DailyDOOH

The Outdoor Media Association has announced that four new Members have recently joined including Outdoor Media Owners: Big Rig Media, Gipps Outdoor, and OA Collective, along with Outdoor Media Supplier, Just Digital Signage, signalling growth and continued commitment to further unifying the Out of Home media industry.

“The Out of Home industry continues to flourish, grow, and innovate, and we are excited to welcome four new Members; Big Rig Media, Gipps Outdoor, OA Collective, and Just Digital Signage, to the Outdoor Media Association,” said Elizabeth McIntyre, CEO of the OMA. “The addition of these new members strengthens our commitment to driving the industry forward. Their diverse perspectives and expertise will undoubtedly contribute to our collective success, ensuring that we remain at the forefront of technological advancements and creative excellence in Out of Home media. OMA Members gain a variety of benefits, such as access to research and insights, participation in collaborative industry campaigns, advocacy and representation to all levels of government, audience measurement tools, industry training, and networking opportunities. It’s not widely known, but Australia is a global leader in out-of-home (OOH) programmatic advertising, sustainability, and is setting the standard for innovation in audience measurement.””

• Big Rig Media specialises in mobile billboard advertising, utilising large B Double trucks to display advertisements. These moving billboards travel across Australia’s busiest roads, providing extensive exposure. Each truck offers 120 square meters of advertising space, which is equivalent to multiple traditional billboards. This form of advertising is cost-effective, and the trucks cover an average of 30,000 kilometres per month, reaching both metro and regional audiences making it a highly impactful advertising format.
• Gipps Outdoor offers Brisbane’s only dual digital billboards, strategically located at a major junction capturing massive audiences from the Story Bridge and Ann Street. These iconic coupled sites feature one of the largest digital large format screens in inner metro Brisbane, ensuring unmatched brand exposure. As Brisbane gears up for the 2032 Olympics and continues to see increasing growth, “The Twins” from Gipps Outdoor enable brands to anchor their message at this prime location with unmatched creative scope. These digital assets are essential for impactful OOH strategies that significantly reaches a vast amount of Brisbane’s population, leveraging the city’s growth and bustling activity.
• Outdoor Advertising Collective (OA Collective) is the premier consortium of premium independent Australian out-of-home media owners, established in 2023. By consolidating these prestigious independent entities, OA Collective offers a unified sales and trading platform, making it easier for advertisers to access diverse outdoor advertising assets through a single contract. Focused on supporting local Australian-owned media businesses, the team provides an alternative to large corporations, ensuring more advertising revenue stays on Australian shores. With experienced media professionals nationwide, OA Collective delivers strategic, seamless, and innovative solutions in the outdoor advertising industry.
• Just Digital Signage who join the OMA as an OOH Media Supplier, is a leading innovator and trusted partner in the digital display industry, offering innovative signage solutions that transform the way businesses communicate and engage with their audiences. Specialising in large format indoor and outdoor LED, interactive and promotional digital displays along with dynamic content management systems and hardware, their technology and customisable solutions ensure that clients can deliver targeted, impactful messages with stunning visual clarity. Just Digital Signage caters to a wide range of industries including retail, hospitality, education and corporate in addition to servicing a number of OMA’s Members in the DOOH sector.

When the ICC Men’s T20 World Cup came to the United States for the first time, GoVision was enlisted to provide an in-stadium video experience worthy of one of the world’s most-watched sporting events.

Initially, GoVision was contracted by PMY Group to build two 27’ x 60’ ft. LED screens on 120-foot-high scaffolding towers at the Nassau County International Cricket Stadium – a pop-up, temporary venue and engineering marvel. The massive screens required three days to build at the largest venue to host the 2024 Cricket World Cup. The Long Island site hosted nearly 165,000 fans throughout the course of the tournament.

In addition, GoVision provided two of its GoBig 14’ x 24’ mobile units for the Grand Prairie Cricket Stadium in North Texas, which drew another 20,000 enthusiastic fans to its matches.

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The demand for expertise in content, production, streaming, and related broadcast tools is booming. It’s now an integral part of the AV professional skillset, and it’s all thanks to the almost universal adoption of online collaboration tools at the enterprise level.

AVIXA and IABM are leading the way with a program that continues the conversation and dives deep into the convergence of what were once two very separate disciplines.

UpStream London on 11 July will feature presentations and panels led by industry leaders and experts and will give attendees the opportunity to network with key exhibitors, peers and speakers.

Registration for this in-person event at the QEII Centre in the heart of London is open now.

Attendance at UpStream is free for end-users, AV consultants, and AV service providers.

