DailyDOOH

Whether it’s a pharmacy, a supermarket, or a clothier, when you walk into a retail store in the U.S., you are sure to encounter a flashy promotional display featuring products from a specific brand.

It’s a marketing strategy that’s been proved to be highly effective at boosting sales. Brands carefully plan display campaigns, signing contracts with retailers that specify when to install the exhibits and for how long. They often provide financial incentives to encourage compliance.

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The Experience United Social Club have released their preliminary schedule of events for the next 12 months.

Note that their next event ‘Pixels & Pints’ will be held Tuesday October 15 during Out of Home New York (October 14-18, 2024).

• New York – October 15, 2024. Pixels & Pints. #OOHNYC
• Las Vegas – December 9, 2024. On the Rocks
• Barcelona – February 6, 2025 Location TBD. #ISE2025
• Orlando – June 13, 2025 Location TBD. #Infocomm25

For sponsorship details please reach out to Bryan Meszaros or his team at OpenEye Global.

UK based Limited Space has secured a number of new contracts, adding 70 full-motion screens to their national digital portfolio, including prime shopping centre locations such as Festival Place, East Kilbride, Thistles, Princes Quay, Eastgate, Market Place Bolton and Liberty Romford.

The collection of contracts doubles Limited Space’s digital screen network and provides an additional £17m in media value. The Orbit network now totals 130 screens across 26 UK malls, collectively reaching an audience of over 36 million UK adults every month.

The installations are fuelled by recent company investment from DVC Capital, secured by Co-founders and Entrepreneurs Matt Gordon and Samantha Sida, which will be deployed over the next two years, seeing an immediate transformation of the business. This includes contract wins; new installations and upgrades to Limited Space’s digital network; audience & behavioural analytics; delivery and reporting platforms; personnel and research.

Matt Gordon, Co-Founder & Director at Limited Space, told us “We have a huge appetite for growth and innovation in our space that has spanned across the past 22 years. This growth is a significant step for us in not only increasing the reach of our digital network but continuing our focus on delivering the best quality and most effective advertising formats in the space. Our projected build programme will expand through to December 2025 as we continue to invest into the evolution of our environment.”

Market leaders in retail and lifestyle destination media, with such high-profile clients as NETFLIX, Disney, Coca-Cola, Ford and Samsung, Limited Space currently owns and operates high impact advertising space within over 70 of the UK’s most prominent shopping centres, exposing brands to a potential annual audience of over 1.7 billion people.

Digital Signage sales and channel veteran Dave Petricig sadly passed away on July 11, 2024.

A Chicago lifer, he worked for many a company in the digital signage sector, most recently as Director of Channel sales for Creative Realities, Inc.

Raised and schooled in Oak Park, Illinois and a Graduate of ISU, his parents Michael and June Petricig ask you to remember him as fun, loyal, and wonderful.

Oklahoma-based supermarket chain Homeland Stores is joing forces with Quad/Graphics Inc. (NYSE: QUAD), a global marketing experience company for the ongoing roll-out of an in-store retail media network.

Quad’s In-Store Connect will be at 15 Homeland banner stores this year, by adding another regional grocer to its In-Store Connect roster, Quad is continuing to build a nationwide in-store retail media network.

“Our relationship with Homeland underscores Quad’s commitment to innovating impactful solutions that drive results for our clients,” said Kevin Bridgewater, Senior Vice President of Strategic Retail Initiatives for Quad. “In-Store Connect is a robust, strategic offering that’s opening new marketing and revenue opportunities for mid-market retailers and the brands on their shelves. We believe Quad is on the road to becoming the industry standard for in-store retail media networks.”

Quad says that it elevates the shopping experience by installing networked digital screens and kiosks at retailer locations such asa Homeland in order to deliver engaging messages and targeted promotions right at the store shelf

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This Wednesday 17th July 2024, the AVIXA Women’s Council is bringing everyone together for a live event supported by PPDS – Philips Professional Displays at the Flux Innovation Lounge, Greenwich Design District in London.

“For PPDS, sustainability in AV has always been top of mind and part of our key global strategy in the way we design, manufacture, distribute and EOL our Philips Professional Displays and solutions. But also, for me personally, sustainability is a social goal for people to co-exist on our planet for the long-term, and gender equality is an important part of this,” commented Siân Rees, Director Global Business Development Solutions and Partnerships at PPDS.

Exploring the topic of Sustainability in the AV market, a panel of experts will give a first-hand view on how to navigate the often confusing world of technical trade-offs and specifications that make choosing a sustainable solution so complex. They will provide an overview of key considerations, how to make comparisons, as well as how to best make decisions now that will support your installation sustainability years into the future.

“Supporting women in AV and DE&I is critical to create an environment for innovation and long-term success at any company. That’s why I’m delighted that the AVIXA Women’s Council UK is focusing on both together and taking a holistic approach. I started my career 25 years ago in very male dominated teams with little to no diversity and am now building teams of my own, educating them how to understand the power of fostering diversity and acceptance and how it improves not only the work environment but also productivity.”

