DailyDOOH

Veridooh, the world’s leading adtech company for independent verification in out-of-home advertising, has announced three senior appointments across key international markets.

These strategic hires reflect Veridooh’s commitment to global expansion and innovation, addressing the rising demand for independent verification for the OOH industry globally.

• Former Dentsu Senior Vice President and JCDecaux Head of UK Operations James Corbett has joined as Director of Operations, EMEA and Americas. He joins Veridooh with nearly 20 years of experience across industries including media, technology, and infrastructure. He brings a strong track record of driving growth through operational excellence and leading large-scale expansion projects globally. His roles include Senior Vice President, Media Operations Excellence Director EMEA at Dentsu, General Manager of UK Fulfilment at Global, and Head of UK Operations at JCDecaux. He will report to Co-CEO Mo Moubayed.
• Former Axel Springer China correspondent and Klarna Global Communications expert Max Kalkhof has joined as Director of Communications. He joins Veridooh with more than ten years of experience in journalism and corporate communications in the financial services industry. He was the China correspondent for Axel Springer’s flagship newspaper Die Welt before joining the global communications team at buy-now-pay-later giant Klarna. Prior to joining Veridooh, he led communications for Canadian crypto exchange Virgo during the company’s expansion into Australia. He will report to Co-CEO Mo Moubayed.
• Former Zero Deposit Senior Account Manager Ebony Cox has joined as Account Director UK and Netherlands. She joins Veridooh with extensive account management experience in the real estate and technology industries. Previously, she was a Senior Account Manager at property company Zero Deposit and an Account Manager at IT company Hubble. She will report to Co-CEO Mo Moubayed.

Veridooh Co-Founder Mo Moubayed told us “Demand for Veridooh’s innovative independent OOH verification solution is surging globally, and James, Max, and Ebony bring the expertise to drive our next phase of growth. With their experience, we’ll expand our reach to more advertisers and agencies worldwide. James is a leading expert in improving operational excellence while driving scalable and sustainable expansion across multiple geographies. Max is a battle-tested corporate communications and media relations expert with a track record of driving global messaging. And Ebony is a seasoned account management professional who will help us service our global client base. I can’t wait to have James, Max, and Ebony on the team to bring independent verification to even more clients and markets around the world.”

The arrival of these three comes at a pivotal time for Veridooh, as independent verification becomes the next driver for growth for a channel that is going digital at a rapid pace. Global outdoor advertising revenue is forecast to grow by more than 36% between 2024 and 2029, reaching USD 67.8 billion in 2029.

Screens Unscripted, Episode 5 will feature cybersecurity professional Matt Goche, Chief Executive Officer of Uniguest discussing the ‘Evolution of Digital Engagement’.

How has digital engagement transformed how businesses connect with their audiences? Don’t miss Sony’s next episode of the Screens Unscripted fireside chat series which takes place on Thursday, December 19th from 2PM – 3PM EST.

Hosted by Brawn Consulting, this episode will deliver an in-depth exploration of audience engagement strategies across diverse industries, including hospitality, healthcare, education, and more!

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Grocery TV, a leading in-store retail media platform, has announced a partnership with Hy-Vee, a nationally recognized supermarket chain known for its high-quality stores, offerings, and exceptional customer service.

With more than 400 retail locations across the Midwest, Hy-Vee will leverage Grocery TV’s in-house technology to power more than 10,000 screens at key shopper touchpoints including entrance, checkout, service departments, aisles and end caps.

Grocery TV will power in-store retail media across 10,000+ screens in over 400 Hy-Vee locations, engaging shoppers at every key touchpoint.

Grocery TV will connect Hy-Vee’s screens to The Trade Desk, enabling RedMedia, Hy-Vee’s retail media network, to manage their off-site and in-store campaigns from a unified platform. To complement RedMedia’s efforts, Grocery TV’s experienced media partnerships team will drive incremental brand revenue by incorporating Hy-Vee into its network of more than 5,000 grocery stores. In addition to brand advertising, Hy-Vee will manage its own in-store messaging through Grocery TV’s Content Management System (CMS).

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Audfly, a leader in directional audio solutions is redefining how industries leverage sound, from creating immersive gaming experiences to enhancing office communication and transforming dynamic digital signage is exhibiting at #CES2025 Booth No. 51759, Level 2, Venetian Expo, LVCC where you can experience how their cutting-edge technology is driving innovation across various applications.

Here’s a preview of what you can expect at the booth:

• Experience immersive, focused sound in live demonstrations, including Family Living Room /Office/Gaming/ Digital Signage & Kiosks.
• Find out the world’s first notebook and AIO product integrating directional sound technology.
• Discover different prototypes and how our technology is transforming industries like personal PC, digital signage, and entertainment.
• Learn about their customizable solutions and how they can be integrated into various products to empower smart devices.

More can be found here.

