DailyDOOH

The Foundation for Out of Home Advertising Research and Education (FOARE) announced the 14 students who will receive Foundation scholarships for the 2024-2025 academic year. The FOARE Scholarship Program supports the education and career goals of those who are part of the out of home (OOH) advertising industry family as well as students who may have an interest in the industry or be in a position to shape its future. Since the program was established in 2001, 234 students have received FOARE scholarships.

The following recipients have been awarded USD 5,000 scholarships for the 2024-2025 academic year.

General Scholarships 

Patrick J. Eagan, from Greensboro, GA, is beginning his junior year and studying for an AB in Economics at the University of Georgia in Athens, GA. Patrick’s father, Kent Eagan, is the current Vice President of National Client Partnerships at Clear Channel Outdoor. His grandfather, Michael Eagan, worked in the out of home advertising industry for 35 years at RJ Reynolds, 3M National, and Clear Channel Outdoor. Patrick has earned a 4.0 GPA through two years at the University of Georgia. Because of his passion for economic research, Patrick plans to become a college professor. “In addition to the research aspect of a professor job,” Patrick said, “I look forward to the possibility of engaging with students and working to get future generations of college students as interested in economics as I am.” Alternatively, he can envision working for the Federal Reserve or a central bank. “Economics plays a crucial role in shaping modern society,” he said, “and its significance will only increase over time. I aspire to be part of the field to hopefully improve people’s lives.” 

Olivia G. King, from Ardsley, NY, is entering her freshman year at SUNY Delhi, in Delhi, NY, and plans to study criminal justice. Her father is Jason D. King, the senior Vice President of Communications for Clear Channel Outdoor. Olivia believes that her experience playing volleyball has helped prepare her as she enters her freshman year and contemplates a career in criminal justice. “One lesson is that nothing is owed to me,” Olivia said. “My parents pushed me to work hard, remember to have fun, focus on myself and what I could control. I remember they said that how you work with difficult people and being on a team with challenging teammates teaches you to work with others.” She also recalled advice she got from her coach that confidence breeds good play and good play breeds confidence. “It’s an endless cycle,” she said. “It’s this mindset I’ll take with me to college and throughout life as I continue to tackle all adversities, challenges, and opportunities.”

Nicholas Levi, from Santa Clara, CA, is entering his first year studying for a JD at the Santa Clara University School of Law in Santa Clara, CA. Nicholas’ father, Daniel Levi, is the Chief Marketing Officer at Clear Channel Outdoor. Nicholas attributes an internship at the Out of Home Advertising Association of America (OAAA) for sparking his interest in the law and a career in government affairs. “This internship showed me how relationships can be leveraged to achieve policy goals,” he said, “and that good policy alone doesn’t necessarily have the driving force that a good relationship with constituents, industry leaders, and lawmakers could provide. These lessons became invaluable in so many ways.” Nicholas plans to focus his legal career on intellectual property, compliance, antitrust, and policy implementation in the technology industry.

Jackson Pate, from Madison, AL, is entering his freshman year at the University of Alabama in Tuscaloosa, AL. He plans to seek a B.S. in Business Management with a focus on entrepreneurship. Jackson’s father, Justin Pate, is a Senior Account Manager for Trailhead Media and previously worked for Adams Outdoor and MH Outdoor. His grandparents, Troy LaDon Pate and Betty Pate, owned Pate Advertising and Legacy Media. His uncle, Kyle Glover, also started Glover Media Group, an Alabama-based out of home advertising company. Jackson plans to become an attorney working in the OOH industry. “Being around so many entrepreneurs in my family who are all in the billboard industry has rubbed off on me,” he said, “and has inspired me to want to do the same thing. My ultimate goal is to help small billboard companies as an attorney. Each company my family has owned has needed the assistance of a billboard attorney at varying times.” Jackson added that he takes pride in “wanting to carry the torch my family lit” many years ago. “Maybe one day, my children will carry the torch that my grandfather picked up in 1982.” 

