DailyDOOH

Clear Channel Outdoor’s Airports Division, the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), has announced that Wayne County Airport Authority awarded it a 10-year contract to continue evolving their state-of-the-art advertising and sponsorship program at Detroit Metropolitan Wayne County Airport (DTW).

This win comes via a competitive RFP process and continues a partnership Clear Channel Outdoor began with Wayne County Airport Authority in 2003. The new contract includes Chandler Campbell & Daschle, Bayview Electric, and McConnell Communications as local subcontractors.

“We are excited to call the Wayne County Airport Authority our partner for another 10 years,” said Morten Gotterup, president, Clear Channel Outdoor, Airports Division. “As Detroit Metropolitan Wayne County Airport continues to draw in a highly valuable passenger base, the advanced media products and solutions we will integrate into the space will bring brands closer to their desired audiences than before and continue to revolutionize the airport experience for millions of travelers.”

Clear Channel Outdoor’s new comprehensive media program will incorporate upgraded digital display technology and offer brands even more attractive advertising opportunities to connect with a geographically diverse and upscale audience of more than 31 million annual passengers. Advertisers will have the prime opportunity to reach a highly coveted audience, as DTW frequent flyers over-index in holding roles as consequential decision-makers. Current DTW advertisers include Michigan Medicine and Michigan State University. Additionally, some of the biggest names in the automotive industry are headquartered in the Motor City.

The new advertising network will maximize brand exposure across three distinct digital networks to meet the evolving marketing needs and goals of advertisers. The program will include new high-impact printed and digital displays, along with unique sponsorship and experiential activations, including an exclusive opportunity for premier exposure by the iconic water feature in the McNamara Terminal.

oOh!media has extended its retail Out of Home network in Queensland, renewing a long-term partnership with Retail First across 21 large and medium shopping centres.

As part of the agreement with Retail First, managing agents for the largest privately owned shopping centre portfolio in Australia, oOh! is installing a 100% digital network made up of 230 small format portrait screens.

Robbie Dery, chief commercial operating officer, oOh!, told us “We are delighted to extend our partnership with Retail First to deliver a 100% digital Out of Home network across 21 key shopping centres in Brisbane and the Gold Coast. We are already well underway in installing a fully digital screen network, strategically positioned to reach consumers along the path to purchase. This expansion not only enhances engagement within these bustling retail hubs but also offers brands unprecedented opportunities to connect with over 83 million shoppers annually in a dynamic and impactful way.”

The Retail First portfolio, owned by YFG Shopping Centres and Trondage Enterprises, includes key centres such as Australia Fair, the shopping hub of the Gold Coast’s CBD with 12.1 million annual visitors; Toowong Village located just three kilometres from Brisbane’s CBD with seven million annual visitors and Mt Ommaney Centre, 16 kilometres south-west of Brisbane with 5.1 million annual visitors.

Retail First’s centres within 10 kilometres of greater Brisbane include Brookside Shopping Centre, Cannon Hill Kmart Plaza, Mt Gravatt Plaza and Stafford City Shopping Centre, Fairfield Gardens in addition to Toowong Village.

Le-Anne Parkinson, business development manager, Retail First added: “The introduction of a fully digital screen network across our portfolio marks an exciting step forward in enhancing the customer experience for the more than 80 million shoppers who visit our centres each year. We’ve built a strong relationship with oOh! and look forward to that continuing for many years to come.”

Combined, the 21 centres house more than 1,730 retailers with 83 million shoppers and retail sales of near $2 billion annually.

oOh! recently announced renewed retail agreements with The GPT Group (GPT) and QIC.

Next year’s OAAA OOH Media Conference will take place May 5-7, 2025 in Boston and registration is now open.

The event, themed ‘The Power of Presence‘ will spotlight out of home’s unmatched ability to unify communities, amplify cross-channel campaigns, and drive brand growth by creating authentic connections in a hyper-connected world.

The conference will bring together a who’s who of marketing powerhouses, bold creative thinkers, and brand leaders to reimagine the role of OOH in the modern marketing mix.

The speaker lineup already includes:

• Todd Kaplan, Chief Marketing Officer, Kraft Heinz North America
• Jeanniey Walden, Chief Marketing Officer, Rite Aid
• Caitlin Mack, VP of Marketing, LesserEvil
• Jason Dorsey, Generational researcher and best-selling author
• Terry Kawaja, Founder and CEO, LUMA Partners

“The OOH Media Conference is a cornerstone event for our industry, and brings together leaders from across the marketing ecosystem to share ideas, shape the future, and showcase the unmatched power of out of home advertising,” said Anna Bager, President and CEO of OAAA, “It’s also an opportunity to align our collective vision and demonstrate the transformative role OOH plays in driving growth for brands and delivering real value to communities. This event is where connections are made, ideas take shape, and the future of advertising is defined.”

Highlights of this year’s agenda include:

• Dynamic keynotes from leading industry voices who are shaping the future of advertising and redefining consumer engagement.
• Future-focused panels exploring the latest trends in creative storytelling, measurement, and the intersection of OOH with retail media, digital, and connected TV.
• Unparalleled networking opportunities designed to spark meaningful connections with industry leaders, peers, and partners.

