DailyDOOH

The Australian Out of Home industry has just announced a strong 8.07 per cent increase in net media revenue for 2024, reporting $1,301.8 million, up from an adjusted figure of $1,204.6 million* for 2023.

OMA CEO Elizabeth McIntyre said, “As we reflect on 2024 and look forward to 2025, Out of Home continues to prove its resilience and strength. With its unique combination of ubiquity, trust, and digital innovation, OOH has cemented itself as the medium of choice for advertisers seeking both immediate impact and long-term brand equity. In a challenging and rapidly evolving advertising landscape. OOH delivers a powerful, non-intrusive presence that remains a trusted partner for media buyers navigating shifting priorities and economic pressures. Looking ahead to 2025, the OOH sector remains primed for success, even in the face of challenges such as the election and rising cost-of-living pressures. MOVE2 will offer advertisers even greater precision in capturing seasonal and regional variations, enabling them to fine-tune their strategies for maximum effectiveness. Coupled with ongoing advancements in DOOH, this adaptability is driving innovation and growth across the industry. The ongoing investment and commitment from our members continues to empower advertisers with the advanced tools and insights they need to succeed, even in the face of economic uncertainty. With continued innovation and adaptability, OOH is primed to thrive in both flat and improving market conditions”.

• Quarter four 2024 saw an increase of 6.6 per cent on net media revenue year-on-year, totaling $393.8 million, up from $369.5 million* for the same period in 2023.
• Digital OOH (DOOH) revenue now accounts for 75.2 per cent of total net media revenue, reflecting an increase from 73.4 per cent* for the same period in 2023.

*Previously released revenue figures have been updated to reflect changes in the OMA membership.

VuWall, a technology leader in video wall control systems and unified visualization solutions, has announced it will showcase its latest video wall and KVM solutions and its newest partnerships at #ISE2025, stand 5C700.

VuWall will debut the latest G2 model of VuWall’s Application Server, featuring enhanced security, seamless content sharing, and robust control and visualization of virtual data across multiple networks. VuWall will also unveil the release of version 3.9 of TRx, which features KVM and security enhancements.

Fadhl Al-Bayaty, Vice President of Product Management at VuWall told us “VuWall’s commitment to robust video wall functionality and security will take center stage at ISE 2025. Our advanced IP KVM and security features offer protection for the most mission-critical and highly sensitive applications in control room environments”.

Their redesigned appliance server enhances support for critical services, including websites, dashboards such as Power BI, and Virtual Desktops like RDP. With stronger security measures, this cost-effective appliance is designed to support future innovations while ensuring secure access to virtual data for years to come.

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DENEVA has announced the launch of AudioCast, a new patented solution that they say will revolutionise the audio experience in digital signage systems.

This innovative technology will be showcased at #ISE2025, highlighting its ability to extend visual content interaction directly to users’ mobile devices.

AudioCast enables the audio from digital signage players to be streamed directly to users’ mobile devices. By simply scanning a QR code displayed on the screen, users can instantly listen to the audio content on their phones. This solution is designed to offer a completely wireless and accessible experience, ideal for public environments, such as screens located in store windows or within retail spaces to provide supplementary information. It is also suited for museums, trade fairs, and events where user interaction with content is crucial.

One of the key advantages of AudioCast is its ability to deliver a personalized experience. Users can select their preferred audio language, facilitating the inclusion of international or diverse audiences and making content more accessible to all. Additionally, its integration with DENEVA’s digital signage system ensures seamless synchronization between audio and on-screen visual content, guaranteeing a smooth and cohesive experience. AudioCast also provides significant benefits for visually impaired individuals, enabling direct and personalized access to auditory content, thereby removing interaction barriers.

AudioCast represents another step forward in DENEVA’s commitment to innovation in the digital signage domain. With this proposal, the company reinforces its focus on enhancing accessibility, interaction, and personalization in digital experiences.

You can discover AudioCast at booth 4G100.

The *new* #ISE2025 Summits programme, produced for the show by AVIXA, includes:-

• Smart Building Summit: “Digital Transformation of the Built Environment”
• AV Broadcast Summit: “Empowering Brands to Tell Their Stories”
• Digital Signage Summit: “How AI, cybersecurity, managed services and sustainability are disrupting digital signage”
• Smart Workplace Summit: “More Steps on the Digitalisation Journey”
• Control Room Summit: “Imagining the Future”
• Education Technology Summit: “Intelligent Digital Learning”

There are also a number of curated ISE Tracks, also produced by AVIXA, which feature additional sessions on five mega trends driving the industry forward:-

… and if that is not enough there are two ‘forums’ focusing on business development and investment.

The European Latin American AV Forum offers a unique platform for government representatives, industry leaders, and AV professionals from Europe and Latin America to forge strategic partnerships, explore emerging business opportunities, and drive innovation across the AV and digital sectors.

The Investor Forum, is a a new half day event, produced in association with Tech Barcelona, which will explore market opportunities and investment strategies for the AV sector.

