DailyDOOH

The Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) has announced the expansion of its membership roster, welcoming Cineplex (TSX:CGX) as its newest media owner member.

With the addition of Cineplex Media’s national shopping network – spanning 96 shopping destinations, including nine of the country’s top ten busiest malls – to its membership base, COMMB proudly unveils its inaugural Mall Measurement Methodology.

COMMB has collaborated with Cineplex Media and Cineplex Digital Media (CDM) to refine and accredit this innovative measurement approach, the first of its kind within the COMMB space to leverage AI-powered audience measurement technology. Central to this development is CDM’s integration of Quividi’s Audience Measurement Platform, which uses advanced footfall detection Ai’s to accurately detect and count real-time first-party audience impressions. This technology ensures Cineplex Media’s advertisers receive reliable and transparent reporting while upholding strict privacy protections for audiences.

Farrokh Mansouri, Head of Data Science at COMMB told us “Cineplex Media’s membership with COMMB and the integration of AI-based technology into place-based measurement represents a significant leap forward in the industry. By leveraging this technology to enhance the accuracy of out-of-home (OOH) measurement, we are paving the way for significant advancement and ushering in a new era of DOOH measurement that benefits both media owners and advertisers alike.”

Vanessa Benfield, Senior Vice President, Media Sales at Cineplex Media, added “Our membership and collaboration with COMMB marks a significant milestone for Cineplex Media as we continue to enhance our audience measurement capabilities across our networks. This partnership underscores our dedication to providing advertisers with accurate, privacy-compliant, and now COMMB-accredited measurement and reporting. By pioneering this advanced measurement methodology, we are not only improving the precision of our data but also establishing a new standard for transparency and accountability in the DOOH space.”

Cineplex Media and CDM’s innovative approach will be showcased at the AdAi Conference, where the team, in partnership with Quividi, will discuss how they are leveraging AI-driven technology to transform audience measurement and elevate the standards of the industry.

Jessica Creces McElhone, Senior Vice President, Strategic Growth at Cineplex Digital Media, said “Together with our mall and technology partners, CDM has been a leader in the Canadian DOOH measurement space for more than 5 years. We are passionate about providing our digital media network partners with cutting edge, privacy-compliant networks, and Cineplex’s new COMMB accreditation ensures our DOOH partners receive the most value for their impressions.”

COMMB is the national not-for-profit organization for the Canadian out-of-home (OOH) industry. Our membership base is comprised of advertisers, agencies, programmatic tech stacks, and OOH companies, large and small. COMMB is responsible for the collective marketing and measurement efforts for the OOH industry, developing proprietary audience measurement methodologies for a variety of OOH media formats, and ensuring the voice of OOH is at the forefront of media via broad marketing and communications initiatives.

Captivate, North America’s leading digital video network that delivers 100% viewable, fraud-free, brand-safe media in top office towers and luxury residential properties, is thrilled to announce a strategic partnership with Adelaide, a pioneer in attention metrics for advertising.

We are told that this collaboration will enable Captivate to leverage Adelaide’s cutting-edge attention metrics, providing brands and advertising agencies with unparalleled insights into audience engagement on Captivate screens.

Read the rest of this entry »

Viant Technology Inc. (NASDAQ: DSP) has launched ViantAI which is described as an advanced AI-powered platform set to reshape how programmatic advertising is planned, purchased and measured.

“ViantAI is a breakthrough for our industry,” said Tim Vanderhook, CEO of Viant Technology. “It acts like a digital advertising expert, taking over the difficult, data-intensive work so advertisers can focus on high-level decision-making and creativity.”

ViantAI is an autonomous platform that handles every stage of programmatic advertising, from building campaign plans to optimizing execution. It takes the complexity out of the process by creating fully data-driven media plans and executing them in minutes. Advertisers and agencies can rely on ViantAI to manage their campaigns while they focus on broader strategic goals.

Read the rest of this entry »

Get ready to meet BILLBOT in real life at our AdAi Conference in Toronto on Tuesday September 24, 2024.

COMMB’s OOH-GPT v2 Companion is here to provide smart insights into Canadian OOH advertising. Catch BILLBOT in action at The Globe and Mail Centre, 351 King St E Toronto, in a demonstration by COMMB’s Director of Brand Communications Jennifer Copeland.

Introducing Billbot: Your Go-To Companion for OOH Insights and Information Jennifer Copeland | Director of Communication | COMMB

AdAi Conference Sponsors include: –

@AdQuick @BentleySystems

@Broadsign

@DAACanada DOCMA

Fabric Folk @EnvironicsA

@leger360 Locala

@quividi @profectio

@SinglestoreDB Squareknot Analytics

@spotzicom @MediaResources

@COMMBCA @DailyDOOH

Tickets can be purchased here.

