DailyDOOH

At the start of this summer, passengers aboard Fire Island Ferries and Fire Island Water Taxis saw vibrant new displays on their journey. As part of the Ferries’ and Water Taxi’s new advertising program, the campaigns are not just bringing PSAs up close to passengers– but they are also offsetting ridership costs and maintenance fees for the vessels.

One of the first campaigns running on the vessels is promoting Northwell Health’s South Shore University Hospital, recognized by the U.S. News as one of the best Regional Hospitals.

Most recently, Bumble launched an exciting campaign with a focus on a younger demographic during the 4th of July weekend.

“As we embark on this new advertising program in the Fire Island community, passengers can look forward to campaigns from local partners and national clients,” said Helen Roldan, Director of Communications and Public Affairs for Ballyhoo Media, the advertising arm for the local program. “This program is meant to not only help promote businesses and organizations, but also to keep ridership costs at bay and support additional maintenance for the local vessels.”

Ballyhoo Media is renowned for their expertise in creating impactful outdoor advertising campaigns in both the passenger vessel industry and out-of-home advertising industry.

Branded Cities, North America’s premier iconic Out-of-Home company, has announced the acquisition of operating rights to ROYALMOUNT’s interior and exterior Out-of-Home network of assets.

The addition of ROYALMOUNT to the Branded Cities portfolio gives them an iconic foothold in the Montreal market and reinforces Branded Cities’ position as the leading choice for premium venues across North America.

“As a reflection of Montreal’s unique DNA, ROYALMOUNT aims to bring the best brands, experiences, and offerings to the Quebec market” mentions Guy Fortin, Senior Director of Public Space Sales. “Our partnership with Branded Cities is key to creating meaningful interactions with our visitors and tapping into the boundless experiential potential of this venue.”

ROYALMOUNT aims to become Montréal’s #1 shopping, dining, and entertainment destination, making this destination the most anticipated development in Canada. With 824,000 square feet of leasable space, this complex is among the first 100% carbon-neutral mixed-use developments in the Americas. It will be Canada’s largest LEED Gold-certified retail project, integrating nature and sustainability into an elevated experience offering luxury retail, delectable dining establishments, and dynamic entertainment options.

The entertainment and lifestyle hub finds its home in the heart of Montreal situated at the intersection of the Trans Canada Highway and Decarie Highway interchange and boasting direct access from the De la Savane Metro station. ROYALMOUNT is a welcome addition to this historically industrial hub and will bring various amenities to over 1.2 million people who are a short 15-minute drive away.

ROYALMOUNT will feature the largest concentration of luxury flagship stores in the province of Quebec, establishing ROYALMOUNT as Montreal’s new luxury district. A world-class lineup of brands is already confirmed to open retail locations at ROYALMOUNT, boasting big names such as Louis Vuitton, Gucci, Versace, Saint Laurent, RH, and Moncler, to name a few.

As this district continues to evolve, the surrounding real estate market is sure to experience a ripple effect, with demand for high-end housing and luxury developments set to rise.

In such vibrant, upscale areas, the demand for sophisticated, luxury living spaces is also growing. To meet this demand, home builders are playing an integral role in shaping the future of residential communities in and around high-profile districts like ROYALMOUNT.

Through innovative approaches, including projects that embrace the knock down rebuild concept, builders are able to repurpose older properties and transform them into modern, luxurious homes that complement the area’s upscale nature. This practice not only enhances the architectural appeal of the neighborhood but also aligns with the overarching vision of creating sustainable and elegant living environments.

“ROYALMOUNT is a one-of-a-kind destination where connectivity, creativity, and sustainability meet and thrive in the heart of Montreal,” says Michael Stroll, Senior Vice President of Leasing at Carbonleo, ROYALMOUNT’s developer. “This partnership will offer a unique opportunity for our tenants, and for other brands, all across the world, to maximize their awareness to a curated audience, unlike any other places in the city and the province of Quebec.”

ROYALMOUNT offers brands a stunning opportunity to reach audiences at every step of their path to purchase. A wide variety of premium interior and exterior, digital, and static offerings provide brands a complete package to connect with their audience at what’s soon to be the apex of luxury in Montreal. In addition, the digital spectaculars at the Urban Park facing façade locations offer vast opportunities for brands to leverage interactive activations forging deeper connections with audiences. The highway-facing spectaculars provide opportunities to extend reach towards commuters traveling via two of Montreal’s main highways.

