DailyDOOH

oOh!media has announced the addition of 12 new shopping centres across Australia to its expanding retail media portfolio. The company also announced that it has acquired Blue Tongue Outdoor, further strengthening its presence with 23 more retail centres in Adelaide.

The 12 new oOh! retail centres, located across every Australian mainland state are prime destinations for essential shopping needs. They include Town Hall Square in Sydney’s CBD: A busy thoroughfare convenience centre connecting Town Hall train station to Kent Street; Kingston Village Square in Victoria, Market Central in Lutwyche, Queensland, situated in one of Brisbane’s emerging suburbs, and the Butler Central in WA.

In South Australia, oOh! has added 23 retail centres in Adelaide following its acquisition of Blue Tongue Outdoor. The deal extends oOh!’s long-term partnership with Blue Tongue Outdoor, and involves its owner, David Widdop, who will now work within oOh! to implement the commercial network strategy across South Australia.

Robbie Dery, chief commercial operating officer, oOh!, said: “Our investment in adding these retail centres reflects our commitment to providing agencies and advertisers with a powerful, scalable platform to influence consumer decisions at the point of purchase. This expansion ensures we can deliver impactful, real-time engagement where it matters most. Fully digitising our retail network and leveraging advanced digital capabilities and data partnerships strengthens our ability to secure key concession partnerships and drive exceptional results for our clients.”

oOh! continues to invest in its Retail network, accelerating the digitisation of its centres. In the past six months the company has installed over 200 new digital screens across the country and completed digital upgrades at more than 20 centres, including nine of the 12 newly acquired ones. Furthermore, oOh! has completed the installation of digital screens at more than 50 Drakes Supermarkets stores in South Australia and Queensland.

David Widdop of Blue Tongue Outdoor, told us “We’ve had an amazing partnership with oOh! since 2008, and I’m excited to continue working with the team. oOh!’s expertise in Out of Home is unrivalled, and I am eager to collaborate with them on managing the transition across 23 of our retail centres in South Australia.”

As a leader in Out of Home retail media, oOh! has digital assets across large, medium and small retail centres around Australia offering agencies and advertisers unparalleled access to shoppers along the path to purchase. Plus, oOh!’s exclusive out of home data agreement with Unpacked by Flybuys and partnership with Westpac DataX, that taps into weekly consumer behaviour across more than 12 million transacting customers across 800 buyer segments, means brands can plan and measure campaign effectiveness with more precision than ever before.

Specsavers Creative continues to bolster its inhouse team with senior hires and promotions as it scales to meet the global needs of the business.

Creative Director, Richard James is promoted to the new role of Global Creative Director. Richard has been with the business for 20 years; his inherent understanding of the Specsavers brand has influenced much of the creative work that has made the brand famous.

To support Richard in his global role, Specsavers has added two new creative leadership positions. Kate Allsop has joined from The&Partnership where she was Creative Director, and will be one of the group creative leads. Kate brings with her over 20 years of experience working with brands including Pets at Home, Nat West and British Gas.

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Wildstone has made two significant hires in its recently launched venture, which is headed up by Noel Cook, appointed Managing Director in May.

Wildstone has now added Mitch Cook as its Commercial Director for Australia and Amber Burbidge as a Commercial Executive. Both previously worked for oOh!media.

Mitch’s 18 years in the industry have been split between Australia and the UK, with stints at Ocean Outdoor in the UK and in the advertising team at London City Airport. His most recent role was Product Director for Small Format at oOh!media. At Wildstone, he will focus on leveraging partnerships between landowners and media partners, driving revenue growth, and advancing the company’s goal to further digitise Australia’s OOH sites.

He will work closely with Amber Burbidge, whose entire 20-year career prior to Wildstone was at oOh!media. Her most recent role was Senior Commercial Executive, where she was responsible for driving innovation and expansion, primarily in the realm of digital billboards. She will have a similar remit at Wildstone, and will also be involved in strategic planning and market analysis.

Damian Cox, Founder and CEO, Wildstone told us “Our entry into the Australian market got off to a flying start when we secured Noel Cook as managing director earlier this year. We’re thrilled he’s now brought some of his most trusted and experienced former colleagues into the business. Mitch’s experience in both the UK and Australian markets will be invaluable as we work to replicate our European success in Australia. Meanwhile, Amber’s two decades of expertise gleaned from various roles across the sales, operations and commercial divisions of the OOH industry will significantly enhance our capabilities.”

The Alliance has announced the upcoming appointment of Nathan Moon, to the newly created role of National Partnership & Revenue Director.

