DailyDOOH

Daktronics has partnered with Emaar Malls and TAIT Towers to manufacture and install an amazing five-ring display spectacular in Dubai Mall’s Fashion Catwalk Atrium to deliver an attention-grabbing video experience for shoppers.

“Choosing the right partner was crucial for this project,” shares Hazim Omari, senior AV consultant with Emaar Malls. “Daktronics emerged successful following our rigorous vetting process. They demonstrated excellent competency from concept design to project planning and, ultimately, project delivery. The quality of our spectaculars is important to our own branding and the branding of our advertising partners. Daktronics, in partnership with TAIT Towers, delivered a state-of-the-art bespoke system and one-of-kind unique experience for Dubai Mall visitors.”

Suspended in the center of the atrium, five LED ring displays come together to form a circular display system. Each of these displays measures 0.75 meters high by 24 meters in circumference and features a 3.9-millimeter pixel spacing to deliver crisp, clear imagery to shoppers as they move about the area.

These displays are capable of raising and lowering driven by a bespoke winch system designed and manufactured by TAIT Towers, giving the impression of the display breaking apart into multiple pieces for a one-of-a-kind visual experience. They can show one large video or animation across all displays or operate independently to create the mall’s desired ambiance or deliver the intended brand messaging.

“Daktronics appreciates our longstanding relationship with Emaar and this was the latest great opportunity to showcase our solutions in The Dubai Mall,” said Andrew Gorder, senior project manager for Daktronics. “It is always a challenge to deliver a project in the world’s largest mall; with the limited working hours, tight schedules and the requirement to return the atrium to normal operation status each morning.

Located in the heart of the prestigious Downtown Dubai, is The Dubai Mall, the world’s largest and most-visited retail and entertainment destination. With over 1,300 stores including 200 dining outlets, The Dubai Mall offers an unparalleled retail mix combined with world-class dining, entertainment and leisure attractions. The mall’s high end precinct Fashion Avenue, positions The Dubai Mall as the hub of luxury for the region.

Navori Digital Signage Software is now Chrome Enterprise Recommended, meaning that they’ve worked with Google to ensure that their apps run great on Chrome OS.

CARBON AI is described as the “World’s First LED Backpack Powered by OpenAI”, I think we have all seen backpacks with LEDs.

The spiel goes; the CARBON AI is an innovative backpack that integrates LED technology with OpenAI’s capabilities to offer a customizable and interactive experience. Its LED panel allows users to display personalized designs, animations, or messages, making it a unique accessory for self-expression. The integration with OpenAI enables intelligent features, potentially including voice commands and smart notifications, enhancing user interaction.

It’s on Kickstarter should anyone wish to fund.

Nick Spencer has joined tvONE, a leader in video processing, signal distribution, and media playback solutions, as Technical Product Manager for Green Hippo’s Hippotizer Media Servers.

With a decade of experience as a Lighting and Media Server programmer for live and corporate events, concert tours, exhibits, and custom experiences, Nick brings a wealth of knowledge from the Entertainment and Pro AV industries working with Hippotizer Media Servers in various applications. In his new role as Technical Product Manager, Nick will continue at the forefront of industry trends and technology, managing and cultivating the on-going development of Hippotizer Media Servers.

“We are thrilled to appoint Nick as our new Technical Product Manager. With a deep understanding of both the technical and design aspects of Hippotizer, Nick has consistently demonstrated exceptional leadership in the development, build, and management of our product line. We are confident that Nick’s unique blend of technical expertise and product vision will deliver strong solutions for our team and our customers,” says David Reynaga, Chief Technology Officer, tvONE.

Earlier this year, ACT Entertainment, the leading North American distributor and manufacturer for the Live Entertainment industry, became the exclusive distributor of Green Hippo products in North America.

Konstantin Flabouriaris has been promoted at Philips Professional Displays solutions to DACH Sales Director.

We are told that this appointment marks a strategic step in strengthening PPDS’ presence in the German, Austrian, and Swiss (DACH) markets as part of its ongoing growth strategy.

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Mark Quiroz has joined Sharp Imaging and Information Company of America (SIICA), a division of Sharp Electronics Corporation (SEC), as Senior Vice President and General Manager of Display Division

He will be based out of the organization’s Downers Grove, Illinois office, just outside of downtown Chicago, and will be responsible for all aspects of Sharp’s display business for the U.S. and the Latin America Group (LAG).

He brings nearly three decades of experience in displays and the broader B2B technology industry, with prior roles including Chief Commercial Officer and SVP GM at Masimo Consumer Business, as well as VP and GM at Samsung Electronics America and HP, Inc. He has fulfilled a major role in growing every business he has been a part of, with his greatest success in the display market.

“We are excited to have Mark join us to lead our display business and further solidify our leadership position,” said Mike Marusic, President and CEO, SIICA. “Mark’s extensive experience across many facets of the ProAV and IT space will further enhance our offerings in both hardware and our solution portfolio. We look forward to his leadership skills building on the strongest team in the industry.”

