DailyDOOH

LG Electronics (LG) has been announced as the official partner of the Esports World Cup (EWC) 2024, set to take place in Riyadh, Saudi Arabia, from July 3 to August 25.

Formerly known as Gamers8, EWC is an annual international esports tournament. This year the event will host competitions for 21 of the world’s biggest online games, including League of Legends, Overwatch and Fortnite. The exclusive gaming monitor of the event for the third consecutive year is the LG UltraGea

Boasting the largest prize pool of any esports tournament, EWC 2024 promises eight weeks of thrilling gaming action, featuring over 1,500 professional athletes. The acclaimed LG UltraGear OLED gaming monitor (model 32GS95UE) will be prominently featured at the event. More than 990 UltraGear gaming monitors will be utilized during league matches and showcased at LG’s booth at EWC.

Read the rest of this entry »

Robot dog mimics heat stroke symptoms in an interesting OOH build and stuns people in the streets of Finland

The Nordics’ leading petcare brand Musti Group launched a campaign warning dog owners to never leave their dog alone in a hot car. The campaign features a custom made robotic dog that simulates the symptoms of a heat stroke.

The robot is placed inside a car and its movements are triggered by changes in temperature. The campaign was created by the Finnish agency Erma&Reinikainen.

While Nordic summers are not always particularly hot, dogs with their fur coats are prone to heat strokes even in milder temperatures. Dogs should never be left alone in the car during summer, because the temperature inside a car can get dangerously high even on cloudy days. Even though awareness around the issue has increased, authorities in the Nordic countries still receive numerous reports of dogs left in hot cars every summer.

Read the rest of this entry »

oOh!media is launching a trial to assess the impact of reduced energy consumption across its large format digital network as part of an ongoing commitment to lead the Out of Home industry to a more sustainable future.

Beginning on 2 July, the first phase will see a black out of 70 large format LED sites across Australia between 1am to 4am each day for a period of six months. It follows an initial month-long test at one of oOh!’s sites in Sydney’s inner west, which showed an estimated energy saving of 6% if the site was blacked out during these hours.

Sarah Young, group director of environmental, social and governance (ESG) at oOh! told us “We are continually exploring ways to advance our sustainability agenda through innovation. This large format digital trial, the first of its scale for oOh!, will provide valuable insights and learnings on how we can transition the digital network to reduced and renewable power sources. This initiative is a key part of our broader ESG strategy and reinforces our commitment to creating a more sustainable business. We are excited to see the outcomes of this trial and its potential impacts.”

While oOh! is accelerating its move towards renewable energy, the company is also reducing power consumption by investing in LED technology that enables sites to consume less power when blacked out.

oOh! will bring additional sites into the program over time, and money saved on electricity will be ploughed back into oOh!’s transition to renewable energy across the network.

MOVE 1.5 data shows a minimal audience reach of 1% to 2% between the hours of 1am and 4am and oOh! clients will be unable to book these trial sites during the power down hours.

LG Electronics is set to launch its first-ever brand book as part of its global campaign aligned with the uplifting Life’s Good initiative, which aims to spread the company’s message of optimism and joy around the world.

The Brand Book is a compilation of captivating stories from current and former LG employees, providing a deep dive into the determination, compassion and the brave optimism that define ‘LG people.’ It consists of 28 chapters divided into four sections: LG’s three core values – ‘Uncompromising Customer Experience,’ ‘Human-centered Innovation’ and ‘Warmth to Power a Smile’ – followed by a section dedicated to ‘Brave Optimists.’

Among those interviewed for the Brand Book is the current CEO William Cho, who personifies the company’s culture of optimism and aspiration to create a better future for all. The book covers defining moments in LG’s history, from the company’s entry into the U.S. market to the development of various groundbreaking products such as the InstaView refrigerator, the LG SIGNATURE OLED R rollable TV and the ultra-light LG gram laptop. It also provides insights into how LG’s business units, such as the Vehicle component Solutions Company, have continuously expanded to become key drivers of future growth.

