhagen, IDUN audio’s dynamic spatial audio software enables natural three-dimensional sound in headphones, improving speech intelligibility, reducing listener fatigue, and optimising performance across many listening situations. Whether listening to music, watching movies, or taking calls, IDUN’s technology ensures that users receive a spacious, more natural sound. This innovation is particularly valuable in professional AV settings, where sound quality is critical to effective communication and engagement.

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