For the first time ever, ISE has introduced flexible ticketing options, including a new Content Day Pass. This pass provides daily access to ISE Summits along with additional Track Sessions happening on the same day. Running across the first three days of the show, the Track Sessions allow delegates to attend a conference and drop into sessions of their choice, offering a more tailored and flexible learning experience.

The Trade Desk (Nasdaq: TTD) has announced a definitive agreement for the acquisition of Sincera, a leading digital advertising data company that provides objective, actionable insights to the advertising ecosystem.

Sincera helps advertisers understand the quality of data provided by publishers and content providers, and in doing so, enables advertisers to value ad impressions more accurately. As the number of digital advertising channels proliferates, and as the range of advertising data sources expands, Sincera’s objective data insights become increasingly valuable for advertisers looking to optimize campaign investments.

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Clear Channel Outdoor (NYSE: CCO) and Big Brothers Sisters of America (BBBSA), the preeminent one-to-one youth mentoring organization in the United States, this week announced the activation of a national digital out of home media campaign timed with National Mentoring Month.

For the month of January, the digital billboard campaign will feature leaders from BBBSA’s newest cohort of women ‘Game Changers,’ a powerful collective of influential changemakers in sports, business, entertainment and beyond, united to create access and opportunity for youth, particularly girls and young women.

According to recent CDC data, three in five teen girls in the U.S. are grappling with significant mental health challenges. National data from the 2023 Ruling Our eXperiences (ROX) Survey also shows that girls’ confidence levels are declining throughout adolescence compared to boys.

Fueled by the shared belief, “if you can see it, you can be it”, the Game Changers are responding to the societal need for positive mentorship by lending their voices and support to shift the mentorship narrative and encourage more volunteers to get involved as mentors. Research indicates that positive mentoring relationships significantly enhance self-esteem and confidence among girls, providing critical support as they navigate the pressures of adolescence.

The ‘Game Changers’ celebrated in this nationwide DOOH social initiative include:

• Carey Arensberg, Educator, Trauma and Resilience Specialist, Social Media Influencer, Alumni Big
• Croix Bethune, NWSL Rookie of the Year, Washington Spirit
• Eden Bridgeman, Owner and CEO EBONY & Jet
• Kardea Brown, Emmy Nominated Food Network Host & Author
• Gizelle George-Joseph, COO, Global Investment Research, Goldman Sachs
• Tammy Henault, Chief Marketing Officer, NBA
• Jeannie Mai, Emmy Award-Winning TV Host and Producer
• Sadé Muhammad, Chief Marketing & Impact Officer, TIME, Alumni Big
• Paula Price, Corporate Board Director, Former Macy’s EVP & CFO
• Marissa Solis, Senior VP, Global Brand, NFL and Alumni Little
• Sehr Thadhani, Chief Digital Officer, NASDAQ
• Lexi Underwood, Actress, Producer, Author, Changemaker
• Sybil Wilkes, Media Maven, Former Co-Host of the Tom Joyner Morning Show
• Michelle Wong, Chief Marketing Officer
• Shelley Zalis, CEO, Female Quotient
• Michelle Bell, SVP, Head of Brand Partnerships, MACRO

The inaugural group of ‘Game Changers,’ launched in 2023, convened prominent Black men to address the urgent representational gap in mentorship by encouraging more Black men to get involved as mentors and supporters.

“We are proud to continue building our partnership with Big Brothers Big Sisters of America. Their mission to ignite the power and promise of youth through mentorship is admired throughout the country and has directly influenced the way Clear Channel Outdoor has approached its own mentoring programs,” said Dan Levi, EVP & CMO, Clear Channel Outdoor. “Our work with Big Brothers Big Sisters of America over the past few years has enabled us to harness the power of out-of-home to drive positive change within our communities. We have truly built a partnership that is focused on catalyzing positive change for our youth and making a greater impact together.”

“Big Brothers Big Sisters of America’s partnership with Clear Channel Outdoor demonstrates the incredible societal impact that community and corporate collaboration can build together,” said Artis Stevens, President and CEO of Big Brothers Big Sisters of America. “The Game Changers billboard series harnesses the power of representation and visibility to spark national dialogue about the life-changing role mentorship plays in shaping brighter futures for our youth. By coming together, we’re not only amplifying the voices of these remarkable leaders but also inspiring heroes in communities across the country to become mentors and make lasting change on the next generation.”

DIRECTV Advertising, a leader in premium video entertainment and advertising innovation, has announced plans to launch a dedicated out-of-home network, DIRECTV Remote.

DIRECTV is now bringing its TV video expertise beyond the traditional household to serve premium ad experiences to audiences on the go. DIRECTV Advertising will be activating video ads across the DIRECTV footprint in commercial establishments, hotels, planes, and small businesses.

They claim that this will make DIRECTV Advertising the first MVPD (Multichannel Video Programming Distributor) to offer dynamic ad insertion into in-flight TV programming, furthering DIRECTV’s mission to be the seamless TV solution that engages audiences and helps brands connect with their consumers.

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SNA Displays has provided a video display upgrade to the parking garage and bus terminal entrance at Washington, D.C.’s Union Station, a multi-modal transportation hub that sees 30 to 40 million visitors a year. The new LED video technology replaced outdated digital signage and was installed as part of Union Station Redevelopment Corporation’s (USRC) near-term modernization efforts to improve the commuter and customer experience.

