DailyDOOH

To mark its official entry into the Australian market, eco-laundry brand Earthwise has partnered with JCDecaux to leverage its sustainable Out-of-Home advertising solutions. The collaboration centred on using JCDecaux’s fleet of low-emission buses in Sydney and Melbourne, complemented by Digital Large Format and Rail.

Gemma ap Geraint, Brand Manager, Earthwise, said “Earthwise laundry liquids have been proudly certified by GECA, Good Environmental Choice Australia. The GECA ecolabel on our products means they’re a better choice for people and the planet. Our new “Eco Made Logical” campaign highlights our commitment to sustainability and our journey to help promote a cleaner world. We chose JCDecaux as one of our media partners because of their commitment to integrating sustainable solutions into their advertising platforms.”

Earthwise’s new laundry range has recently launched in all major supermarkets and is cruelty-free, vegan, greywater and septic safe, and dermatologically tested. The bottles are made from 75 percent recycled Australian plastic.

Kristin Hunt, Group Director – Client & Communications, Wavemaker, commented: “Consumers today are more conscious than ever about the impact their choices have on the environment. At Wavemaker, we’re committed to helping brands like Earthwise communicate their sustainable values through responsible investment. JCDecaux’s low-emission buses were an ideal choice to reflect Earthwise’s eco-conscious ethos and to reach busy Australians making everyday decisions.”

Earthwise has grown significantly from its humble beginnings in a garden shed in Waikato, New Zealand, and is now ready to make a positive impact on the Australian market.

John Harris, General Manager, Sales, JCDecaux, told us “By choosing JCDecaux’s low-emission bus network, Earthwise and Wavemaker are contributing to a broader movement toward responsible advertising. Businesses that prioritise sustainable media investments are helping to establish a new benchmark for environmentally conscious advertising.”

Earthwise’s campaign launched in July and will continue through to November.

Launched in August 2023 and unique to JCDecaux TRANSIT, brands can access Portrait Side packs that offer advertising on fully electric bus fleets in Sydney and Melbourne.

Sydney’s low-emission bus network provides coverage from the Eastern Suburbs through to inner-city suburbs and the west. In Melbourne the network covers east to west including costal and inner-suburban areas.

Leading digital outdoor media company QMS has announced health and care company Bupa is the latest partner to join its Paris 2024 Digital Screen Network for the 2024 Paralympic Games.

As the Official Healthcare Partner of Paralympics Australia, Bupa is committed to helping all Australians live longer, healthier, happier lives and making a better world. Their latest campaign, Healthcaring Beyond the Games, is underpinned by a cultural truth that every four years during the Games, the world celebrates all abilities. Aussie Paralympic athletes inspire everyone to think and act more inclusively. But when the Games finish and the spotlight turns off, many people and most brands switch off from the reality of navigating life with a disability.

Bupa Director of Brand, Penny Ryan, said: “Bupa’s Paralympic partnership is just one element of our goal to make healthcare more inclusive and accessible for every Australian.b For many years, we have been working on making Bupa a disability confident workplace and finding practical ways to expand our access and inclusion policies and practices for our people, residents and our customers. This includes accessible digital health services like Blua, developing our first Access and Inclusion Plan, and funding inclusive grassroots sports programs, so more Australians can get their start in sport.”

Partnering with QMS, Bupa will use the Paris 2024 Digital Screen Network to showcase its campaign across the company’s best digital large format, City of Sydney, Gold Coast street furniture and The Convenience Network assets.

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In the US motor vehicle crashes are a leading cause of death for children under 14. With the school year ahead, it’s crucial to remind parents to ensure their children are safe and protected in the right car seat for their age and size. OAAA is encouraging its members to share the Child Car Safety PSA, to keep children safe in the car.

You can help spread this message by downloading and sharing these creative assets, harnessing the influence of OOH to grab attention and direct your audiences to learn more. Complete the form below to access the creative and support this initiative.

And you can let the Ad Council know how you participated in the digital OOH roadblock by sending your completed self-reporting form to SelfReporting@AdCouncil.org.

Please share your Child Car Safety OOH photos on social using the hashtag #TheRightSeat.

Vibenomics, a Mood Media Company and leading in-store digital advertising provider, is joining forces with Pathformance, a data-driven measurement solutions provider for brands and marketers.

We are told that this collaboration presents a major benefit to brands looking to prove results from retail media investments, combining immersive in-store audio advertising with powerful analytics to create a revolutionary shopping experience. While Vibenomics works with its retail media network customers to provide individual measurement strategies, this new collaboration will support more seamless solutions and consolidated outcomes.

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As Australia gets ready to cheer on its athletes competing in the Paris 2024 Paralympic Games, leading digital outdoor media company QMS this week revealed that it has dynamically served a record of more than 40,000 pieces of content during the recent Olympic Games.

A demonstration of how a world-class digital out of home (DOOH) network can deliver unparalleled immediacy and impact, the Paris 2024 Digital Screen Network has showcased a record amount of content, in real time, to share the stories of strength, unity and triumph of our athletes and bring the excitement of the Games to every corner of Australia with Breaking News, Medal Moments, What to Watch and Medal Tally Updates. Dynamically served brand ads from Allianz, Woolworths and Patties Food Group also featured as part of the Olympics offering.

The QMS network launched in mid-April and will run until the Closing Ceremony of the Paralympic Games on 8 September. QMS is the official and exclusive Outdoor Media Partner of both the Australian Olympic and Paralympic Teams.

The Paris 2024 Digital Screen Network spans QMS digital large format billboards, the City of Sydney street furniture network, The Convenience Network, Canberra Airport and Gold Coast street furniture assets, rallying the nation to celebrate and support our athletes nationally.

