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The capabilities of haptic feedback technologies have grown far beyond adding rumble to game controllers or silent notifications to cellphones. IDTechEx’s new report ‘Haptics 2025-2035: Technologies, Markets, Playerspredicts the market for haptics technologies to reach US$7.1B by 2035, representing a CAGR of 4.4% from 2024 to 2035.

This is expected to be chiefly driven by growing adoption of haptics in non-traditional markets, particularly vehicle interiors, as well as increasing spend on haptics per device across many segments as manufacturers look to improve the quality of haptic response as well as the number of actuation points.

Most haptic implementations fall under the banner of tactile feedback, which simulates surface texture, typically using vibrational motion. The activators that generate this are a key area of innovation – these shape experiences that include input confirmation and replacing physical buttons to enable immersive, tactile experiences in virtual reality. The most recent major shift in this area has been the rise of LRAs (Linear Resonant Actuators). These provide a ‘clickier’ and more configurable haptic response than ERM (Eccentric Rotating Mass) motors they are widely replacing, since they accelerate faster and decouple frequency from amplitude.

In 2024, further shifts are underway, with the use of surface haptics in applications, including automotive displays, growing and more emerging activator technologies, including VCMs (voice coil motors) and piezoelectric haptics, growing their market shares. Innovation has also taken place in other classes of haptics. Kinesthetic (force) feedback has widened with the deployment of Adaptive Triggers in Sony’s gaming controllers since the launch of the PS5. Thermal haptics offers another emerging dimension of tactile experience in the earlier stages of adoption; Italian startup WeART has blazed the trail here, recently releasing its second generation of haptic gloves featuring thermal haptics alongside other classes of haptic feedback to provide a full haptic experience.

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JCDecaux UK, in partnership with Helpbnk and Westfield has launched an innovative competition to support the next generation of business owners.

Open to UK entrepreneurs aged 18-27, the competition invites Gen Z business leaders to harness the power of digital Out-of Home advertising to build brand fame on the public screen.

Running from September 17th to September 29th, the competition is part of JCDecaux UK’s GENgage programme, which champions young entrepreneurs by providing them with cutting-edge DOOH platforms. Two winners will be announced on October 10th 2024.

In a unique collaboration, CEO of HelpBnk and renowned social media creator Simon Squibb, famous for his viral series asking members of the public, “What’s your dream?”, will bring the competition to his Social Media audience, showcasing how the private screen of social and the public screen of Out-of-Home work together to help young entrepreneurs grow their business.

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Carvertise continues to expand its executive ranks naming marketing innovator John Karzak as Vice President of Marketing.

He brings to his new role more than 20 years of diversified marketing expertise in growing B2B and B2C business lines for Fortune 100 companies to VC/PE backed start-ups.

Prior to joining Carvertise, John was Founder and Managing Partner of Vexis Digital, a consulting firm specializing in translating client objectives into marketing strategies that drive sustainable growth, influence consumer spending, improve market position and increase revenue. Prior to that, he led marketing initiatives for companies in numerous verticals, including technology, banking/financial services, insurance, consumer products, and hospitality.

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Leading digital outdoor media company QMS today announced the appointment of Meaghan Scurr (nee Spencer) to the new role of Group Business Director, City of Sydney, effective immediately.

Reporting to QMS City of Sydney General Manager, Olivia Gotch, Meaghan will lead the sales team of specialist account managers and coordinators focused on servicing all NSW based agency and clients across its market-leading City of Sydney digital street furniture portfolio.

Olivia told us “I’m delighted to welcome Meaghan to the City of Sydney team. She is a real talent, with great people leadership skills, strong connections across the market, and a strong passion for digital out of home. Her appointment reflects the importance QMS places on our premium, digital City of Sydney network, which continues to be the benchmark for street furniture globally. We have ambitious plans for the continued growth of the QMS City of Sydney network in 2025 and it’s great to have Meaghan on board to assist us in driving this momentum in the key Sydney market”.

She joins QMS from oOh!media, where she was a Group Sales Leader for five years, winning the Outdoor Media Association’s National and NSW Rising Star awards in 2022. Before that role, she was a Trading Manager at OMD Sydney.

JOLT, Australia’s home-grown, sustainable digital out-of-home media and EV charging network, is continuing its impressive global expansion, announcing the launch of its innovative digital out-of-home and EV charger network in Toronto, Canada.

