DailyDOOH

Prebid.org, the organization that oversees open source Prebid programmatic advertising solutions, this week announced that Prebid now supports DOOH and confirms that the framework has been tested successfully. Hivestack by Perion and Intersection pioneered the first successful end to end test within the Prebid ecosystem, proving the efficacy of the model. With initial testing complete, other SSPs can now build adapters into Prebid’s pipes.

“We’re thrilled to introduce DOOH capabilities within the Prebid ecosystem and are encouraged by the successful testing conducted by Perion’s Hivestack and Intersection,” said Mike Racic, President of Prebid.org. “As our DOOH ecosystem begins to expand, our focus is on promoting broader adoption of these adapters to foster a more competitive and dynamic auction environment.”

Intersection has been an innovator in the programmatic DOOH space and was one of the first OOH media owners to implement an in-house header bidding solution to make it easier for partners to tap into their inventory.

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The ride-share service provider Lyft (LYFT.O) announced this week that it will stop offering standalone dockless bikes and scooters and eliminate some jobs as part of a restructuring to cut costs.

Lyft of course operates the Citibike service in New York City and similar rental programs in other U.S. cities.

oOh!media has launched a refreshed positioning as ‘Australia’s #1 Out of Home company’, reinforcing its leadership in network scale and audience reach.

At its annual oOh! Outfront ‘25 event, the company also announced a number of significant new tender wins, further solidifying its leading position and providing brands with better opportunities to execute scaled campaigns that deliver measurable outcomes.

From humble beginnings 35 years ago, oOh! has grown to become Australia’s Out of Home leader, with 35,000 digital and classic assets across the country and a metropolitan reach of 98% of Australians every week. oOh! continues to invest in growing its national Out of Home network and over the past year has an 80% success rate in winning new tenders that were pitched for, setting the business up for strong growth.

Launched at oOh! Outfront ‘25, CEO Cathy O’Connor, said “Behind every great brand is oOh! – Australia’s #1 Out of Home company. oOh! is the leading force in Australian Out of Home across all key metrics and we are on a mission to help brands grow by making it easier to access our unrivalled scale. But being #1 goes beyond the metrics, it’s about the confidence advertisers and agencies have in us to get the results they want to achieve. It reflects our commitment to providing the best possible service and outcomes each and every time.”

Perhaps the most significant announcement was the further scaling of oOh!media’s Street Furniture network across Sydney, winning two new major long-term contracts in premium suburbs across the harbour city.

The first is Waverley Council in Sydney’s eastern suburbs, covering iconic areas such as Bondi, Bronte, and Rose Bay. oOh! will implement a 100% digital network through these locations, including over a dozen of oOh!’s sustainable innovative ‘Living Roof Shelters” on top of the bus shelters.

In the Northern Beaches, oOh! has secured the tender to expand its existing presence in the local government area. The contract will cover 293 shelters from Manly to Palm Beach. oOh! will make significant investments in these digital assets to enhance advertisers’ visibility in key destinations such as Manly Corso and Manly Beach.

In a further new win, oOh! will add a further 13 large format digital sites as part of the Eastlink Motorway contract in Melbourne. Coming online in November, Eastlink is a tolled section of the M3 Freeway connecting a large area through the eastern and south-eastern suburbs of Melbourne, reaching commuters at scale.

Over the past six months, oOh! has also:

• Renewed Australia’s largest single street furniture contract with Victoria’s Department of Transport. Stretching across metropolitan Melbourne it includes approximately 5,000 street furniture assets located within the CBD and across Greater Melbourne. oOh! will add 650 state-of-the-art digital LED screens in prime locations throughout Melbourne.
• Won the highly prized long-term contract for Melbourne’s five new prestigious Metro Tunnel stations that will add a further 108 digital screens in the heart of Melbourne’s CBD.
• Boosted the large format digital network with 37 new sites at key commuter locations, including Melbourne’s West Gate Bridge and Adelaide’s Gepps Cross. In Melbourne alone, oOh! has increased its large format digital portfolio by more than 50 percent over the past 12 months.
• Added 35 new shopping centres to its Retail portfolio across the country.
• Launched the 100% digital Premium Sydney network following the opening of Sydney Metro, Martin Place Retail Precinct and activation of the prestigious Woollahra Council.

