DailyDOOH

If you are already in Artificial Intelligence (AI) wishing to learn more about the advertising and out of home (OOH) industries or in the advertising and OOH sector and wish to better understand AI and Machine Learning then you will want to attend our annual AdAI Conference on Tuesday September 24, 2024.

Last year the event in its first year attracted 240 attendees and this year judging by current ticket sales the GLOBAL event is going to be even bigger.

Here’s the agenda…

11:00: Registration OPEN

12:00 – 12:15: Welcome Address: Lara Menzies | Director of Marketing | COMMB

12:15 – 12:30: Introduction of AdAi: Farrokh Mansouri | Head of Data Science | COMMB

12:30 – 13:00: Keynote: The Impossibly Smart Billboard using Google’s Gemini
Juan Tubert | Chief Technology Officer | Tombras

13:00 – 13:30: AI in Out-of-Home Advertising: Public Receptiveness and the Future of Innovation | Lisa Covens | Senior Vice President, Public Affairs and Communications | Leger

13:30 – 14:15: [Tech Flash] Rapid showcase of AI solutions for the OOH industry
Presenters:

1. Making Out-of-Home Advertising Easy & Measurable | Arsalan Nasir | Head of Product | AdQuick
2. The Future of DOOH: Enhancing Campaign Impact through Real-Time, Data-Driven Scoring | Michael Colson | Chief Product Technology Officer | Locala
3. Introducing TargetFlow: your AI-powered planning tool for OOH campaigns | Remco Dolman | CEO | Spotzi

14:15 – 15:00: Networking Break: Exhibition Hall

15:00 – 15:30: Taking the Lead in AI in Out of Home | Vanessa Benfield | Senior Vice President Of Sales and Marketing Solutions | Cineplex Digital and Mitch Wade | SVP of Sales | Quividi in Conversation with Alessia Di Cecco | Account Director Digital Out of Home | Cineplex Digital Media

Abstract: Cineplex Media, in partnership with Quividi, is pioneering the use of AI-powered audience measurement in the Out-of-Home (OOH) advertising industry. Their digital mall screens leverage this technology to collect real-time data, offering advertisers precise insights into viewer engagement. By being an early adopter of AI, Cineplex Media sets a new industry standard, highlighting how real-time audience data can drive content strategy and enhance the effectiveness of advertising campaigns. This collaboration showcases the future of OOH advertising, where advanced technology plays a critical role in shaping campaign outcomes.

15:30- 16:00 [Tech Flash] Rapid showcase of AI solutions for the OOH industry

1. How OOH can drive revenue growth using AI
   Sam Rowe | CEO | Docma
2. Introducing Billbot: Your Go-To Companion for OOH Insights and Information
   Jennifer Copeland | Director of Communication | COMMB
3. Unlocking AI Insights: Real-Time OOH Intelligence with SingleStore
   Rohit Bhamidipati | Solution Engineer | SingleStore

16:00 – 16:30: Networking Break and Cocktails

16:30 – 17:00: The AI Advantage: Streamlining Operations for Media and Agencies | Tessa Ohlendorf | Founder | Fabric Folk and Liz Oke | Head of Client Strategy | Fabric Folk

Abstract: In an era of unprecedented financial pressures, AI emerges as a game-changer for advertising and media companies. This session reveals how strategically implementing AI in back-office operations can transform organizations into agile, efficient powerhouses. Through examples, discover how AI streamlines workflows, boosts productivity, and empowers staff while preserving creative excellence. Gain practical strategies to overcome current challenges and position your business for success in the AI-driven future.

17:00 – 17:30: Connecting the Dots: Today’s and Tomorrow’s Innovations in AI and OOH chaired by Farrokh Mansouri | Head of Data Science | COMMB

Panellists:
Ali Satchu | SVP | Branded Cities
Karla Congson | CEO | Agentiiv
Kari Clarke-Zemnickis | VP | Vector Institute

Abstract: Our expert panel will “Connect the Dots” between the day’s key insights and the emerging trends shaping the future of Out-of-Home (OOH) advertising. Join us as we reflect on the innovative solutions presented, discuss the potential impact of AI on the industry, and explore how today’s breakthroughs will pave the way for tomorrow’s advancements. This session will offer valuable perspectives and set the stage for the next steps in OOH innovation.

17:30 – Late Networking and Happy Hour

The event will take place at the same venue as last year, namely the Globe and Mail Centre in Toronto.

Individual tickets cost CAD 299 (COMMB members will be able to contact the association for a discount code).

The AdAi conference is produced and curated by the Canadian Out-of-Home Marketing and Measurement Bureau in collaboration with DailyDOOH.

