DailyDOOH

This hologram, designed to represent Bernadette ‘Betty’ Szabo, a 19-year-old woman from Hungary who was murdered back in 2009 is currently ‘haunting’ Amsterdam’s Red Light District in a bid to help solve the cold case.

The hologram of the young victim asks passers-by for help from a stool behind the window of a building in Korte Stormsteeg.

Anne Dreijer-Heemskerk from the cold case team said “She was a young girl, just 19, who met a terrible death. She did not have an easy time of it before she died either. She worked long days as a sex worker and kept on working right up to the birth of her son. He was taken in by a foster family and never knew his mother. Betty was killed in one of the busiest places in Amsterdam, or perhaps in the country. Somebody must have seen or heard something unusual, or heard someone talking about the case”.

The cold case team is convinced that someone has more information about her killing and hope the campaign will encourage them to come forward.

A €30,000 reward has also been offered for information that leads to an arrest.

When I was young my heart and head were light,
And I was gay and feckless as a colt
Out in the fields, with morning in the may,
Wind on the grass, wings in the orchard bloom.
O thrilling sweet, my joy, when life was free
And all the paths led on from hawthorn-time
Across the carolling meadows into June.

But now my heart is heavy-laden. I sit
Burning my dreams away beside the fire:
For death has made me wise and bitter and strong;
And I am rich in all that I have lost.
O starshine on the fields of long-ago,
Bring me the darkness and the nightingale;
Dim wealds of vanished summer, peace of home,
and silence; and the faces of my friends.

Memory, 1 February 1918 by Siegfried Sassoon

*Major Michael Dillon-Lee – 32nd Heavy Regiment, Royal Artillery. Shot at his home, Dortmund, West Germany on June 2, 1990; aged 34.

Just one year after entering the UK market, Displayce has won the ‘Best Use of Digital Out-Of-Home Technology’ award at The Wires Awards 2024 by Exchange Wire. This recognition highlights the excellence of the campaign executed for Dell in collaboration with VIOOH and Locala.

The Wires Awards has become a flagship event in the adtech industry, dedicated to recognizing groundbreaking innovations, campaigns and adtech players. Displayce, Dell, VIOOH and Locala won in the “Best Use of Digital Out-Of-Home Technology” category, standing out among 9 other finalists competing for this recognition.

For this campaign, Displayce strategically leveraged programmatic DOOH to support Dell’s transition to a fully digital presence. Spanning two phases, the campaign generated over 2.5 million impressions across 466 cities in the United Kingdom, reaching high-tech affinity zones identified through Locala’s Location Intelligence platform. VIOOH, as one of the SSPs used, enabled optimised distribution across a variety of digital screens in strategic locations, maximising campaign visibility.

The audience was precisely engaged using geo-targeting and affinity-based approaches to reach profiles such as tech enthusiasts, business decision-makers, and Black Friday shoppers. With a mix of formats – including DOOH panels, dynamic HTML5 banners and pre-roll videos – the campaign effectively engaged consumers across mobile, desktop, and DOOH environments, achieving a remarkable 74% completion rate and doubling the average display click-through rate.

Gordon Bonifacio, Head of Sales UK at Displayce told us “We are very proud to receive this award, which recognizes our expertise and spotlight the hard work of our teams. The opening of our offices in London a year ago was a strategic milestone in our expansion, and this success confirms our determination to accelerate our deployment in the UK. This campaign with Dell perfectly illustrates how smart integration of programmatic DOOH combined with display can create a consistent and impactful advertising experience, strengthening brand preference and purchase intent among consumers”.

The campaign’s results, measured through Happydemics’ brand lift solution, were significant with a 6 point increase in purchase intent and a 2 point boost in brand preference compared to the previous quarter, thanks to quarter-over-quarter optimisations. These figures underscore the effectiveness of a programmatic DOOH approach that combines technological innovation and real-time optimization to drive impactful engagement with Dell’s target audience. Read the business case here.

Monika Lindquist has joined the Vertiseit Group as CMO.

e are told that Monika will be responsible for the growth of the group and its brands: Visual Art, Grassfish, and Dise International AB. and in her role, she will drive marketing and brand initiatives that foster expansion and innovation for each company within the Vertiseit Group portfolio.

She will report directly to CEO Johan Lind and work closely with leadership across all three brands to amplify their impact and reach in the market who told us “Monika brings a wealth of experience and insight that will be instrumental in driving the growth of Visual Art, Grassfish, and Dise. Her understanding of the digital signage industry, combined with her strategic vision, will help each of our brands reach new heights. I’m confident that she will foster a collaborative environment that enhances the distinct strengths of each company.”

Monika’s role as Group CMO will focus on developing the unique strengths of Visual Art, Grassfish, and Dise and tailoring marketing strategies to maximise each brand’s growth potential. Her responsibilities will include leading brand management, communication strategies, and marketing efforts that cater to all three brands’ specific markets and customer needs.

With a background in psychology and a proven track record in strategic marketing, Monika previously served as CMO at Visual Art, where she contributed to impressive growth through her keen understanding of market trends and customer insights.

Vertiseit is a leading digital in-store company offering in-store experience management (IXM) SaaS platforms, such as Dise, Grassfish, and Visual Art. The platforms enable global brands and leading retailers to strengthen the customer experience by offering seamless customer journeys through connecting the physical and digital meetings.