The first out-of-home screens have been unveiled in Toronto with plans to roll out a further 5,000 locations across Canada in partnership with TELUS. It is the fourth market for JOLT’s digital out-of-home and EV charger network, after New Zealand and the UK, following rapid growth in the Australian market.

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Mazda Australia is reinvigorating its iconic ‘Zoom Zoom’ brand proposition with a high impact Out of Home campaign at Sydney’s newly launched Martin Place Retail precinct. As the flagship activation of a broader national rollout, Mazda’s takeover leverages oOh!’s 10 digital screens, spanning both large and small formats, designed to capture attention in one of the city’s most highly sought after locations.

Alastair Doak, director marketing of Mazda Australia said: “Martin Place Retail introduces our refreshed ‘Zoom Zoom’ proposition on a big unmissable canvas. Situated at the heart of Sydney’s commuter journey, it’s high-dwell environment allows us to connect with a key audience with impact, aligning with our long-term brand strategy.”

Beyond Martin Place, Mazda’s campaign extends across oOh!’s multi-format network, utilising classic, digital and consecutive placement to amplify creative impact at scale across Street, Road, and Retail environments, ensuring a strong presence nationwide.

Chris Freel, group director sales, oOh! told us “As someone who has always been a fan of the original ‘Zoom Zoom’ concept, and as a proud Mazda driver, it’s exciting to see the campaign make such a strong return. Mazda’s takeover of Martin Place, combined with the scale of our network, is creating an unmissable presence. It’s a perfect example of how oOh! drives brand fame.”

OMD, Mazda’s media agency, played a key role in ensuring the campaign’s success by strategically placing the brand at touchpoints to maximise impact across multiple environments.

While the Martin Place Retail precinct serves as the flagship for the OOH campaign, Mazda’s multi-format strategy will create impact far beyond Sydney, sparking a national conversation that reminds Australians – ‘Zoom Zoom’ is back.

In what we are told is a bold move to redefine the future of robotics and advertising, Kiwibot, a leader in autonomous robotic solutions, and Nickelytics, a cutting-edge adtech firm specializing in mobile and outdoor advertising, have announced a strategic deal.

This alliance aims to dominate the evolving landscape of mobile advertising, creating unprecedented value for brands and more opportunities for consumer engagement.

It’s a USD 25 million acquisition which combines Kiwibot’s advanced autonomous robots with Nickelytics’ proprietary ad tracking and attribution platform, giving rise to a revolutionary business model that fuses functionality with data-driven advertising and enhanced consumer interaction. A fleet of autonomous delivery robots will now double as smart advertising robots, turning routine deliveries into engaging brand experiences with measurable return on ad spend. This innovative approach not only revolutionizes how consumers interact with advertisements but also offers brands unparalleled opportunities to reach targeted audiences in a highly impactful way.

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Esprit Digital is one of 252 UK organisations spread over three categories, to be recognised with a prestigious King’s Award for Enterprise.

Esprit Digital has once again been recognised for its excellence in International Trade.

Peter Livesey, CEO, remarked, “Esprit Digital is honoured to receive this award. We have tailored our offerings across various markets through hard work, flexibility, and responsiveness. We have built a reputation for reliability and delivering on commitments, securing significant international orders. Last year, we undertook major projects in the Middle East and the USA,” added James Wilder, Sales Director. “Our work included new retail stores at ‘The Orchard’ in Hamad Airport and an entrance display for Raffles Hotel Doha in Qatar. These projects transformed spaces and brought our clients recognition and financial benefits. While industry awards are valuable, this King’s Award, following our 2016 Queen’s Award, is particularly special.”

Founded in 2002, Esprit Digital designs, fabricates, and supports premium digital display solutions. The company uses LCD and LED technology and has expanded its services to include integration and remote support.

Mesmerize, an MJH Life Sciences brand, and a leader in patient education at the point of care, has announced a new partnership with K-VA-T Food Stores, Inc., the parent company for Food City.

With 157 retail locations, Food City operates full-service grocery stores and pharmacies in Kentucky, Virginia, Tennessee, Georgia, and Alabama. The partnership includes the installation of Mesmerize’s digital displays in Food City Pharmacy locations.

