DailyDOOH

Leading digital outdoor media company QMS has revealed an Australian first, with inaugural partner Nike taking over Australia’s newest 3D digital billboard.

To launch their summer campaign “Winning Isn’t For Everyone”, Nike celebrates beloved Australian Women’s Football team, the Matildas, with innovative full motion 3DOOH creative that was developed collaboratively with Amplify, Mindshare and QMS.

QMS Chief Sales Officer, Tim Murphy, told us “We couldn’t be more excited about this partnership with Nike on the launch of their new global campaign. Not only is Nike the first to use our brand new iconic Emporium screen, but they’re also the first to have an exclusive full motion 3DOOH takeover of a digital screen for five consecutive days anywhere in Australia. A legendary brand celebrating an iconic team on our state-of-the-art new site is a proud moment for QMS and all eyes will be on this campaign.”

Running from Wednesday 24 July, Nike launched their campaign with a 100% takeover of QMS’ brand new digital large format site at Emporium Melbourne for five consecutive days in the heart of one of Australia’s busiest retail precincts. The campaign can be seen here.

Mindshare Managing Partner, Peta Southcombe, said: “In pivotal cultural moments like this, the ask of our partners is to help us push boundaries to achieve amazing things for our clients. It’s been great to collaborate with QMS to bring this media-first to life for Nike and celebrate the Matildas.”

The campaign follows the recent news of the expansion of QMS’ premium national network, after successfully winning the competitive tender for the addition of two high profile Vicinity Centres sites at Emporium shopping centre in the heart of the Melbourne CBD.

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Primeview Global has announced a strategic partnership with Cadon Technical Sales, a premier sales and manufactures representative firm.

We are told that this collaboration aims to expand Primeview’s reach in the display market and provide customers with cutting-edge visual technologies and unparalleled service.

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Donna Tauro has joined JOLT as its new Group Sales Manager. Donna will be responsible for managing sales across JOLT’s New South Wales and Queensland client base, using her decades of experience to successfully engage with brand partners, connecting them with urban roadside and EV driving audiences. She will be based in JOLT’s Sydney office, reporting to JOLT Sales Director (NSW and QLD), Hannah Pritchard.

Donna is an accomplished sales leader, with more than 17 years’ experience in media sales and management, leading teams across strategy, customer solutions and product. Tauro joins JOLT from Dentsu, where she was an Investment Director. Prior to this, she spent more than a decade at oOh! in several senior leadership roles, including Group Sales Leader, managing a NSW agency remit, and National Channel Integration Director, executing go-to-market strategy and initiatives across a broad product offering. She has also had stints at oOh!’s Eye Corp and Adshel.

JOLT Sales Director (NSW & QLD), Hannah Pritchard told us “JOLT is thrilled to announce Donna’s arrival to our Sydney sales team. Having previously worked with Donna, I’ve witnessed firsthand her remarkable strategic vision and deep industry expertise. Her contributions will be invaluable as we continue to innovate and disrupt the out-of-home landscape with JOLT’s unique and fast-scaling proposition in the market. Donna brings a wealth of diverse knowledge to JOLT, which will elevate our service offerings and drive a more customer-fixated approach across NSW. I’m truly delighted to welcome her on board.”

Donna’s appointment comes as JOLT continues to expand both its network and advertising partners globally. It recently announced plans to roll-out 130 additional new digital advertising screens across Sydney, courtesy of funding from the NSW Government, significantly expanding its reach across metro Sydney in high-traffic areas. It follows major agreements with TELUS for the roll out of 5,000 EV chargers across Canada, and the growth of JOLT’s UK and New Zealand EV network.

JOLT has also continued to grow its multi-channel advertising offering, recently adding video and rich media ads to its suite of mobile advertising products, to further capture attention and drive engagement among JOLT’s high-value audiences.

Tauro’s appointment is effective immediately.

CoolerX, which recently rebranded from the name Cooler Screens, has launched a self-service platform that enables retailers “to plan, execute, and optimize their in-store retail media campaigns in-house,” it says.

The self-service platform, built on CoolerX’s proprietary #AI technology and powered by real-time data and interaction signals, offers retailers control and flexibility over their in-store media and merchandising strategies.

We are told that the platform’s advanced AI capabilities enable retailers to improve conversion rates, increase campaign performance and optimize desired outcomes all while delivering a unified, enhanced digital consumer experience across the entire store.