Zachary Schwartz, from New Rochelle, NY, is entering his sophomore year at The Ohio State University in Columbus, OH, and hopes for a career in the OOH advertising industry. He is the son of Mitch Schwartz, who works for OUTFRONT as the vice president of government affairs for the eastern U.S. and Canada. Zachary has worked as a summer intern this year at OUTFRONT’s Boston, MA office, where he has focused on learning more about the real estate part of the OOH industry. “Every advertisement needs a well-chosen platform to reach its intended audience effectively,” he said. “That means a plot of land, a train platform, a bus, or a train. Someone must strike a deal with the property owner or government owned transit agency that allows the advertising structure to exist. These deals can be very complex and that’s why I am fascinated by the real estate aspect of outdoor advertising.” Zachary also has been very active in his community working to help provide food and toiletries for the homeless community. He also committed time to volunteer for Best Buddies to assist children with disabilities, including teaching them to play baseball, and he has helped to raise money for the American Cancer Society.

The Allman Family Business Development, Marketing, and Sales Scholarship 

Alessandra Bruno, from Middletown, CT, was selected to receive theAllman Family Business Development, Marketing, and Sales Scholarship. The Allman Family Scholarship, established by Don and Cathy Allman, recognizes the important link between sales, marketing, and business development. Alessandra is pursuing an MBA at Central Connecticut State University. She has worked for Clear Channel Outdoorfor nearly ten years beginning as a sales coordinator and then working in the Revenue Management department. She is now the Manager of Revenue Management for Clear Channel Outdoor and recently decided to return to school. “I love what I do,” Alessandra said ”but I recognized that if I wanted to move from a worker role to leadership role, I needed to further my education – which is why I enrolled in an MBA program. After a decade out of the classroom, I’m loving learning in an academic setting again. I am what I fondly refer to as an Out-of-Home ‘lifer,’ so I hope to use this degree to move forward in my career by progressing further into management and leadership roles.” In between a full-time job and the MBA program, Alessandra describes herself as an ‘avid knitter’ who uses any extra yarn she has to make hats and blankets to donate to a local shelter.

The Vern and Elaine Clark Outdoor Advertising Industry “Champion” Scholarship 

Abigail Govero, from St. Charles, MO, was named the recipient of the Vern and Elaine Clark Outdoor Advertising Industry “Champion” Scholarship. The scholarship recognizes a student who demonstrates through their academic life, community activities, and career goals the skills that made Vern Clark, a long-time industry champion, successful in his efforts. Abigail is entering her freshman year at the University of Mississippi and plans to seek a BSN in Nursing. Abigail’s mother, Laura Alferman Govero, has had a long history of working in the out of home advertising industry and currently works at OUTFRONT in St. Louis as an advertising account executive since 2016. Prior to working at OUTFRONT, Abigail’s mother worked at D’Arcy, MediaVest, Starcom, and Billups Worldwide. Abigail said she has wanted to work in health care since the age of four – a decision that was recently reinforced by serving as a student mentor for special needs children as part of her membership in the National Honor Society. She acknowledged being apprehensive about working with special needs children. “I had no experience working with special needs children and was unsure how helpful I would be,” she said. “I was quickly drawn to one child in particular because of her cheerful disposition despite her disability. She would smile every time I walked into the room. Just being at school was difficult for her. Most of the tasks I did to help seemed small, but I was eager to make an impact on her, and I know she has made a huge one on me.” Abigail hopes to become either a physician assistant or a nurse practitioner specializing in pediatrics. In addition to earning a 4.0 GPA in high school, Abigail was very active in high school as a member of the volleyball, basketball, and track teams. She also served on the Student Council. “I believe that giving back to your community is one of the best ways to make a difference,” she said.

