DailyDOOH

Construction of eight brand new free-standing digital advertising units has been completed in the London Borough of Camden, further expanding the reach of Clear Channel’s leading Adshel Live network.

Clear Channel’s Co-Managing Director Will Ramage told us “We’ve overjoyed to see the new Camden sites being installed and to be commencing our partnership with the Local Authority. Not only will these be a welcome addition for advertisers big and small, but the public also directly benefit from revenues returned to the Local Authority and the investment of the Innovation Fund into real-world environmental and greening projects to bring real-world benefits.”

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IBM (NYSE: IBM) this week announced three new products to add to its growing suite of #AI solutions for brands and publishers. The new capabilities are privacy-forward and designed to allow brands to reach consumers while considering user privacy. IBM intends to work with industry leaders, including Xandr/AT&T, Magnite, Nielsen, MediaMath, LiveRamp and Beeswax to help scale the use of #AI across the industry.

Bob Lord, SVP, Cognitive Applications and Blockchain, IBM said “While the advertising industry strives to re-emerge strong from the global economic and societal issues we faced this year, it’s also deep in the throes of a major transformation with changes to mobile identity, certain elimination of third-party cookies, compliance and regulatory shifts and increased demand for trust and transparency. We believe AI will be the ‘backbone’ of the new era as the industry prepares for the next generation of advertising. We’re using AI to help solve problems across the advertising industry, just like IBM has in countless other industries like Healthcare, Financial Services and Retail. Our work will be a step forward in our evolution to meet the advertising industry’s upheaval, and we are proud to help the advertising industry advance with the value of AI.”

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Via twitter, Global have ‘announced’ the integration of DAX with TPS Engage.

The tweet said “this new partnership will give media buyers access to digital screen inventory across the UK’s major cities and local communities via TPS Engage’s DSP”.

Kinetic Germany has launched its new, fully integrated Demand Side Platform (DSP) with native integration of mobile device IDs to plan, control and optimise targeted DOOH advertising campaigns. It’s called ‘Kinetic Journeys’ and has been developed as part of an exclusive partnership with Hivestack, the leading global programmatic digital out of home #AdTECH platform.

It will bring planning, implementation and reporting tools together on a single platform.

In just a few clicks, DOOH screens from media owners such as Ströer, WallDecaux, Goldbach and ECN, can now be activated based on consumer behaviour and audience movement patterns. This new Demand-Side platform offers numerous innovative targeting options, forecasting for desired target group contacts and the flexible integration of new data sources. Advertisers also benefit from detailed and smart graphic (POS) displays and new, efficient measurement approaches. Kinetic Journeys takes programmatic DOOH to a whole new level and gives advertisers a significant competitive advantage to get the most out of their campaign budgets thanks to its sophisticated targeting and measuring tools.

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Simplicity Esports and Gaming Company (OTCQB:WINR) announced Monday that it had signed a definitive agreement with one of its franchisees to acquire all of the assets of its esports gaming centre including furniture, fixtures, equipment, inventory, and customer list.

The franchisee owned gaming center in St. Petersburg, FL was first opened under the PLAYlive Nation brand on May 12, 2017. The full consideration for the acquisition is 29,504 shares of restricted Simplicity Esports common stock.

Roman Franklin, President of Simplicity Esports, told us “This is our second acquisition in the last week and we expect to continue executing our strategy of acquiring franchisee owned locations while simultaneously signing new or amended leases with significantly improved terms. Our renegotiated lease agreement with this landlord requires us to pay rent as a percentage of gross sales along with a small fixed payment for taxes and maintenance. St. Petersburg becomes the sixth corporate owned gaming center in our growing nationwide footprint.”

He added “The city of St. Petersburg is home to over 265,000 residents, of which over 66,000 are under the age of 24. We believe there is a tremendous opportunity in the local market to expand the reach of our gaming center. The current staff will remain in their roles as we move to grow Simplicity Esports’ customer base in the area.”

Simplicity Esports’ acquisition of franchisee owned esports gaming centers allows Simplicity Esports to report the full revenues generated by the gaming centers on a conslidated basis. Previously, Simplicity Esports only reported the franchise royalty fee, calculated as 6% of gross sales, paid by franchisees.

DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community while moving OOH to digital, has added five speakers to its lineup for the annual global Video Everywhere Summit, which will be held as a livestream production over three days from October 13-15, 11am – 2:30pm ET each day.

Joining the speaker lineup are Anish Melwani, Chairman & CEO of LVMH; Kirk McDonald, CEO, GroupM N.A.; Justin Thomas-Copeland, CEO, DDB N.A.; Dan Peres, Editor-in-Chief of Ad Age; and Tiffany Hsu, advertising and marketing reporter for The New York Times.