SHEBA, the premium cat food produced by Mars, has teamed up with the Media & Entertainment Group Global, to create a unique #3DOOH outdoor campaign that sees two digital screens interacting with one another.

Global’s large-format digiwall at Bond Street’s London Underground station currently features the famous SHEBA cat sitting nonchalantly on a huge digital screen. Brightly coloured toys begin to fall in from above, collecting around the paws of the feline. The cat is highly uninterested, but suddenly, in comes a bowl of SHEBA on another large digital screen to the right. The cat instantly leaves the toys behind and sets off towards the food, disappearing from the left screen and reappearing on the other side to enjoy a delicious meal. The 3D creative concludes with the message ‘Give them what they really want’ alongside images of the product on both screens.

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The expansion of QMS’ premium national network continues, with the leading digital outdoor media company extending its recently announced partnership with retail property group Vicinity Centres to include two high profile sites at its Emporium Melbourne location in the heart of Melbourne’s CBD.

As part of the partnership with QMS, the iconic Emporium Swanston Street location will be re-energised with a new, higher definition screen that is 75% larger, offering 455 square metres of unobstructed viewing and making it a new landmark digital site in the centre of one of Australia’s busiest retail precincts.

QMS Chief Operating Officer, Sara Lappage, told us “Vicinity Centres include some of Australia’s most coveted retail sites and we’re very pleased to be able to expand our new partnership with them to include the prestigious Emporium Melbourne location. Once installed in the coming weeks, the new screen at Emporium’s Swanston Street will rank among the most exciting external digital screens in Australia. Not only will it provide unparalleled creative impact opportunities for brands in Melbourne’s retail centre, it will also further complement our growing network of full motion and 3DOOH enabled locations across the country.”Brooke McMonigle, said: “Emporium Melbourne is Melbourne CBD’s home of premium Australian and international brands, attracting over 18 million visits each year. Extending our partnership with QMS to include the two new sites will allow brands to more effectively connect with customers as 3DOOH and full motion campaigns are brought to life.”

The addition of Emporium follows QMS successfully winning the competitive tender to manage the external digital large format billboards for Vicinity Centres Box Hill Central and The Glen in Victoria, as well as Eastlands in Tasmania.

The Swanston Street Emporium location is due for completion at the end of July.

Next week Deliveroo will likely announce the launch of an out-of-home advertising platform in the form of digital screens fitted to a new fleet of electric scooters.

We understand that the London-listed takeaway food service has signed an agreement with Ad-MOTO to provide commercial messages on 200 e-scooters in central London.

Devesh Mishra, Deliveroo’s chief product and technology officer, was quoted as saying “With London being one of the busiest and most exciting culinary cities in the world, our advertising partners are always on the lookout for new and creative ways to showcase their products to our customers, both in-app and off-platform. The partnership with Ad-MOTO also creates exciting opportunities for our riders to boost their earning potential, increase the number of environmentally friendly e-bikes and e-scooters in our network and strengthens our advertising revenue stream.”

As usual with #DOOH the displays are capable of showing six adverts per minutes. The partnership will likely run for an initial vfour month pilot period.

i3-Technologies, a leading innovator in interactive technology solutions has announced the acquisition of CTOUCH, a prominent developer of sustainable touchscreen technologies.

We are told that this strategic acquisition is set to enhance i3-Technologies’ product offerings and market reach, solidifying its position as a global leader in the interactive technology and collaboration solutions industry.

The acquisition of CTOUCH aligns with i3-Technologies’ mission to provide interactive, inspiring and integrated solutions that foster collaboration and engagement in educational, corporate, and public sector environments. CTOUCH’s expertise in sustainable touchscreen displays, and user-friendly software complements i3-Technologies’ existing world class portfolio of solutions, allowing the combined entity to deliver a comprehensive range of innovative solutions to customers worldwide. This acquisition enables i3-Technologies to meet the growing demand for interactive displays in various markets around the world.