The Nancy Fletcher Leadership Scholarship 

Mia Pickett, from Seattle, WA, was named the recipient of the Nancy Fletcher Leadership Scholarship.The scholarship is awarded to a woman with a specific connection to the OOH industry, who has demonstrated leadership qualities and skills. The scholarship recognizes the work of Nancy Fletcher, who served for 28 years as the President and CEO of the Out of Home Advertising Association of America (OAAA). Mia is entering her junior year at Pitzer College in Claremont, CA and is seeking a B.A. in Anthropology. Her mother, Simone Davis, has worked in the OOH industry for 20 years and now operates Mixed Company Media Group, an OOH strategy and buying agency. Previously, Mia’s mother worked for MacDonald Media and Billups Worldwide. Mia’s goal is to obtain a graduate degree in public health and a PhD in anthropology with an emphasis on medical anthropology. Her goal is to revolutionize the health care system through the social sciences to ensure equal access and care for all. As an undergraduate, she has focused on examining injustices within the medical system. “Over the years,” she said, “I have educated myself on the severe injustices within the medical system and have found myself committed to finding solutions to eliminate health disparities, especially for black mothers who die at five times the rate of their white counterparts during labor and delivery.” Her passion has led to her working during the summers as a lab research assistant in the infectious diseases division at the Fred Hutchinson Cancer Center in Seattle, Washington. She attributes her love of learning and commitment for bringing about change to Ms. Marletta Iwasyk, her kindergarten teacher. By the time, Mia entered kindergarten, Miss Marletta, as she was known, had been teaching kindergarten for 41 years after graduating from college in 1968 as a single mother of three children. Miss Marletta only recently retired after 56 years of teaching at the age of 85. “Miss Marletta is a testament to ‘if you do what you love, you’ll never work a day in your life,’” Mia said. “Miss Marletta’s classroom was warm and inviting and became a second home for many of us. Her students were like a family and she treated each of us with dignity and respect. She taught me how to read, write, and spell, how to advocate for myself and others – and most importantly how to be kind.” Mia said that Miss Marletta continues to inspire her to take risks and make a difference. “Miss Marletta is a huge advocate for liberty and justice for ALL and as her former student,” she added, “I hope to continue her legacy and be an agent of change in her honor.” 

The Joseph Zukin Jr. Educational Opportunity Scholarship 

Two students have been named to receive the Joseph Zukin Jr. Educational Opportunity Scholarshipfor 2024-2025. The scholarship was established in 2021 to recognize the work ethic and commitment to community engagement that were hallmarks of the life of Joseph Zukin Jr., who was inducted into the OAAA Hall of Fame in 2013. Although his career in out of home advertising began in 1968, Mr. Zukin’s career spanned more than half a century and included starting several business ventures, including an amusement park, service stations, and radio stations – all of which reflected and contributed to the unprecedented economic boom in California following World War II. One of Mr. Zukin’s defining traits was his compassion for others, especially those who might need a helping hand. He always believed in treating all people with respect and honesty and that all people are equal.

Tosan Obatoyinbo, from Bethesda, MD, who will be entering his sophomore year at the University of Rochester in Rochester, NY, in pursuit of a B.A. in Finance and Entrepreneurship, has been designated to receive the Joseph Zukin Jr. Educational Opportunity Scholarship. Tosan considers himself a product of the out of home advertising industry. Growing up in Lagos, Nigeria, Tosan noticed a billboard advertising tryouts for an elite swim club. He made the team when he was in 8th grade, broke multiple club records, and represented Nigeria on the Junior National Team. Through a poster at the national stadium, he learned of a chance to study at a U.S. preparatory school and after a rigorous application process, he was accepted and attended St. Georges Preparatory School in Middletown, RI as a swimming recruit. “Many say that finding your platform is finding your power,” he said, “and this has been true for me.” Through his high school studies, Tosan learned the value of collaboration and personal growth. He referenced a speech made by a friend at St. Georges for helping him appreciate the relationship between individual achievement and collaboration. In the remarks, Tosan’s friend compared this group of friends to a band that excelled individually playing separate instruments, but that, together, made good music. “It made me realize that I still have much self-discovery and growth ahead,” Tosan said, “and I recognized that college would be the ideal environment to pursue these aspirations. This revelation has driven my decision to seek a college education. Understanding that college is a place for self-discovery, I recognized the necessity of pursuing higher education to unlock my full potential and achieve true growth.”

