DailyDOOH

Clear Channel Outdoor (NYSE: CCO), one of the world’s largest Out-of-Home media providers, this week announced that it has teamed up with Circana, a leading advisor on the complexity of consumer behavior, to deliver comprehensive lift measurement for OOH via Clear Channel Outdoor’s RADAR® suite of solutions. Through this new partnership, consumer packaged goods (CPG) advertisers can effectively reach their audiences, in the right places and at the right times, and understand the impact of their OOH campaign in achieving their desired business outcomes, including household sales and incremental new purchases of CPG products.

CPG brands have always demanded a variety of highly sophisticated measurement insights from their marketing partners, something that the OOH industry has struggled to deliver – until now. With the new Circana partnership, CCO has developed data-driven advertising solutions that open the door for CPG marketers to fully tap into the OOH medium and unlock capabilities and insights historically unavailable in the category.

The combination of Clear Channel Outdoor’s RADAR platform with Circana’s Media solutions now gives CPG advertisers the ability to effectively deliver their messaging via OOH, reaching targeted audience segments while measuring the impact of their OOH campaign on key business objectives, including brand awareness, purchase intent, product purchases and more. Further, these enhanced capabilities allow OOH to be an integrated part of a strategic media mix for CPGs.

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Sharp NEC Display Solutions Europe announces the launch of the first LCD laser installation projector under the Sharp brand. The new model offers very high brightness with a compact, silent and energy efficient design. Ideal application scenarios include corporate auditoriums, universities, museums and immersive projection mapping.

With almost DC-P3 colour space, the Sharp A201U offers the widest LCD projector colour space in the industry and is the only LCD projector in the market to use an RB laser light source. It produces vivid reds, delivers excellent colour performance and projects images that are remarkably lifelike at 20KLm brightness and WUXGA resolution. The A201U features the latest IP5X-rated sealed optical engine which protects against even the finest dust particles. Brilliant colour brightness is maintained for long-lasting imaging performance with no filter cleaning. Users benefit from multiple lens options from the Sharp/NEC portfolio and compatibility with legacy lenses from the PA Series.

The Sharp A201U also has incredible visualisation capabilities: impressive free tilt and portrait installation capability, unique geometric adjustment, picture in picture, tiling and camera-based blending. Simplified installation is ensured via an HDBaseT-out interface that enables daisy-chaining of multiple projectors via cost-efficient network cables to a single source. The model also supports ProAssist which makes the projector setup and corrections of system settings easy. Picture adjustment, lens adjustment, geometric correction, blending adjustment, colour uniformity, white balance of several projectors, and automatic camera-based adjustment of two projectors – all these adjustments and more can be easily managed with the help of ProAssist.

“We are very proud of releasing this new installation projector that is unique in the market and designed for efficiency – the small footprint defies the high brightness delivery at low energy consumption”, says Gerd Kaiser, Senior Product Line Manager Large Venue Projectors at Sharp/NEC. “As with all our new product launches, this Sharp branded model is deeply rooted in NEC’s legacy of quality, sustainability and projection expertise. As such, with the wide colour space, high brightness and resolution, and the sealed, filterless optical engine, the A201U is ideal for everyone who needs a new solution for museum projection, immersive projection mapping, corporate or university auditorium use.”

The Sharp A201U installation projector will become available in December 2024.

Airtame, a global leader in wireless screen sharing, digital signage, and video conferencing solutions, has announced the launch of Virtual Airtame.

This new software platform brings Airtame’s powerful features to third-party Windows and Android-powered displays, enabling organizations to enhance their meeting rooms, classrooms, and common spaces without additional hardware.

In today’s hybrid work environment, organizations face significant hurdles in deploying seamless screen sharing, video conferencing, and digital signage. Tight budgets, complex installations, and the need for a consistent user experience across diverse spaces are constant challenges. Virtual Airtame directly addresses these issues, offering a cost-effective, software-only solution that transforms existing Android and Windows-powered displays into fully functional collaboration and signage screens. By leveraging hardware that organizations already own, Virtual Airtame simplifies the upgrade process and lowers the barriers to adopting this easy-to-use collaboration technology.