QMS Chief Sales Officer, Tim Murphy, told us “Our partnership with the Australian Olympic Committee, has supercharged our ability to showcase the benefits of being a digital-first out of home [DOOH] network during the Paris 2024 Olympic Games. For example, our breaking news headlines were delivered so quickly that we were live across our billboards nationally with the Australian Women’s 4 x 100m Relay team gold medal to peak hour commuters before they had even left the pool deck in Paris! For QMS, the Paris 2024 Olympic Games have been the preeminent display of how brands can utilise DOOH’s immediacy and its geographical impact to deliver broadcast scale audience reach with relevant and contextualised creative content that can connect on community cultures like never before. This is a momentous step change for DOOH and the role it can play in major events and campaigns. By tapping into the immediacy and scale of digital, we have showcased how advanced our digital capabilities now are, and in doing so, delivered the gold standard for our partners”.

QMS’ Paris 2024 Digital Screen Network will continue delivering breaking news, what to watch, medal moments and medal tallies for the duration of the Paris 2024 Paralympic Games, which kick off on Thursday 29 August.

The Out of Home Advertising Association of America (OAAA) in collaboration with its Digital Billboard Committee has recently amended its Digital Billboard Security Guidelines to include a section entitled ‘Human Approval of Content for Digital Displays‘.

The Digital Billboard Security Guidelines remain the best practices to prevent hacking of digital billboards, but OAAA felt they were an appropriate treatise in which to emphasize the need for human review of digital content prior to posting. Such human review should be performed by as many people and departments within an out of home (OOH) company as possible, from sales and graphic design to IT and operations and all points in between.

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Clear Channel has joined forces with The Prince’s Trust, a UK national charity supporting young people, to launch a new Out of Home campaign, celebrating the 20th anniversary of their partnership.

The artworks were creatively conceived and executed by The&Partnership as part of the wider ‘Class of Covid’ campaign that the charity first launched back in October 2022 and has been highly commended at the Outdoor Media Awards earlier this year. ‘Class of Covid’ has become the cornerstone of The Prince’s Trust in explaining why young people need our support right now.

Richard Bon, Managing Director at Clear Channel UK, told us “The Prince’s Trust has been Clear Channel’s longest standing charity partner and I’m so proud of what we have achieved over the past 20 years. Having been involved in the partnership since the very beginning, this is a very special milestone for me personally and the whole business. Using Out of Home as platform for good, our support has gone beyond donating media space at scale, with many of our colleagues getting involved hands-on over the years as well. The latest Out of Home campaign is just one of the many ways that we will continue to play our part in supporting the charity’s vital work with young people”.

To mark the 20th anniversary, the new creatives highlight the contextual relevance of the partnership as the campaign will be running across Clear Channel’s digital Out of Home sites, including bus shelters and roadside billboards, until the end of this year.

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Earlier this year Amazon Web Services (AWS) announced a commitment of USD 230 million to accelerate the creation of generative AI applications by startups around the world as well as the second-annual AWS Generative AI Accelerator.

Back in early July they also announced ‘AWS GenAI Lofts’, a global tour of pop-up collaborative spaces and immersive experiences for startups and developers that will take residence in innovation and AI hubs around the globe.

These are similar to the AWS Startup Lofts that began as far back as 2014 and the AWS GenAI Lofts provide a one-stop destination for in-person engagement for startups and developers to learn how to use and implement generative AI technology, get up to speed on the latest trends, and connect with a wider community of technology and business experts.

Attendees will get hands-on AI products and services from AWS Partners and AWS, including Amazon Bedrock and Amazon Q. Developers will have the opportunity to gain greater understanding of advanced techniques, such as building agentic workflows and tuning foundation models, and dig deeper into generative AI use cases and demos. Visitors can experience exclusive sessions led by industry luminaries, make connections with generative AI investors and leaders, and get their questions answered in-person by generative AI experts.

Pop-ups open (for up to 12 weeks), including:

AWS GenAI Loft | Bengaluru: July 29, 2024
AWS GenAI Loft | San Francisco: August 21, 2024
AWS GenAI Loft | São Paulo: September 2, 2024
AWS GenAI Loft | London: September 30, 2024
AWS GenAI Loft | Paris: October 8, 2024

At the opening of the San Francisco hub,AWS Vice President of Developer Experience Adam Seligman was quoted as saying “Generative AI is kind of a like a new thing for all of us, so we’re all trying to figure out not just chat but how to build really valuable, useful applications. We’re actually in six cities around the world, but I think this is the flagship if you look at the energy here”.

To find out more details on programming, and register click here.

ARHT are hitting the road with DataVisual Marketing across Canada.

This is your chance to see ARHT CAPSULE in action!

Vancouver – September 16

Calgary -September 18

Edmonton – September 20

Saskatoon – September 23

Regina – September 25

Winnipeg – September 27

Toronto – October 28

Ottawa – October 30

Montreal – November 1

Halifax – November 4

Quebec – November 6

Registration can be found here.

oOh!media, continues to deliver innovative advertising solutions in Adelaide with the launch of a new landmark double-sided large format digital billboard at one of the city’s busiest commuting corridors.

Part of oOh!’s Signature Series – the most premium and sought-after digital and classic locations in Australia – the new digital site at Gepps Cross is positioned at a critical intersection in Northern Adelaide, providing a high dwell environment with maximum visibility for brand fame.

Paul Sigaloff, oOh!’s chief revenue and growth officer, said: “Our ongoing investment in Adelaide’s Out of Home advertising infrastructure underscores our commitment to providing brands with the most innovative and effective solutions available. The launch of the Gepps Cross digital billboard, along with our new builds at Mile End and Campbelltown, and the digitisation of our City of Adelaide Street furniture network, significantly enhances our ability to drive brand fame and deliver exceptional results for advertisers at scale across the South Australian capital.”

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