Jace Stringer, from Klamath Falls, OR, who will be entering his freshman year at the University of Oregon, in pursuit of a B.A. in business and disability studies, also has been designated to receive the Joseph Zukin Jr. Educational Opportunity Scholarship. Jace, who is passionate about business, sports management, and disability studies, wants to pursue a doctorate in business administration and work in the sports management industry. His goal is to combine business and sports management with disability advocacy work to support businesses in becoming more inclusive for people who experience disabilities. Part of this goal includes ensuring parents of young children with disabilities are educated on both civil rights and creating and fulfilling their child’s dreams and their dreams for their child despite the child’s disability. These goals reflect Jace’s own experiences who was born with hemiplegia cerebral palsy and Goldenhar Syndrome, a rare congenital syndrome characterized by abnormal development of the eye, ear, and spine. By the time he was seven years old, he already had 17 surgeries. “From the week I came home from the hospital and for the entirety of the last 17 years of my life,” he said, “I have been in physical therapy, occupational therapy, speech therapy, horseback riding therapy, aqua therapy, and participated in many clinical trials and unique medical treatments, so that I can be at the point I am at now.” Despite his health care challenges, Jace has maintained a steadfast commitment to his education and personal development. He describes himself as an “athlete who experiences cerebral palsy” and “against all odds” played freshman basketball in high school. His coach wrote that he was an inspiration for him and the team “showing what real grit looks like.” Jace also experienced the disappointment of “being cut” from high school athletic teams due to his disability. He excelled in his academic studies earning a 3.76 GPA in high school. “What did all this teach me?” Jace asked. “Persistence accomplishes goals, resiliency is essential to progress, and always looking forward to what’s next is what keeps me focused.” 

The Ruth Segal Scholarship 

Samuel Schwartz, from New Rochelle, NY, is entering his senior year at the University of Maryland in College Park, MD, studying for a B.A. in Political Science and a minor in Business. He is the son of Mitch Schwartz, who works for OUTFRONT as the vice president of government affairs for the eastern U.S. and Canada. The scholarship was established to recognize a student studying social services, political science, communications, law, or a related discipline. The scholarship is named after a long-time member of the Out Of Home Advertising Association of America (OAAA) staff, who worked tirelessly to educate federal and state policymakers about the OOH advertising industry. As he now enters his senior year, Samuel credits an internship at the OAAA for influencing his decision on a future career. “In this internship with the OAAA as well as my other experiences,” he said, “I’ve realized a passion that I seem to always seek out and excel in: making a meaningful connection. I’ve come to understand that making long-lasting, solid connections is the key to my future career. I look to find a career within the intersection of government and business, while still maintaining the opportunity to market myself, a client, or anything else.” This makes Samuel an ideal candidate for the Ruth Segal Scholarship which celebrates the life and career of an industry advocate who understood that making connections with people was key to achieving the industry’s policy objectives. “This scholarship means something to me,” Samuel wrote. “In a way, it has guided my interests for the future. So, as I reflect on my past once more, my father would say ‘the future will always be in people;’ and only now do I truly understand what he really meant.” 

The Eric M. Rubin Scholarship 

Hibran Velarde, from Merced, CA, has been designated to receive the Eric M. Rubin Scholarship. The scholarship is awarded to a student currently attending a law school or who has been accepted into a law program and is committed to enroll in a law school It recognizes the life work of Eric Rubin who has been acknowledged as the nation’s leading authority on out of home advertising law, and he is recognized for developing this distinct area of media law. For decades, he served as legal counsel for the Out of Home Advertising Association of America (OAAA). After graduating with a degree in Business Administration from California State University Monterey Bay, Hibran is now seeking a J.D. from the Regent University School of Law in Virginia Beach, VA. His career goal is to become an immigration lawyer to support and advocate for underrepresented communities. “Growing up as an undocumented immigrant,” Hibran wrote, “I faced numerous obstacles that shaped my determination to assist others in similar situations. My journey has instilled in me a deep commitment to social justice, which I am to channel through a legal career focused on immigration law.” Hibran said that his service in the National Guard has helped prepare him for a successful legal career by teaching him invaluable leadership skills and the importance of discipline and teamwork. He is a member of Phi Theta Kappa Honor Society, which he said is “a testament to education and my ability to excel academically despite the challenges I have faced.” Hibran also volunteers as a coach for a youth soccer team and he works at the local public library where he helps community members prepare for their naturalizations tests.