Edge1, a global platform for managing out-of-home advertising, has announced the addition of Viva Signs, one of the most dynamic outdoor advertising providers from the vibrant island of Sint Maarten. This partnership marks a significant milestone in Edge1’s continued global expansion, as the company strengthens its presence across key international markets.

Viva Signs, known for its extensive media portfolio and strategic positioning on the adventurous island of Sint Maarten, offers unparalleled advertising opportunities in one of the most picturesque and high-traffic locations in the Caribbean. With its innovative media solutions, Viva Signs provides brands with immense visibility across both local and international markets, making it a perfect ally for Edge1 as they continue to expand their reach in diverse regions around the globe.

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W Group Holding, a regional leader in digital transformation and advertising technology, has announced the acquisition of Adlive ME, a global programmatic platform, through its subsidiary DXTA Technology, a pioneer in smart adtech solutions.

Habib Wehbi, Chairman and Group CEO of W Group Holding, told us “This acquisition is a pivotal step in shaping the future of media in the region. By integrating Adlive’s cutting-edge programmatic solutions into DXTA’s portfolio, we are expanding our technological capabilities and setting a new standard for innovation. W Group remains committed to investing in transformative solutions that empower brands to adapt to market shifts and redefine audience engagement”.

Adlive ME, originally established by Adlive France to serve the Middle East market, brings media buyers and digital publishers together on a cutting-edge platform designed to foster a transparent, healthy programmatic supply chain across Web, Mobile and Connected TV.

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Now that Digital Out-of-Home screens are connected at scale and trading programmatically like other digital assets, the industry is facing a massive growth opportunity to attract new types of digital ad buyers. According to GroupM, DOOH is projected to be the fastest growing digital channel, growing faster than Connected TV (CTV) and Online Video.

Omnichannel media buyers are starting to pay attention to the fact that DOOH is a powerful complement to other channels. For example, the Trade Desk reports that DOOH increases a campaign’s connection to the consumer by 5.3x versus programmatic audio alone. According to Kinetic, the combination of Facebook advertising with OOH, increased the likelihood of purchase by 13% versus Facebook alone. 

Yet, the uniqueness of DOOH and its one-to-many reach is still new to many omnichannel media buyers. The key to further omnichannel growth is standardization, measurement, and trust. 

In response, Vengo has launched a new location verification process across its client portfolio of 61,000 DOOH screens to standardize accuracy and transparency. The process, called the ‘Vengo Geographical Metadata Audit‘, reviews each screen’s latitude and longitude coordinates (Lat/Longs). These coordinates are crucial to programmatic buyers for targeting and measurement, but they can be the most difficult to obtain accurately at scale. Even leadership from large national chains struggle to provide accurate Lat/Longs for their own portfolios based on consistent, standardized methodology. 

The Vengo Geographical Metadata Audit provides an important filter when onboarding new screens to verify and authenticate the critical location data, which has resulted in increased buyer trust and a jump in revenue for several of Vengo’s clients. While this unique Vengo Geographical Metadata Audit is currently exclusive to Vengo, its media partners, and new networks applying to join Vengo’s platform, we hope that this type of focus on detailed inputs will help standardize DOOH to accelerate growth and attract media dollars from new sources.

Impact on Client Revenue

Vengo’s rigorous auditing process led to a 30% jump in programmatic revenue for one of its large media networks. The Geographical Metadata Audit resolved this partner’s Lat/Long inaccuracies, which led to new impression measurements that generated more programmatic ad spend. 

How does Vengo’s Geographical Metadata Audit work?

Vengo’s audit implements a multi-layered verification process, which combines both automated and manual reviews. The process begins by integrating a network’s DOOH inventory into a proprietary Geographic Information Systems (GIS) algorithm. The GIS automatically detects any inaccuracies by individually geocoding each place-based screen. Geocoding is when the algorithm uses a screen’s data, such as its street address and venue name, to pinpoint its Lat/Long coordinates. If the GIS produces coordinates that do not match, Vengo’s team manually reviews and updates the correct Lat/Longs to the centroid of the venue, resulting in a more accurate representation of each screen’s location. 

Why does Lat/Long accuracy matter to buyers?

Location remains the single most important element for OOH buyers when planning a campaign.  Lat/Longs power many unique DOOH capabilities featured in successful performance-based campaigns, such as contextual creative, which incorporates a screen’s immediate surroundings within its copy or visuals, leading to a more engaging consumer experience. 

Omnichannel media buyers can benefit from more precise Lat/Longs as well. When retargeting DOOH audiences via a mobile ad, which has proven to be a highly effective strategy, the precise details of the DOOH screens’ Lat/Longs are essential to reach the right audience. Further, for CTV campaigns that target a specific household graph, DOOH must provide the ability to retarget accurately, for example, reaching a specific store within a broader retail environment. 

What’s next?

Bottom line, by validating DOOH as a continually improving, standardized, and trustworthy channel, and by having a sales team on the front lines meeting with omnichannel buyers, Vengo is helping to accelerate the industry’s omnichannel demand and prove that DOOH deserves a key seat at the omnichannel media table.