Set in Boston’s vibrant Seaport District, the conference provides the perfect backdrop to experience one of the city’s most innovative and inspiring neighborhoods while bringing together leaders from across the marketing and media spectrum.

Registration can be found here.

Recycled shipping containers and old plastic bottles are being used to create a one-off green large banner advertising solution, thanks to a partnership between Liverpool City Council and MediaCo, one of the UK’s leading environmentally sustainable Out of Home Advertising companies.

The advertising site, located in the St George’s Gateway area of Liverpool city centre, also uses renewable energy from a state-of-the art solar electricity system and low energy LED lighting contributing to the Council’s vision for a greener city.

Cllr Liam Robinson, Leader of Liverpool City Council, told us “We are committed to a net zero future for Liverpool. This means finding innovative and sustainable ways to improve how we deliver our services. This project is a great example of how we can find creative ways to greatly reduce our carbon emissions. The creation of this site using environmentally sustainable materials has resulted in an advertising resource which will provide value for the Liverpool taxpayer, through advertising income, whilst supporting our net zero ambitions. The United Nations recently named Liverpool as the world’s first Accelerator City, this recognises Liverpool’s commitment to rapidly decarbonise the live music, TV and film production sectors. This shows that our commitment to net zero is at the heart of everything we do. Our net zero strategy will have a hugely positive impact on how Liverpool City Council provides services, helping to create a sustainable future for all residents.”

Liverpool City Council has partnered with MediaCo Out of Home Limited to create the innovative, low carbon advertising site.

Joe Arshed, Managing Partner at MediaCo Out of Home Limited, said “We are so excited to see our brand of sustainable out of home advertising take part in the ultimate recycling; breathing fresh life into land that isn’t being used right now. Providing a place for great looking adverts to support the environment whilst making the use of a former landmark is a great way to support Liverpool and it is amazing to be launching with a JD Advert containing a local celebrity. We are delighted to be working with Liverpool City Council on this project, it is an example of what can be achieved with creative thinking and true collaboration.”

The structure has been created from repurposed shipping containers, while the advert banners themselves are created from material made from post-consumer waste – mainly plastic bottles.

LG Electronics (LG) has announced a partnership with creative artist, multi-platinum musician, and tech entrepreneur, will.i.am, to launch a new line of audio products under the brand ‘xboom by will.i.am.’ The partnership aims to transform xboom into a culture-forward brand with an urban aesthetic, providing an all-new audio experience.

LG has appointed will.i.am as LG xboom’s ‘Experiential Architect’ and we are told he will play a pivotal role in carving out a new space for xboom in the audio industry.

Drawing inspiration from his pop culture and technological know-how, will.i.am will provide strategic counsel for LG xboom’s product development, design and brand marketing.

By combining LG’s advanced technologies with will.i.am’s unique insights as a world-renowned music artist and tech entrepreneur, this partnership will infuse LG xboom products with fresh creative aspirations.

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FanDuel Casino, the premier online gaming company in North America, has teamed up with the South Jersey Transportation Authority’s Atlantic City Expressway Pleasantville Toll Plaza, Port Authority of New York and New Jersey’s PATH Commuter Rail Systemwide and PA SEPTA Broad [B] Street Line to offer one day of free tolls and rides in New Jersey and Pennsylvania on Wednesday, December 18, 2024.

In New Jersey, free tolls and rides will be given out through the South Jersey Transportation Authority’s Atlantic City Expressway Pleasantville Toll Plaza and throughout the PATH system. Pleasantville Tolls will be off from 12 am-11:59 pm ET. PATH rides systemwide will be free from 8:00 pm-11:00 pm ET. In Pennsylvania, SEPTA Broad Street [B] Line will offer free rides from 6:00 pm-12:00 am ET. You do not need to be a FanDuel Casino customer to engage in the free tolls and rides on December 18th.

“This exciting FanDuel Casino opportunity represents a continued investment by FanDuel in its casino brand and the opportunity to engage new and existing customers with content and experiences that excite customers,” says Daniele Phillips, Marketing Vice President. “As part of our ongoing brand campaign, we’re here to show people nothing beats the feeling of winning on FanDuel Casino. Though a lot of great feelings come close, like scoring a free ride or toll for the day.”

Beginning this week, FanDuel will promote its new campaign across out-of-home assets in both cities with the help of Intersection, a leader in out-of-home media and technology.

FanDuel Casino is a mobile gaming app that allows 21+ customers to play the most popular slot games, online blackjack games, table games, online baccarat and live dealer casino games right at players’ fingertips. Available in all five states where online casino is legal: New Jersey, Pennsylvania, Michigan, Connecticut and West Virginia.

The DPAA’s final Women’s Empowerment Webinar for the year takes place tomorrow Wednesday December 11 on the topic of ‘Setting Actionable Goals for 2025’.

The session will feature an introduction and insights from Bianca Best, Publicis’ Chief Growth Officer for Performics and author of the forthcoming book Big Impact Without Burnout (because of the importance of this topic, DPAA has opened registration to non-members as well as members).