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The Out of Home Advertising Association of America (OAAA) has announced that entries are now open for The 83rd Annual OBIE Awards, one of the industry’s most prestigious honors celebrating creative excellence in out of home (OOH) advertising. The OBIE Awards highlight the best OOH campaigns that capture attention, engage audiences, and push the boundaries of creativity.

OAAA also highlights the second year of The Student OBIE Awards, dedicated to recognizing the next generation of creative talent. This category is open to students enrolled in advertising, marketing, design, and related programs, giving them the opportunity to showcase their work in front of industry leaders and gain national recognition.

The OBIE Awards will be presented during the 2025 OOH Media Conference, taking place from May 5-7, 2025 in Boston, Massachusetts. This event brings together top leaders, marketers, and creatives from across the OOH industry, making it the perfect stage to celebrate the year’s most outstanding campaigns.

For more information on categories, eligibility, and submission guidelines, click here. The deadline to submit your entry is December 31, 2024 at 11:59 PM ET.

This week Women’s Wear Daily released a special issue of WWD’s Digital Daily announcing a high visibility month-long campaign to celebrate National Hispanic Heritage Month (NHHM).

In partnership with OUTFRONT the campaign brings to life the 2024 NHHM theme ‘Pioneers of Change: Shaping the Future Togethe’ showcasing the talent, creativity and unity that defines the Hispanic experience, and inspiring the next generation of Hispanic creatives. The 10 designers selected by WWD to be featured in the campaign represent true pioneers and innovators in the fashion community.

“This is a phenomenal opportunity for us to be able to promote the work of amazing designers who are incredibly influential in pushing the industry forward,” said Amanda Smith, Chief Executive Officer, Fairchild Media Group. “We are thrilled that the OUTFRONT team is committed to using the power of their outdoor media to amplify diverse and important voices who are paving the way for change and excited to showcase the impact of this group in shaping the Hispanic community’s creative future.”

“We are so honored to spotlight this group of Hispanic designers who are indelibly shaping fashion and making their communities proud along the way,” said Eugenia Richman, Editor-in-Chief, WWD. “They represent the richness of our cultures, the power of our talents, and the best of what Hispanic creatives are bringing to the United States and the world.”

“This collaboration with WWD during National Hispanic Heritage Month is about more than visibility — it’s about celebrating the stories, creativity and leadership of these trailblazers who are driving change in the fashion industry,” said Jodi Senese, Chief Marketing Officer, OUTFRONT Media. “We take pride in using our platform to elevate these impactful voices and inspiring future generations by showcasing the beauty and power of diversity.”

The 10 selected fashion designers and corresponding story features are as follows:

Sara Beltrán

Willy Chavarria

Maria Cornejo

Gabriela Hearst

Raul Lopez

Narciso Rodriguez

Alejandra Alonso Rojas

Mónica Sordo

Silvia Tcherassi

Elena Velez

For 100+ years WWD, a property of Fairchild Fashion Media, has been the daily media of record— and THE industry voice of authority—for senior executives in the global women’s and men’s fashion, retail and beauty communities, while also keeping informed the consumer media that cover the market. Often referred to as “the fashion bible,” WWD provides a balance of timely, credible business news and key fashion trends to a dedicated readership of retailers, designers, manufacturers, marketers, financiers, Wall Street analysts, international moguls, media executives, ad agencies, socialites, and trend-makers. As an increasingly complex marketplace heightens the need for information and competitive intelligence, WWD delivers with frequency, integrity, independence, spirited coverage, and a long tradition that demands staffers get the story right and that they also get it first.

In an era of unprecedented financial pressures, #AI is emerging as a game-changer for advertising agencies and media companies alike.

At next week’s AdAi Conference Fabric Folk will reveal how strategically implementing AI in back-office operations can transform organizations into agile, efficient powerhouses.

Through examples, attendees will be able to discover how AI can streamline workflows, boost productivity, and empower staff while preserving creative excellence. At the conferenve you will be able to gain practical strategies to overcome current challenges and position your business for success in the AI-driven future.