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Sharp NEC Display Solutions Europe introduces two new Sharp-branded laser projectors. The Sharp X141Q and Sharp X171Q professional installation projectors offer 4K+ shifting technology, improved DLP contrast, and a great blending performance with improved fill factor as well as perfect border black level. As such, they are perfectly suited for use in higher education and corporate scenarios as well as museums and immersive rooms.

The two new RB Laser projectors bring the sharpest detail and most life-like colours to any meeting or university room: crisp 4K+ resolution achieves perfect image clarity for easy viewing of very detailed content and the laser light source delivers an excellent colour performance with vivid reds. The models are equipped with new high-efficiency pixel (HEP) DLP for improved DLP contrast, better compatibility with WUXGA infrastructure, and a great blending performance with improved fill factor as well as perfect border black level.

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JOLT, Australia’s sustainable digital out-of-home media and EV charging network, this week announced the launch of Spark Intelligence, which is described as an industry-first data platform designed to revolutionise the way out-of-home media is planned, traded and reported on.

The new platform harnesses advanced audience analytics fused with JOLT’s first-party data to enable an impressions-based approach, empowering advertisers with unprecedented precision and flexibility for campaigns across JOLT’s network.

The introduction of JOLT’s impression-based planning and trading tool gives advertisers access to the same precision and flexibility they leverage in digital channels, allowing them to connect with audiences with greater accuracy, driving increased efficiency. JOLT’s Spark Intelligence platform is at the forefront of this transformation, providing the tools necessary to optimise ad placements, maximise reach, and deliver superior ROI.

Spark Intelligence is modelled from 18 million users and thousands of audience segments, blended with JOLT’s first-party data and geo-spatial planning data, and industry measurement tools. It allows advertisers to harness smart analytics, optimise their campaigns in real-time, and offers attribution and measurement across the JOLT’s omnichannel network.

“We’re excited to unveil a solution that fundamentally changes how out-of-home media is planned and traded,” said Doug McNamee, CEO of JOLT. “This platform combines real-time audience data, analytics and attribution to ensure that every impression is impactful. JOLT is committed to leading the charge, delivering innovative solutions that empower advertisers to connect with audiences in more meaningful ways.
Spark Intelligence places audiences at the core to deliver effective and measurable campaigns. The new initiative fuses JOLT’s first-party data to connect our EV charging audience with brand campaigns. The platform provides an ecosystem that allows advertisers to meet our growing and high value audiences where they are.”

Spark Intelligence is the first expression of JOLT’s new brand positioning, ‘Spark Change’ which reflects JOLT’s journey as a future-facing public utility that transforms the EV charging market and the way brands harness DOOH.

Among its innovations, JOLT says that it is the only out-of-home company that has access to rich first-party data. JOLT continues to grow its multi-channel advertising offering, recently adding video and rich media ads to its suite of mobile advertising products.

JOLT recently announced plans to roll out 130 additional new digital advertising screens across Sydney, significantly expanding its reach in high-traffic areas. It follows major agreements to roll out thousands of EV chargers across Canada, and the growth of JOLT’s UK and New Zealand networks.

This growth follows JOLT’s increasing scale across Australia and New Zealand, delivering more than 250 million MOVE-verified monthly impressions across its network.

Veridooh has announced a partnership with Place Exchange, a leading global Programmatic OOH Supply-Side-Platform (SSP) which will see Veridooh’s SmartCreative verification technology available to all programmatic OOH buyers leveraging Place Exchange’s SSP globally.

Veridooh co-founder Mo Moubayed said “Brands and Media Agencies are demanding true independent verification as standard on their programmatic out of home campaigns, just as they would expect from every other channel they invest in. It’s clear that Place Exchange shares our vision for a more automated, trusted and effective channel: in order to meaningfully grow OOH, we need to be able to give advertisers the confidence that their campaigns are delivering as planned”.