With the Alliance now firmly established as a national supplier of Large Format and with their recent exponential growth set to continue across national, suburban and regional locations, there was a clear priority to further build out the senior leadership team and focus on revenue growth.

Adam Whitford and Chris Tyquin, Alliance board members and CEOs of CIVIC & GOA respectivey told us “Representing some of Australia most established family-owned OOH Large Format businesses requires a unique understanding of the national Large Format landscape and a deep understanding of client, agency, and commercial partnerships. Nathan’s passion for Large Format, his understanding of the market direction, paired with his extensive experience, made him a natural fit for the role. We look forward to him joining the team.”

Nathan has over 26+ years of agency and OOH sales experience, working with the region’s largest clients, agency groups and OOH businesses. Most recently, he created and led oOh!media’s Trading Unit, working alongside sales teams and commercial partners to deliver efficiency in yield, revenue and service.

In his new position, Nathan will work closely alongside Daniel McConochie, National Sales Director, in driving strategic client partnerships, growth strategies and network development.

Nathan is expected to officially join The Alliance team on September 16th

IHN MEDIA has joined COMMB measuring their elevator network in Toronto and Vancouver.

IHN Media is dedicated to providing their clients with the ultimate micro-targeted communication channel optimizing the impact of every media dollar spent. They place their emphasis in providing every advertiser with supreme quality, professionalism and satisfaction beyond expectatio

Place Exchange have just released their H1 2024 Programmatic OOH Trends Report.

Some key takeaways from the report include: –

• Outdoor (including billboards and street furniture) remained the largest venue category, with 60% of spend, followed by Retail at 13%, Transit at 9%, and Entertainment at 8%.
• Overall, the number of programmatic OOH screens increased by 17%, driven mainly by deployments at entertainment, retail, transit, and health locations.
• Video continued to represent a material portion of programmatic OOH spending, comprising 43% of spend on video-enabled screens.
• Programmatic OOH continues to transact predominantly via Private Marketplace (PMP) deals, representing 93% of H2 2023 spend, given the high levels of campaign flexibility, price transparency, and media quality offered to buyers.

The entire report can be found here.

Freeosk has announced integration with Place Exchange, a leading supply platform for programmatic out-of-home media, which will offer advertisers access to in-store, experiential retail media inventory for the first time.

Marketers can now seamlessly activate messaging on Freeosk’s unique discovery kiosks that go beyond impressions to provide immersive shopper engagement. Initial in-store inventory will be available to influence shopper behavior at ShopRite through the same demand-side platforms (DSPs) advertisers already use.

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“Today, we’re not just starting to ship a brand new generation of spatial displays; we’re entering a new phase of spatial computing,” said Shawn Frayne, co-founder and CEO of Looking Glass. “Our goal has always been to put holograms in the hands of everyone. Over the years we’ve gotten closer to this goal, like when we worked with incredible companies like Pixar to bring holographic characters into the real world, or when we pushed the future of spatial telecommunications with NVIDIA Research. Today we’re taking an even bigger step by bringing the power of headset-free holograms to individuals and enterprises with all sizes of Looking Glass spatial displays. There’s never been a better time to make the leap from the flat world of today’s apps, media and memories into a richer, more lifelike world of 3D holograms that you can experience together with others. I promise it’s a lot easier than you might think. See you there in the future.”

• Designed for the millions of tech enthusiasts, 3D creators, artists exploring generative AI, and imaginative brands who want to stay at the forefront of spatial innovation.
• Transforms 2D images into 3D holograms with ease, or add 3D creations, holographic art, and images, using Looking Glass Go’s easy-to-use mobile app.
• Nearly 10x thinner than other Looking Glass displays and twice the pixel density of previous Looking Glass displays.
• Designed for everyone to use – no programming or 3D modeling required.
• An ideal canvas for advanced creativity, too, with powerful plugins and libraries for Unity, Unreal (UE5), Blender, and WebXR.
• Plug it into a PC or Mac with an included USB-C cable, or power it with an additional battery when on the go.
• WiFi-connected to make sharing even easier.

• Enable groups of people to visualize 3D images from multiple angles.
• Display holographic images, videos, and even real-time applications in 3D.
• Support for peripheral interactive technologies, including touchless gesture control, delivers an even more immersive experience.
• The Looking Glass Model Viewer turns FBX, OBJ, GLTF, STL, PLY, and 3MF models into holograms.
• Includes plugins for Unity, Unreal, Blender, and WebXR, as well as a 3D model importer and a powerful SDK for developing custom 3D/holographic content.
• Each display comes in landscape or portrait orientation to accommodate different content formats and applications.
• The ultra sleek design fits seamlessly into various professional environments, and mounts flush to walls, offering unparalleled image depth in an incredibly thin form factor.

