DailyDOOH

For more than 50 years, CES has been the stage where technology’s future comes to life, fostering creativity, partnerships, innovation and breaking news!

This year, they have some news of their own as on August 28, they are updating the CTA and CES logos, marking a significant milestone for the association and the world’s most powerful tech event. 

Why now you ask? This change comes at a pivotal moment — CTA’s 100th anniversary year and a time of unprecedented momentum for CTA, CES, and the industry they support and represent.

Save the date August 28, 2024.

VIOOH has announced a new nationwide programmatic media owner partnership in the US, collaborating with Intersection, a leading experience-driven out-of-home media and technology company with audiences across top US cities.

Operating in New York, Chicago, Philadelphia and other major US cities, Intersection supplies coverage across thousands of digital screens strategically placed in high density areas, adjacent to some of the largest retail brands, shopping districts, Fortune 500 companies, and key transit hubs – highly visibly to pedestrians and traffic alike.

Jean-Christophe Conti, Chief Executive Officer at VIOOH said, “This partnership is a great addition to our existing programmatic DOOH offering across the US. We’re always looking for new ways to unlock commercial opportunities for advertisers. Intersection has a wide range of digital screens across major US cities and we’re incredibly pleased to partner with this industry leader. We hope advertisers, both those within the US as well as new overseas buyers looking to better target American audiences, will maximise this new partnership and the opportunities it brings.”

Through this partnership with VIOOH, US and International buyers will be able to programmatically access Intersection’s over 6,500 street and transit screens in 13 designated market areas (DMAs) and 90 airports through VIOOH’s real-time Trading Manager platform.

Chris Grosso, Chief Executive Officer at Intersection said, “We’re pleased to partner with VIOOH to bring prDOOH to more buyers across the US and globally. Our media is located in well-travelled locations and can connect brands with the right audience. The integration with VIOOH will bring even more opportunities for brands to engage with diverse audiences, and buy and measure out-of-home media in the same way as online, mobile, and other digital media.”

Women in AV/IT (WAVIT), a 501(c)(3) nonprofit organization dedicated to supporting and empowering women in the AV and IT industries has announced the launch of its new podcast series.

“As a 501(c)(3) organization, WAVIT has always been committed to creating a network that champions education, representation, and inclusion. Our new podcast is a natural extension of this mission, providing a platform where women can share their stories, discuss industry trends, and offer guidance and mentorship to one another.” said Gina Sansivero, WAVIT president and VP of marketing and communications at AtlasIED.

This exciting initiative aims to foster a sense of community, provide valuable insights, and inspire women to achieve their fullest potential in these dynamic fields.

“I’m really excited for everyone to tune in. I’d been wanting to start a podcast for a while, and had this idea for a casual, sort of girl’s dinner night out kind of vibe. Intimate, comfortable, and off the cuff chats. We’d love to have listeners submit stories and questions and talk about things you wouldn’t normally hear. Subjects that are sometimes hushed or taboo, or just brushed under the carpet,” said Lex Evans, Podcast Host, and WAVIT board member. “We recorded our first episode at InfoComm featuring Gina Sansivero and Althea Ricketts from our WAVIT Board, and our second episode will follow featuring the amazing Alesia Hendley.”

The podcast will feature interviews with industry leaders, discussions on the latest AV/IT innovations, and deep dives into the challenges and opportunities facing women in the industry today. Listeners can expect to hear from a diverse range of voices, each bringing unique perspectives and experiences to the table.

“Our goal with this podcast and everything we do at WAVIT, is to create ripples that turn into waves,” said Brandy Alvarado-Miranda, WAVIT Founder. “We want to support women in any way that makes them feel safer, more comfortable, and more confident. By sharing knowledge and experiences, we hope to empower women to be fierce, bold, and ready to make waves in the AV/IT industries.”

Listeners can tune in to the WAVIT podcast on YouTube, Spotify, Amazon Music, and Apple iTunes. To learn more about Women in AV/IT or to get involved click here.

As part of blowUP media’s sustainability pledge, a key focus area was to install the UK’s first dedicated and permanent Vertical Garden advertising space. The ambition was to ensure this groundbreaking sustainable site was in an area of high pollution, where the impact of a vertical garden would be greatest.

Among the most polluted areas of London, Hanger Lane has long been notorious for it’s poor air quality. A busy vehicular route frequented by over 110,000 cars a day, generating high volumes of CO2, this was the perfect space to fight pollution.

This new banner will be surrounded by a 150m2 Vertical Garden and will be made up of 6,000 plants, removing approx. 345kg of CO2 each year. This in turn will produce approx. 255kg of oxygen a year.

Blow Up Media’s Vertical Gardens, ‘The Green’ collection, are the most innovative and sustainable locations in their portfolio. With eight Vertical Gardens already across Germany, The Netherlands and Belgium, they have now launched the first UK Vertical Garden, marking a huge milestone.

Vertical Gardens not only help tackle climate change, but also deliver high impact advertising campaigns, with the creative space being bordered by a collection of colourful, luscious plants.

Wildstone, the leading owner of outdoor media infrastructure across the UK and Europe, has unveiled a unique Concorde-inspired digital billboard at the heart of North Bristol’s world-leading aerospace, engineering and technology business cluster.

Located on the A38, the new DM6 (Digital Mega 6-sheet) double-sided monopole structure, named Bristol Approach Tower, has a wing-shaped design inspired by Concorde, which was designed and produced at the historic former Filton Airfield. YTL Developments is currently transforming the former Airfield into Brabazon – a thriving new neighbourhood for Bristol.

