DailyDOOH

Vengo has announced an exclusive media partnership with C-StoreTV, a large, national network of 8,500 screens located in 7-Eleven stores. 7-Eleven is the number one most-trafficked convenience store chain in the US and the audited network reaches around five Billion visits per year.

“C-StoreTV activates brands at a huge scale in a top-tier national retail environment.” said Brian Shimmerlik, CEO at Vengo, “The network tucks right into Vengo’s portfolio of 60,000+ screens, of which 35,000 are in retail, grocery, and c-store locations.”

Convenience stores boast an average dwell time of over five minutes, and an average spend per trip of $10.37. Around 25% of the U.S. population live within one mile of a 7-Eleven store and shoppers who enter a local C-store generally visit 2-4x per week.

Formerly known as ATM.tv, C-StoreTV is available programmatically on all major SSP platforms.

Pikasso Italia has been awarded the exclusive Digital Out-of-Home advertising concession for the Bariblu shopping centre.

Bariblu, located in Triggiano, is one of the three main malls in the province of Bari. The mall opened in 2007, and was inaugurated in December 2023 as a brand-new Food Village, designed by the architecture firm Design International, which covers an area of 1,500 m² and houses nine restaurants and a games room. The new food area complements the already existing Food Court, allowing Bariblu to offer visitors the largest culinary choice in the Apulia region with 15 restaurants including Roadhouse Grill, La Piadineria (the first ever in the city of Bari), McDonald’s, and local delicacies such as the famous Sandrino ice-cream parlour and Broz Burger.

Antonio Vincenti, CEO of Pikasso, told us “We are delighted to announce the advertising concession of the beautiful Bariblu mall in the dynamic city of Bari. I would like to thank the property owner of the mall as well as Svicom, the asset management company, for their trust. Our long-term commitment is to develop Bariblu’s DOOH platform and position it as essential for every Mall Media campaign in Puglia.”

Bariblu with its 35,000 GLA and around 100 stores has one of the most complete retail mixes in Puglia with anchor tenants such as: JD Sports, Deichmann, Cisalfa, Mediaworld, Zara, Pepco, Calliope, Candida, Alcott.

The DOOH advertising platform distributed within Bariblu will consist of a Starled screen on the walkway overlooking the central atrium and a Channel network consisting of eight 75” LCD Totems. The DOOH Takeover will consist of all nine screens.
Pikasso Italia will complement this with two powerful branding opportunities through glass vinyl: the Yellow Tower and the Central Travelator.

Bariblu’s DOOH platform will be equipped with all the latest DOOH advertising technology, including precise audience measurement provided by Admobilize software for the Starled and by Quividi software for the totems of the Channel network.

You can book your branding campaigns starting today and on the DOOH screens from September 4, 2024.

Britain’s best-selling tea brand, Yorkshire Tea, is bringing its renowned ‘properness’ to Australia with a series of dynamic activations, including an engaging pop-up event at Curly Lewis Brewery in Bondi and integrated OOH, social and sampling campaigns starting this month.

Known and celebrated for its high-quality tea, bold flavours and tongue in cheek character, Yorkshire Tea kicked off the campaign with Australia’s first-ever pop-up Tea-total Brewery event. In line with Dry July, beer taps were switched off and kettles were switched on, offering customers a chance to swap their typical beer brew for a ‘proper brew’.

The event was free to the public, with limited sittings available by advance booking. Visitors enjoyed a full selection of Yorkshire Tea brews, perfectly paired with classic Aussie foods like Party Pies, Fairy Bread, Lamingtons, and snags. The event also featured traditional pub games, including Yorkshire Tea’s very own Brew Pong, as well as engaging activities like Tea Trivia and testing colours against the Yorkshire Tea Brew-bot. Attendees received complimentary Yorkshire Tea to take home, ensuring the experience extended beyond the event.

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At the start of this summer, passengers aboard Fire Island Ferries and Fire Island Water Taxis saw vibrant new displays on their journey. As part of the Ferries’ and Water Taxi’s new advertising program, the campaigns are not just bringing PSAs up close to passengers– but they are also offsetting ridership costs and maintenance fees for the vessels.

One of the first campaigns running on the vessels is promoting Northwell Health’s South Shore University Hospital, recognized by the U.S. News as one of the best Regional Hospitals.

Most recently, Bumble launched an exciting campaign with a focus on a younger demographic during the 4th of July weekend.

“As we embark on this new advertising program in the Fire Island community, passengers can look forward to campaigns from local partners and national clients,” said Helen Roldan, Director of Communications and Public Affairs for Ballyhoo Media, the advertising arm for the local program. “This program is meant to not only help promote businesses and organizations, but also to keep ridership costs at bay and support additional maintenance for the local vessels.”

Ballyhoo Media is renowned for their expertise in creating impactful outdoor advertising campaigns in both the passenger vessel industry and out-of-home advertising industry.

Branded Cities, North America’s premier iconic Out-of-Home company, has announced the acquisition of operating rights to ROYALMOUNT’s interior and exterior Out-of-Home network of assets.

The addition of ROYALMOUNT to the Branded Cities portfolio gives them an iconic foothold in the Montreal market and reinforces Branded Cities’ position as the leading choice for premium venues across North America.

“As a reflection of Montreal’s unique DNA, ROYALMOUNT aims to bring the best brands, experiences, and offerings to the Quebec market” mentions Guy Fortin, Senior Director of Public Space Sales. “Our partnership with Branded Cities is key to creating meaningful interactions with our visitors and tapping into the boundless experiential potential of this venue.”