The company has 270 employees in the Nordics, Austria, Germany, Spain, the UK and the USA. 2012-2023, Vertiseit performed an avg profitable growth of recurring SaaS revenue (ARR) of 53% (CAGR). For 2023, the group’s net revenue amounted to SEK348 million, with an adjusted EBITDA margin of 17%. Since 2019, Vertiseit’s B-share has been listed on the Nasdaq First North Growth Market.

Vertiseit owns Grassfish, DISE, MultiQ and Visual Art.

Marino Cipolletta has joined Taptap Digital hires as VP Business Development to drive growth in the Italian market.

We understand that he will focus on leading business growth and expanding advertiser and agency relationships to further accelerate expansion plans in Italy

With over 20 years of industry experience, Marino brings extensive commercial adtech experience having also held senior roles at TripleLift, Facebook, Oath and Millennial Media.

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Uniguest has appointed Shawn O’Connell, a professional with over twenty years of experience in AV and technology, to the role of Executive Vice President of Sales Americas.

Having previously been Head of Hospitality sales at Samsung for twelve years and a senior member of the PSAV team for more than eight years, Shawn comes with pedigree in several of Uniguest’s core markets and will bring vast experience to help drive the business towards its ambitious growth objectives.

Shawn will oversee teams focussed on AV channel sales for all commercial markets including hospitality, healthcare, and senior living in the Americas, and commented, “I’m delighted to join one of the industry’s fastest growing businesses, working with a dynamic leadership team, and an incredible array of products and solutions.

Additionally, 20+ year AV industry veteran James Keen has been promoted to Executive Vice President of marketing and will work closely with O’Connell and his counterpart, Executive Vice President of sales EMEAP, Carlos Amoros, to deliver the company’s growth strategy led by Chief Revenue Officer Lee Horgan.

Blink Charging Co. (NASDAQ: BLNK) has announced the establishment of a Special Purpose Vehicle (SPV) aimed at enhancing EV charging infrastructure in the UK and beyond.

This innovative initiative, spearheaded by Blink, will facilitate deploying significant funding to support the growth of the EV sector’s owner-operator model. Blink has engaged Axxeltrova, a private equity firm specializing in digital infrastructure, renewable energy, and sustainable investments, to join Blink as the SPV’s first funding partner.

“We are thrilled to lead this initiative by establishing our first SPV, reflecting Blink’s commitment to expanding EV infrastructure and supporting the transition to electric mobility,” said Mike Battaglia, CEO-Elect of Blink Charging. “While we are in the early stages and agreements are still being formalized, the potential for growth in the EV sector is unmistakable. We invite other investors to join us in this exciting opportunity to shape the future of electric mobility.”

With a GBP 100 million initial funding goal, the SPV will enable investors to participate in the booming EV infrastructure market. It will provide a future-proof sustainable investment opportunity and a pathway to share in the success of EV charging solutions. The SPV structure is designed to attract additional investments, ensuring that Blink can deploy substantial assets toward expanding accessible charging networks.

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Next year’s OAAA OOH Media Conference will take place May 5-7, 2025 in Boston.

That means it will take place immediately the week after the POSSIBLE EVENT, April 28 – 30, 2025 (which will be in its third year by then). The POSSIBLE EVENT takes place as always at the Fontainebleau Miami Beach Hotel.

The OAAA organised event will be hosted at Omni Boston Hotel at the Seaport, and is always a must-attend event for thought leaders, advertisers, agencies, media owners and creators where they gather for a unique opportunity to gain invaluable knowledge and stay at the forefront of the rapidly evolving world of OOH.

You can sign up for updates here.

AVIXA are holding an interactive mentorship webinar on November 12 aimed at Rising Professionals in the AV industry.

During this session, you’ll:

• Learn from Industry Experts: Hear directly from seasoned AV professionals about essential skills and strategies for success.
• Explore Career Development: Discover pathways to grow your career and stay competitive in the AV industry.
• Expand Your Network: Connect with mentors and peers to build meaningful industry relationships.

Speakers include:-

• Tess Branklin
  2nd Vice President, Process Excellence, Global Services Data & Digital
  Northern Trust
• Christopher Hewitt
  Manager, Classroom Technical Infrastructure
  University of Guelph
• Matt Taylor
  Director of Operations
  Johnson AV

Date
12 November 2024

Time
1:00 PM – 2:00 PM
Eastern Standard Time

Registration can be found here.

Gatorade has announced the launch of a generative AI-powered design experience on its Gatorade iD free membership platform.

In partnership with Adobe Firefly, Adobe’s family of creative generative AI models that is safe for commercial use, the new customizer tool allows athletes to express their unique styles and interests through nearly endless personalization possibilities on Gatorade Squeeze Bottles.

Some of the most iconic athletes in the world have already collaborated with Gatorade on signature bottles, and last year Gatorade.com began offering enhanced customization capabilities on its website. Now, all athletes can personalize their own in a way never before offered by the sports fuel brand.

The new ability to create custom designs using AI for inspiration takes existing Gatorade.com bottle personalization options to the next level. Every athlete is one-of-one and by putting these tools of self-expression directly in their hands, they now have access to millions of different design options. By simply typing ideas such as their favorite sports, designs and hobbies into a search box on the website, and then choosing from a selection of colors, vibes and passions, it’s easy to make the Gatorade Squeeze Bottle their own.

Adobe Firefly Services is a set of APIs and capabilities to scale personalization, enabling the generation of images that unlock creative self-expression while maintaining the iconic look-and-feel of the Gatorade Squeeze Bottles. Gatorade collaborated with digital product agency, Work & Co, part of Accenture Song, to ensure the new AI experience is seamlessly integrated into Gatorade.com and is user-friendly.