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media is holding its next Women’s Empowerment Webinar Tuesday September 17 which will feature DOOH and Tech leaders from Outfront, Lamar Advertising, and GroundTruth.

The September 17 event at 8am PT/11am ET/4pm GMT will explore the interplay between workplace microaggressions and how they can hinder making connections and ultimately hinder women’s advancement. The Workshop will provide practical strategies to manage these challenges and build a supportive professional network.

The session will be led by DPAA’s subject matter expert, Jennifer Willey, Founder & CEO of Wet Cement, a consultancy that builds inclusive and empowered cultures; and will feature an industry panel with guest speakers Kate Scappaticci, COO, GroundTruth; Ian Dallimore, VP Digital Growth, Lamar, and Christina Radigan, Sr. VP Research, Outfront.

Microaggressions—subtle, often unintentional discriminatory comments or behaviors—can significantly impact women’s confidence and sense of belonging in the workplace. This session will teach you how to identify and understand the effect of microaggressions, develop strategies to respond to them, and understand the importance of allyship and how to cultivate allies within your network to support professional growth.

“DPAA’s Women’s Empowerment Program, WE.DOOH, tackles important issues for women in the workplace,” said Barry Frey, President & CEO of DPAA. “Because of the importance of this topic we have opened up this webinar to members and non-members alike, I encourage you to sign up, invite colleagues and forward to your Employee Resource Groups.”

Because of the importance of the topic, DPAA will open this webinar to non-members. You can register yourself and your teams here.

There is no doubt that Cineplex Media, in partnership with Quividi, the undisputed leader and pioneer in audience measurement and shopper engagement for DOOH & Retail, is pioneering the use of AI-powered audience measurement in the Out-of-Home advertising industry.

Their digital mall screens leverage this technology to collect real-time data, offering advertisers precise insights into viewer engagement. By being an early adopter of AI, Cineplex Media is setting a new industry standard, highlighting how real-time audience data can drive content strategy and enhance the effectiveness of advertising campaigns.

At our AdAi Conference in Toronto on Tuesday September 24 executives from this unique collaboration will be taking to the stage to explain more about the future of OOH advertising, where advanced technology plays a critical role in shaping campaign outcomes and to answer your questions…

15:00 – 15:30: Taking the Lead in AI in Out of Home with Jonathan Laflamme | Vice President, Sales | Cineplex Media and Mitch Wade | SVP Sales | Quividi in Conversation with Alessia Di Cecco | Cineplex Digital Media | Account Director, Strategic Growth, Malls & Real Estate

Read the rest of this entry »

Ocado Retail, the UK’s fastest growing grocer, has marked a new chapter in its retail media journey with the launch of Ocado Ads, building on its long history in the space. 

Ocado’s online-first operating model will allow Ocado Ads to drive measurable growth for its brand partners, while delivering relevant advertising and a personalised experience for customers, allowing them to find the brands they want and discover new products. 

This next step in Ocado’s retail media journey comes as ad spend for the retail media industry is expected to pass GBP 3.2 billion in the UK this year, and is set to almost double by 2027. 

Ocado Ads comprises the following elements:

• Full Funnel Retail Media: Onsite and Offsite, Social Media and Connected TV advertising
• Ocado Ads Manager: All the tools and features required for managing effective retail media campaigns, powered in partnership with Zitcha
• Ocado Insights & Measurement: Robust insights, analytics, and measurement powered by Beet, Ocado’s self-serve insights platform, with a metrics roadmap aligned to IAB standards for industry-leading accuracy.
• Ocado Audiences: Advertisers can target the UK’s fastest-growing grocer’s audiences with new ways to build audiences, and use for targeting offsite 
• Ocado Innovation: Advertisers can leverage the Ocado NPD Lab for the fastest NPD in the UK and use A/B testing to optimise creative performance 

Jack Johnson, Head of Ocado Ads at Ocado Retail told us “Ocado Ads is raising the bar for Retail Media. We encourage all our suppliers to grow with us and so we’ve created Ocado Ads with a view to providing another growth engine for brands. Ocado has been an innovative and disruptive force in the industry since its creation and we believe this will boost our approach to retail media. Ocado Ads has a flexible operating model that challenges the one-size-fits-all approach of traditional retail media networks. Whether you’re an advertiser or an agency, you can ‘have it your way’: fully self-serve, completely managed, or anywhere in between.”