According to new research conducted by Norstat and commissioned by JOLT the strategic positioning and design of JOLT’s UK DOOH network integrated with EV charging, has significantly boosted awareness and purchase intent for a major car brand’s electric vehicle (EV) models by up to 30%.

Located in high-traffic urban areas, JOLT’s units are equipped with 75-inch digital advertising screens. This prime positioning ensures high visibility, with 70% of survey respondents noticing the car brand’s logo—compared to the industry benchmark of 42%.

Gino Cettina, JOLT’s UK Sales Director said: “The design and placement of JOLT’s chargers are pivotal in capturing consumer attention. However, the real innovation lies in JOLT’s ability to engage consumers on a deeper level. While initiating their charge, our customers interact directly with our JOLT app, providing an unparalleled opportunity for one-on-one engagement. This direct interaction allows for a personalised and immersive advertising experience, driving higher engagement and recall.”

The car brand featured on JOLT’s screens saw a 12% increase in awareness of its EV models, positioning it as a top contender among potential EV buyers. With 50% of respondents taking proactive steps after seeing the advertisements, including 16% visiting the car brand’s website and 14% seeking additional information about the vehicles.

Gino Cettina added: “The power of our DOOH plus app integration becomes clear. This level of engagement is not only impressive but also highlights the unique value proposition that we offer to brands across various industries. The ability to capture attention through our DOOH ensures that brand messages are not just seen but remembered. The follow-through via the app allows for direct interaction, offering personalised content and further engagement opportunities right when the consumer is most attentive—during the EV charging process.”

For many brands, this dual approach provides a powerful solution for engaging with consumers in a meaningful and measurable way. The survey found 6% of customers visited a dealership and 4% booked an appointment following seeing JOLT’s inventory.

Gino Cettina went on to emphasise the unique value proposition of JOLT’s advertising approach. “Whether it’s increasing foot traffic to stores, boosting online visits, or encouraging direct consumer actions like bookings or purchases, the powerful combination of our high-visibility DOOH and app engagement is highly effective with measurable outcomes. Our alignment with eco-friendly values resonates strongly with today’s consumers, who are increasingly seeking brands that demonstrate environmental responsibility”.

The survey found that 77% of respondents felt the ads benefited the community, while 73% believed that JOLT’s inventory represented a sustainable way to advertise.

As the closing ceremony of the Paris 2024 Olympic Games draws closer, leading digital outdoor media company QMS and some of Australia’s biggest brands are shifting their support to the Australian Paralympics team at the Paris 2024 Paralympic Games.

The Paris 2024 Paralympic Games will run from 28 August to 8 September and could be the largest and most successful event in Paralympic sport. The Games will see more than 4,000 athletes from around the globe competing in a total of 549 events, with Paralympics Australia set to take its team of 160 athletes from 17 sports to Paris.

Paralympics Australia Interim CEO, Cameron Murray, said “Paralympic sport challenges mindsets and assumptions about what people with a disability can achieve. With the support of QMS, we have a platform to deliver the most inclusive Paralympic Games experience for all Australians and to, importantly, share the lived experiences, ideas and aspirations of our Para-athletes. We’ve already seen the power of QMS’ network in celebrating our Para-athletes in the lead up to Paris, and now we will be able to share the triumph and pride of our Australian Paralympic team in real time, across Australia with QMS’ powerful digital network.”

QMS and its partners Toyota Australia, Allianz, Woolworths and Bupa will use the QMS Paris 2024 Digital Screen Network to showcase all the latest Paris 2024 Paralympics Games news, stories and results as they unfold in real-time from Paris.

The network, which has captured the attention and imagination of Australians during the Paris 2024 Olympic Games, will continue throughout the Paralympics as it spans QMS’ best digital large format, City of Sydney, Gold Coast street furniture and The Convenience Network assets.

QMS Chief Sales Officer, Tim Murphy, told us “Paralympic sport is incredibly powerful as it showcases unique stories of resilience, determination and the strength of human spirit. We are thrilled to be moving into ‘Games time’ with Paralympics Australia and our partners to share the stories of unity and triumph of our Para-athletes and to inspire and drive social change towards a fairer and more inclusive Australia. Our Paris 2024 Digital Screen Network has already shown the power of delivering the most iconic moments in Paris to Australians during DOOH’s peak commute times during the Olympics and we cannot wait to see more celebrations and memorable moments from the Paralympics across our network in the weeks to come”.

The Paris 2024 Digital Screen Network will run until the Closing Ceremony of the Paralympic Games on 8 September. QMS is the Official Outdoor Media Partner of the Australian Olympic and Paralympic Teams for Paris 2024.