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AVI-SPL, the leading global provider of digital enablement solutions, has announced that its federal practice team was selected as a subcontractor by General Dynamics Information Technology (GDIT) to support its USD 922 million U.S. Central Command (USCENTCOM) Information Technology Services (CITS) modernization contract. AVI-SPL will deliver audio-visual, digital signage, and collaboration technology, and provide AV engineering expertise in support of ongoing operations and live events.

GDIT was awarded the USCENTCOM contract in February 2024 by the General Services Administration (GSA). The contract has a one-year base period and five option years.

As part of the Department of Defense (DoD), CENTCOM protects and promotes American interests in vital portions of the world, including the Middle East, central Asia, south Asia, and the surrounding waterways. CENTCOM was formed in 1983 with US-based headquarters at MacDill Air Force Base in Tampa, FL.

For its role in the GDIT contract, AVI-SPL will provide audio visual technology support in various spaces across the CENTCOM headquarters campus, including command and control spaces, meeting rooms, training rooms and special use spaces. These offerings will be extended across the CENTCOM Area Of Responsibility (AOR) when called upon.

“AVI-SPL’s federal practice is proud to support CENTCOM missions to help keep the United States and our coalition partners safe and effective through our secure technology and on-site managed service offerings. It’s our privilege to support the US federal government across the globe, especially here in Florida,” said Mike Garvey, AVI-SPL Senior Vice President of Federal Sales and Operations.

AVI-SPL’s dedicated federal practice launched in 2004 and has worked with all branches of the DoD as well as a majority of federal civilian agencies and 4th estate organizations.

The annual Outsmart Zero Harm Conference takes place in London on Wednesday October 23 2024 at 10:00 am at the Wellcome Collection.

The event will be filled with insightful talks, interactive workshops, and networking opportunities.

You will also be able to connect with industry experts and like-minded professionals to exchange ideas and strategies.

Date and time
Wed, 23 Oct 2024 10:00 – 13:30 BST
Location
Wellcome Collection

183 Euston Road London NW1 2BE United Kingdom

Registration can be found here.

Earlier this week, Tuesday July 23, the Advancing Sustainability in OOH Advertising event was held on Gadigal Country, organised in collaborative effort between the OMA, JCDecaux, oOh!media and QMS.

The purpose of the event was to bring the outdoor advertising industry together, to discuss progress and actions for a sustainable future in OOH advertising. The event recognised that there are major challenges facing the media industry in the coming years and the key to success will be collaboration, thus it marked a substantial step in the right direction for the industry.

Elizabeth McIntyre, CEO of the OMA, opened the event, stating, “The intention for the industry today is to educate, on a broader scale, how some of our members are approaching the ESG opportunity, how we are collaborating with key stakeholders in our industry to address the issue, and as an industry how we hope to continue to work with Government to influence a better outcome for everyone. The footprint of our industry on the wider community is significant. A recent Deloitte Study finding that for every dollar spent in Out-of-Home, contributed a dollar to the economy. Not many people realise that it is the Outdoor industry contributes over $665 million to the economy that includes providing over 21,000 public infrastructure assets including bus shelters.”

The first panel discussion, Out-of-Home for good, featured Senator Jenny McAllister – Assistant Federal Minister for Climate Change and Energy, who was joined by CEO’s Steve O’Connor (JCDecaux), Cathy O’Connor (oOh!media) and John O’Neill (QMS) in exploring the role of OOH in driving sustainable change. The discussion was moderated by the CEO of the OMA, Elizabeth McIntyre.

Senator Jenny McAllister said “There is a global economic transformation underway as the world decarbonises. Australia is well positioned to take advantage of it, and we should all be optimistic about the opportunities it presents.”

The following panel addressed the industry collaboration needed for sustainability and saw Richard Bean, Executive Director, Ad Standards; Sophie Madden, CEO, Media Federation Australia; John Pabon, Sustainability author, consultant, and UN advisor, discuss the GARM framework, sustainability initiatives and greenwashing. This Discussion was moderated by Vanessa O’Hanlon, Senior PR & Comms consultant at oOh!media.

Subsequent to this, a panel featuring Alexandra Heaven, Head of ESG, JCDecaux; Sarah Young, Group Director – ESG, oOh!media; Joanna Georges, Head of ANZ, Scope3; Christopher Sewell, Co-Founder, Net Zero Media explored what action can be taken today on emissions reduction.