USRC oversees Washington’s Union Station property on behalf of the U.S. federal government, while also operating the Union Station parking garage and bus terminal operations.

The Union Station parking garage has the largest rental car operation outside of the metropolitan area airports and is the only intercity bus terminal in Washington, D.C. USRC selected a 33-foot-long LED screen from SNA Displays to greet commuters at the entrance between the station’s bus terminal and the train concourse that houses Amtrak and the commuter rail lines MARC and VRE.

The display is wall-mounted just below ground level and viewable to visitors transitioning down escalators into the station from street level.

Measuring approximately 5′ x 33′ (384 x 2,560 pixels), the new 3.9 mm EMPIRE™ Exterior video screen is used to welcome visitors, advertise local events, and deliver timely, relevant information to busy commuters on the go. In addition to manufacturing and installing the new LED screen, SNA Displays provided demolition for the old technology.

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Perhaps Sonos think they have something to prove? Their booth at #ISE2025 is five times the space of its ISE exhibition space last year.

The Sonos area will be dedicated to commercial, architectural and home theatre audio markets with a training section on site. New product highlights will include Era 100 Pro, the Arc Ultra soundbar featuring Sonos’ new Sound Motion technology.

• On show for the first time at ISE is the Era 100 Pro, a professional speaker. With Power over Ethernet, Era 100 Pro simplifies the installation process for professionals by eliminating the cost and complexities of having to install AC mains at each speaker location. A dedicated commercial space will showcase Era 100 Pro mounted in different layouts using the versatile Era 100 Pro Surface Mount, which enables installation in any orientation.
• A separate speakeasy room will also feature six Era 100 Pro units mounted on the walls and ceiling, highlighting its professional features as well as zones, which allows users to configure speakers together into a predictable, unified entity to control larger scale installations. Era 100 Pro speakers will also be mounted in the café bar area to provide background audio.

Dunja LaRosa, chief revenue officer at Sonos, said “We’re shaping the future of audio for every space—and our expanded presence at ISE 2025 further underscores our commitment to serving the commercial audio market. Sonos continues to invest in creating simple, holistic solutions across hardware, control and content to meet the reliability, flexibility and efficiency needs of professional installers and their clients.”

Visitors can also attend daily Sonos professional training courses covering Era 100 Pro, Arc Ultra and Sub 4, Intro to Sonos, Networking and Partnerships. Visit Sonos in hall 2, booth 2F800.

Sonos upset loyal customers last year with a botched overhaul of the app used to control its wireless speakers. Sonos Chief Executive Patrick Spence stepped down earlier this week and left the company’s board in a shake-up that comes as the wireless speaker maker tries to win back the trust of its customers.

Don’t feel sorry for Patrick though, he led Sonos for eight years, will be employed with the company until June 30 and receive a cash severance payment of USD 1.9 million.

Tom Conrad, a longtime Sonos board member, will serve as the interim chief executive.

Panasonic Connect Europe has announced the latest version of its PressIT wireless presentation system – the WPS2 Series. Available immediately, this newest system is designed to deliver seamless, stress-free, and highly effective collaboration and communication in professional and learning environments.

PressIT is described as the perfect plug-and-play presentation system designed to enhance face-to-face communication in corporate and educational settings, enabling users to wirelessly project from their PC, tablet, or smartphone screen onto a display or projector. This wireless communication requires no cables, wires or software installation, and delivers the perfect combination of security and user-friendliness. The PressIT transmitter isn’t viewed as an external device, so it can be used safely, even on computers with strict security standards while enabling secure, encrypted data transmission.

“As hybrid meeting styles combine both in-person with virtual, the importance of high-quality collaboration to generate ideas and facilitate smooth communication is crucial in today’s meeting room and corporate settings. The last thing any of us have time for is wires, software installations, or complex setup processes hampering presentations and wasting time,” explained Hartmut Kulessa, European Marketing Manager for Visual System Solutions at Panasonic Connect Europe. “PressIT, combined with our bright 110” LED display and PressIT360, a 360-degree camera speakerphone system, delivers a complete solution to meet the demands of modern meeting rooms, delivering stunning visuals and effortless communication.”

With easy sharing screens, at the push of a button users can connect the transmitter and display high quality 4K images on screen. PressIT delivers the flexibility for teams to simply turn up and present exactly when needed. It is incredibly quick and easy to use, with zero complexity, and no software installation required. This avoids unnecessary delays in set up.

The latest version has adopted the new 6GHz band wireless LAN. This increases the number of connection channels, delivering even greater installation flexibility. Furthermore, its enhanced multicast function eliminates the need for a router when simultaneously displaying video from a single PC on multiple displays for seminars and training sessions.

PressIT can connect up to 32 devices and display four screens simultaneously, allowing users to instantly collaborate, compare documents, and share ideas, making presentations simpler and more effective. It is also compatible with mobile devices, allowing for easy screen sharing, not only from PCs, but from tablets and smartphones. It can be controlled from a variety of devices regardless of the operating system.