Diversiffi Merges w/ The Out of Home Media Consultancy

September 13th, 2024

Adrian J Cotterill, Editor-in-Chief

The Out of Home Media Consultancy (OMC) this week announced a merger with Fiona FitzGibbon‘s Diversiffi Media. The merger brings together the strengths of both companies under the OMC name, further establishing their position as the leading authority in the global Out of Home media industry.

OMC itself has long been recognised as a driving force behind many of the industry’s most significant OOH media tenders, contracts, and agreements, as well as large-scale international media planning and development projects. With this merger, OMC will oversee approximately GBP 700 million in annual OOH contract value, continuing to deliver value to clients through various bespoke services.

Combined clients include both the private and public sectors, including local authorities/municipalities, transit operators, airports, private landlords, commercial properties, mall owners, and advisory roles for Olympic & Paralympic Games and other major sporting events.

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Brendan Carey Joins @Vibenomics

September 13th, 2024

Adrian J Cotterill, Editor-in-Chief

Vibenomics, a Mood Media Company, has appointed Brendan Carey as Group Director of Retail Media, EMEA, marking the company’s strategic expansion into the European focused (EMEA) markets.

This key hire leverages Mood Media’s extensive EMEA footprint, allowing Vibenomics to bring its innovative in-store media solutions to a broader international audience.

Brendan will use his extensive experience in the adtech and retail media sectors to spearhead Vibenomics’ EMEA expansion and lead its efforts to replicate its U.S. success across key EMEA markets.

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David Hawkins Joins @billups

September 13th, 2024

Adrian J Cotterill, Editor-in-Chief

Former JCDecaux Exec David Hawkins has joined billups as Managing Director for the Middle East.

Bea Carri Joins BambOOH

September 13th, 2024

Adrian J Cotterill, Editor-in-Chief

Former Trader at Clear Channel Outdoor Bea Carri has joined BambOOH.

Bea has spent the last three and a half years at Clear Channel, and has a fantastic reputation with those that have worked with her.

Bambooh are experts at delivering growth in Out-of-Home for independent, and independent thinking, media agencies and clients. They describe themselves as a new kind of Out-of-Home specialist, one that is independently owned, run and whose sole focus is working with companies like ours.

BambOOH’s founders have both worked in the sector for over 20 years and have spent the vast majority of that planning and buying Out-of-Home for independent media agencies.

This unparalleled knowledge and understanding of these client requirements, coupled with access to some of the best tools in the market mean we are uniquely positioned to deliver best-in-class planning, buying and implementation for any size, shape and type of OOH campaign.

Kim McLeod Joins Tractor Outdoor

September 13th, 2024

Tristan Cotterill

Kim McLeod has joined Tractor Outdoor as its new programmatic digital out of home sales lead.

Mali Motsumi-Garrido, sales director at Tractor Outdoor told us “Tractor is focused on bringing more strategic expertise to grow and develop our digital competency. Thus, we are thrilled to have appointed Kim, who will play a pivotal role in driving programmatic sales while ensuring that we consistently deliver on our clients’ KPIs. Her appointment will advance our strategic vision of giving our clients an unparalleled programmatic offering as well as service excellence.”

Prior to joining Tractor, Kim spent almost seven years at 365 Digital as head of performance advertising, where she was responsible for leading a team and delivering successful campaigns on time, driving brand growth.

Kim will be responsible for overseeing the sales and execution of the media owner’s DOOH campaigns. She will work closely with Tractor’s sales, marketing, tech and product development teams to ensure seamless campaign delivery and a high standard of service, while making sure that business goals related to revenue, client retention and campaign performance are met.

Tyson Barr Joins @CarmanahSigns

September 13th, 2024

Andrew Neale

Tyson Barr has joined Carmanah Signs, the Lottery and Gaming Division of STRATACACHE, as Vice President of Sales, USA.

Tyson joins Carmanah from IGT where, for the past ten years, he held the position of Account Development Manager and General Manager for IGT’s lottery operations in Colorado. With over 20 years of experience in the lottery industry, he has overseen many disciplines including sales, client development, training, and corporate account management.

Carmanah Signs offers products designed to engage players at retail, including digital sign Content Management Software, Media Players, Commercial Grade LCD Displays, All-in-One Interactive Tablets, and Wirelessly Updated Jackpot Signs.

Michael Whiteside Joins QMS

September 13th, 2024

Tristan Cotterill

Leading digital outdoor media company QMS this week announced the appointment of Michael Whiteside as National Sales Director – Advanced Trading, effective October 7, 2024.

Based in Melbourne and reporting to QMS Chief Revenue Officer, Alex Kerley, Michael will be responsible for leading QMS’ programmatic offering across Australia, ensuring there is a seamless connection and coordination across the business to deliver on agencies and clients’ requirements for integrated solutions across all the major demand side platforms and data providers.

