DailyDOOH

Seen Media Group, one of NYC’s fastest-growing private media companies, has announced the addition of Quinn Gibbons to its National Sales team. With an impressive track record in sales and strategic client partnerships, Quinn is set to play a pivotal role in driving Seen Media Group’s continued success as it scales its high-impact, large-format billboards and street-level poster network across North America.

In her role based at Seen Media’s NYC headquarters, she will spearhead sales initiatives across select National agency accounts, cultivate key client partnerships, and open doors to new direct accounts – all with the aim of elevating Seen Media’s footprint in the competitive landscape of outdoor advertising.

Her presence on the team reinforces Seen Media’s commitment to delivering exceptional, results-driven advertising solutions across North America.

Rob Levine, Chief Revenue Officer at Seen Media Group told us “Quinn brings an incredible depth of expertise and a fresh perspective to our team. Her ability to forge strong client relationships and her strategic mindset will be instrumental as we drive growth at Seen Media. I’m thrilled to have her on board and can’t wait to see the impact she will make.”

Seen Media’s remarkable growth trajectory continues at an accelerated pace, with numerous new billboard assets set for development in 2025. Alongside these expansions, the company is poised to welcome additional top-tier industry talent in the coming weeks, further strengthening its dynamic sales organization. This commitment to growth is a key element in Seen Media’s overarching strategy heading into the new year.

Joel Heard has joined Adapt Media as the company’s new Chief Technology Officer.

With a rich background in leading technical teams, driving innovation, and delivering cutting-edge solutions, Joel brings a wealth of experience that will be instrumental in advancing Adapt Media’s mission to deliver next-generation augmentation of our DOOH and OOH media strategies.

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Ryan Austin-Smith has joined the LED Studio as Director of Regional Growth & Strategic Accounts for Europe.

Ryan brings a wealth of experience from companies such as Apple, IBM, Lenovo, Sharp Electronics, Elo Touch, AOTO and LG. Throughout his career, he has held pivotal leadership roles, overseeing major accounts and leading acquisition efforts. Most recently at LG, he developed solutions for stadiums and arenas, building robust processes and facilitating partnerships with some of the world’s largest clubs and investment houses.

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Olivia Adams and Rob Morrison have joined Taptap Digital as Sales Directors in the UK. They will both will focus on driving new business and expanding advertiser and agency relationships to support ambitious the company’s expansion plans in the UK.

The newly created roles will fulfill increasing demand from agencies and advertisers for a geocontextual solution that offers scale, privacy and true omnichannel integration within the UK.

Recent expansion into Germany, Austria, Switzerland and Ireland has seen the company establish a strong foothold in Western Europe, broadening out established business in Italy, Spain, LATAM and Africa.

This announcement follows the recent appointment of Marino Cipolletta as VP Business Development Italy who will lead efforts to accelerate expansion plans in the Italian market.

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Vector Media, a leader in the out-of-home media space, has announced a strategic shift in leadership. After nearly eight years as CEO and two decades of dedicated service to the company Marc Borzykowski will now step into the role of Executive Chairman. He will continue to serve as CEO of Tranzito-Vector, focusing on expanding Vector’s partnerships, including in Los Angeles, where the company is pioneering the nation’s premier digital advertising network.

Effective immediately, Chad Silver, Vector’s President and a 16-year veteran of the company, has been appointed Chief Executive Officer. Chad’s extensive experience and deep knowledge of Vector’s operations position him perfectly to guide the company’s growth and innovation.

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Emily Young has joined Adapt Media as the company’s new OOH Operations Manager.

Amanda Newell, Adapt’s Chief Revenue Officer told us “Bringing Emily onboard emphasizes Adapt’s commitment to using mobile location data to strengthen its OOH spaces and to turning those properties into superb performance channels. I’ve rarely met anyone with as strong an analytical mindset and I much look forward to Emily revolutionizing and streamlining Adapt’s processes to make us an even stronger player in the OOH market”.

With a career spent honing her incisor-like knowledge of Digital-Out-Of-Home and pDOOH Operations in senior positions at such market leaders as OutEdge and Rouge Media, Emily has also amassed a superior set of skills in mastering the monetization of mobile location data.

Adapt Media, a trusted Canadian OOH provider, is the largest player in the convenience store and gas channel in Canada. Adapt’s static and DOOH properties number in the thousands and span the entire country, counting a partnership with the world’s largest convenience store retailer, Circle K/Couche-Tard, along with national partnerships with Hasty Market, INS, and Rabba Fine Foods among its featured properties. Alongside its strength in the C&G channel, Adapt also boasts additional focus on providing advertising in DriveTest Ontario Centres, Alberta Registries, the country’s first Indigenous OOH network, and hundreds of screens in multicultural grocery stores across Ontario. Now in its 26th year in business, Adapt Media has grown to include street-level and in-store advertising in over 1,000 cities and towns across the nation, and is celebrated for building bespoke ad networks to suit advertiser metrics.

Ushio Inc., a trusted leader in light sources and optical equipment for industrial processing, visual imaging, and life sciences, and parent company to Christie, announced this week the appointment of Michael Phipps as president and chief operating officer of Christie Digital Systems, Inc. and its subsidiaries.