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Wallboard has announced the acquisition of Keywest Technology and Unified Brand, which we are told is a key move in Wallboard’s strategy to expand its market presence and integrate skilled professionals to boost growth and innovation.

Rod Roberson, CEO of Wallboard, told us “These acquisitions represent a major step towards becoming a market leader. By integrating Keywest Technology and Unified Brand, we’re not only expanding our resources but also partnering with professionals dedicated to innovation and customer satisfaction.”

The acquisition introduces additional development resources from Keywest Technology, including a team skilled in digital signage technologies. This team will undergo cross-training to contribute to Wallboard’s platform, bolstering the company’s innovation efforts.

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What do the bus shelters at Barking station, Seven Sisters Station, Wood Green, Ealing Town Hall and Bexleyheath Market Place in London all have in common?

Well, it seems tha they are among the bus shelters that could deliver the most attention for brands in London. JCDecaux and Lumen Research have unveiled new ‘Attention! London Calling’ research which reveals the link between the time spent in a bus shelter and the amount of attention on a screen, with the headline finding that screens inside bus shelters generate an average 4.4 seconds of attention, ahead of many other digital channels.

Unveiled on at the MadFest event in London last week, Chris Felton, Director of Data and Insight at JCDecaux UK revealed how by using TfL data, these findings will give advertisers a new tool to plan by attention on bus shelters, a channel that delivers 70% of the audience in the capital.

He told us “Bus shelters deliver 70% of the London audience making them a powerful channel for brands. Our new insight reveals why bus shelters should be included on any omnichannel plan that is designed to target attention metrics in the capital. That’s because using TfL data, we can now deliver campaigns on bus shelters that deliver the highest attention, plus prompt action via mobile as passengers travel by bus or connect to the wider transport network. Last year only three ad channels grew, showing the two-screen future of Out-of-Home and Online has arrived and for brands planning for attention, this insight will be key”.

Researchers from Lumen used videos viewed by recruited adults to replicate consumer behaviour in test situations using eye-tracking technology and surveys to study the attention levels of people driving, walking and waiting at London bus shelters.

The results showed that brands can capitalise on attention through selecting screens inside bus shelters which deliver high attention levels which lead to better effects. Each exposure to an ad in a shelter delivers 4.4 seconds of attention, while 75% of people who were exposed twice recalled the brand.

A new study via On Device showed how brands can harness passenger ‘me-time’ activity to engage and prompt action once on the bus. People spent an average 58 minutes on their phone during the 1 hour 29-minute journey. Passengers looked at Social (12 minutes average), streamed games (13 minutes) and browsed Online (5 minutes).

Mike Follett, Founder and CEO of Lumen Research said, “In a world of competing messages, Attention is a finite resource and brands can now use this insight to plan for attention on London’s bus shelters. Our research with JCDecaux UK shows that at over four seconds, the high attention delivered by posters inside bus shelters drives other metrics including consideration, brand recall and message outtake, showing how attention turns into action.”

The new research comes as JCDecaux marks 60 years since Jean Claude Decaux founded the concept of advertising-funded bus shelters, ensuring giving back to the community was at the heart of the business model.

Methodology

Attention on bus shelters: Lumen Research recruited 450 adults in the UK and placed them into one of three groups. They accessed Lumen software via their computer turning their device into an eye tracking camera. To obtain ‘as live’ engagement data, groups were exposed to one of three first-person point-of-view Out-of-Home films, driving past, walking past and waiting at a bus stop. Within the film, respondents were exposed to two bus shelter ads while having their eye movements tracked. Respondents were asked to complete a survey about spontaneous brand recall, prompted brand recall, prompted brand awareness, consideration and message recall. With the data collection complete Lumen researchers produced the insight report.

JCDecaux worked with On Device to understand passenger activity on the bus

Phone use on buses: On Device polled 450 commuters to understand phone usage while on a bus.

PLAYipp, a leading Digital Signage SaaS company in Sweden, backed by software growth investor Monterro has acquisired Databeat, a Digital Signage Software provider based in Norway.

We are told that this strategic partnership marks a milestone in PLAYipp’s growth mission, enhancing their capacity to deliver superior solutions and services to their partners and customers in an international market.

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