DailyDOOH

2024 has been a highly successful year for Out of Home (OOH). According to the latest WARC/AA report, OOH advertising spend has grown by 16.7% in H1 and is predicted to grow by 12% year on year in 2024. Also ending the year on a high, Clear Channel UK, one of the UK’s leading OOH media and infrastructure companies, shared their wins of 2024 and unveiled the game plan for 2025 at their recent annual Upfront event.

Richard Bon, UK Managing Director & Europe Commercial Lead at Clear Channel, said: “Clear Channel’s purpose to be both a Platform for Brands and a Platform for Good is all about delivering more impact for advertisers, more value for communities, and less impact on the planet. In 2024, we brought this to life through the continued expansion of our digital estate that has grown faster than any other OOH media owner’s – now at 5,000 screens and counting – whilst providing over £100 million in investment, funding, and value into councils, transport authorities, and local communities around the UK.”

So, what’s behind Clear Channel’s winning formula and how can advertisers best leverage Out of Home in 2025?

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Veridooh has announced a partnership with the Zuiver Group, marking its full expansion into the sophisticated Dutch OOH market.

L-R Jeremy Yang and Mo Moubayed

In a market first, Zuiver Group’s clients will gain access to Veridooh’s 100% independent verification platform, offering unprecedented levels of transparency and accuracy in OOH campaign delivery.

Zuiver Group founder Edwin Werkman said “Veridooh is leading the way with its breakthrough technology that enables outdoor advertising campaigns to be more insightful and accessible, giving our clients even more insight and boosting their confidence in the performance of outdoor advertising campaigns.”

Independent verification becomes available for all OOH campaigns across all digital, static, and programmatic media buys.

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As part of the DPAA’s ‘Retail Media Month’ they have two more events both happening this Wednesday.

In London the DPAA will hold its FIRST UK Town Hall at IPG with guest speakers Julia Sparrow, Head of Consumer Experience, Mondelez; Chris Marjoram, Managing Director, UK & EMEA, Rapport WW and Mathilda Bobeica, Digital & Media Manager, Flora Food Group who will explore the impact of in-store digital media.

Also on stage will be several members of the DPAA Brand Board including; Kathy Connolly-Livings, Media Manager for McDonald’s and Sam Taylor, Marketing Director, Direct Line. It’s an in-person event that takes place November 20, 15:30 pm. For an invitation, please contact tim.waldron@dpaaglobal.com.

“In-store Retail Media Networks represent huge opportunities for brands and agencies across the globe and is the next frontier of Digital Out of Home, via the placement of dynamic digital screens exactly where purchase decisions happen,” said Barry Frey, President & CEO of DPAA. “With 84% of purchases still occurring in physical stores, the opportunity for brands and retailers to influence shoppers at the moment of truth is unprecedented. This comprehensive program will guide stakeholders through network development while examining proven strategies for maximizing in-store digital media impact.”

Virtually the DPAA are also holding a Maximizing In-Store Digital Touchpoints‘ Webinar on Wednesday November 20 but starting at 7am PT / 10am ET / 15:00 GMT.

It will be a discussion on the brick-and-mortar retail opportunity for brands, hosted by recognized retail media expert Andrew Lipsman (previously with eMarketer and comScore) and speakers include Amy Vollet, Head of Omnichannel Planning & Activation, Omnicom Commerce Group, Harvey Ma from Sam’s Club MAP and Ethan Chernofsky, Sr. VP Marketing, Placer.ai. Access to the webinar can be found here.

In addition to all of the events during the month, DPAA is distributing informative articles from Andrew Lipsman focusing on in-store retail networks, highlighting the unique advantages of reaching consumers at the point of purchase, and addressing implementation strategies for retailers. They’ll also release videos from the DPAA Video Everywhere Summit showcasing successful in-store retail media campaigns.

Their new Digital Resource Center is a comprehensive online hub for in-store retail media networks which can be found here. It features implementation guides, case studies, measurement frameworks, and partnership opportunities.

Due to the transformative potential of in-store retail media for DOOH growth, all webinars in November will be open to non-members as well. The UK Town Hall is invite only.

