DailyDOOH

JCDecaux is now the official Out-of-Home partner for Eden Park, New Zealand’s national stadium and home of the New Zealand Rugby team. This partnership is a first for Eden Park and is aimed at promoting its diverse range of events.

Nick Sautner, Eden Park CEO said “We are delighted to be collaborating with JCDecaux to better connect with audiences who enjoy attending live events. Our partnership strengthens our commitment to ensuring Eden Park is a world-class stadium, delivering a diverse calendar of sporting, entertainment, cultural and community events that support Auckland’s social and economic vibrancy.”

Eden Park has over a million people through its doors every year and offers an unmatched atmosphere for sports and entertainment fans. The collaboration reflects the synergy between two leading organisations dedicated to excellence and a commitment to making Auckland a great place to live, work, and play.

Phil Eastwood, General Manager of JCDecaux New Zealand, told us “We are delighted to be the official Out-of-Home partner for Eden Park, New Zealand’s most iconic stadium. This partnership aligns perfectly with our mission to elevate urban spaces and engage communities. Together, we will amplify the visibility of Eden Park’s world-class events, bringing them closer to fans and enhancing the event experience.”

The partnership will see Eden Park leverage JCDecaux’s extensive network to promote its vibrant calendar of events, including international and domestic sports matches, community initiatives, cultural events, and more.

JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has been awarded the iconic London bus shelter advertising contract by Transport for London (TfL) for an eight year period, with the option of a two year extension. The contract will commence on April 1, 2025.

This is the second-largest bus shelter advertising contract in the world and covers advertising on all TfL’s more than 4,700 advertising bus shelters across all 33 London boroughs including the City of London, Royal Borough of Kensington and Chelsea, and City of Westminster. JCDecaux has held the previous contract since 2016. The contract currently includes 612 x 86” digital screens and 9,400 non-digital poster sites on bus shelters.

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Transport for London (TfL) has selected Global, the Media & Entertainment group, as its media partner for its rail advertising contract, one of the largest in the world, following a highly competitive tendering process that started back in October 2023. The eight-year contract will bring Global’s relationship with TfL to a remarkable 40-year tenure, one of the longest-running partnerships in outdoor advertising.

TfL has the largest out-of-home advertising network in the UK, used by millions of customers every day. The rail advertising contract covers 272 London Underground stations, more than 120,000 Tube car panels, 83 London Overground stations, 45 DLR stations, 39 tram stops, Victoria Coach Station and 40 Elizabeth line stations.

We are told that the partnership will bring to life a number of exciting new initiatives, including a transformational expansion of TfL’s rail estate, bringing digital advertising opportunities to every zone on the network as well as groundbreaking digital experiences, creating spectacular, immersive advertising opportunities that work in harmony with the architecture of the Underground.

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oOh!media, Australia’s #1 Out of Home company, has unveiled a major new innovation at Melbourne Airport, launching a first-of-its-kind full-motion immersive digital walkway.

Measuring the same length as an Airbus A350, this state-of-the-art floor to ceiling installation stretches 66 metres in length and is 2.25 metres high. It will welcome and engage 100% of international passengers arriving at Melbourne’s Tullamarine Airport, Australia’s largest 24-hour international gateway.

Redefining airport advertising in the Southern Hemisphere, the digital immersive wall commands the final touchpoint before Duty-Free, offering brands an unparalleled opportunity to engage global audiences with a powerful creative platform.

Positioned to capture the attention of visitors attending Melbourne’s world-class events like the Australian Open and F1 Grand Prix, this standout Out of Home experience guarantees a lasting impression as they step into the city.

Paul Sigaloff, chief revenue and growth officer at oOh!media, told us “The sheer size of the digital immersive experience at Melbourne Airport, makes this the perfect canvas for brands to create a positive first impression with international visitors and Aussies returning home. This is yet another exciting leap forward for oOh!’s Melbourne network, offering brands a unique opportunity to connect with audiences at scale. We’ve already seen a strong demand from brands eager to make an unmissable impact including Commonwealth Bank, Vodafone, and more.”

The launch of the immersive wall is the latest oOh! innovation at Melbourne’s Tullamarine Airport. In November last year oOh! launched the ‘Queen Victoria’, one of the largest airport billboards in the Southern Hemisphere, greeting travellers heading to and departing from the airport on the busy Tullamarine Freeway reaching 100% of premium airport audiences.

As the leader in Out of Home aviation, oOh! boasts an extensive Airport national network, encompassing all domestic Qantas Club, Business, and Chairmans Lounges, along with Qantas Inflight entertainment and onboard Wi-Fi.

To celebrate oOh!Media’s new brand positioning, oOh! will launch a major new brand campaign highlighting how Australia’s #1 Out of Home company plays a key role in making Australia and the world’s biggest brands famous.

Demonstrating oOh!’s unparalleled reach, scale and creative innovation, the ‘Behind every great brand. Literally.’, by creative agency, The Hallway, will run prominently across oOh! assets and in trade media.