“Food City has been a trusted brand and market leader for more than a century. From patient consulting to vaccine immunizations, prescription refills, and our Wellness Club which provides patients with direct access to our Registered Dietitians, Food City provides a full range of top-quality products and services,” says Mickey Blazer, Food City executive vice president of pharmacy and fuel operations. “Installing Mesmerize digital displays in our pharmacy locations will enable us to communicate more effectively with our pharmacy customers and provide a valuable messaging platform to share service and pharmacy messaging to help create better health outcomes for our valued customers.”

Mesmerize’s digital displays are being prominently placed in the waiting and pick-up/drop-off areas of each Food City Pharmacy, presenting a valuable opportunity for patient education and sponsor messaging. Displays will feature best-in-class editorial and educational content including information on general health and wellness, symptoms, adherence, Food is Medicine, disease states, treatment options, and more. Food City will have access to Mesmerize’s full-service digital signage studio and will be working with Mesmerize to create custom messaging educating customers about products and services at the pharmacy.

Ian Stone, Senior Vice President of Business Development at Mesmerize said “As a progressive retailer, Food City is ahead of the curve with their clinical services and programs that they offer to their pharmacy customers. We look forward to enhancing their stores with targeted custom content and patient education about services such as immunizations, to enhance the patient experience and drive sales.”

Mesmerize specializes in patient education at the point of care. Mesmerize provides targeted educational materials including digital and static wallboards, literature distribution, and branded medical essentials to patients and caregivers in waiting rooms, exam rooms, and other high traffic areas of doctors’ offices, community-based organizations, AIDS service organizations, and independent and chain pharmacies.

AV technology pioneer Peerless-AV has announced the launch of three new redesigned SmartMount Articulating Wall Mounts.

A group of professional women engage in a video call in a bright office, dressed in smart attire, with a digital screen displaying remote colleagues.

The new models, SA752PU (43” to 65”+ displays), SA761PU (43” to 75”+ displays), and SA771PU (50” to 90”+ displays), are revolutionising display mounting with enhanced versatility, durability, simplified installation, and the ability to accommodate larger displays.

Key improvements of the redesigned SmartMount Articulating Wall Mounts include a high-quality steel construction for exceptional strength for long-term use, and longer arms offering a wider viewing range for displays over 65”. The robust cast aluminium arms ensure mounts can support heavier displays with smooth articulation thanks to the high-quality brass brushings. This combination of materials ensures these wall mounts are easily manoeuvred without compromising stability and security.

The redesigned models also feature enhanced flexibility with upgraded adapter brackets and more versatile VESA placement. With three attachment options on the adaptor bracket to accommodate upper, centre, and lower VESA patterns, it is easier to replace displays within the existing mount. The refined Hook and Hang feature with a larger landing area makes attaching heavier displays easier. Complete with a durable powder-coated finish, the redesigned mounts are resistant to scratching and chipping, ensuring a sleek finish even with frequent adjustments.

“These mounts are much anticipated and really exemplify our commitment to continuous innovation and enhancement of our core products in anticipation of evolving market trends,” said Nick Belcore, Executive Vice President at Peerless-AV. “The redesign of this popular SmartMount Articulating Wall Mount series reflects the evolving LCD display support requirements of customers across a wide range of sectors including hospitality, education, corporate and government. We will continue to future-proof our existing systems to ensure installers have the best integration experience.”

The SmartMount Articulating Wall Mount series offers several innovative features for hassle-free installation and versatile use, such as the I-shaped adapter to ensure displays are centred and Locking Tilt technology to easily find perfect viewing angle simple.

Each model allows for 90-degree pivoting to find the perfect display position and easy 5-degree post-installation levelling. Offering an increased swivel for large displays, the SA752PU model extends displays up to 765mm (30.1”) or retracts 76mm (3.0”) from walls, while the SA761PU and SA771PU models extend displays up to 774mm (30.5”) or retracts 76mm (3.0”) from the wall with a newly improved ±8.0” (203mm) horizontal adjustment range to help centre displays on a wall even if your stud spacing is not centred.

The In-Wall box accessories (IB14X9-W, IB14X14-W) and open-access design make accessing power or AV devices easier than ever with flexible placement options. Cable management has also been upgraded with snap-in-place covers and the versatile wall plate supports 406mm (16”) and 508mm (20”) stud spacing and extension to 609mm (24”) spacing with the ACC-SAWPE accessory. Snap-on covers hide the wall plates and hardware to guarantee a sleek and professional finish.