New York-based digital out-of-home consultancy Tiger Party has recently completed its first Asian signage project, Taipei Lumitree, located near Taipei 101. This LED media installation was constructed in partnership with Kaiyue Construction and operated by Tiger Party.

Steven Lin, Chairman of Kaiyue Construction, told us “Taipei Lumitree is an innovative and unique landmark project. Events like Nuit Blanche Taipei 24′ have shown how this venue can transform urban spaces and provide a platform for creative engagement.”

Spanning 254 square meters, Taipei Lumitree features a 360-degree LED tree and a 10-meter-high LED wall. It uses the most advanced P2.9 application technology and transparent LED walls with a 75% and above transparency rate. The installation delivers a visual experience reminiscent of New York’s Times Square but allows audiences to step into the content, immersing themselves in a dynamic environment of light and sound.

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Kiwibot, a leader in autonomous robotic solutions, has announced the launch of its ‘rent-a-robot’ service to support companies with their cargo, advertising, and delivery needs today.

Kiwibot Automation helps clients improve their operational costs by providing end-to-end automation solutions, particularly in industries with labor-intensive operations.

This service is already available through the company’s webpage.

• Kiwibot Cargo: Aimed toward any company handling warehouse logistics moving loads from point A to B within the facility safely and precisely. This brand-new Kiwibot (the Cargo Ultra) is designed to hold more capacity and storage than the company’s traditional delivery robots — effortlessly handling up to 80 liters, 33 pounds, or 15 kilograms. The new design also offers configurable compartments and shelves for adaptable micro-fulfillment. Rental terms are flexible, starting at one month.
• Kiwibot Advertising: For companies looking to amplify their visibility in dense urban areas through eye-catching delivery robots. Kiwibots feature 25% of customizable ad space, frontal display ads, and an interactive display to engage passersby. Companies can advertise on up to five robots per week, generating 3,000 impressions per mile. This service has already proven successful in Kiwibot’s partnership with AWS, which supported the tech giant’s advertising efforts of their GenAI Lofts in key tech hubs around the world.
• Kiwibot Leap: Suits companies looking for last-mile delivery services that are precise, efficient, and environmentally friendly. Kiwibot has the largest robotics network in the US, giving users high availability and level 4 autonomy robots that use machine learning and auto-diagnosis to choose the best delivery paths. The company is compliant with mobility regulations across the US and offers insurance coverage of over $8 million.

Companies can easily take advantage of these services by filling out an online form, which the Kiwibot team reviews to agree on costs, robot availability, and deployment.

Services like Kiwibot Cargo come at a time when labor shortages have led top industry players to close down warehouse facilities and resort to efficiency rather than expansion. By handling hazardous chemicals and overnight surveillance, among other tasks, Kiwibot’s Cargo robots provide some relief. These bots answer the calls for affordability and highly accurate results within these settings. On the other hand, Kiwibot Leap is also ideal for companies looking to improve their delivery services while reducing their carbon footprint through electric and highly efficient robots.

Kiwibots have also been upgraded with wireless charging, which removes the hassle of charging fleets with chords and improves their efficiency and ability to operate around the clock.

Kiwibot’s rental services follow the company’s recent acquisition of Nickelytics, to expand its robotic advertising services. That $25 million adtech deal merged sophisticated hardware with cutting-edge data analytics software to offer high-traffic mobile ad coverage with innovation at the center.

“We’re thrilled to continue breaking new grounds in the robotics space, this time by making Kiwibots accessible to anyone who needs them,” said Felipe Chávez, Co-founder and CEO at Kiwibot. “Kiwibot has gone through positive and exciting changes this year, from launching a new business model to partnering with AWS and acquiring Nickelytics. These achievements demonstrate we’re eager to continue growing, exploring new segments, and democratizing access to robotics — our ultimate and most important mission”.

Kiwibot is a pioneer in autonomous robotic solutions, renowned for its sidewalk robots that operate with full autonomy, efficiency, and precision. Kiwibot leads the last-mile robotic delivery business on U.S. college campuses. Its robots are designed to navigate both closed and complex urban environments, providing fast and reliable automation services.

Leading digital in-store advertising specialist PRN and Europe’s largest fitness chain, Basic-Fit, will partner to offer a full-service retail media network (RMN) across the 852 Basic-Fit fitness clubs in France.