Sharp Imaging and Information Company of America (SIICA) is a division of Sharp Electronics Corporation, the U.S. subsidiary of Japan’s Sharp Corporation, a global technology company which has been named to Fortune magazine’s World’s Most Admired Company List.

StackAdapt and Bell Media, Canada’s top media and entertainment company, have entered a strategic partnership. The collaboration will enable advertisers to access Bell Media’s premium inventory, spanning connected TV (CTV), display, video, audio, and digital out-of-home (DOOH) channels through StackAdapt’s platform.

This partnership provides Canadian brands and agencies with enhanced reach and precision, helping them connect with audiences more effectively in a rapidly evolving digital advertising environment.

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Outsmart, the UK trade body for the Out of Home advertising industry reports spending in 2024 has reached GBP 1bn, an increase of 12% compared to the same period last year.

Revenue for the third quarter was up 4.4% totalling £361 million, with Digital OOH revenue up 7.7%% year-on-year and accounting for 67% of total spend.

The figures, collated by PwC, highlight the strong growth in the overall OOH industry.

Justin Cochrane, Chair of Outsmart told us “2024 promises to be a great year for Out of Home, with solid investment from brands seeking real world strategies.”

Visit the Outsmart website to download a detailed breakdown of OOH revenue figures.

To launch its programmatic offering, Next-Gen Media has partnered with Vistar Media.

Next-Gen Media’s network already achieves more than 6m+ daily impressions per campaign and through this partnership, they will enable brand and agency partners to access this hard-to-reach audience, where they live and study, via the programmatic marketplace.

According to Next Gen Media Co-Founder and Commercial Director, Guy Thurlow “We already work with a range of global and local brands looking to connect with young people across our network. Partnering with a global player like Vistar enables us to expand our reach further and offer brands even more choice and flexibility.”

Programmatic DOOH is of course experiencing significant growth within the programmatic landscape, as the medium provides marketers with the ability to leverage precise targeting and streamlined programmatic buying to deliver impactful ad formats.

Layla Soufi, Director of Supply Partnerships, Vistar Media UK told us “At Vistar, we are constantly expanding our global network and are thrilled to have recently partnered with Next-Gen Media to further maximize our SSP inventory. Next-Gen Media reaches a key target audience for many brands through their partnerships with education and university accommodation providers. Working alongside a multitude of other programmatic DOOH environments, this inventory enables buyers to enhance contextual relevance in key, highly viewable locations,” said

Next-Gen Media connects brands with young people in a trusted media environment. Their national network of full-motion digital screens engages this notoriously hard-to-reach audience where they live and study.

By partnering with education and university accommodation providers, Next-Gen Media have developed a growing portfolio of more than 370+ screens in high footfall and dwell time areas.

Their network already achieves more than 850k daily impressions per campaign in more than 65 towns and cities across the UK.

H&M has unveiled a new festive campaign, transforming Westfield Stratford’s busy pedestrian Bridge into a dazzling branded walkway. Stretching an impressive 130 meters, the unmissable installation offers visitors an array of stunning fashion and gifting ideas, perfectly timed to mark the reopening of H&M’s new and innovative concept store on 21st November, following an extensive renovation.

Hannah Townsend, Media Lead at H&M, said “The Stratford Bridge takeover is an exciting new site for H&M, bringing to life our wide range of products and delivering unparalleled visibility at a key retail destination in a fun and festive way. December is such a busy time for brands, so we knew we had to go big to announce our new store opening. Customers can look forward to new smart store services, including interactive fitting rooms, fitted with screens that recognise products, offer tailored styling tips, and let customers easily request different colours and sizes at the push of a button.”

The high-impact bridge takeover, created by Oliver Agency, highlights must-have products from H&M’s gift guide and captures the attention of shoppers as they approach one of the UK’s busiest retail hubs, delivering festive inspiration right at the point of purchase.

The store opening is H&M’s first of its kind in the UK and provides a significant evolution in customer experience and technology. It features enhanced omni-channel services, new smart store services, mobile checkouts for a seamless shopping experience, and interactive fitting rooms.

The Stratford Bridge Walkway is part of a broader campaign planned and booked by the7stars, where Out-of-Home is the hero channel. In addition to the Stratford Bridge, the campaign features on large-format and Digital OOH sites across key cities and retail hotspots nationwide. The media strategy focuses on a strong presence in November to capitalise on stock availability, and the critical Black Friday period.

Olivia Biddiss, Account Manager at the7stars, told us “H&M’s strategy this holiday season is all about standing out in a crowded landscape. By using a combination of unique cherry-picked premium OOH sites like Stratford Bridge, Old Street Roundabout, and the Trafford Arch in Manchester, and the ubiquity of Digital OOH screens, we’ve created a campaign that not only drives fame but ensures frequency of messaging across key cities. Collaborating with Sheerluxe has further enabled us to connect to our core audience of ‘fashion aspirers’ to spotlight H&M’s stylish gifting ideas this season.”

Beyond OOH, the campaign is amplified with paid display on Captify and a strategic partnership with online lifestyle magazine Sheerluxe, which showcases H&M’s hero products. In Ireland, OOH is reinforced by press insertions in premium fashion publications, including Tatler, Gloss, and The Image.