The Reagan Family Scholarship Endowment 

Two students were designated in June to receive the Reagan Family Scholarship Endowment. The Reagan Family Scholarship was established with FOARE in 2014 by The Reagan Foundation, a Utah non-profit corporation. The Reagan Family, which established the Reagan Foundation, are the founders and operators of the Reagan Companies, an out of home (OOH) advertising company that operates in Salt Lake City, Utah; Austin, Texas; and Las Vegas, Nevada. The scholarship was established to recognize the contributions of The Reagan Foundation to the OOH advertising industry. The Endowment is intended to help groom a new generation of leaders and managers in understanding the standardized OOH advertising industry, primarily in the area of billboards. The two students shared a USD 5,000 scholarship.

Benjamin Khoh, from Austin, TX, is seeking an M.S. in Community and Regional Planning at the University of Texas in Austin, TX. His knowledge of the out of home industry stems from his Planning law class which examined the distinction between on and off premise signage. Khoh hopes to focus his graduate studies on data analysis through code and modeling “to harness the new world of machine learning and AI” as a means to guide urban planning in Las Vegas where he grew up. “I would really like to work in a city for a long period of time, so I can use my expertise to drive the city towards the more equitable future I dream of,” Khoh added.

Tayler Nikole Allen, from South Jordan, UT, is seeking a Masters of City and Metropolitan Planning (MCMP) at the University of Utah in Salt Lake City, UT. In addition to pursuing her graduate degree, Allen works for the Salt Lake County Library’s Community Engagement Department. Allen wants to examine how libraries can be used to foster more community engagement in the planning process. “There is an opportunity to connect city planning, community engagement, and public libraries,” Allen said. “As part of my education and career, I would love to research and advocate for ways to integrate improved city planning and community engagement with library services to improve safe, convenient, and equitable access to resources for underserved residents in Utah.” 

oOh!media New Zealand has announced a new partnership with TVNZ aimed at enhancing public spaces with real-time 1News updates.

The collaboration integrates TVNZ’s trusted 1News content into oOh!media NZ’s digital screens across street and retail locations nationwide, using dentsu’s dynamic platform D4 to deliver the content.

Mark Banbrook, National Sales Director at oOh!media NZ told us “We’re excited to partner with TVNZ and dentsu to deliver real-time news to Kiwis on the move. This initiative underscores our commitment to providing valuable and engaging content to our audiences. With over 800 digital advertising panels across 180 suburbs we’ve got the coverage to bring local news to local communities no matter how they’re moving”.

We are told that this initiative will ensure that oOh!media’s digital advertising panels display up-to-date news headlines, keeping the public informed throughout their day and driving them to 1News’ platforms for in depth coverage.

“We’re thrilled to partner with oOh!media, in collaboration with dentsu, to broaden 1News’ presence from online, social and broadcast platforms into the Out of Home arena. Leveraging the latest technology to showcase real-time headlines from 1News will allow Kiwis to be informed and access trusted news content in a new, creative way,” commented Sally Falconer, GM Marketing at TVNZ.

Save the date as the AdClub of Toronto are holding their OOH Day 2024 on Monday November 4, at The Carlu, Toronto, 444 Yonge St, #7, Toronto, ON, M5B2H4 from 10:30AM to 5:00PM.

The Ad Club OOH Day 2024 also features their Annual ‘SHOWDOWN’, a Canadian competition of Out Of Home campaigns returns.

Join them as they celebrate those who work behind the scenes to bring great campaigns to life. Planners and Marketers understand that great OOH is the merger of great creative and strategic placement, OOH Day celebrates them.

Agencies, vendors and clients will enter their best campaigns to compete for awards across multiple categories and of course the coveted SHOWDOWN Grand Prize!

The categories of competitive entries will be judged in advance by a panel of industry leaders. Top entries in each of the categories will be presented, and the winner of each will be announced on stage. Once each category winner is determined, the Grand Prize winner of THE SHOWDOWN is crowned!

Event Schedule:
. 10:30AM – Registration Opens
. 11:30AM – Seating
. 12:00 – Lunch Served
. 3:00PM – Post Event Cocktails
. 5:00PM – Doors Close

All submissions are due to Bellamy Lacay (OOHSubmissions@adclub.ca) no later than Tuesday October 1 2024.

Submissions may include campaigns that were executed from September 2023 – September 2024.