Neil Ackland, oOh!media chief content, marketing and creative officer, told us “oOh! drives brand fame with the ability to deliver unmissable, unblockable, unskippable, unstoppable campaigns at scale. With continual audience declines across traditional channels; the rise of multi-screen media consumption; and further fragmentation into digital and social channels – it’s no surprise that Out of Home is increasing its importance for brands to reach and hold the attention of audiences. This brand campaign showcases the critical role oOh! plays behind the success for some of today’s greatest brands.”

You can view the brand campaign video here.

To celebrate the launch of their new NITRO running range PUMA created a unique Out o Home campaign using a treadmill linked to the iconic JCDecaux Young and Jackson billboard in Melbourne, Australia.

This ‘Treadmillboard’ saw creative featuring Aussie athlete Nedd Brockmann and his words to describe the NITRO range, taken over in real-time by passersby.

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Last week oOh!media announced the strategic expansion of its retail media division in order to help monetise sales for retailers

It i basically broadening the focus to incorporate sales representation of retailers’ assets across stores, websites, apps, and off-platform channels such as Meta, Google and oOh!media.

Announced at their Outfront ‘25 event, the fast-growing retail media arm is being rebranded to reo, reflecting the strategic shift from an in-store screens focus, to a full omnichannel digital offering for retailers.

Since launch, reo formerly reooh, has secured two retailers and completed a number of pilots for in-store digital screens with several major Australian retailers. Now, following customer feedback on its value proposition and the significant opportunity, reo is expanding its offering to further capitalise on the booming retail media category which PwC estimates will hit $2.6 billion in Australia by 2026.

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oOh!media, Australia’s #1 Out of Home company, has unveiled the first full-motion large format displays with synchronised #3DOOH capabilities for bold brand storytelling.

Located at Sydney’s newest landmark destination, the Martin Place Retail Precinct, this innovation in Out of Home features two expansive 3 x 5 metre screens that can each leverage a full-motion creative interplay, designed to capture attention and engage audiences as they enter one of Sydney’s busiest travel and retail hubs.

This launch, announced at Outfront ‘25, marks a significant evolution in Out of Home advertising and follows the success of oOh!’s iconic 3D Anamorphic display ‘The Bourke’ in Melbourne which has revolutionised audience engagement with its cutting-edge single-screen 3D Anamorphic creative.

Josh Gurgiel, Head of POLY, told us “For the first time in Australia, brands can tell their stories on synchronised large-format screens with full-motion 3D capabilities. By combining the power of reach and innovative technology, we continue to help brands achieve the kind of fame that resonates long after the campaign ends.”

With the introduction of the dual screens at Martin Place, oOh!media is setting a new benchmark for immersive brand experiences. oOh!’s creative and innovation hub, POLY, can also help brands adapt site-specific 3DA creative to be deployed at scale across Australia’s largest network of over 4000 full motion digital screens, including retail centres, rail stations, airports, office towers and universities.

Sign Expo Canada, powered and owned by the Sign Association of Canada is Canada’s national trade show for the sign industry.

Since 1955 the Sign Association of Canada (SAC-ACE) has successfully promoted the welfare of the sign industry, improved the status of its members in the community and benefited the users of signs. However the traditional boundaries of the sign industry have expanded due to the rapidly changing level of technology and the evolution of the commercial marketplace. The Sign Association of Canada has recognized these trends and has advanced to partner with related industries and sectors that use, design and manufacture commercial images.

Sign Expo Canada will showcase the latest products, services and trends from industry suppliers at this annual show. Sign, graphics, and visual communications professionals from across Canada wil be getting together in-person at Sign Expo Canada that takes place at The International Centre in Mississauga Ontario September 19-20, 2024.

SAC-ACE has evolved dramatically over the past six years, as has the sign industry. From new value-added member service programs to the development of additional accredited training courses and a highly proactive approach in dealing with governmental and regulatory issues.

Both members and non-members are welcome at Sign Expo Canada. Registration can be found here.

Thursday, September 19
10 AM – 5 PM

Friday, September 20
10 AM – 4 PM

With news of who has (finally) won the Transport for London (TfL) London Rail advertising contract (Overland and Underground) currently held by Global and the London-wide Street Furniture contract currently held by JCDecaux both being expected imminently, also comes news that Global seem to be laying off a large number of their OOH sales staff. One wicked rumour is that everyone above Group Head may have already been let go with lower levels in a ‘consultation’ process.

Many industry experts believe that JCDecaux are in the hot seat to win the entire bid (i.e. both contracts) which if true of course makes it look bleak for Global in retaining their current London rail contract, which makes you think “why else make your sales force redundant?”.

It’s important to add that there are a couple of UK industry firsts with regards these tenders (which were announced on October 23, 2023).

1. Both start on the same day, err April 1 2025 and are for a whopping eight year duration, with an additinal two year extension at TfL’s discretion
2. And hugely significant, for the first time ever, bids for BOTH contracts would be considered from one entity, therefore Global, JCDecaux, Clear Channel UK or whoever else might have been interested could bid for and could win both contracts.

If one party is awarded both contracts the impact on the UK OOH landscape and the UK market dynamics will be seismic.

Watch this space and watch out for some good sales people becoming available on the jobs market through no fault of their own.