The concluding panel discussion, consisting of Nigel Spicer, General Manager, Cactus Imaging and Jose Sanz, Asset Development Director, JCDecaux, analysed the opportunities and challenges of classic banner materials and recycling.

Executive Channel Network (ECN) claims to have launched the biggest ever #3DOOH advertising campaign in partnership with Optimum Nutrition, the world’s number one sports nutrition brand.

As millions of people worldwide tune in to watch this year’s biggest sporting events including the Summer Olympic Games in Paris, Optimum Nutrition aims to captivate and engage audiences with its 3D campaign showcasing the brand’s premium range of sports nutrition products. In a world first, this 3D campaign will be displayed across 850 DOOH screens in the UK, France and Germany. This historic collaboration delivers an immersive 3D experience at scale, simultaneously across 3 countries.

“We are excited to partner with ECN to bring our innovative products to life using 3D technology. The Summer of Sport 2024 is the perfect backdrop for showcasing how Optimum Nutrition can help individuals perform at their best and unlock their full potential” said Hannah Darlington, Marketing Director – Southern Europe at Optimum Nutrition. “By harnessing the power of ECN’s DOOH network, we are redefining how brands connect with consumers in office environments, delivering an unparalleled visual experience.”

ECN’s DOOH office media network reaches audiences in high-traffic locations across major business hubs in 20 UK and European cities. Digital displays are strategically placed to deliver long dwell times, and to engage office professionals in a premium and trusted environment.

“We are delighted to collaborate with Optimum Nutrition and Talon International on this history-making 3D ad campaign, which illustrates how DOOH is delivering more immersive brand storytelling,” said Charles Parry-Okeden, Global CEO at ECN. “This solution exemplifies our commitment to innovation at scale and shifts the dial beyond one-off media screen stunts”.

Optimum Nutrition’s 3D campaign will immerse viewers in a visually stunning narrative, with their new Unlock More You campaign aligning perfectly with a heightened interest in sports and fitness.

ECN is a wholly owned subsidiary of Executive Channel Holdings (ECH).  

JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces that JCDecaux Macau, a joint-venture between JCDecaux (80% equity) and HN Group (20% equity), has renewed its exclusive advertising contract with Macau International Airport for a 10-year period, following a competitive tender process.

Running from July 1, 2024, this new contract strengthens JCDecaux’s presence in Macau and follows the award of the 15-year street furniture contract. Together with our Chinese airports concessions, this ensures a strong presence in the Guangdong-Hong Kong-Macao Greater Bay Area – one of the world’s most dynamic regions, home to over 86 million people.

Jean-Charles Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux, said: “We are delighted to have been chosen once again by the Macau International Airport Company Limited following our longstanding 21-year partnership. This contract is a further recognition of JCDecaux’s expertise and ability to provide innovative and high-quality solutions for advertisers. Our commitment to excellence and to providing best-in-class service is at the heart of our enduring relationship, and we are proud that this has been recognised by CAM. We would like to thank CAM for their continued trust as we work to provide next-generation airport advertising products and services that can transform the airport environment and enhance the passenger experience. This will create a powerful platform for brand advertisers, promoting growth and innovation over the next decade and beyond.”

JCDecaux Macau has managed the advertising sales concession at Macau International Airport since 2003. Under the new contract, JCDecaux will introduce a programme of digitisation, deploying innovative technology, creative solutions and airport products to enhance airport services and experiences while generating advertising revenue. Looking ahead, the growth of Macau airport advertising will be driven by digitisation and a strong emphasis on environmental, social, and governance (ESG) principles while delivering results for advertisers.

UK Yorkshire based outdoor advertising company CP Media has agreed a deal with its joint venture partner Lamppost Banners which will see it acquire the remaining 55% of the business.

Established more than 10 years ago, the joint venture has seen Lamppost Banners business double in size in the last two years, driven by the growing need for councils to maximise their revenue streams and promote and publicise their services and events on lampposts in high traffic areas, particularly those on main arterial roads.

Mike Brennan, the CEO of CP Media explained the rationale behind the deal “The lamppost banners industry has grown massively in recent years as has CP Media’s own business, and this has meant that operationally both companies are working across the whole of the UK, so it makes perfect sense to work together to improve efficiencies and synergies.”

This latest acquisition by CP Media follows the purchase of airport advertising company, Eye Airports and bus advertising company, Adverta, cementing the company’s market-leading position in outdoor advertising.