Effective immediately, he assumes the role of president and COO, succeeding Hideaki Onishi, who has held the position since 2022 and will be returning to Ushio Japan. Michael joined Christie in 2008 and served as Christie’s chief financial officer since 2019.

“With over 16 years of experience and a deep understanding of the various aspects of our business, Mike is uniquely positioned to lead Christie’s operations. His vision and expertise will advance our strategic goals and guide us in developing and delivering the industry-leading solutions our customers expect,” says Takabumi Asahi, chief executive officer, Ushio Inc.

Mike holds a BA in finance from Michigan State University and is a Certified Public Accountant in California.

LDSK, a leading provider of intelligent media scheduling, is enabling Jumbo supermarkets in the Netherlands to transform their in-store experience into a powerful commercial media channel, thanks to a new programmatic ad trading integration with SSP My Ad Booker.

We are told that this integration with SSP My Ad Booker marks a significant leap forward in retail media, allowing Jumbo to move beyond traditional supplier-funded campaigns and tap into the lucrative programmatic advertising market from non-endemic brands.
Retailers as Media Powerhouses

LDSK’s vision is to empower retailers like Jumbo to evolve into fully-fledged media businesses. By leveraging their physical stores and captive audiences, supermarkets can offer valuable advertising opportunities to a wider range of brands. The integration with My Ad Booker provides the technology to make this vision a reality. Now, Jumbo can seamlessly connect with a broader pool of advertisers through programmatic channels, maximising the value of their in-store media assets.

To further enhance this capability, LDSK’s platform uses valuable data insights, allowing Jumbo to sell audiences and provide advertisers with better targeting options. This data-driven approach ensures that ad space is used effectively and campaigns achieve maximum impact.

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Korbyt this week announced that it is the first digital signage partner to join the Zoom ISV Exchange Program.

The program enables Zoom to seamlessly integrate best-of-breed solutions from Korbyt and other independent software vendors (ISVs) into Zoom Workplace.

This collaboration makes Korbyt Anywhere available to Zoom Workplace customers, giving customers a unified pathway to address their workplace experience (WEX) requirements without the need for additional invoices and vendor agreements.

John Stearns, Global Head of Zoom Spaces told us “We are excited to welcome Korbyt to the ISV Exchange Program. Korbyt can help customers elevate their Zoom Rooms digital signage experience with dynamic digital signage that offers a variety of customization and integration options”.

The Zoom ISV Exchange Program is designed to bring together top ISVs to provide solutions and integrations that complement Zoom Workplace. As a partner, Korbyt will collaborate closely with Zoom to develop and promote integrated WEX solutions that enhance the overall Zoom experience, notably transforming Zoom Room screens into dynamic communication channels to unlock the full potential of hybrid meeting spaces and drive worker productivity on a global scale.

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Skyrise, the advertising technology platform, has collaborated with Cedara, the Carbon Intelligence Platform, to offer media decarbonisation to advertisers. The sustainable media offering works across all formats allowing omnichannel measurement of client advertising campaigns. 

The fully integrated Cedara solution benefits Skyrise advertising’s clients in a number of ways:

• Transparent omnichannel campaign measurement of emissions for all sustainable media campaigns, leveraging the new global industry-standard Ad Net Zero Global Media Sustainability Framework
• Lower media campaign emissions through data-driven curation of high-quality, low-emissions inventory, combined with reduction tactics informed by granular carbon analytics
• Audience-first and carbon-efficient DOOH inventory selection, based on data evidence of the time and location the target audience will see screens
• Access to over 100 high-quality, verified carbon removal projects to compensate emissions from media investments  

Through Cedara, Skyrise allows clients to access transparent carbon emissions data which informs how they can create a path to net zero media. By combining this measurement with Skyrise’s effective audience design platform, advertisers can set their reduction targets and strategies while optimising campaign performance.

Eric Shih, Chief Operating Officer at Cedara said “In an increasingly data-driven world, it’s crucial advertisers have access to reliable information to make informed decisions. Skyrise is a natural fit for Cedara, as their clients want and expect data to advance their marketing output. We’re excited our new partnership will help advertisers benefit from sustainability data to help them buy smarter and waste less.”

Skyrise designs bespoke audiences for individual campaigns, using geo-temporal time and location data from mobile network operators and other realtime sources.  

Gareth Owen, delivery director at Skyrise told us“The drive for effective media solutions that help advertisers reduce emissions is obvious. It is better for brands, better for people, and better for the planet. It was important for us that this offering was omnichannel. Media is everywhere. Measurement should be too. Skyrise has been innovating with Cedara on a number of data based projects in beta for a while and we’re delighted to now roll these out to all our clients, no matter where campaigns are running around the world”.  

Through the collaboration, Skyrise highlights its dedication to curating with effective inventory while reducing carbon emissions. In 2023, it set out on a journey to become net zero by 2030 and will work closely with Cedara on measuring and reducing corporate emissions. All staff are offered carbon literacy training and over 60% are certified carbon literate. As both Skyrise and Cedara are members of Ad Net Zero, this partnership further showcases their commitment to the industry becoming more sustainable.