More information can be found here.

INRIX, Inc., a global leader in transportation data and analytics, has unveiled a new cloud-based analytics tool to manage curbspace more effectively and efficiently.

INRIX IQ Curb Analytics digitizes and visualizes the curbside to help cities maximize accessibility, availability, revenue, and safety for people driving, walking, and riding on micromobility devices. The City of Portland’s Bureau of Transportation (PBOT) and the San Francisco Municipal Transportation Agency (SFMTA) will be the first public agencies in the world to use Curb Analytics as part of their federally funded SMART grant projects implementing a Zero Emissions Delivery Zone (Portland) and the first publicly available citywide digital curb regulation and asset inventory (San Francisco).

Most land managed by cities is comprised of the public right of way, and one of its most undervalued resources is the curb. Post-COVID consumer trends have only increased the competing uses for the curb, from food delivery to ride hail to e-commerce to the burgeoning applications of micromobility corrals.

“Whether curbs are being used for parking, deliveries, ride hail, outdoor dining, bike lanes, bus lanes, or countless other utilizations, they’ve become one of the most valuable real estate assets managed by cities,” said Ahmed Darrat, Chief Product Officer at INRIX. “Curbs are complex entities that require meticulous planning to maximize their use. Curb Analytics leverages INRIX’s robust datasets across traffic, incident, parking, and safety to provide a comprehensive digital view of curb usage in cities across the U.S. and Europe.”

INRIX IQ Curb Analytics provides:

• Visibility into Curb Space – Curb Analytics presents a visualization of curbside and off-street parking inventory in over 125 cities globally, fully digitized out-of-the-box. With unsurpassed demand and availability data covering real-time and historical applications, Curb Analytics helps city staff allocate curb space to best serve local communities, businesses, and public resources.
• Enhance Urban Mobility – Curb Analytics empowers city staff to take a data-driven approach to parking and curbside management by ensuring policies best meet availability goals to reduce localized congestion. Curbs API can communicate both real-time and predicted availability to guide drivers to areas with the best chance of finding a parking or loading space.
• Public-Private Ecosystem – The underlining datasets are already being consumed by numerous fleet operators such as ride hail, freight delivery, and food delivery companies. Since the data is collected and processed in near-real time, Curb Analytics is an out-of-the-box tool that doesn’t require additional maintenance cost for agency staff or consultants.

“Curb Analytics will help us jump start our Digital Curb Program, and we’re excited to make the curb inventory data available to the public,” said Viktoriya Wise, SFMTA Streets Division Director. “The Digital Curb Program is helping us modernize how we manage one of our most scarce and valuable resources, curbside parking and loading spaces. With better digital tools, drivers will be able to find the closest available spaces.  We hope the result will be less circling, less congestion, safer streets for people who walk and ride bikes, and better access to local businesses.”

Curb Analytics is the first INRIX product to integrate with newly acquired Ride Report, which helps cities launch, manage, and evaluate shared scooter, bike, and car programs. Incorporating more than 400 data feeds across three continents, Ride Report’s software tools allow users to manage policies and compliance, analyze historical travel patterns, track, and invoice operators for fees, and more. With the addition of bicycles, ebikes, e-scooters, carshare, and micromobility freight data, INRIX now offers a comprehensive set of mobility insights to help agencies like PBOT make and execute policy decisions to better manage the public right-of-way.

INRIX Curb Analytics is immediately available in more than 125 cities worldwide to analyze the impact of new curb-focused infrastructure projects stemming from SMART Grants. To request a trial of INRIX Curb Analytics, visit inrix.com/products/curb-analytics.

Outsmart, the trade body for the UK Out of Home advertising industry reports OOH revenues for the second quarter of 2024 total GBP 355m, an increase of 17% compared to the same period last year. Digital OOH revenue grew 21% and Classic OOH grew 11%. Digital’s share of revenue in Q2 increased from 64% to 66% year-on-year.

Justin Cochrane, Chair of Outsmart comments, “The momentum across the first half shows 2024 is going to be a great year for Out of Home as brands increasingly utilise its broadcast reach and creative dynamism to captivate huge audiences”

The figures, collated by PwC, show 17% growth across the first half of this year compared with H1 in 2023. Total revenues in H1 2024 are £646m, with 21% growth in Digital and 9% in Classic year-on-year.