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OAAA Marketing Leadership Update

September 12th, 2024

Guest Contributor, Anna Bager

With the summer behind us and an exciting Q4 and 2025 on our near-term horizon, OAAA has an important leadership update to share today in support of our mission and continued growth.

Julie Thompson joined OAAA in 2020 as a strategic advisor, was later named as Interim CMO, and has served as EVP & CMO for the past year and a half. She is now moving into a new strategic advisory role with the organization and returning to her roots as an independent industry consultant. In conjunction with the news, Olivia Oshry, who currently serves as Vice President of Marketing, is being promoted to Senior Vice President, Marketing and Communications.

Olivia assumes the role and joins the OAAA Executive Team effective October 1, 2024, and there are no plans to hire for the CMO role.

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Mayfair Equity Partners i-media MBO

September 12th, 2024

Adrian J Cotterill, Editor-in-Chief

Mayfair Equity Partners says that it has completed the management buy-out of i-media. Mayfair has acquired a majority stake in the business alongside the i-media management team.

i-media has developed the UK’s largest network of full motion large-format digital screens at Motorway Service Station Areas via exclusive partnerships with major operators including Moto, Welcome Break, Roadchef, and Extra. With a presence at 130 roadside locations, i-media gives advertisers access to UK motorists, a varied and affluent audience, reaching an average of 6.3 million weekly visitors and more than 31 million unique visitors annually in a high dwell-time environment.

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LG Showcases Display Solutions For UK Market

September 12th, 2024

Andrew Neale

LG Business Solutions (LG) has announced the availability of its latest display innovations for the UK market, showcasing major new solutions including its transparent OLED, new streaming technology and all-in-one LED display at their ThinkBeyond event which took place in London September 4-5, 2024.

LG’s state-of-the-art range delivers significant benefits to organisations across a wide cross section of industries, including hospitality, education, corporate, and retail.

  • Built-in Google Cast provides the comfort of home entertainment in hotels. LG’s latest entries into the hospitality TV market not only deliver 4K UHD and smart capabilities, they’re also the first hotel TVs to offer built-in Google Cast, enabling hospitality businesses to deliver guests the comfort and convenience of home in their rooms. Both Android and iOS users are now able to seamlessly cast to their hotel TVs, removing the need for unwieldy login processes and allowing guests to watch their preferred streaming services with ease.

    Hospitality models on display at ThinkBeyond include the 4K UHD Smart TV and the 4K UHD OLED TV with Pro:Centric hotel content management capabilities.

  • CreateBoard delivers next-gen education tools. UK-first LG education solutions delivered by the new CreateBoard enable teachers to deliver lesson content more effectively and memorably.

    Multi-touch capability can track up to 40 separate interactions at a time, allowing classes to seamlessly get hands-on with the lesson. Teaching templates including a ruler, table, and sticky notes also allow for active engagement by students and enable intuitive classes. Images and videos can be quickly edited, and lesson content can be easily shared via QR code, as well as displaying up to nine shared screens.

    As well as teaching benefits, CreateBoard also enables seamless communication across multiple rooms, with broadcasting and alert messaging capabilities

  • Transparent OLED brings the magic to retail. New to the UK, LG’s transparent OLED signage delivers the very cutting edge of in-store signage, breaking down the barriers between the screen and surrounding environment, seamlessly connecting different spaces and people. With high transparency and self-lighting pixels, the display maintains vivid colours and high contrast ratio even when the display becomes transparent. It brings content to life from wide viewing angles, and the content blends into its surroundings seamlessly and naturally. The addition of P-Cap touch sensor film also enables interactive retail uses, including check-in, ordering, and product exploration.
  • Widescreen and all-in-one LED optimise meeting spaces. Showcased at ThinkBeyond, LG’s 21:9 ultra stretch display is optimised for business, enabling a more flexible, immersive experience than standard 16:9 displays, and ensuring all content displayed is the optimum size and definition. Alongside this, its all-in-one micro-LED display delivers remarkable visual precision for the boardroom. Advanced LED chips provide impressive detail accuracy and precise light control, delivering crystal-clear images on the display, providing a true-to-life visual experience.

Commenting on the showcase, Nigel Roberts, UK Head of the Information Display business unit of LG, said “Our range of cutting-edge display solutions are the foundation for a new generation of excellent user experiences, right across the hospitality, education, corporate, and retail sectors. With many of these innovations coming to the UK for the first time, we’re committed to delivering high-quality display to meet business needs in multiple industries”.

The LG Business Solutions Company is a trusted partner offering innovative products and customized solutions for diverse industries worldwide. With a portfolio of unique offerings ranging from industry-leading OLED to LED signage, LG is a respected name among customers around the world. LG’s IT solutions include business monitors, laptops, projectors, cloud devices, medical displays, commercial robots and electric vehicle chargers, all designed to maximize work efficiency and return strong value to customers.