The conference is hosted by COMMB’s Director of Marketing Lara Menzies and chaired by COMMB’s Head of Data Science Farrokh Mansouri. At COMMB, Farrokh works on novel approaches to incorporate new data, analytics, and technologies for OOH measurements and marketing. He comes from a highly multidisciplinary background with experience applying data science, machine learning, and artificial intelligence in the fields of transit, medicine, climate science, and finance. Farrokh has previously built and managed technical teams in various startups and large companies and holds a BASc, MHSc and PhD in Engineering from the University of Toronto. He has authored over 20 research papers published in prestigious scientific journals.

Registration can be found here.

The AdAi: OOH Toronto Conference TITLE SPONSOR is Cineplex Media. The event is produced by the Canadian Out-of-home Marketing and Measurement Bureau (COMMB) in association with the DailyDOOH.

Sponsors include: –

@AdQuick @BentleySystems

@Broadsign

@DAACanada DOCMA

Fabric Folk @EnvironicsA

@leger360 Locala

@quividi @profectio

@SinglestoreDB Squareknot Analytics

@spotzicom @MediaResources

@COMMBCA @DailyDOOH

Global, the Media & Entertainment group, has launched a star-studded ad campaign for Capital Breakfast with Jordan North, Chris Stark, and Siân Welby.

As part of the campaign, a brand-new TV ad will premiered this week on ITV1 and ITVX, All4, and Sky featuring some of the world’s biggest hit music artists including Sabrina Carpenter, Billie Eilish, Ed Sheeran and Stormzy. It has been created and produced in-house by Global and showcases the chat that happens every morning on Capital Breakfast, a conversation that everyone is invited to join!

The ad opens with Capital Breakfast host, Jordan North, revealing to the nation that when he was a child, he believed that all cats were female and all dogs were male. The Capital mic is then passed to A-list artists and listeners across the nation to ‘join the chat’, reacting to Jordan’s hilarious revelation and sharing the things they too believed as children.

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This week VIOOH launched a range of intelligent programmatic OOH planning enhancements within the VIOOH Trading Manager platform.

As OOH continues to grow and briefs become more specific, we are told that this new map-based planning capability will provide interactive campaign visualisations showing real-time availability, giving media owners the option to layer audience affinity and point of interest data to enrich targeting.

Powered by the VIOOH Intelligence Allocation Engine, this intuitive planning functionality applies the specialist inventory knowledge of media owners with audience data segments from their DMP or uploaded segments. It adds smart decisioning to optimise custom deals, satisfying ever more complex briefs from buyers and maximising portfolio occupancy and revenue for sellers.

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LED Experts Group, a division of CrimsonAV, has partnered with NovaStar to distribute their products throughout North America. The partnership serves to combine the knowledge and technical expertise of the LED Experts Group/CrimsonAV teams with the unmatched processing capabilities of the NovaStar product lines. The LED Experts Group/CrimsonAV will launch their partnership at the CEDIA Expo in Denver, CO on September 5-7th.

“We see the dvLED market growing rapidly, and with that growth comes confusion. “If you don’t know LED work with someone who does” is not only our tagline, but it aligns with our mission statement. LED Buyers can be assured that with our team they will get the prompt service and support they need when purchasing LED, but also the precision installation required of complex videowall projects,” said William Bear, VP of Sales and Marketing at CrimsonAV.

“We now have several dedicated NovaStar certified technicians on our team that are poised to assist with videowall projects in North America. This partnership takes our service, expertise, and knowledge and offers clients peace of mind and prompt service. Quality dvLED display and processing technology are what defines a great experience and what makes the content come alive on the screen, and we’re excited to be an integral part of the project by offering quality NovaStar products,” said Matthew Sulkowski, National Sale Director for LED Experts Group.

The CEDIA Expo will take place in Denver, CO September 5-7. Visit the LED Experts Group/CrimsonAV booth #1738.

Global creative and media agency Trouble Maker has today launched an integrated campaign for mobile network operator iD Mobile, tapping into one of the most talked about days in the football calendar – Transfer Deadline Day.

The campaign celebrates exciting star transfers including Kane, Grealish, Watkins and Kelly on giant digital OOH screens at London’s Outernet, to mark the launch of the mobile operator’s special Transfer Deadline Day deal, “Sign Like a Pro”, designed especially for football fans.

The delighted faces of Kane (Jared Kane, 31 from North London), Grealish (Dean Grealish, 28 from Lincoln), Watkins (Izzie Watkins, 32 from London) and Kelly (Chloe-Francis Kelly, 27 from Derry) were revealed on the billboards to mark their switch from rival networks to iD Mobile.

Jonny Grum at Trouble Maker told us “We wanted to tap into the excitement and chaos of transfer deadline day, but with a playful twist. Featuring famously named new signings to iD Mobile on giant billboards provides a great platform to highlight this brilliant new deal, and the value customers can derive from transferring to iD Mobile.”

