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Cannes Lions, the world’s largest Festival celebrating creativity and innovation in advertising kicked off Monday. For over 70 years, this global gathering unites the entire advertising ecosystem to honor the best creative work of the year and to convene on important industry issues to propel advertising forward. OOH is a vital part of those conversations.

OAAA’s President & CEO, Anna Bager, and EVP & CMO, Julie Thompson, will be on the ground representing the entire OOH industry at Cannes Lions, promoting and elevating awareness for the medium and inserting OOH into every conversation. We are told that their presence, along with many OAAA member companies, underscores the growing importance and dynamic evolution of OOH within the broader advertising landscape. Cannes Lions is increasingly becoming a must-attend event for OOH leaders, and whether in person or from afar, OAAA is encouraging the OOH community to pay close attention to the news and trends coming out of Cannes.

OAAA’s program includes moderating multiple official Cannes Lions Future Gazers sessions, participation on insightful panels with industry leaders in partnership with MediaLink and The Female Quotient’s Equality Lounge, and hosting a Thursday Night VIP Dinner Club co-hosted by ADWEEK and MediaVillage.org. Additionally, for the first time, Julie Thompson will serve as a member of the 2024 Cannes Lions Outdoor Jury, marking a significant milestone for both OAAA and the U.S. OOH community.

In addition to OAAA’s schedule of events, Bager and Thompson will be participating in multiple media interviews and podcasts.

Learn more about OAAA’s featured events and activations here.

LG Business Solutions US has launched LG Business Cloud, a powerful web-application platform that puts the power of LG’s Software as a Service (SaaS) solutions under one roof. 

LG Business Cloud enables customers to establish a highly secure common point of access for their LG digital signage devices using a straightforward, one-time sign-up process..  User privilege, access control and single sign-on (SSO), license management,  site and location structure are all designed to be easy to use yet flexible for the largest deployment. Similarly, businesses in Georgia should consider the importance of knowing how to change registered agent in georgia to maintain compliance and ensure seamless communication with state authorities.

“LG has long been a leader in providing intuitive, scalable software and platform solutions to help integrators and their customers remotely monitor and manage digital signage networks as well as distribute and customize content,” said LG Business Solutions USA Senior Vice President Michael Kosla. “Now, the launch of the LG Business Cloud puts all the tools they need to manage these services in one place, with clear value propositions and a consolidated platform experience.” 

Kosla added that the company’s focus on software and services, which supports LG’s global transformation into a Smart Life Solutions company beyond a hardware manufacturer, provides significant benefits to commercial display customers. The LG Business Cloud is a multi-service SaaS cloud platform that provides integrators and business owners simple access to the powerful capabilities of LG ConnectedCare, LG Pro:Centric Cloud, LG Pro:Centric Stay and LG SuperSign Cloud. By eliminating the need to install and manage on-site servers and software running on the servers, each service helps businesses further reduce up-front costs and long-term maintenance requirements 

LG SuperSign Cloud

LG SuperSign Cloud is a powerful content management system (CMS) designed to boost a retailer’s digital signage campaigns by providing “anywhere, anytime” control of content, remote control of individual displays or the entire network of displays to set on/off scheduling and make real-time changes to content. The software enables easy uploading and distribution of content as well as expert-level editing tools, including music selection 

SuperSign Cloud users can also enhance their content creation using third-party design templates, digital art, and even live on-screen presentation of social media feeds. For example, the specialized DSmenu service allows users to easily create digital menu boards, while PosterMyWall helps users design eye-catching promotional materials — each offering incredible value to retail and food establishments that require frequent updates. The ArtPlayer service grants access to an array of digital art, while Screenfeed enables companies to simply and cleanly display Instagram feeds through digital signage. Wantreez Music provides expertly curated playlists that harmonize with on-screen content to elevate ambiance in a variety of settings.

LG Pro:Centric Stay

With the new LG Pro:Centric Stay platform, LG offers short-term rental property managers and owners a powerful cloud-based TV content distribution and management solution, using powerful tools to create personalized guest experiences for on-premise TVs. The platform makes these powerful capabilities available to virtually any size short-term rental hosts to multinational ”staycation” businesses. It’s easy to create welcome pages, local guides and custom content through Pro:Centric’s familiar drag-and-drop interface that includes widgets such as weather, maps, flight information and more.

