DailyDOOH

Branded Cities, North America’s premier Out-of-Home and iconic media company, announced tghis week an exclusive agreement with Jamison Properties to represent and sell advertising campaigns on a digital spectacular located at Opus, a luxury high-rise residential and commercial complex on Wilshire Boulevard.

At over 1,600 square feet, the large-format 28’ x 58’ digital spectacular, which will be marketed as ‘The Wilshire East’ will be a key presence day and night in this densely populated part of Los Angeles this July.

Sited at the intersection of Wilshire Boulevard and South Ardmore Avenue, The Wilshire East sits along a main corridor that links Beverly Hills in the west to Downtown Los Angeles in the east.

The Wilshire East will be paired with its sister screen, The Wilshire West, located six blocks west, providing brands the ability to dominate this premium stretch of Wilshire Boulevard.

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Wildstone, the leading owner of outdoor media infrastructure in the UK and Europe, has acquired the Berlin Videowall, one of Germany’s most iconic OOH advertising sites.

Integrated into the former 5-star Swissôtel, on a prominent corner of Berlin’s famous Kurfürstendamm, the 104m2 digital billboard has anamorphic 3D capabilities and runs 24/7, reaching over 181,000 viewers daily.

Stefan Bergler, Regional Director DACH at Wildstone, told us “Acquiring the Berlin Videowall, the crown jewel of Berlin’s outdoor advertising scene, represents a pivotal milestone for Wildstone. We are proud to add this iconic OOH location to our portfolio. This deal is about much more than just capital: we enable LIMES to focus on their core competency of media sales, creating a mutually beneficial partnership.”

The ‘Berlin Videowall’ is not only the largest digital advertising installation in the center of Berlin but also one of the largest LED screens in Germany that is approved for third-party advertising in public spaces.

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Outsmart, the trade body for the UK Out of Home advertising industry reports OOH advertising revenue for the first quarter of 2024 total GBP 292m, an increase of +16.4% compared to the same period last year.

Justin Cochrane, Chair of Outsmart, told us “A strong set of results for Out of Home combined with growing economic optimism is a positive outlook for all. As we move into the summer months when people get out and about more, Out of Home ensures brands engage and connect with their audiences at scale.”

The figures, collated by PwC, reveal that Digital OOH revenue grew +22.8% and Classic OOH grew +6.2%. Digital’s share of revenue in Q1 increased from 61% to 65% year-on-year.

Andy Lobo, TMT Senior Manager at PwC UK, said “The UK OOH industry has recorded another strong quarter of growth, building on recent momentum. The continued increase in digital penetration enables flexibility and innovation of advertising campaigns, which supports the long-term growth outlook.”

Visit the Outsmart website to download a detailed breakdown of Q1’s OOH revenue figures.

Last week, May 30, 2024 the second annual Canadian Out-of-Home Awards commenced and brands, agencies, and out-of-home (OOH) operators were celebrated industry-wide for their strategic use of the OOH medium. With a full house, the evening kicked off with the welcome address by Lara Menzies, Director of Marketing & Partnerships at COMMB, a presentation by Michele Erskine, Chair of COMMB’s board and CEO of OUTEDGE, alongside Mary Ventresca, VP Marketing and Business Development at PATTISON Outdoor introducing each category presenter from both operator and agency sides of the OOH industry.

From a red carpet experience to the venue being transformed digitally with projections, lighting and sound into a vibrant display of colour and thematics, due to the creative expertise of Derooted Immersive, the guest experience was one of glam and sophistication.

Reflecting back on the night, Lara Menzies told us “We extend special recognition to our title sponsor, UB Media, for their unwavering support for two consecutive years and all our special partners for making it such an incredible night for the industry to come together and celebrate. We also recognize with gratitude the hard work all the judges put into scoring the vast amount of campaigns entered into the awards this year. The winning and runner-up campaigns truly highlighted the creativity, innovation and ingenuity of the out-of-home medium & celebrated the advertiser’s incredible hard work. “When creativity and strategy are combined effectively, the impact is palpable, demonstrating the medium’s powerful presence in the public realm”.

DanAds has announced a new collaboration with SAS advertising and marketing technology to transform advertising within the retail sector.

We are told that this effort will combine SAS’ powerful ad server, SAS 360 Match, with DanAds’ self-service platform to deliver a singular, market-ready offering designed specifically for retailers.

SAS, a leader in data and AI, offers an extensive suite of solutions that help organizations transform data into trusted decisions, including its fully independent, first-party ad server.

In the dynamic world of retail advertising, this offering will introduce a comprehensive ad monetization platform that will enable retailers to sell advertising inventory directly and efficiently. By uniting DanAds’ expertise in streamlined sales and order intake with SAS’ robust ad decisioning and delivery engine, the offering will cater to the nuanced demands of the retail industry.

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Hypermedia has announced the launch of ‘The Royals’, an elite network of six premium digital unipoles strategically located at the entrance and exit of Dubai’s iconic and luxurious Palm Jumeirah.

Handcrafted with detailed precision from sustainable materials and incorporating energy-efficient LED technology, these majestic landmarks will stand as the epitome of elegance, luxury and sophistication. They capture immediate attention, while delivering maximum brand visibility for the locale’s high-end audience.

The release said that this foray into premium positioning is an exciting development for Hypermedia, as they introduce a new luxury segment into their already diverse portfolio, pioneering new ways for premium brands to connect with one of Dubai’s most affluent neighborhoods.