Veridooh enables brands, media owners and agencies to independently track and verify the delivery of programmatic DOOH campaigns in close to real time. Unlike other verification services, Veridooh uses independently-collected campaign data through its patented SmartCreative technology to verify against campaign impression goals and targeting conditions.

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Global, the Media & Entertainment Group, has won the advertising contract for Network Rail’s roadside outdoor estate, a vast portfolio including advertising sites in high-profile city locations, following a competitive pitch.

Hamish Kiernan, Commercial Director at Network Rail Property, said “We’re pleased to continue our relationship with Global for a further seven years. We’re looking forward to seeing the ambitious investment plans come to fruition, creating some of the most premium and iconic digital screens across the country. Any advertising revenue generated across our portfolio is invested back into the railway, which means this partnership will not only deliver engaging content to millions but will also benefit our customers through rail reinvestment.”

Network Rail’s estate is the biggest roadside contract in the UK, with Global awarded exclusive rights to manage the advertising for over 1,400 sites, ranging from hugely popular classic formats through to digital billboards across cities including London, Manchester, Birmingham, Edinburgh and Leeds, with a further investment for more than 100 new state-of-the-art digital screens on premium sites in city centres, set to be rolled out over the coming months.

Chris Forrester, Director of Commercial for Outdoor at Global, told us “We’re delighted to have won the contract and look forward to working with Network Rail for another seven years. We have exciting investment plans, including creating incredible new digital screens across the country, which will join the fantastic portfolio of sites like the brand new Landmark at London Bridge and the striking Westway Tower near Paddington. Global is home to the most premium outdoor advertising estate in the UK and we’re proud to be UK’s biggest and brightest media partner operating across Outdoor, Audio and Digital.”

All digital roadside screens on the Network Rail estate are available to advertisers via DAX, Global’s digital ad exchange, a pioneering platform in programmatic outdoor advertising.

Global is one of the largest outdoor media owners in UK with over 250,000 sites. Its extensive portfolio reaches 95% of the UK population and includes 12 major airports, the London Underground, large and small format roadside posters, and 98% of the UK’s bus fleet.

Leading digital outdoor media company QMS has announces it is partnering with SXSW Sydney 2024, the week-long ‘festival of festivals’, for the second year running.

This year, QMS is the presenting partner of SXSW Sydney’s Advertising and Marketing track. Geared towards agencies and organisations that want to strengthen connections with their communities and clients, this programming features effective approaches to brand strategy as well as novel methods of engaging audiences through traditional, digital and experiential marketing practices.

QMS Chief Marketing Officer, Tennille Burt, told us “We are delighted to be back at SXSW Sydney. This partnership represents a unique opportunity to engage with creative minds from around the globe, explore the future of advertising and marketing, and contribute to the dynamic conversations and inspiring new ideas that will influence the future of our industry. In the coming weeks, SXSW Sydney’s own marketing campaign will take over our digital out of home network – including the City of Sydney – building even further awareness of the festival and its boundary-pushing program. This year’s SXSW Sydney will be bigger and bolder than ever, and we can’t wait to see you there.”

Following a successful first year outside of Austin, Texas, last year’s inaugural SXSW Sydney event saw a long list of renowned names descend on Sydney, the global centre point for creativity in the Asia-Pacific, for a seven-day celebration of technology, innovation, music, screen and games.

SXSW Sydney Managing Director, Colin Daniels, said: “We are thrilled to welcome back QMS in 2024 as the presenting partner of the Advertising and Marketing conference track. Renowned for pioneering the digital era of Australia’s out of home industry, QMS is the ideal partner to help us bring cutting-edge ideas and thought-provoking conversations to the SXSW Sydney Conference”.

This year will see SXSW Sydney back in Darling Harbour from 14 to 20 October with over 100,000 people expected to visit the precinct as it hosts over 1,000 events and experiences.

75Media, has acquired 595 new classic 48-sheet roadside billboards, ratcheting its total estate from 580 to 1,175 and cementing its position as the number two market leader for large format roadside billboard sites in the UK.

This strategic acquisition not only strengthens 75Media’s growing market dominance, but also reinforces its commitment to classic paper billboards as a powerful out-of-home medium, trusted by millions of consumers.

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