“Our new brand book celebrates the unique identity of our company by sharing the stories of our employees and the challenges that we have faced and overcome together with brave optimism and relentless determination,” said Kim Hyo-eun, vice president and head of the Brand Management Division at LG. “It also highlights the commitment to innovation that continues to propel us on our journey to becoming the smart life solution company.”

The English version of the ‘Brave Optimists’ Brand Book will be available in an e-book format at global e-book stores by the end of this month. Royalties from the sales will support social contribution projects that align with LG’s mission to create a Better life for all.

l’yanna Lee, missing since March 22 of this year, was located the week of June 10, and reunited with her family as a result of the National Missing Children’s Day program sponsored by the San Antonio Police Department, Clear Channel Outdoor, Texas Center for the Missing (TCM), and the National Center for Missing and Exploited Children.

Launched May 25 in San Antonio, Clear Channel Outdoor broadcasted I’yanna’s photo on area digital billboards in both English and Spanish and contributed to l’yanna’s return.

Windy Lawrence, l’yanna’s grandmother said “We are overjoyed to have l’yanna home with her family. This gives all families of missing children hope that programs like this do work. We know that the media coverage and the digital billboard messages brought her home and we thank everyone”.

In 1983, President Ronald Reagan proclaimed May 25th National Missing Children’s Day. National Missing Children’s Day is a reminder to all parents and guardians of the need for high-quality photographs of their children for use in case of an emergency.

The Texas Department of Public Safety Missing Persons Clearinghouse received 48,008 missing person reports in 2023 with 35,181 being juveniles. Clear Channel Outdoor is providing this month-long public service campaign at no cost in partnership with Texas Center for the Missing. This is one element of Clear Channel Outdoor’s ongoing partnership with Texas Center for the Missing and part of a larger campaign to raise awareness about local missing children in four major Texas markets: Houston, Dallas, San Antonio and El Paso. To date, more than 11 Texas children have been reunited with their families as a result of this program.

WPP has announced the launch of Production Studio, an AI-enabled, end-to-end production application developed using NVIDIA Omniverse, that streamlines and automates the creation of text, images and video, transforming content creation for advertisers and marketers.

Embedded within WPP Open, the company’s intelligent marketing operating system powered by AI, Production Studio will provide access to the company’s generative AI content engine, the result of a close collaboration with NVIDIA that was announced by the two companies in May last year.

Following the findings of a successful pilot phase in the last 12 months with industry-leading companies including Ford and L’Oréal, advertisers could unlock exponentially more content when they transform to an AI-enabled content supply chain powered by Production Studio.

Stephan Pretorius, Chief Technology Officer at WPP, told us “Production Studio exemplifies WPP’s commitment to innovation and our ability to leverage cutting-edge technologies to drive growth for our clients through WPP Open. By combining the power of AI with human creativity and expertise, we are redefining the boundaries of content creation and delivering value to our clients around the world.”

Production Studio directly addresses the challenges advertisers continue to face in producing brand-compliant and product-accurate content at scale. The innovative solution combines advanced AI technology and human creativity with proprietary 3D workflows enabled by Universal Scene Description (OpenUSD) to generate hyper-realistic and accurate content at an unprecedented volume.

The new Production Studio delivers six key AI-powered benefits to advertisers:

1. Streamlines the creation of 3D product models and centralises content updates throughout the production lifecycle.
2. Produces high-quality visual content using advanced AI and data-driven insights to ensure brand authenticity and cultural relevance.
3. Uses AI to generate consistent, on-brand multilingual copy.
4. Compiles and customises channel-ready assets at scale, enabling dynamic content that is tailored to various platforms and audience needs.
5. Connects assets with relevant data and insights to deliver precisely targeted, personalised communications through the relevant channels.
6. Uses real-time performance data to adapt and enhance asset performance and user experiences in an agile way.

Though Production Studio is enhanced by AI, governance guardrails are in place to ensure that human oversight is present at every stage of the workflow. This ensures that content is brand-safe, ethically transparent and legally compliant.

Priti Mhatre, Managing Director, Strategic Consulting and AI at Hogarth, was quoted as saying “Production Studio is a game-changer for the content creation industry. By harnessing the power of generative AI and NVIDIA Omniverse, we are changing the way brands create and deliver content. This innovative solution empowers our clients to achieve unparalleled scale, speed, accuracy and creativity in their marketing campaigns.”

