The Creative Census is back for the third year running, the annual survey of Australia’s media and marketing industries, measuring creative thinking.
The 24-question survey asks participants working in media publishers, agencies (media, creative, content, production, communications) and consumer marketing for their perceptions about the level of creativity, collaboration, and innovation in their company, which is then measured against the broader industry.
Timed to National Traffic Awareness Month in August, GSTV, the national on-the-go video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, is partnering with Streets Are For Everyone (SAFE) to bring excerpts of award-winning student films themed around road safety to a national audience through their platform.
The films that will be featured are winning submissions from the Streets, Art, SAFE Film Competition that included high school students from Southern California, Arizona, and Florida. Full-length versions of the award-winning films will be available for viewing at StreetsArtSAFE.org.
The films will be spotlighted by GSTV from August 19th through September 15th at GSTV sites throughout the U.S. The featured films include:
Speed Kills, Castaic High School, in Castaic, CA (Best PSA Gold 2023)
Alcohol Kills Others, Ramona High School, in Riverside, CA (Best Research and Accuracy of Traffic Safety Facts Awards 2024)
Little Buddy, Bishop Mora Salesian High School, in Boyle Heights, LA, CA (Best PSA Bronze 2023)
On the Curb, Claremont High School, in Claremont, CA (Best PSA Gold 2019)
Kristina Lutz, EVP, Marketing, GSTV said, “We look forward to showcasing and amplifying the work of these talented young filmmakers through our platform in partnership with Streets Are For Everyone. Their work is compelling and impactful, and introducing this content to drivers when they are just about to get back on the road is the perfect time to remind them about safety precautions.”
The Streets, Art, SAFE Film Competition is a program for high school students to advocate for street safety through the arts, created by the non-profit organization Streets Are For Everyone which aims to improve the quality of life for pedestrians, bicyclists, and drivers alike by reducing traffic fatalities to zero. This program aims to educate and empower students to do something about it through creative, fun, artistic, and impactful visual storytelling, while also developing film and visual arts expertise.
Damian Kevitt, the Founder of Streets Are For Everyone said, “Through our film competition, students have gained invaluable lessons about road safety and have taken it upon themselves to educate others about what they’ve learned. As one of last year’s winning students aptly put it: ‘It takes a lot of responsibility to drive, and it’s not a joke; it’s not a game.’ We sincerely appreciate GSTV for broadcasting the important messages from these talented high school students about road safety.”
Student filmmakers participating in the contest are mentored by volunteer Hollywood industry professionals to advise throughout the film ideation and production process, and the film competition is also judged by industry pros. The mentors and judges have been tied to projects including Equals, American Horror Story, Star Trek: The Next Generation, Barry, and Obi-Wan Kenobi. The 2024/25 Streets, Art, SAFE Film Competition kicks off on August 19, 2024.
GSTV reaches 115 million unique viewers per month in 49 states and has an impressive attention rate with 95% of impressions on GSTV delivering eyes to screen. The platform attracts both celebrity talent and best-in-class entertainment partners including Maria Menounos, Live Nation, and Big Machine Label Group, as well as top creators and content partners like Tank Sinatra (Tank’s Good News) and TikTok, among others for their programming. GSTV is also committed to supporting rising artists. Their partnership with Streets Are For Everyone is only the most recent example of GSTV leveraging their screens for good. Since 2019, GSTV has partnered with the National Center for Missing and Exploited Children (NCMEC) to leverage its national video network to help in the search for missing youth.
For more information about the Street, Arts, SAFE Film Competition, visit: www.StreetsArtSAFE.org
The round was led by Shift4Good, a Paris-based, 200 million EUR impact investment fund – marking a historic milestone as the first significant French investment in Poland’s electromobility ecosystem. Shift4Good’s notable LPs include Renault Group, BNP Paribas Group, and the European Investment Fund.
Matthieu de Chanville, Managing Partner at Shift4Good told us “Our investment in ChargeEuropa reflects our commitment to supporting innovative companies that drive positive environmental impact. We look forward to supporting ChargeEuropa expand into new markets, contributing to a sustainable transformation of transportation in Poland and Europe.”
Shift4Good brings deep experience from the automotive sector, providing strategic guidance and support to ChargeEuropa. This expertise will optimize ChargeEuropa’s plans to scale its operations, leveraging Shift4Good’s industry knowledge and connections to accelerate EV charging network growth.
The funding round also attracted co-investments and follow-on investments from several prominent players, including Simpact Ventures, a well-known Polish impact fund focusing on generating a positive, measurable social impact; MobilityFund, a German venture capital firm specializing in the mobility and transportation sector; and Canard Ventures, an American investment firm engaged in creative technologies. Swiss/Polish entrepreneur Alex Kostecki, known for co-founding the finance app Clair, also participated in the round. Kostecki brings valuable experience in scaling technology companies, having recently helped Clair secure a $175 million financing round.
Funding from the new investors together with the indicated banking market appetite will enable ChargeEuropa to expand its team and accelerate the development of its cutting-edge EV charging and Digital Out of Home technology. ChargeEuropa currently has a pipeline of over 1000 locations across Poland, this funding round will support team in deploying new chargers nationwide. The company also plans to expand its network into new markets, solidifying its position as a leader in the CEE EV charging infrastructure sector.