VMO this week announced it has secured the exclusive advertising rights to the newly developed cosmopolitan retail precinct in Sydney’s Lower North Shore, Mall 88, developed by the multi-award-winning JQZ.

The $1.6 billion mixed-use development brings to life a three-level shopping centre, anchored by full-line Coles supermarket, a public library, A-grade commercial office spaces, over 600 luxury residential apartments and an open-air plaza at ground level boasting a dining precinct comprising cafes, alfresco dining and a laneway eat-street.

Situated opposite St Leonards train station and just a short stroll from the future Crows Nest Metro Station, Mall 88 forms part of the urban transformation of St Leonards and will evolve the area into a pedestrian-centred hub with close-at-hand access to community facilities and public transport.

The centrepiece of the development is ‘The Halo’ which is the longest digital curved retail screen in the southern hemisphere. Measuring 40 metres in length, The Halo curves across the main precinct thoroughfare and creates an unparalleled and unique advertising opportunity for brands. Alongside the immersive Large Format Platinum screen, 15 digital floor and ceiling-mounted panels are installed within direct proximity to Coles and other key retailers.

Chief Commercial Officer of the HOYTS Group and VMO, Anthony Deeble told us  “We’re dedicated to expanding our network into premium locations across the country, enhancing the environments these assets live within. With the addition of Mall 88, we’ve created an incredible opportunity to launch our footprint within this retail environment in Sydney’s Lower North Shore, which will undoubtedly be one of the most sought-after locations nationwide.”  

Paul Butler, Managing Director of VMO added “Mall 88 isn’t just a shopping centre; it’s a destination for living, working, and playing, which embodies our place-based network approach at its core. Situated in the prime of Sydney’s Lower North Shore, this new location offers brands the opportunity to connect with premium audiences and is yet another testament to our commitment to deliverinnovative advertising and brand experience opportunities to our partners.”

oOh!media has strengthened its presence in Melbourne by acquiring the landmark West Gate Freeway large format digital site. This acquisition along with eight additional large format sites increases oOh!’s large format digital portfolio in Melbourne by more than 50 percent over the past 12 months.

Strategically located at the foot of the iconic West Gate Bridge in Port Melbourne, the high-impact double-sided digital billboard at 1 West Gate Freeway captures the attention of commuters travelling between the inner west and inner city at scale.

Joining oOh!’s extensive coverage of Melbourne’s major arterial roads, including key sites in South Melbourne, Brooklyn and Laverton North, the new West Gate Freeway premium location delivers unparalleled visibility along the critical road link connecting Geelong and Melbourne’s burgeoning western suburbs to the city. The West Gate Freeway sees upwards of 200,000 vehicles daily, making it one of Australia’s busiest roads.

The new large format digital acquisition is part of oOh!’s Signature Series – a collection of the most premium and sought-after digital and classic locations across Australia.

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Back in December, 2021 — Quotient (NYSE: QUOT) entered into a partnership with movie rental company Redbox (Nasdaq: RDBX) that expanded their media network, more recently Redbox signed up with Place Exchange to iopen up access to screens on all of their movie and gaming rental/purchase kiosks across the US but that is likely the end of Redbox having anything to do with DOOH as Chicken Soup for the Soul Entertainment, the parent company of Redbox, which is known for its distinctive red kiosks, filed for Chapter 11 bankruptcy protection late last week.

In the filing, Chicken Soup listed debts of about USD 970 million, and total assets of about USD 414 million.

Allegedly employees haven’t received paychecks for over a week, money is owed to major entities including Walmart, Walgreens, Universal, Sony, and Warner Bros and the company faces over a dozen lawsuits for unpaid bills.

On May 11, 2022, Chicken Soup for the Soul Entertainment announced its intention to acquire Redbox for USD 375 million. The acquisition was completed on August 11, 2022.

Vast Billboards has expanded its reach across New Zealand with a brand new billboard and a strategic partnership with Hivestack by Perion.

Launching its latest billboard in Tauranga brings Vast’s total number to 44 throughout the country.

Grant Moreton, Managing Director of Vast Billboards told us “Vast Billboards is on a remarkable journey of growth and innovation, expanding our footprint across New Zealand. With our new billboard in Tauranga, as well as a number of additional North Island sites earmarked to go live in the next few months, we’re not only strengthening our presence but also unlocking boundless opportunities for our valued clients.”

The new partnership with Hivestack by Perion will allow media buyers to access Vast Billboards’ inventory via the Hivestack platform, simplifying the booking process and expanding reach to a wider range of advertisers.