Production Studio is now available to all WPP clients through WPP Open.

NVIDIA and SIGGRAPH 2024 Frontiers present a new webinar that will explore how the intersection of graphics and #AI are driving a new wave of innovation.

Join NVIDIA’s Bryan Catanzaro, Vice President of Applied Deep Learning Research at NVIDIA, for a discussion on generative AI and how specialized applications will help solve unique problems across industries.

By attending this webinar, you’ll:

• Learn how generative AI will create the next medium as we shift from a retrieval-based word to a generative world and explore the implications of this shift.
• Explore real-world examples of specialized AI like NVIDIA Picasso for visual design and NVIDIA DLSS for AI video generation.

Date: Tuesday, June 25
Time: 9–10 a.m. PT

Registration can be found here.

Bryan Catanzaro is Vice President of Applied Deep Learning Research at NVIDIA, where he leads a team of AI researchers working on multimodal language modeling, chip design, audio and speech, and graphics and vision with the goal of finding practical new ways to use AI for NVIDIA’s products and workflows. Bryan has more than 30000 academic citations and received his PhD in EECS from the University of California, Berkeley.

Independent global media advisor MediaSense has acquired PwC UK’s Marketing & Media Owner team, which will be its first major acquisition since Apiary Capital LLP acquired its majority stake in MediaSense.

We are told that the acquisition will enhance MediaSense’s scale, capabilities and offering to clients, bringing PwC UK’s world-class client relationships and skilled and experienced team into the business.

In a rapidly evolving, increasingly complex, data-driven industry, reliable and accurate measurement, governance and insight remain some of marketing’s biggest challenges, as borne out by MediaSense’s recent Media 2025 Wave Six report.

Read the rest of this entry »

Artificial Intelligence (AI) is playing an increasing role in our professional and personal lives. Understanding and fully utilizing #AI can be a game-changer in your career.

This WEDOOH: Harnessing AI to Boost Your Confidence and Impact at Work workshop, designed for women (however all are welcome) in the DOOH industry will delve into how AI tools, with a focus on platforms like ChatGPT, can empower you to be more fearless, breaking barriers to accelerate success and impact.

This is a members only event and will be an interactive session where you will walk away with actionable steps you can immediately use to accelerate your growth. The webinar will conclude with a panel of leading women in DOOH.

To maximize your learning experience, we recommend downloading ChatGPT before attending.

If you are interested in attending then contact your DPAA representative or email info@dpaaglobal.com

In the economic heart of Shanghai, Worldcom OOH has successfully carried out a campaign in collaboration with Irismedia to promote tourism in the city of Madrid.

With 28 spectacular screens strategically located in the corridors connecting the Reel shopping mall and Jingan Temple metro station, Worldcom OOH and Irismedia have brought the beauty and attractions of the city of Madrid to Chinese citizens, inviting them to discover the Spanish capital.

“The objective of this campaign has been to gain visibility and promote the city of Madrid as a prominent tourist destination, encouraging the audience to travel to the Spanish capital. With a duration of one week and impressive coverage, the campaign has generated over 14 million impressions, thanks to the display of 15-second spots on the 28 advertising screens, with a daily frequency of 240 spots and an operational schedule of 15 hours,” says Mónica Nicieza, Commercial Director for Europe at Worldcom.

Targeted at frequent international travelers interested in urban tourism, culture, lifestyle, gastronomy, and luxury, the campaign has impacted high-income individuals, residents of Shanghai, and tourists.

“Worldcom OOH is proud to have been part of this campaign in such an impressive city as Shanghai, the most populous in China and one of the most populous in the world, and to have been able to bring our experience and global reach in the field of communication and advertising, once again reaffirming our commitment to promoting tourism on a global scale,” concludes Valentín Bueno, CEO of Worldcom OOH.

Irismedia is an advertising and media agency with extensive experience in both national and international markets, founded in 2006. It ranks among the top three independent agencies by revenue in the Spanish market and is the leader in managing clients and campaigns internationally. The agency offers transparency in its actions and services, specializing in optimizing its clients’ investments.