LG ConnectedCare

LG ConnectedCare is a network manager’s best friend, offering extremely powerful tools to ensure consistent operation of the entire network of displays regardless of  deployment size or variety of displays. This is an active monitoring service that automatically sends alert emails to preset recipients for more than 20 common operations errors, and enables remote adjustments to resolve issues and fine tune device settings. 

The main selling point is the ability to eliminate or greatly reduce screen down time, which can directly affect a property’s revenue and customer satisfaction. Furthermore, the ability to manage multiple devices at once reduces labor time and boosts efficiency when enacting changes or updates.

“Each of these cloud-based services provides high-value functions, efficiency gains and up-front cost savings to help businesses maximize guest experiences, revenues and communication opportunities,” Kosla said. “With the new consolidated user experience unveiled at InfoComm, the LG Business Cloud can be a game-changer for commercial integrators and their customers.” 

We see the launch of Specsavers’ Euros activity, ‘Should’ve Translations’, which helps fans of all nations prepare for the tournament by translating its famous slogan ‘Should’ve gone to Specsavers’ into the languages of all the countries taking part.

The tongue-in-cheek ads ensure that supporters of every nation will be able to scream, cry or shout the phrase in their native tongue when the inevitable dodgy refereeing decisions take place.

Richard James, Creative Director, Specsavers Creative, comments: “When referees make dodgy decisions, English football fans are able to use our famous slogan to vent their frustration – whether shouting it at the TV or typing it on Twitter. But we think it’s only fair that the phrase should be available for everyone, not just England fans. So we’ve created a fun idea that will hopefully raise a few smiles during the football. We’re always looking for unexpected ways to use our famous tag line, and ‘Should’ve Translations’ does just that.”

‘Should’ve Translations’ kicked off on June 13th with full page national newspaper press ads. The cheeky executions show the flags of all 24 nations taking part in the Euros, with “Should’ve gone to Specsavers” translated into the language of each one. Alongside this, there were outdoor executions ahead of Scotland’s first game against Germany (14th June) and will be for England’s first game against Serbia (16th June) where the flags of the teams playing on those days will be side by side with the translations.

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InfoComm 2024 took place last week June 8-14 in Las Vegas, Nevada and delivered a wide-ranging show for pro AV professionals around the world – from An Evening at Sphere to a vast education program and more than 800 exhibitors.

“There are so many layers to InfoComm, which allows each participant to select a unique path. Professional development, technology demonstrations, networking, and experiential AV at sites around Las Vegas – it was all here in one place for a week,” said David Labuskes, CTS, CAE, RCDD, CEO of AVIXA. “InfoComm is a high-energy, busy week for thousands of people that sparks innovations, creates connections, and makes lasting memories.”

Total registrants for #InfoComm24 reached 36,967. The show welcomed 30,271 verified attendees from 125 countries. International attendance made up 23% of the total. In addition, of non-exhibitor attendees, 71% were from the pro AV channel and 29% were end users.

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Matt Ritter has joined GoVision as its new Senior Vice President of Business Development.

He will work alongside the company’s fixed-installation team and Brad Merriman, VP of Projects & Business Development, to co-lead and co-manage GoVision’s heritage fixed-installation client portfolio and establish growth strategy for the company’s fixed install and service businesses.

He will also join GoVision’s Executive Leadership Team.

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Jose George and Olivia Morley have joined Madison and as senior analysts.

Since launching early in 2023, Madison and Wall has established itself as an important provider of advisory and consulting services, built upon a foundation of proprietary data and research related to the global advertising industry. There is clear opportunity ahead to operate at greater scale, and with these two critical additions, Madison and Wall will be expanding its capacity to service clients.

• With global advertising industry experience as a media buyer, researcher, sales executive and marketer across digital and traditional channels, Jose joins from WPP’s GroupM. There, he was a Trading Manager in Canada and before that a National Director in India. Previously he worked for India-based Zee Entertainment and TVS Motor Company. Jose is based in the Greater Toronto Area of Canada.
• Olivia joins from ADWEEK where she has been a senior reporter focused on in-depth trends related to how agencies are evolving and adapting. She previously worked at Forrester, where she contributed to reports on advertising and agencies and at the content agency Skyword, where she was an editorial strategist dedicated to Samsung’s Business Insights publication. Olivia is based in the Salt Lake City area of Utah in the United States.