YTL Developments has planning consent for over three million sq ft of commercial space at Brabazon – Bristol’s new home for advanced manufacturing, digital and creative studios and life sciences laboratories. Brabazon is less than 3 miles from both the M4 and M5 motorways, while a new train station will connect the new neighbourhood to Bristol Temple Meads in less than 15 minutes.

Bristol Approach Tower will be operated on a long lease, with Wildstone also covering all construction and maintenance costs.

Wildstone led the end-to-end development of Bristol Approach Tower, including identifying the site and securing planning permission. Wildstone’s design team and architects subsequently collaborated with YTL Developments to design an OOH asset that incorporated the heritage of the site, before liaising with construction contractors to deliver a state-of-the-art advertising site to media operator Mass Media.

The site is also Mass Media’s first development in the Bristol region, and has afforded the media buyer a unique new site on a significant commuter route opposite the most exciting new city district in the South West.

Both screens on Bristol Approach Tower DM6 measure 7.5m x 5m, offering unparalleled picture quality, exceptional colour vibrancy, as well as viewing angles of 140° and an ultra-slim screen depth of just 65mm. The screens are also highly energy efficient.

Worldcom OOH has announced the achievement of BIPOC (Black, Indigenous, and People of Color) and DEI (Diversity, Equity, and Inclusion) Workplace certifications.

We are told that these certifications highlight the company’s commitment to fostering an inclusive and diverse work environment, not only within the organization but also in its impact on the communities it serves.

The BIPOC certification recognizes employers who prioritize equity for all diverse communities. Benefits of this certification include attracting and retaining diverse talent, enhancing the employer brand, ensuring legal compliance, and improving decision-making through diverse perspectives. Meanwhile, the DEI Workplace certification positions Worldcom OOH as an employer dedicated to diversity, equity, and inclusion. This recognition underscores the company’s ongoing efforts to create an environment where all employees feel valued and respected, regardless of their background or identity.

Jonathan Mark, Managing Director USA & Canada for Worldcom OOH, told us “As a Global organization we are proud to work across many different markets, and with many different cultures. At Worldcom OOH it is important that we not only participate but also lead and foster a work environment full of diversity and inclusion. As we continue to offer services that reach a diverse group of people it is our duty to have an organization that reflects such diversity.”

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The latest white paper from Placer.ai, the most advanced #locationanalytics platform for anyone with a stake in the physical world, explores the brick-and-mortar potential of Costco’s and Wawa’s new retail media networks.

The report ‘Advantages of New Players in the Retail Media Space’ details…

• Key advantages Costco and Wawa bring to the retail media table.
• The regional markets where Costco leads in wholesale club visit share – making it a natural choice for advertisers seeking to maximize exposure to their promotions.
• How Wawa’s expansion strategy can be harnessed by partners to reach more diverse audiences.

… The report can be found here.

In what is described as a ‘significant move’ to curb light pollution, Melbourne City Council is considering a proposal to turn off large digital billboards at night.

The aim they say is to mitigate ‘adverse health and environmental impacts associated with light pollution’. No surprise perhaps then that the council is led by Greens Councillor Rohan Leppert who is qouted as saying that he has been prompted by growing research indicating the negative effects of light pollution on human sleep patterns and circadian rhythms.

The proposal emerged from a council-commissioned review which suggests introducing a curfew for illuminated signs situated above ground level. The review identifies three distinct signage areas within the city: the capital city zone, which includes the central business district; Docklands along with commercial and industrial areas; and mixed-use residential zones. Under the proposed guidelines, illuminated signs in these areas would face blackout periods from midnight to sunrise Monday through Thursday, and from 1 AM to sunrise on other days.

No doubt the Australian Outdoor Media Association will react.

Williams AV has announced the acquisition of TeachLogic, which specializes in sound reinforcement solutions for K-12 classrooms. TeachLogic’s products complement Williams AV’s assistive communication portfolio and mission to empower connections and create inclusive spaces.

For 30 years, TeachLogic has been addressing a critical barrier to learning: poor room acoustics. Serving the U.S. education market, their advanced audio systems ensure all students have equal access to the teacher’s voice and other classroom audio sources, providing clear instruction throughout the classroom. Dozens of academic studies have shown when teachers use properly installed soundfield systems like those that TeachLogic makes, academic gains include up to a 15% increase in students’ math and reading scores and a 30% improvement in comprehension for ELL students.

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ChargePoint (NYSE:CHPT) and LG Electronics (LG) have formed a strategic partnership to leverage their respective strengths for future innovations in EV charging.

The first output of this relationship will be commercial charging solutions that encompass ChargePoint’s industry-leading charger management software and LG’s advanced EV charging hardware, with deliveries expected to begin later this summer.

“LG shares ChargePoint’s commitment to enabling a world-class charging experience for all EV drivers, regardless of make, model or connector type,” said Rick Wilmer, CEO of ChargePoint. “Together we will develop market-leading EV charging solutions and pursue further opportunities to push the envelope thanks to our combined engineering expertise.”

Future areas of collaboration may include combining ChargePoint EV charging solutions with LG energy storage systems, integration of the LG ThinQ smart home platform with ChargePoint’s award-winning Home Flex residential charger, and chargers that leverage LG’s digital-out-of-home advertising platform, among other areas under evaluation.

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