Andy Lobo, Director at PwC comments, “Following its recovery back to pre-pandemic levels last year, the OOH sector continues to post strong growth figures driven by digital, with H1 2024 17% up on last year, and up 9% on H1 2019”.

To download a detailed breakdown of OOH revenue figures click here.

LA based KEVANI, Inc. has announced a partnership with VIOOH, a leading premium global digital out-of-home supply-side platform.

“We are excited to partner with VIOOH, providing our agency partners with an additional platform to seamlessly integrate their latest campaigns on our world-class assets,” said Kevin Bartanian, CEO of KEVANI. “This collaboration enhances our ability to create meaningful and memorable connections between audiences and brands, while expanding our global reach.”

We are told that this collaboration will allow advertisers to leverage VIOOH’s programmatic platform and KEVANI’s premium inventory to create high-impact programmatic DOOH campaigns on iconic media destinations in Los Angeles. The new offering will empower partners to deliver contextual messaging to strategically targeted audiences and elevate advertising campaigns via data-driven insights.

Read the rest of this entry »

Back in May 2024 we wrote ‘Loop Media In Trouble, Reshuffles Board, Lays Off Staff’ but sadly it gets worse for the LA based Loop Media (NYSE American: LPTV) company., as after announcing disastrous 2024 fiscal third quarter earnings, to add insult to injury it has now been delisted from the Exchange NYSE American LLC.

Loop’s financial and operating results for its 2024 fiscal third quarter ended June 30, 2024 did NOT make good reading…

• Revenue in Q3 was $4.4 million, compared to $5.7 million.
• Net loss was $(5.5) million or $(0.07) per share, compared to a loss of $(7.9) million or $(0.14).
• Adjusted EBITDA (a non-GAAP financial measure defined below) was $(2.2) million, compared to $(3.7) million.
• Gross profit was $0.9 million, compared to $1.8 million.
• Gross margin was 20.9%, compared to 31.8%.

As of June 30, 2024, the Loop Media claims to have ‘approximately’ 51,000 screens across its Partner Platforms, compared to approximately 37,000 as of June 30, 2023.

Justis Kao, CEO was quoted as saying “Since my recent appointment as CEO, I have focused my attention on those areas of the business where we can look to increase revenues, leverage the Company’s fixed and variable expenses and improve profitability. As we have already undertaken significant cost-cutting measures, we will continue to streamline our operations and create further cost efficiencies for the remainder of this fiscal year and into the next. We are also continuing to work toward the expansion of our subscription offerings to our out-of-home business clients, including the introduction of a two-tier music video service offering, which will include a “primary tier” consisting of fewer than ten music video channels provided under a free ad-based service, and a “premium tier” of Loop’s full library of curated music video channels provided under a subscription service. We have also recently announced a non-music subscription offering that includes a number of live channels ranging from live sports events (including The NFL Redzone and The NFL Network) to news and lifestyle offerings which we believe will continue to support the growth opportunities of our business while further enhancing the customer experience for our business venue partners.”

As well as laying off tons of staff in May it says that further cost cutting measures now include (their words): –

1. Discussions with certain third-party content providers and other licensors with a view to (i) restructuring existing or new license agreements and (ii) eliminating certain fixed fee content licenses, in each case to more closely align payments to content licensors with revenue associated with such content;
2. The development and promotion of lower cost channels to reduce or eliminate third-party content license fees, where possible;
3. A continued review of existing third-party vendor products and services with a view to eliminating approximately USD 750,000 in ongoing yearly costs and expenses beginning in the first quarter of fiscal year 2025.

Loop now trades as LPTV on the OTC Pink Current, on the Over The Counter Markets system.

You can read their 2024 Fiscal Third Quarter Financial Results in full here but all in all, I personally don’t think that Loop Media will likely be with us for much longer.

Registration for the OAAA’s 2024 Safety Seminar is now open. Presented in partnership with Formetco, the event will take place on October 1-2, 2024, in Duluth, Georgia, at Formetco’s Corporate Facility.