Jose and Olivia will each initially focus their efforts on further developing, producing, and expanding Madison and Wall’s proprietary data and research, such as our quarterly forecasts related to the USD 400 billion US advertising industry and the USD 200 billion global agency industry. In addition to their work, insights from Techopedia’s guide will be integrated into our research methodology, offering a more comprehensive perspective on the latest technological trends shaping these industries. Our hundreds of original annual research notes are poised to become even more valuable to corporate subscribers given the depth of insights that Jose and Olivia will bring, and the quality of our advisory services will be enhanced further as well.

Built upon a foundation of proprietary data and research, Madison and Wall is a strategic advisory and consulting firm focused on corporate and financial clients focused on technology, media and other industries who depend on advertising. M&W is led by Brian Wieser, CFA, a former investment banker, securities analyst and an executive in the advertising agency and ad tech sectors.

Will Bentley has joined Posterscope as Innovation Director.

He joins from DOOH.com where he was Creative Lead and brings 10 years of creative, visual content via animation/special effects, real-time game engines and production experience to the agency.

We are told that his extensive hands-on creative skillset will add firepower to Posterscope’s innovation team, as will his wide range of digital and physical installation processes for out-of-the-box thinking to create new, innovating concepts and ideologies. Will’s prior experience as a lecturer will also enhance the team’s storytelling capabilities when presenting both in-house and to client facing audiences.

Reporting to Katy Hindley, Group Innovation Director at Posterscope, Will will be an integral part of the company’s in-house creative community, helping to drive creative and innovative thinking across the agency’s portfolio of household-name global and UK clients, as well as supporting on new business and building direct client relationships.

Katy told us “With his first class thinking and creative experience in out of home, we are delighted to welcome Will into the agency. At Posterscope, we are heavily focussed on driving our innovation agenda forward to ensure we continue to deliver groundbreaking and effective OOH campaigns for our clients. Will will be instrumental in helping our clients to unlock out of home’s full creative potential.”

The appointment is effective immediately.

Leading digital outdoor media company QMS has appointed Amelia Allan as Group Business Director, South Australia.

Amelia will be responsible for leading the newly established South Australian sales function, further enhancing QMS’ commitment to a customer-centric sales approach in all major markets.

She joins QMS from Wavemaker Adelaide, where she was Marketplace Associate Director for almost two years. Before Wavemaker, she spent just under a decade in various sales roles at Southern Cross Austereo.

The appointment of Ms Allan signals an expansion of QMS’ presence in the South Australian market as the company’s relationship with sales representation company Medianest, concludes this month.

Late last year, QMS announced the addition of four new digital large format sites on key arterials in Adelaide that now sees its South Australian network deliver advertisers more than 24 million impressions a week.

Amelia will commence in her role at QMS on 29 July 2024.

Wavemaker UK, Global and DOOH.com have collaborated on a show-popping #3DOOH ad campaign for the launch of a new Touch of Fruit Sparkling range from the experts at Volvic – just in time for summer.

For the next seven weeks, commuters and passers-by at Kings Cross and Waterloo London Underground stations will be treated to the unmissable sight of Touch of Fruit Sparkling 3D cans popping out from digital screens. This all-round sensory, immersive experience includes digital outdoor ads situated in close proximity to stockists, encouraging consumers to discover the new sparkling fruity flavoured drinks at their earliest convenience.

Jules Smith, Head of Paid and Earned Media, Danone UKI said “As a brand we love to be at the forefront of creativity and push the boundaries when it comes to creative advertising. With the help of Wavemaker UK, DOOH.com, Global and the Touch of Fruit brand will really stand out from the crowd, making a splash with this stunning new creative – just in time for summer. This eye-catching, showstopping campaign truly breaks expectations by embodying the playful, surprising, and exciting nature of Touch of Fruit Sparkling drinks, in a distinctive Volvic way.”

The eye-catching campaign marks the first time a #3DOOH campaign has been programmatically-bought and activated and it has been made possible thanks to the pioneering offering from Global via its Digital Ad Exchange (DAX).

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Global sell-side ad technology company, PubMatic, has partnered with Deep Learning Advertising Platform, Cognitiv to deliver a market-first contextual targeting solution using GPT 4, which we are told goes beyond legacy keyword targeting.

GPT 4 understands sentiment and is able to capture nuance unlike previous Large Language Models (LLMs), unlocking highly relevant content and enabling brands to buy on more specialty publishers with confidence.

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