Ocado Ads says that it offers more than current retail media solutions available to brands and agencies, aiming to be the home of test and learn for grocery advertising across digital retail media in the UK. The launch includes propositions that help advertisers to tap into new ways to test and learn their NPD, and target with new offsite audience extensions. 

Troy Townsend, Zitcha CEO, said: “It’s exciting to partner with the world’s largest online grocery retailer and help integrate the entire business around its Retail Media Network. For us that means building out cross-functional capability and offering full visibility on the planning and delivery of Retail Media for the whole business.  Ocado is spearheading the use of our joint business planning tools and will be the first in EMEA to access Zitcha’s single customer-view platform, where it can manage its network to scale and deliver against its bottom line. By seamlessly integrating, Zitcha can expand current capabilities and unlock new ones. The Ocado partnership illustrates how our platform can empower an existing Retail Media Network to drive growth and maximise performance.”

Ocado Retail has extensive first-party customer data, enabling brands to target customers at scale based on purchase history and reach a verified audience for advertisers.

VMO has announced the launch of its retail media network, VMO Shop, with plans to deliver more than 50 shopping centres across New Zealand.

VMO has secured the rights to 20 prominent centres across Auckland, Christchurch, Wellington and regional locations including Invercargill, Queenstown, Hawkes Bay, and Taupō.

Paul Butler, Managing Director of VMO told us “A major focus in developing our VMO Shop network in New Zealand was establishing new opportunities for brands to connect with audiences in key regions and we’ve achieved that. We’re committed to creating solutions that make a difference to our clients, and with this new retail network in New Zealand, advertisers can now strategically position their brand along the path-to-purchase, reaching their target demographics where it matters most.”

The business has plans to deliver more than 50 shopping centres in New Zealand, featuring highly impactful formats designed for maximum cut-through.

Read the rest of this entry »

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media has announced topics and speakers for its next Breakfast with Ad Leaders series event which takes place in London this Tuersday September 17, 8:30am to 10:30am.

The session will take a look at the growing role of retail and in-store media as well as how omnichannel media decision-makers view out-of-home and its growing role in their plans. Confirmed speakers for the event include: Omar Oakes, Editor, The Media Leader; Kathryn Flood, Commercial Director, Westfield Rise; Helen James, CEO, Forsman & Bodenfors; and Matthew Dearden, Chief Executive & Co-Founder Alight Media.

“DPAA’s Breakfast with Ad Leaders has developed into an anticipated meeting point for members in the UK,” said Barry Frey, President & CEO of DPAA. “We provide a forum where liked-minded executives get together to help grow their businesses, the industry, and their personal and professional advancement.”

This is a members-only event. To request your pass or receive more information contact Tim.Waldron@dpaaglobal.com, DPAA’s EMEA Executive Director.

#ff @TheMediaLeader @URW_UK @ForsBodenfors @AlightMediaUK @DPAAGlobal

Teams led by Solomon Partners, The Out of Home Advertising Association of America, DPAA Global, and Cycle for Survival, the official rare cancer fundraising program of Memorial Sloan Kettering Cancer Center (MSK), are participating in Roadblock Cancer.

This charitable non-profit advertising initiative is a highlight of this October’s Out of Home New York.

Roadblock Cancer Details:

• Purpose: Roadblock Cancer is part of a collaborative effort to support MSK’s Cycle for Survival, a fundraising program dedicated to beating rare cancers. Out of Home companies are contributing media space to help advertise the events, which will take place nationwide January through March of 2025.
• Impact: Roadblock Cancer will demonstrate the power of OOH media by featuring Cycle for Survival nationwide during Out of Home New York, which takes place October 14 – 18, 2024, and supporting vital cancer research.

Cycle for Survival Information:

• Engagement: Teams of families, friends, and colleagues will engage in stationary-cycling events across the country to raise money.
• Contribution: 100% of every dollar raised will directly support MSK’s pioneering research and development of new rare cancer treatments. To date, Cycle for Survival has raised over $376 million since its inception in 2007!

Your Participation:

• Sponsorship: If you are considering offering OOH media space and would like more information, please reach out to any of the contacts below. You can find additional resources on the OAAA PSA Hub.
• Join the Movement: In the past, Mark Boidman, Head of Global Media at Solomon Partners, has personally supported this cause by sponsoring a team to participate in Cycle for Survival. He would be honored to have you as a guest on his team for the 2025 Cycle for Survival season. To sign up, please email Mark.Boidman@solomonpartners.com . To date, he and his team have raised more than USD 125,000 to go toward finding cures for rare cancers!

Thank you all for your consideration and potential partnership.

#ff @Cycle4Survival @YourOAAA @SolomonPtners @DPAAGlobal @mboidman