Ash Houghton, VP Sales for New Zealand at Hivestack by Perion, commented: “We are thrilled to have Vast Billboards join our platform. With their impressive inventory and strong regional presence, they are a valuable addition to our network. This collaboration will provide media buyers with a seamless experience and access to Vast Billboards’ impressive billboards.”

Nickelytics has acquired On Touch Go, described as an innovative advertising platform.

The press release states that the acquisition represents a significant milestone for Nickelytics as it aims to broaden its technological capabilities and market presence in the advertising sector.

On Touch Go, a DSP known for its unique approach to digital marketing by serving geofenced campaigns to audiences in rideshare, has established itself as a notable name in the industry. The acquisition of On Touch Go is expected to enhance Nickelytics’ service offerings and deliver comprehensive, data-driven advertising solutions to its clients. This will provide Nickelytics instant access to 60,000+ rideshare screens available nationwide.

“This acquisition marks an exciting new chapter for On Touch Go,” said Bo Sijuade, Founder of On Touch Go. “Joining forces with Nickelytics will allow us to leverage their extensive resources and expertise, enhancing our ability to deliver innovative and impactful advertising solutions. We are thrilled about the opportunities this partnership brings and look forward to continuing to push the boundaries of digital out-of-home advertising in the mobility space and beyond. Together, we are well-positioned to drive forward our shared vision of innovation and excellence in advertising.”

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As part of Google’s annual Creative Lighthouse event that took place during the most recent Cannes Lions International Festival of Creativity, Google invited Tombras and a select group of creative visionaries to unveil work from an experiment powered by Generative AI using Gemini.

The ask was to create an ‘impossible’ ad campaign using Gemini to supercharge the creative development process. In order to bring this impossible campaign to life, Tombras partnered with client PODS, an industry leader that has revolutionized the moving and storage category through its portable container service offerings.

The brand considers its PODS container as its original billboard and some of its most effective advertising. Tombras’ idea was to make that same ‘billboard’ impossibly intelligent, capable of auto generating real-time ads based on location, weather, time and hyper-specific neighborhood knowledge. In other words, Tombras would turn the PODS container into ‘The Impossibly Smart Billboard’ utilizing Gemini.

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Clear Channel Outdoor, Airports Division, the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), has announced a new partnership and sponsorship with Visit Annapolis & Anne Arundel County (VAAAC).

VAAAC is a nonprofit Destination Marketing/Management Organization whose mission is to foster a welcoming destination and promote tourism on behalf of its visitors, partners, and community, to activate a cutting-edge, first-of-its-kind brand takeover of the Concourse at Baltimore/Washington International Thurgood Marshall Airport (BWI Marshall Airport).

“We are proud to partner with Visit Annapolis on this innovative and immersive brand takeover of Baltimore/Washington International Thurgood Marshall Airport,” said Morten Gotterup, president, Clear Channel Outdoor, Airports Division. “Our team worked very closely with the Visit Annapolis team to develop a one-of-a-kind ad campaign that will blanket the airport and captivate passengers as they travel through one of the busiest airports on the East Coast. As the bustling summer travel season just kicked off, it couldn’t be a more opportune time for Visit Annapolis to activate this campaign to drive awareness of what their beautiful city has to offer visitors from all over the world.”

VAAAC will dominate BWI with its newest ad campaign which started in June, running for 16 months with arrival passengers experiencing the ‘Visit Annapolis & Anne Arundel County tunnel’ in the Concourse heading to baggage claim, immersing travelers in all the great things to do and experience in Annapolis, Maryland. With 26.2 million passengers served in 2023, BWI airport was the busiest airport in the entire region. The stunning out-of-home campaign includes large tension fabric displays, lit tension fabric displays, wall graphics, and wide-format vinyl graphics along the glass panels of the floor-level escalator.

“Expanding our tourism footprint at BWI Marshall Airport marks a significant milestone in our mission to highlight the unparalleled charm and experiences of Annapolis and Anne Arundel County,” said Kristen Pironis, executive director of VAAAC. “Through this bold marketing campaign, we are poised to capture the hearts and imaginations of the 27 million travelers passing through the airport annually. Leveraging this opportunity not only enhances our destination’s visibility but also underscores our commitment to creating a welcoming destination for all.”

The number of air travelers through U.S. airports hit a new record-high on Sunday, June 23 with 2,996,193 people screened. TSA expects this record to be broken again over the Independence Day holiday – forecasting that it will surpass 3-million people screened in a single day for the first time. Moreover, it’s projected that a record 5.74 million people will fly to their July 4 destinations.

In addition to the airport, VAAAC will have exposure on Clear Channel Outdoor billboards in the Baltimore Metro area extending their campaign messaging to local consumers and travelers once they leave the airport.