From January 1, 2025, PRN will be responsible for the monetization of all digital in-store advertising space across more than 5000 displays combining to an annual rate of over 110 million impressions.

“We’re excited to bring the PRN expertise in retail media to Basic-Fit in France, enhancing our in-store experience. This collaboration will not only elevate the monetization of our network in France but also create measurable value for Basic-Fit, their advertisers, and their members. The decision wasn’t made lightly, but their technology played a crucial role in starting this partnership. Basic-Fit France is a growing market so we found a media-reseller partner that has the scale to grow with us.” said Maurice Ridder, Head of Retail Media, Basic-Fit.

This the first European retail media network to be operated by PRN, a STRATACACHE company, which has 30 years of success in architecting, deploying, and monetizing multi-stakeholder, rich-media networks, primarily in the US.

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ChargeEuropa has announced a strategic partnership with Movem, a subsidiary of Meralco – the Philippines’ largest energy provider.

This partnership introduces ChargeEuropa’s unique DOOH/EV charging model to the Philippines, marking the company’s first entry into Asia and a significant step toward building accessible #EV infrastructure in early-stage markets across the continent.

ChargeEuropa’s approach to EV charging combines Digital Out-of-Home advertising with high-quality, reliable charging stations. By leveraging advertising revenue to support the rollout and operation of EV chargers, ChargeEuropa provides a financially sustainable pathway for EV adoption in markets where traditional, pure-play EV infrastructure may not yet be feasible. Through its partnership with Movem, ChargeEuropa will deploy advertising-supported EV chargers across strategic locations in the Philippines, fostering the growth of clean transportation and reducing barriers for EV adoption.

“Our partnership with Movem is a key milestone as we expand ChargeEuropa’s
mission to support early-stage EV markets,” said Matt Tymowski, CEO of ChargeEuropa. “The Philippines, with its rapidly growing urban centers and
increasing commitment to sustainable energy, presents an ideal market to showcase how our technology can accelerate EV adoption while simultaneously benefiting advertisers.”

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BlueZoo, the leader in audience measurement for out-of-home advertising and Retail Media Networks, this week announced BlueZoo Fall 2024, with major new capabilities.

The new BlueZoo firmware (version 5) gives BlueZoo sensors still more flexibility for internet connectivity. The new BlueZoo dashboard (version 4) provides new visualizations of BlueZoo measurements, whether customers use BlueZoo’s own sensors or, instead, BrightSign media players running BlueZoo firmware. Their new Real Time API introduces scalable delivery of real time occupancy data.

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Seen Media Group, one of NYC’s fastest-growing private media companies, has announced the addition of Quinn Gibbons to its National Sales team. With an impressive track record in sales and strategic client partnerships, Quinn is set to play a pivotal role in driving Seen Media Group’s continued success as it scales its high-impact, large-format billboards and street-level poster network across North America.

In her role based at Seen Media’s NYC headquarters, she will spearhead sales initiatives across select National agency accounts, cultivate key client partnerships, and open doors to new direct accounts – all with the aim of elevating Seen Media’s footprint in the competitive landscape of outdoor advertising.

Her presence on the team reinforces Seen Media’s commitment to delivering exceptional, results-driven advertising solutions across North America.

Rob Levine, Chief Revenue Officer at Seen Media Group told us “Quinn brings an incredible depth of expertise and a fresh perspective to our team. Her ability to forge strong client relationships and her strategic mindset will be instrumental as we drive growth at Seen Media. I’m thrilled to have her on board and can’t wait to see the impact she will make.”

Seen Media’s remarkable growth trajectory continues at an accelerated pace, with numerous new billboard assets set for development in 2025. Alongside these expansions, the company is poised to welcome additional top-tier industry talent in the coming weeks, further strengthening its dynamic sales organization. This commitment to growth is a key element in Seen Media’s overarching strategy heading into the new year.

Joel Heard has joined Adapt Media as the company’s new Chief Technology Officer.

With a rich background in leading technical teams, driving innovation, and delivering cutting-edge solutions, Joel brings a wealth of experience that will be instrumental in advancing Adapt Media’s mission to deliver next-generation augmentation of our DOOH and OOH media strategies.

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