Siân will be joined by Stella Pasalidou, Senior Energy and Sustainability Consultant and Team Manager at Carbonxgen Limited, and Jess James, Founding Director at JAW Sustainability. The panel will provide an open forum for discussion around how to make conscious decisions and take concerted action towards Sustainability and equality, key topics for manufacturers, integrators and the wider AV community. Experts will highlight some global organisations playing a part in this drive, such as SAVe – Sustainability in AV.

Date/Time: 3pm to 7pm, 17th July 2024.
Venue/Location: Flux Innovation Lounge, Soames Walk London SE10 0BN.
The event is free-to-attend and open to professionals across all aspects of the AV industry. After the panel, there will be refreshments with the opportunity to network with peers and make new connections.

To register click here.

The AVIXA Women’s Council UK welcomes anyone to become a member of the group. For more information and videos on past events click here.

VIOOH has announced that after five years of service as non-executive Chair of VIOOH, Spencer Berwin, a former Co-CEO of JCDecaux UK will be stepping down from his position as non-executive Chair and member of the Board of VIOOH.

Nick Parker has been appointed as Board member and non-executive Chair of VIOOH, effective from 2nd September 2024.

Nick is well known in the OOH media industry, and a highly regarded and praised veteran of WPP. In his global role at WPP, Nick grew Kinetic’s influence, making OOH more accessible to advertisers, and pioneered Kinetic in its transition into programmatic trading, enabling multiple brands to benefit from programmatic DOOH’s unique capabilities.

VIOOH Chief Executive Officer, Jean-Christophe Conti said, “This is a truly exciting time for VIOOH, to have the privilege of working with a leader in the OOH media industry such as Nick. I am looking forward to working with him to support VIOOH in its overall mission to build the leading global programmatic DOOH ecosystem. Helping to guide VIOOH to accelerate its strategic agenda, unlock further opportunities and keep building a platform with innovative features will enable new digital buyers to embrace the benefits, values and growth potential of programmatic DOOH.”

Nick brings a wealth of experience which will undoubtedly help accelerate VIOOH’s growth in two of its most strategic initiatives: growing partnerships with media owners in the 22 markets where VIOOH already operates and through partnerships with +40 DSPs globally, and strengthening relations with digital media agencies globally to grow global DOOH programmatic ad spend.

The Australian Out of Home industry has announced an increase of 6.7 per cent on net media revenue for Q2 2024, reporting $305.4 million, up from $286.2 million* for the same quarter in 2023.

OMA CEO Elizabeth McIntyre told us “The ongoing growth of the Out-of-Home (OOH) industry at 6.7 per cent net revenue in Q2 2024 underscores its robust and agile nature, driving towards the projected annual compound growth rate. Our industry campaign for ANZAC day engaged 10.1 million Australians across 9,000 screens with a donated media value of $4.6 million, highlighting the effectiveness of OOH. Marketing via the Out-of-Home channel continues to demonstrate significant effectiveness in reaching and engaging audiences. This visibility ensures that messages are seen by a broad and diverse audience, enhancing brand awareness and recall”.

Digital OOH (DOOH) revenue accounts for 74.4 per cent of total net media revenue year-to-date, an increase over the recorded 71.9 per cent* for the same period last year.

American Rounds say they are redefining convenience in ammunition purchasing with the rollout of their new automated ammo dispensers which are accessible 24/7 – “ensuring that you can buy ammunition on your own schedule, free from the constraints of store hours and long lines”.

Early rollouts include grocery stores in Alabama, Texas and Oklahoma. The maufacturer makes much of the built-in AI technology, card scanning capability and facial recognition software that works together to verify the buyer’s age and that the person using the machine matches the identification scanned.

American Rounds CEO Grant Magers said the idea for the vending machines was to provide a safe way to sell ammunition. “The machines themselves weigh up to 2000 pounds and are well secured from theft. As a company, our team are supporters of law-abiding responsible gun ownership. We believe in the Second Amendment and that providing a safe and secure method to sell ammunition is needed in the market. It maintains the integrity of the second amendment and reduces the opportunity for error in retail sales environments.”

Since setting up their first machine in Pell City, American Rounds has expanded to eight locations: the original in Alabama, four at Super C Marts in Oklahoma, and two at Lowes Markets in Canyon Lake, Texas.

Bruce Jones has joined Wildstone as new General Counsel to help drive international growth

Bruce joins Wildstone with over 30 years’ experience as a lawyer in private practice, having specialised in corporate and commercial work in London, Bangkok and Singapore. Since 2021, he has combined private practice with work as a consultant through Linklaters LLP, performing several in-house assignments, including one as interim general counsel.

Having graduated from the University of Nottingham with a degree in law, he holds qualifications as both a solicitor and a barrister (non-practising).

At Wildstone he will have responsibility for overseeing Wildstone’s legal function both in the UK and internationally.