OAAA’s 2024 Safety Seminar will provide attendees with crucial insights into the latest safety protocols, industry standards, and compliance requirements. The seminar will feature keynote speakers, panel discussions, and interactive sessions with leading experts in the field. Attendees will have the opportunity to network with peers, share best practices, and gain valuable knowledge to enhance safety measures within their organizations and the OOH industry.

Jeff Stawowy and Marilyn M. Velez, M.P.H. from the US Department of Labor – Occupational Safety and Health Administration (OSHA) will add their expertise which will be invaluable in discussing current safety practices and compliance standards.

While additional speakers and programming will be added in the coming weeks, the current list of speakers includes:

• Ted Bratsos, Owner/President, All Steel Structures, Inc.
• Robert Chesonis, VP – Environmental, Health & Safety ,OUTFRONT Media
• Ken Guy, VP of Operations and Real Estate, Link Media Outdoor
• Dwayne Mace, Regional Digital Technician/Trainer, Lamar Advertising
• Andy McDonald, SVP, Government Affairs, OAAA
• Jon Odom, President, Productivity Fabricators, Inc.
• Dan Rossi, VP, Operations & Safety, Clear Channel Outdoor
• Jim Staab, Director, Motor Carrier Programs, Leader Professional Services, Inc.
• Jeff Stawowy, Area Director, US Department of Labor – OSHA
• Marilyn M. Velez, M.P.H., Compliance Assistance Specialist, Atlanta West Area Office, US Department of Labor – OSHA
• Chuck Wigger, VP Safety / Risk Management, Lamar Advertising

Sign up now at Registration Link. Spots are filling up fast, so don’t miss out!

The State of California has announced a first-of-its-kind #AI education initiative with NVIDIA. The public-private collaboration supports the state’s goals in workforce training and economic development by giving universities, community colleges and adult education programs in California the resources to gain skills in generative AI.

“AI will continue to become more advanced and more prominent in all sectors, and California has the responsibility to support and prepare our students and faculties,” said Amy Tong, secretary of the California Government Operations Agency. “As a world leader in AI computing, NVIDIA is a natural partner to prepare the future of California’s workforce. It’s always good to equip our professors and teachers because, as mentors to our youth, they are in the best position to help shape students’ career paths”.

Through this initiative, California educators can gain certification through the NVIDIA Deep Learning Institute University Ambassador Program, which connects instructors with high-quality teaching kits, workshop content and NVIDIA GPU-accelerated workstations in the cloud.

Read the rest of this entry »

Cedara, a carbon intelligence platform, has introduced a new tool designed to measure carbon emissions in out-of-home advertising. This tool is claimed to be the first to measure both traditional and digital OOH advertising according to the latest standards from the Global Alliance for Responsible Media (GARM) and Ad Net Zero, offering enhanced transparency in the industry.

The new product addresses the increasing demand for comprehensive emissions reporting within the advertising sector. Cedara’s OOH measurement tool extends its platform’s capabilities to additional media channels, enabling detailed tracking and reduction of carbon emissions from marketing activities. It provides media owners, vendors, brands, and agencies with a streamlined way to monitor emissions at the product level.

Cedara’s platform is designed to manage data from multiple suppliers, offering users a clear understanding of their overall emissions. The tool simplifies compliance with industry standards, automating complex measurements to support the sustainability goals of all involved parties.

David Shaw, co-founder and CEO of Cedara, told us “The introduction of this OOH measurement tool sets a new standard for emissions transparency in advertising. Our solution allows media owners, vendors, and agencies to measure their OOH emissions accurately, using methodologies that meet industry standards. It provides full visibility across the OOH supply chain, offering valuable insights for making sustainable decisions.”

The OOH measurement tool provides detailed insights, including:

• Total OOH Emissions
• Emissions Intensity by Month
• Emissions by OOH Category
• Emissions by Media Vendor

Cedara’s latest tool is designed to help businesses tackle a growing concern: the environmental impact of out-of-home (OOH) advertising. With this new solution, companies can now easily track and measure the carbon emissions of their OOH campaigns. It’s a practical step toward greater transparency and sustainability, allowing businesses to take actionable steps toward reducing their environmental footprint.