Matt Tymowski, CEO of ChargeEuropa said “We’re excited to have a dream-team of investors, each representing key pillars of what makes our business successful. The support we receive from them will allow us to take ChargeEuropa to the next level. The involvement of our international investors underscores the growing interest in the Polish electromobility sector. This investment will not only help us enhance our technology and grow our team but also accelerate our mission to make EV charging more accessible and convenient across Poland and beyond.”
ChargeEuropa’s latest funding round marks a key milestone for the company and the broader Polish electromobility landscape, attracting international attention and investment. The company says that it remains dedicated to pioneering sustainable solutions and setting new standards in the EV charging industry.
LG Electronics (LG) is making significant investments in startups specializing in artificial intelligence (AI) and deep tech.
It appears that LG has committed USD 10 million as a key limited partner in the newly established USD 130 million ‘Alpha Intelligence Fund (AIF)’ by SBVA.
SBVA will curate a portfolio for AIF by selecting startups with high growth potential in AI, deep tech and robotics. The firm aims to leverage its global networks and resources to support the growth and meaningful achievements of these startups.
Brian Lerner has joined Datonics as their new VP, Customer Success.
Brian will be leading and building their customer support team and working with their sales team to grow partnerships with demand partners.
Brian Lerner is a seasoned adtech professional with expertise in building and executing strategic partnership and customer success programs. He spent the last six years at Gravy Analytics, where he built the customer success team. Prior to that he worked at Comscore where he managed the client-facing launch of Xmedia, a measurement and planning solution that allows users to create cross-media packages that combine properties from TV and digital platforms.
99 Ravens is on a mission to 100X the impact of the world’s top marketing executives. Enterprise business challenges require visionary leadership. The problem is today’s marketing leaders don’t scale.
That’s why they say they have built 99 Ravens – because they didn’t want to use another mediocre AI app. They’re using AI to design more intelligent marketing organizations, with teams of leaders and builders who are constantly connected, aligned and incredibly productive.
Hal Truax has joined Aurora Multimedia as Vice President of Sales and Marketing.
In this key leadership role, we are told that he will implement and oversee Aurora’s global initiatives, helping to evangelize Aurora’s range of innovative and disruptive products to integrators and distributors.
With a distinguished career spanning over three decades, Hal Truax brings a wealth of experience and expertise to this new role. His deep understanding of the Pro AV landscape, combined with a proven track record of leadership and strategic vision, positions him as the driving force in helping Aurora to increase awareness and revenue across the globe.
This strategic appointment comes at a pivotal time for Aurora, as the company continues to push the boundaries of AV technology. With Hal Truax at the helm, Aurora is poised to raise the bar regarding new standards for excellence, further solidifying Aurora’s position as a global leader in the AV industry.
oOh!media has appointed Emmalee Crellin to the newly created role of head of data sales, driving the go to market promotion and sales of oOh!’s extensive data capabilities.
She will be responsible for championing innovative data-led campaign solutions, streamlining client interactions with the oOh! network and making it easier to achieve their advertising objectives through targeted and effective campaigns.
Working within the sales support team and reporting to Ivan Gridchin, Group Director – Product, Data Sales & Solutions, Crellin will leverage oOh!’s exclusive Out of Home data agreement with Unpacked by Flybuys, as well as the partnership with Westpac DataX, which taps into weekly consumer behaviour across more than 12 million transacting customers across 800 buyer segments.
Paul Sigaloff, chief revenue and growth officer, oOh! told us “Em’s appointment reinforces our leadership position in delivering measurable, data-led campaigns. It also reflects our ongoing commitment to ensure advertising and agency partners have access to the most premium audience spending data and insights. She brings a wealth of knowledge from her previous data strategy roles, and working collaboratively with our sales team, will guide clients towards effective, sophisticated, data-driven buying practices. I’m delighted to welcome her to the oOh! team.”
An experienced digital marketer, she joins oOh! after more than five years at Yahoo where she served as a Senior Data and Insights Strategist, overseeing the commercial data strategy and key growth drivers for this business across Australia and New Zealand.
LDSK, a leading provider of intelligent media scheduling and optimization solutions for both out-of-home AND retail media markets, has let it be known its key role in renowned supermarket chain Jumbo’s significant advancement in the retail media landscape.
In collaboration with First Impression, LDSK has enabled Jumbo to deliver a more dynamic and personalized in-store experience for customers by powering and optimizing Jumbo’s smart digital signage network.
LDSK’s intelligent scheduling capabilities leverage first-party data from Jumbo to enable smart, automated content scheduling decisions. By analyzing historical and predictive data, such as predicted audience demographics and product sales trends, LDSK’s powerful AI-powered decision engine automatically schedules screen content based on audience or goal type. This eliminates the need for manual content selection and scheduling, freeing up valuable time and resources for Jumbo’s teams to focus on delivering an exceptional shopping experience. Moreover, when a new campaign or promotion is added, the AI decision engine dynamically reschedules content to optimize screen time and achieve the best possible outcome.
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