ROYALMOUNT aims to become Montréal’s #1 shopping, dining, and entertainment destination, making this destination the most anticipated development in Canada. With 824,000 square feet of leasable space, this complex is among the first 100% carbon-neutral mixed-use developments in the Americas. It will be Canada’s largest LEED Gold-certified retail project, integrating nature and sustainability into an elevated experience offering luxury retail, delectable dining establishments, and dynamic entertainment options.

The entertainment and lifestyle hub finds its home in the heart of Montreal situated at the intersection of the Trans Canada Highway and Decarie Highway interchange and boasting direct access from the De la Savane Metro station. ROYALMOUNT is a welcome addition to this historically industrial hub and will bring various amenities to over 1.2 million people who are a short 15-minute drive away.

ROYALMOUNT will feature the largest concentration of luxury flagship stores in the province of Quebec, establishing ROYALMOUNT as Montreal’s new luxury district. A world-class lineup of brands is already confirmed to open retail locations at ROYALMOUNT, boasting big names such as Louis Vuitton, Gucci, Versace, Saint Laurent, RH, and Moncler, to name a few.

“ROYALMOUNT is a one-of-a-kind destination where connectivity, creativity, and sustainability meet and thrive in the heart of Montreal,” says Michael Stroll, Senior Vice President of Leasing at Carbonleo, ROYALMOUNT’s developer. “This partnership will offer a unique opportunity for our tenants, and for other brands, all across the world, to maximize their awareness to a curated audience, unlike any other places in the city and the province of Quebec.”

ROYALMOUNT offers brands a stunning opportunity to reach audiences at every step of their path to purchase. A wide variety of premium interior and exterior, digital, and static offerings provide brands a complete package to connect with their audience at what’s soon to be the apex of luxury in Montreal. In addition, the digital spectaculars at the Urban Park facing façade locations offer vast opportunities for brands to leverage interactive activations forging deeper connections with audiences. The highway-facing spectaculars provide opportunities to extend reach towards commuters traveling via two of Montreal’s main highways.

SHEBA, the premium cat food produced by Mars, has teamed up with the Media & Entertainment Group Global, to create a unique #3DOOH outdoor campaign that sees two digital screens interacting with one another.

Global’s large-format digiwall at Bond Street’s London Underground station currently features the famous SHEBA cat sitting nonchalantly on a huge digital screen. Brightly coloured toys begin to fall in from above, collecting around the paws of the feline. The cat is highly uninterested, but suddenly, in comes a bowl of SHEBA on another large digital screen to the right. The cat instantly leaves the toys behind and sets off towards the food, disappearing from the left screen and reappearing on the other side to enjoy a delicious meal. The 3D creative concludes with the message ‘Give them what they really want’ alongside images of the product on both screens.

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The expansion of QMS’ premium national network continues, with the leading digital outdoor media company extending its recently announced partnership with retail property group Vicinity Centres to include two high profile sites at its Emporium Melbourne location in the heart of Melbourne’s CBD.

As part of the partnership with QMS, the iconic Emporium Swanston Street location will be re-energised with a new, higher definition screen that is 75% larger, offering 455 square metres of unobstructed viewing and making it a new landmark digital site in the centre of one of Australia’s busiest retail precincts.

QMS Chief Operating Officer, Sara Lappage, told us “Vicinity Centres include some of Australia’s most coveted retail sites and we’re very pleased to be able to expand our new partnership with them to include the prestigious Emporium Melbourne location. Once installed in the coming weeks, the new screen at Emporium’s Swanston Street will rank among the most exciting external digital screens in Australia. Not only will it provide unparalleled creative impact opportunities for brands in Melbourne’s retail centre, it will also further complement our growing network of full motion and 3DOOH enabled locations across the country.”Brooke McMonigle, said: “Emporium Melbourne is Melbourne CBD’s home of premium Australian and international brands, attracting over 18 million visits each year. Extending our partnership with QMS to include the two new sites will allow brands to more effectively connect with customers as 3DOOH and full motion campaigns are brought to life.”

The addition of Emporium follows QMS successfully winning the competitive tender to manage the external digital large format billboards for Vicinity Centres Box Hill Central and The Glen in Victoria, as well as Eastlands in Tasmania.

The Swanston Street Emporium location is due for completion at the end of July.

Next week Deliveroo will likely announce the launch of an out-of-home advertising platform in the form of digital screens fitted to a new fleet of electric scooters.

We understand that the London-listed takeaway food service has signed an agreement with Ad-MOTO to provide commercial messages on 200 e-scooters in central London.

Devesh Mishra, Deliveroo’s chief product and technology officer, was quoted as saying “With London being one of the busiest and most exciting culinary cities in the world, our advertising partners are always on the lookout for new and creative ways to showcase their products to our customers, both in-app and off-platform. The partnership with Ad-MOTO also creates exciting opportunities for our riders to boost their earning potential, increase the number of environmentally friendly e-bikes and e-scooters in our network and strengthens our advertising revenue stream.”

As usual with #DOOH the displays are capable of showing six adverts per minutes. The partnership will likely run for an initial vfour month pilot period.

i3-Technologies, a leading innovator in interactive technology solutions has announced the acquisition of CTOUCH, a prominent developer of sustainable touchscreen technologies.

We are told that this strategic acquisition is set to enhance i3-Technologies’ product offerings and market reach, solidifying its position as a global leader in the interactive technology and collaboration solutions industry.

The acquisition of CTOUCH aligns with i3-Technologies’ mission to provide interactive, inspiring and integrated solutions that foster collaboration and engagement in educational, corporate, and public sector environments. CTOUCH’s expertise in sustainable touchscreen displays, and user-friendly software complements i3-Technologies’ existing world class portfolio of solutions, allowing the combined entity to deliver a comprehensive range of innovative solutions to customers worldwide. This acquisition enables i3-Technologies to meet the growing demand for interactive displays in various markets around the world.

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