The event, led as usual by Jennifer Willey, Founder & CEO of Wet Cement, a consultancy that builds inclusive and empowered cultures, will help participants reflect and celebrate their successes this year while setting a clear course for 2025. Bianca’s new book Big Impact Without Burnout outlines eight strategies to embrace ambition and is a perfect addition to the session.

“As we close out the year it’s important your teams take time to celebrate accomplishments and understand how that can lead to better planning in 2025,” said Barry Frey, President & CEO of DPAA. “This great session and book offer will give you the tools to do so.”

Attendees at the session who purchase an advance copy of the book will receive a complimentary audio copy of Best’s previous work Flourish: Redefine Success and Create More Time, Energy, Impact and Happiness, plus lifetime access to the Flourish Online 6 Week Kickstarter Energy-Scape program.

You can register for the event here.

PPDS, the exclusive global provider of Philips Professional Displays and complementary solutions has launched Philips ScreenShare, described as a comprehensive new all-in-one presentation software solution, delivering seamless and unrestricted secure wireless content sharing and connected experiences.

It’s pre-installed on all new Philips Collaboration BDL3152E and BDL4152E interactive displays, and available for download via PPDS Wave on existing models. They say that Philips ScreenShare offers near-universal compatibility, connectivity, and inclusivity, overcoming many common complexities, limitations, and frustrations experienced with other comparable content sharing solutions.

It’s a fully GDPR-compliant solution, developed in collaboration with DisplayNote, whose software was used in over 300,000 classrooms and powering over 15 million screen shares in 2023 – Philips ScreenShare embraces BYOD, allowing the presenter (screen controller) and up to 100 participants to simultaneously connect and share content directly on the main display using their own personal device. And that’s not all.

Philips ScreenShare at a glance:

• Saving shared content: With Philips ScreenShare content can be saved for connected users to upload via the shared items folder – a central repository for files and links shared during the session.
• Connect as a Teacher: The ‘Connect as a Teacher’ feature allows teachers to use their device to invite connected students and attendees to share their screen.
• Whiteboard: Philips ScreenShare can also be used as a whiteboard, enabling greater interactivity and improving the meeting and teaching experience.
• Moderator mode: This feature gives teachers and presenters the ability to choose, connect, and disconnect the devices that can share onto the main display.
• GridView and extended GridView: Using GridView enables four attendees to connect to the display, while extended GridView allows up to nine devices to connect to a session at any one time.
• Annotating over content: As well as showing content, the presenter can use the annotation mode to draw and mark, from their device, on top of the content on the display.

Frank Trossen, Global Business Development Director Education and Corporate at PPDS, told us “With Philips ScreenShare, we have removed all obstacles to ensure every single person in the room has an equal voice and opportunity to contribute, whether that’s in a classroom, a meeting room, or the boardroom. Even the quietest person can enjoy their share of voice and present with confidence with Philips ScreenShare.”

Adopting a tech-agnostic approach and ensuring maximum inclusivity and equality, Philips ScreenShare’s flexibility supports content sharing from any device, connected to any network (LAN, WiFI, mobile) and running on any operating system. This includes devices on Windows, Mac, iOS, iPadOS, ChromeOS, or Android, with AirPlay, Google Cast, and Miracast also supported, for effortless usability.

We first came across this at #CES2024 earlier this year and we now see that they are about to launch a Wefunder crowdfunding campaign. Bottom line it’s a device that turns ordinary power outlets into revenue streams for cafes, salons, stores, stadiums, and other businesses and it is called ‘Socket to Pocket.’

Ten years ago, Daniel Tonkopi founded Delfast e-bikes. Their electric bike set a Guinness World Record for the longest range and won two gold medals in e-bike marathons. They raised USD 3.4 million in crowdfunding and achieved over USD seven million in e-bike sales globally.

Daniel has now launched In Charge One, Inc. and with his wife they continue to work in clean tech and sustainable energy.

At In Charge One, their mission is to help businesses generate revenue while promoting responsible energy use. Daniel believes that electricity isn’t something to be taken for granted. His team of exceptional engineers developed the ‘Socket to Pocket’ device, originally an outdoor charger for e-bikes and scooters but after market feedback, they have expanded its use to charge everything from e-bikes to smartphones or even drones.

They tell us that after researching similar products abroad, they have developed a proprietary solution tailored for the American market.

The WeFunder campaign can be found here and they began accepting payments late week.

They’ve also secured a lead investor (Andrew Zinchuk from ZAS Ventures) and welcomed their first investors including 500 Global, a renowned Silicon Valley fund and accelerator.

Investments can range from USD 100 to USD 200,000 and they have several investment tiers—for those interested in getting the ‘Socket to Pocket’ devices, and options for investors focused on returns.

The importance of IT security cannot be overstated and tomorrow’s Digital Signage and IT Security AVIXA Webinar, sponsored by Poppulo is your chance to stay up to date with this important topic.

There’s not a single existing or new system that isn’t being scrutinized to understand what vulnerabilities it might introduce, and digital signage is no exception.

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