Habib Wehbi, Chairman and Group CEO of W Group Holding told us “‘The Royals’ at Palm Jumeirah marks a significant milestone for Hypermedia and aligns perfectly with our Group’s vision of excellence and innovation. This strategic addition enhances our portfolio, promotes sustainable growth, and sets a new standard in luxury advertising. We are committed to driving forward the future of digital advertising, providing premium brands with unmatched visibility and engagement.”

The Palm Jumeirah itself is an iconic feat of ingenuity and innovation, known the world over for its impressive number of attractions, Michelin starred restaurants and high-end hotels. With the inauguration of ‘The Royals’ blending seamlessly into these opulent surroundings, luxury advertisers can be assured of superior placements, displayed on huge LED screens for maximum impact.

In addition to the 30,000+ residents, The Palm Jumeirah also plays host to 5m visitors every year, further driving up the affluent demographics of this premium location. As ‘The Royals’ becomes the leading authority in luxury digital media signage, it’s clear that a new era of premium advertising is upon us.

“This isn’t just an advertising opportunity – it’s a gateway to making a resounding statement, boosting brand presence, and maximizing ROI in a less cluttered environment, ensuring your brand message stands out to a specific affluent audience,” explains Philip Matta, CEO of Hypermedia. “The Palm Jumeirah offers the ultimate in luxury island living, with huge potential to attract, target and captivate high-net worth individuals at key strategic locations. By leveraging our expertise in deploying the latest technologies and digital smart solutions, we continue to propel the DOOH industry forward, transforming these vibrant communities into immersive media hubs for luxury brands”.

Powered by DXTA Technology, the sites will utilize mobility modeling in the data capture phase. Unlike technologies that look at geo-fences around OOH locations and capture Device IDs in proximity, this source models the data to understand mobility and minimize lost exposure, to accurately predict audience traffic and provide advertisers with valuable insights for campaign planning optimization.

This marks only the beginning of Hypermedia’s ambitious journey to create a luxurious DOOH ecosystem, harnessing the unique allure of The Palm Jumeirah, a global landmark and destination. Stay tuned for more groundbreaking additions to ‘The Royal Palm, a Majestic Media Collection’, set to redefine luxury advertising soon.

Join OAAA’s Steve Nicklin and Borrell Associates’ Corey Elliott on Wednesday, June 12, 2024 at 2PM ET, as they review topline results from Borrell’s latest local ad survey detailing marketing plan insights from hundreds of local businesses and local agencies.

This OAAA members-only webinar will cover the following highlights and more:

-What channels they plan to buy for the remainder of 2024
-How much they plan to spend
-Their use of geofencing, SEO, email list management, social media management
-Best lead sources
-How they prefer to buy media

You can register here.

#ff @borrellassoc @YourOAAA

SpinetiX has joined the Q-SYS Technology Partner Program, a program which enables software and hardware technology partners to create market-ready solutions that integrate seamlessly with Q-SYS, a cloud-manageable audio, video, and control Platform.

SpinetiX and Q-SYS will work together to leverage control systems and devices to trigger content on display via the cloud in smart corporate, educational, hospitality, public environments and beyond.

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Sky News says that its has learnt that Canadian private equity firm Clairvest, which is based in Toronto, is among the parties which have expressed serious interest in acquiring the British and northern European operations of Clear Channel Outdoor Holdings.

OUTFRONT Media Inc. (NYSE:OUT) has launched the ‘Protect Our Pride’ campaign in partnership with GLAAD to celebrate Pride during the month of June.

OUTFRONT & GLAAD Celebrate Pride Month with ‘Protect Our Pride’ Campaign.

For a donation of USD 25 to GLAAD, individuals can have their photo, name, and one of six personalized messages displayed on digital billboards nationwide. The available messages include: “Protect All Love,” “Protect My Love,” “Protect My Family,” “Protect My Friend,” and “Protect My Joy.” LGBTQ-owned businesses can also opt for the “Protect My Business” message with a USD 250 donation.

“Corporate allyship is integral to GLAAD’s mission to accelerate acceptance for LGBTQ people,” said Raymond Dooley, VP, of Marketing at GLAAD. “By placing LGBTQ people, families and businesses at the center of this collaboration for Pride Month, OUTFRONT continues to demonstrate what’s possible when community connection meets authentic representation, leading the way for other brands and companies to do the same.”

OUTFRONT and GLAAD invite everyone to join in celebrating and protecting Pride. By participating, you contribute to a powerful display of unity and support for the LGBTQ community, advocating for their rights, freedoms, and dignities across all areas of life – from homes and schools to workplaces and every space queer people exist.

How to Participate

1. Complete this form to submit your photo and select your message
2. Make your donation at glaad.org/outfrontpride

“We are thrilled to enter our second year of partnership with GLAAD, building on the recent ‘Protect This Kid’ campaign messaging,” said Liz Rave, Vice President, Marketing at OUTFRONT. “OUTFRONT’s media is unmatched in its ability to provide fame while connecting with the community, dedicating space to drive awareness and donations for an important organization continues to deliver on our overall purpose.”

All funds raised through the ‘Protect Our PRIDE’ campaign will go directly to GLAAD, an organization dedicated to accelerating acceptance and advancing equality for the LGBTQ community.