If you wasted your time and your employer’s money at #DSE2024 these last few days in Lost Wages then you will probably know, as we have said for a few years now, that the trade show was always dead before it was (just) pronounced dead.

The organiser Questex have announced that DSE is to move from Vegas, will take place October 19-21, 2025, at the Hilton San Diego Bayfront and no longer pretend to be a trade show.

They say that, we quote, “the new event format offers an intimate and immersive setting designed to foster meaningful connections, deliver cutting-edge education, curated 1:1 meetings, and showcase the latest advancements in digital signage technology”.

David Drain, DSE Director of Events who obviously has skin in the game to try and continue this show-debacle said “The digital signage industry thrives on collaboration and innovation, and DSE has always been the place where ideas come to life. With its dynamic programming and intimate setting, DSE 2025 will continue to drive meaningful conversations and partnerships.”

DSE has been long dead so I am not sure what will now make certain industry associations and the odd ‘influencer’ think that these new plans for 2025 will make any difference going forward. For those in digital signage there are plenty of opportunities to network with a much larger crowd at events such as InfoComm in June and of course Out of Home New York (formerly New York Digital Signage Week) in October.

Let’s hope for the sake of the wider industry that DSE “is no more”, “has ceased to be”, “bereft of life and “rests in peace”.

Clear Channel Outdoor’s Airports Division, the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), has announced that Wayne County Airport Authority awarded it a 10-year contract to continue evolving their state-of-the-art advertising and sponsorship program at Detroit Metropolitan Wayne County Airport (DTW).

This win comes via a competitive RFP process and continues a partnership Clear Channel Outdoor began with Wayne County Airport Authority in 2003. The new contract includes Chandler Campbell & Daschle, Bayview Electric, and McConnell Communications as local subcontractors.

“We are excited to call the Wayne County Airport Authority our partner for another 10 years,” said Morten Gotterup, president, Clear Channel Outdoor, Airports Division. “As Detroit Metropolitan Wayne County Airport continues to draw in a highly valuable passenger base, the advanced media products and solutions we will integrate into the space will bring brands closer to their desired audiences than before and continue to revolutionize the airport experience for millions of travelers.”

Clear Channel Outdoor’s new comprehensive media program will incorporate upgraded digital display technology and offer brands even more attractive advertising opportunities to connect with a geographically diverse and upscale audience of more than 31 million annual passengers. Advertisers will have the prime opportunity to reach a highly coveted audience, as DTW frequent flyers over-index in holding roles as consequential decision-makers. Current DTW advertisers include Michigan Medicine and Michigan State University. Additionally, some of the biggest names in the automotive industry are headquartered in the Motor City.

The new advertising network will maximize brand exposure across three distinct digital networks to meet the evolving marketing needs and goals of advertisers. The program will include new high-impact printed and digital displays, along with unique sponsorship and experiential activations, including an exclusive opportunity for premier exposure by the iconic water feature in the McNamara Terminal.

oOh!media has extended its retail Out of Home network in Queensland, renewing a long-term partnership with Retail First across 21 large and medium shopping centres.

As part of the agreement with Retail First, managing agents for the largest privately owned shopping centre portfolio in Australia, oOh! is installing a 100% digital network made up of 230 small format portrait screens.

Robbie Dery, chief commercial operating officer, oOh!, told us “We are delighted to extend our partnership with Retail First to deliver a 100% digital Out of Home network across 21 key shopping centres in Brisbane and the Gold Coast. We are already well underway in installing a fully digital screen network, strategically positioned to reach consumers along the path to purchase. This expansion not only enhances engagement within these bustling retail hubs but also offers brands unprecedented opportunities to connect with over 83 million shoppers annually in a dynamic and impactful way.”

The Retail First portfolio, owned by YFG Shopping Centres and Trondage Enterprises, includes key centres such as Australia Fair, the shopping hub of the Gold Coast’s CBD with 12.1 million annual visitors; Toowong Village located just three kilometres from Brisbane’s CBD with seven million annual visitors and Mt Ommaney Centre, 16 kilometres south-west of Brisbane with 5.1 million annual visitors.

Retail First’s centres within 10 kilometres of greater Brisbane include Brookside Shopping Centre, Cannon Hill Kmart Plaza, Mt Gravatt Plaza and Stafford City Shopping Centre, Fairfield Gardens in addition to Toowong Village.

Le-Anne Parkinson, business development manager, Retail First added: “The introduction of a fully digital screen network across our portfolio marks an exciting step forward in enhancing the customer experience for the more than 80 million shoppers who visit our centres each year. We’ve built a strong relationship with oOh! and look forward to that continuing for many years to come.”

Combined, the 21 centres house more than 1,730 retailers with 83 million shoppers and retail sales of near $2 billion annually.

oOh! recently announced renewed retail agreements with The GPT Group (GPT) and QIC.