The AI Advantage: Streamlining Operations for Media and Agencies
Tessa Ohlendorf | Founder | Fabric Folk and Liz Oke | Head of Client Strategy | Fabric Folk

AdAi Conference Sponsors include: –

@AdQuick @BentleySystems

@Broadsign

@DAACanada DOCMA

Fabric Folk @EnvironicsA

@leger360 Locala

@quividi @profectio

@SinglestoreDB Squareknot Analytics

@spotzicom @MediaResources

@COMMBCA @DailyDOOH

There are only a dozen of so tickets left and can be purchased here.

Today, VIOOH, a leading premium global digital out of home (DOOH) supply-side platform, released its annual research into the programmatic DOOH (prDOOH) market. The findings show that the UK is a well-established prDOOH market, with programmatic accounting for almost a third (29%) of campaigns in the past 18 months. This is the highest growth rate globally, tied with the US and France, and surpasses the global average of 27%. In the UK, adoption is set to increase to 36% in the next 18 months. The UK has a high proportion of advertisers (29%) who have previously used prDOOH and are starting to embrace programmatic as their standard buying approach for DOOH, confirming its status as an established market for prDOOH.

Jean-Christophe Conti, Chief Executive Officer at VIOOH told us “In the UK, awareness of the advantages of prDOOH is widespread, and recognition of its future potential continues to grow. This is driven by a strong emphasis on audience-centric strategies, performance-based metrics, budget shifts and a growing role of DSPs in planning and buying prDOOH. As the advertising landscape evolves and advertisers are increasingly aligning their campaigns across channels, we expect prDOOH’s ability to deliver targeted, measurable and eco-friendly campaigns to solidify its position as a key player in the UK’s media landscape”.

Surging demand for prDOOH reshaping budget allocations

Investment in prDOOH in the UK is set to grow by a third (29%) in spending over the next 18 months. The UK growth is expected to be fuelled by new budget allocation according to a quarter of respondents (24%), a 9 percentage points (ppt) year-over-year (YoY) increase. UK marketers are also moving budget towards prDOOH from digital channels (82% including DOOH, +6 ppt YoY) in-line with the global average (83%), a trend which is slightly more pronounced for advertisers (85%) compared to agencies (80%).

Growing preference for an automated and data-driven approach to DOOH

Programmatic-only buys have seen a substantial YoY increase, accounting for 47% of DOOH campaigns in the past 12 months (+18 ppt YoY).

DOOH campaigns have also typically been bought using a combination of programmatic and direct buys (38%) and direct-only buys (45%). The increase in programmatic-only campaigns indicates a growing preference for this automated and data-driven approach to DOOH advertising in the UK.

Most UK respondents (90%, +9 ppt YoY) agree that prDOOH offers the most innovative advertising opportunities of all media channels, surpassing social media (83%) and display (81%), although prDOOH is most typically bought alongside social media for both brand (83%) and performance (83%) led campaigns.

UK marketers value prDOOH’s ability to deliver high-quality viewability (61% compared to 58% globally). This likely stems from the top-tier placement of digital screens in busy areas and the clear visibility offered by digital displays. 

While OOH specialist media agencies remain a key resource for planning and buying prDOOH, utilised by 78% of marketers (+27 ppt YoY), the role of demand-side platforms (DSPs) has grown substantially, with 43% of marketers leveraging DSP managed services for prDOOH, a notable 30 ppt increase YoY. This aligns with a broader global trend towards greater DSP adoption, as prDOOH is increasingly planned, bought and activated within multi-channel campaigns.

Dynamic Creative Optimisation (DCO) is gaining significant traction in the UK, with 96% of marketers considering, piloting, or actively integrating it into their prDOOH campaigns.

Recognising the dual benefits of prDOOH for both brand building and performance marketing, UK marketers prioritise performance-based metrics when assessing campaign effectiveness. The top three metrics used to evaluate prDOOH campaigns include sales uplift (53%), impact on website traffic (44%), and increased performance when integrated with other digital channels (42%).