Lewis Henry, Customer and Marketing Director of iD Mobile, said “Whether it’s a player looking for a bumper new contract with a new club, or someone looking for a new phone contract, getting the best value is important for all of us. We love the alignment with the frenzy of Transfer Deadline Day and the humorous approach that Trouble Maker has taken to encourage people to switch to our bumper new deal during this transfer window.”

The campaign also incorporates PR activity, centred around a nationwide OnePoll survey of 2,000 football fans to discover their opinions on the best and worst value player transfers of all time. Surprisingly, Mohamed Salah’s GBP 34.3m 2017 move from Roma to Liverpool was voted the best value Premier League transfer of all time, beating Cristiano Ronaldo’s GBP 12.2m transfer from Sporting Lisbon to Manchester United, and the iconic Eric Cantona joining the Red Devils from Leeds for a mere GBP 1.2m.

The Belgian postal service, Bpost Group has acquired the French third-party logistics company Staci, and its digital signage agency Pixel Inspiration.

Pixel Inspiration, perhaps the best digital signage in Europe was itself acquired by Staci back in 2018.

Pixel Inspiration tells us that it manages 30,000+ digital signage displays worldwide and has just over 100 employees, mainly for retail customers across Europe. Its CMS partners include Dise (Vertiseit), Scala, and Telelogos.

Sad news reaches us that former Mereo exec David Giudici has passed away.

He was diagnosed with oesophagus cancer back in 2021 and bravely fought through two rounds of chemotherapy.

David was born and raised in Morocco but lived and worked latterly in Paris, France. He was an excellent multi-lingual conference speaker, always great company, always had a smile on his face and always had a kind word to say about anyone.

Whilst he and I shared many a long déjeuner in Paris I like to remember him at the DailyDOOH Gala Awards (shown here).

David took a plane to Israel a couple of days before his death and passed away there surrounded by his family.

Cyber Essentials is a UK government-backed, industry-supported scheme that helps businesses protect themselves against cyber threats. Cyber Essentials certification is the first level of cybersecurity compliance.   

To achieve this certification, Clevertouch had to prove its adherence to security and privacy in all data technology business practices. 

 This includes the ability to protect data and systems from unauthorized access, use, or destruction through the implementation of secure company protocols. 

 To achieve Cyber Essentials certification, Clevertouch met the five security requirements:  

1. Boundary Firewalls and Network Segmentation: demonstrate the Clevertouch network is configured correctly with firewalls and network segmentation to prevent unauthorized access 
2. Access Control: Deploy controls that ensure that only authorised personnel can access the company’s systems, data, and networks. 
3. Network Protection: Maintain measures to prevent unauthorised access to its network, including regular software and system patching and updates. 
4. Secure Configuration: ensure systems and software are configured securely, including regular updates and patching. 
5. User Education: provide regular training and awareness programs for its employees to ensure they understand the importance of cybersecurity and how to maintain good security practices. 

Clevertouch partners and customers can be confident that the company and the team are committed to cybersecurity best practices and maintain the highest standards of data security and privacy. 

 “As an award-winning global manufacturer, we understand the need to ensure our partners have trust in us to keep data secure from cyber threats”, said Shaun Marklew, EVP and Managing Director EMEA, adding, “With this Cyber Essentials certification, we can demonstrate a solid foundation for protecting the company’s data”. 

 The Clevertouch commitment to Cyber Essentials certification and the protocols deployed to achieve it ensure attacks are met with barriers and preventions that will strengthen data cybersecurity. 

Q2 Interim report April – June 2024 for ZetaDisplay AB (publ) is now available here.

Report summary:

April – June 2024
• SaaS revenue increased by 24.5% to SEK 66.9 (53.7) million
• Excluding the impact of acquisitions, the increase in SaaS revenue was 6.5%
• Net sales increased by 28.7% to SEK 163.3 (126.9) million
• Gross margin decreased to 55.5% (61.4%)
• Adjusted EBITDA was SEK 27.9 (15.3) million

The CEO comment was…

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Former Logitech exec Adam Castillo has joined Bose Professional as vice president of global marketing.

With extensive experience of leading marketing teams at companies ranging from startup size to large, global technology companies such as Logitech, Avid, and Blue Microphones he bringw more than 20 years of experience to the role.

John Maier, CEO, Bose Professional, told us “We are thrilled to welcome Adam to the Bose Professional team. His deep experience in global marketing and extensive expertise in the pro-audio industry will be invaluable as we continue to grow our business and expand our reach. We consider ourselves fortunate to be able to benefit from his experience and are excited to have him as part of Bose Professional.”