They join a previously announced lineup that includes chief marketing officers from leading advertisers, senior executives from major brands and agencies, and renowned political pundit Frank Luntz sharing compelling insights three weeks before the U.S. Presidential election.

Registration can be found here.

Note that this timeframe includes one hour added to each day to accommodate the expanded lineup, the event is now 11am – 2:30pm ET each day.

The full speaker lineup now includes:

Raja Rajamannar, Chief Marketing & Communications Officer and President Healthcare Division, Mastercard.

Gail Tifford, Chief Brand Officer, WW (formerly Weight Watchers)

Angela Zepeda, Chief Marketing Officer, Hyundai Motor America

Anish Melwani, Chairman & CEO of LVMH

Brian Flinn, Chief Marketing and Communications Officer, WWE

Kay Vizon, Director, Kroger Media, Kroger

Monique Nelson, CEO, Chairman, UniWorld Group (UWG)

Sasha Savic, CEO, MediaCom USA

Kirk McDonald, CEO, GroupM N.A.

Justin Thomas-Copeland, CEO, DDB N.A.

David Moore, CEO, Britepool

Paul Woolmington, CEO Canvas

Dan Peres, Editor-in-Chief, Ad Age

Tiffany Hsu, Advertising & Marketing Reporter, The New York Times

Frank Luntz, Luntz Global, Political Pundit

New Zealand-based LENS Outdoor (LENS) launched Monday with plans to revolutionise audience measurement in the Out-Of-Home Advertising sector with, what they call, the launch of the most sophisticated platform in the industry.

In a move to drive a new industry standard, the platform which is known as LENS, will initially be rolled out by LUMO Digital Outdoor, with discussions currently underway with several Australian and UK-based media operators.

Robin Arnold, LENS’ Chief Technology Officer told us “The industry as a whole is waking up to the fact that historical ways of audience measurement for out-of-home is simply not up to scratch, lacking both the accuracy and transparency that advertisers are now demanding. It’s great to have several foundation partners onboarding LENS and we’re excited to develop the product alongside our clients.”

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Ryan Hill has joined Leeds-based digital solutions provider UXG as product design manager. He takes on the role left by Garry Pullan, who has been promoted to a newly created head of operations position.

UXG director Alistair Wright told us “These are exciting times at UXG, with our growing team working on a series of pioneering new projects and products. Garry’s recent well-deserved promotion has left some big shoes to fill, but we’re confident that in Ryan we have someone who can take our design capabilities to the next level and wow clients with his creative thinking.”

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Ruud (Rudiger) Wanck has joined Candid as its CEO. Candid is the largest independent marketing and advertising platform in the Netherlands. Headed by Ruud Wanck,

The press release state that the former Global CEO of GroupM Connect, will build a new organisational structure in order for the business to expand both nationally and internationally.

CEO and founder Gérard Ghazarian will be leading the new board of directors. In his position as president, he will focus on Candid’s merger and acquisition strategy (M&A).

Candid is growing rapidly which is a result of several acquisitions such as media agencies Stroom and M2Media. In 2018, Candid acquired the Digital Agency Group including digital media, data and advertising agencies like Online Company, Havana Harbour and 6Circles.

Wanck (stop giggling) has held several global leadership positions at GroupM, working from Amsterdam, London and New York.

The Consumer Technology Association (CTA) has announced that General Motors Chairman and CEO Mary Barra will present the opening keynote address during the all-digital #CES2021.

Her keynote will look at GM’s transformational strategy to advance mobility for communities around the world. Laying the foundation for an all-electric future is just the beginning.

Gary Shapiro, president and CEO, CTA said “This is the year we have all had to re-imagine how we live and work. CES 2021 is innovating to provide attendees with the opportunity to hear directly from technology innovators and business leaders as they present the newest technologies. GM has proven itself as a global leader in using cutting-edge technology and engineering prowess to transform the future of mobility and beyond. We’re thrilled to welcome Mary back to a unique, immersive CES and hear how GM is changing the world with electrification.”

Mary Barra has served as CEO of GM since January 15, 2014 and Chairman of the GM Board of Directors since January 4, 2016. She began her career with GM in 1980 as a co-op student at the Pontiac Motor Division and has since held various roles within the company, including executive vice president of Global Product Development, Purchasing & Supply Chain, vice president of Global Human Resources, and vice president of Global Manufacturing Engineering. This will be the third time GM has keynoted at CES, following appearances at CES 2008 and CES 2016.

She joins recently confirmed Verizon Chairman and CEO Hans Vestberg and AMD President and CEO Dr. Lisa Su as a speaker. The CES keynote schedule will be updated regularly as keynote speakers are announced. Top visionaries and thought leaders are expected to speak and share insights on premiere technologies during CES2021.