Sustainability & prDOOH

Sustainability is a major consideration for UK advertisers when planning and buying media, with 59% ranking it among their top five factors (compared to 52% globally). Marketers in the UK particularly favour prDOOH for its efficiency and sustainability credentials, recognising its eco-efficient reach as prDOOH is only activated when a relevant audience is present or predefined trigger criteria are met (61% prDOOH vs. 55% DOOH vs. 49% OOH).

See the full report here: viooh.com/sotn

Clear Channel UK, has announces the expansion of its Adshel Live network to 3,500 screens, further solidifying its position as the UK’s largest digital Out of Home network.

Since its launch in 2015, the Adshel Live network has helped propel DOOH growth in the UK, offering unparalleled reach, impacts, and proximity to key retail locations across the UK—all while driving sustainability and social contribution. As a percentage of the overall Out of Home (OOH) revenue, DOOH revenue has more than doubled from 32% in 2015 to 65% in 2023 (source: Outsmart/PWC).

The 3500th screen was installed in Southampton, one of the 350 UK cities and towns where Adshel Live is now present, with 205 being uniquely covered by the network in terms of digital roadside footprint.

With more than 628m impacts and a national reach of 36m fortnightly (source: Route 51), Adshel Live continues to deliver more impacts and reach than its competitors, with 66% coverage across the UK alone. Every fortnight, Adshel Live reaches 32% more than all other roadside digital 6-sheets combined.

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Intersection, the experience-driven out-of-home media and technology company, and Metro Transit, the transportation resource for the Twin Cities, this week announced the deployment of 12 new, state-of-the-art digital bus shelters throughout the Minneapolis and St. Paul region.

“Enhancing everyday experiences in cities is core to our mission,” said Scott Goldsmith, President and Chief Operating Officer at Intersection. “The ability to deliver real-time customer information in more locations, and deliver more impactful advertising that will generate incremental revenue is a testament to the future-focused nature of our longstanding relationship with Metro Transit.”

Prior to this deployment, Metro Transit’s network of more than 150 bus shelters contained only static advertising panels. The introduction of 75” digital screens provides opportunities for brands to engage with customers through more dynamic content in the busiest parts of the city— and allows Metro Transit to share transit information with customers, ultimately improving everyday rider experiences. Intersection and Metro Transit will have a total of 40 digital shelters deployed over the next six months. Digital bus shelters are positioned within high traffic areas of the Twin Cities, including the busy downtown core and high traffic suburban locations.

Metro Transit General Manager Lesley Kandaras said “These digital screens support our larger effort to provide riders accurate real-time information in a variety of ways while at the same time generating revenue that supports transit operations across the region,”

Intersection has been Metro Transit’s advertising partner since 2007, deploying and managing a wide variety of media formats across train cars, major transit hubs, and on rail station platforms.

Intersection’s media network also extends across the top U.S. media markets – New York, Los Angeles, Chicago, Philadelphia, Atlanta, Seattle, and San Francisco – in addition to other major regions such as Austin, Charlotte, New Jersey, Pittsburgh, Portland, Boston and more. In all, Intersection’s network reaches over 50 million people monthly through more than 400,000 digital and static assets nationwide.

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, has announced the recipients for its Leading Women in Digital Media Awards.

The award series recognizes female leaders in various career and life stages who have demonstrated significant leadership in digital advertising and media. Winners will be recognized at the DPAA October 15 Global Video Everywhere Summit during #OOHNYC, with keynotes from Colgate-Palmolive, GM, Danone, Mastercard, up to the minute news on the U.S. election by a well known journalist, and a Broadway surprise!

The following Leading Women are being recognized in their respective categories.

• Rising Star – Nicole Robinson-Etienne, Senior Director of External Affairs, Intersection
• Unsung Hero – Margarita Neymark, Head of Partnerships, Wrapify
• Vanguard – Lina Maggi, Sr. Vice President, Partnerships, BCN

DPAA WE.DOOH’s program is a series of webinars and workshops designed for women on key topics of career advancement, work life balance, etc. The program harnesses and celebrates the role of women in the DOOH industry. The Advisory Board guides the programs and developed the Leading Women in Digital Media awards to promote the contributions of women to the industry.