Absen has welcomed Prase Media Technologies into its Value Added Distributor (VAD) network.
The company joins a long list of Midwich Group plc group members from France, the UK, the Netherlands, Germany and Spain, in choosing to work with Absen.
The agreement will see Prase, established in 1993, promote Absen LED products in its home region of Italy and provide training for local end users, as well as building showrooms, exhibiting at relevant trade fairs, organising roadshows and so on.
Adrian J Cotterill, Editor-in-Chief
New Tradition Media has acquired Total Outdoor’s San Francisco out of home media assets, making it the largest player in high-profile static signage in the Downtown San Francisco area.
Jon Dobres, on behalf of Total Outdoor told us “The deal is a value-enhancing opportunity for clients of outdoor media in SF. “New Tradition, together with Total San Francisco, is the absolute best way to reach consumers in downtown San Francisco. We were incredibly impressed by New Tradition’s innovative approach and believe that our San Francisco assets are in the best hands. We are excited to continue working with our clients in Total’s other markets”.
iGotcha Media has announced a partnership with Lamar Advertising to provide touch-screen kiosks for TransLink, Metro Vancouver’s regional transportation authority, which manages the SkyTrain, Coast Mountain Bus, West Coast Express, SeaBus, Park and Ride locations and bus loops.
TransLink’s touch-screen kiosks present an all-new, effective and highly-visual form of communication that allows users to plan trips, access live transit schedules, see upcoming departure times and receive alerts and emergency notifications. When not in-use, touch-screen kiosks act as dynamic advertising platforms.
EAT Displays has installed a range of EAT Tables (22) within the casual dining precinct of Sydney Airport’s T1 International terminal, enhancing the experience for the more than 44.4 million passengers each year through tailored content.
Created, designed and engineered in Australia, the EAT Table is an innovative ‘smart’ Electronic Advertising Table (EAT) that delivers real-time digital content through the tabletop with the aim of providing a profoundly superior customer experience to airport users that is truly engaging.
Adam Canceri, CEO and Founder of EAT Displays told us “Sydney Airport already offers customers a great experience and we’re sure our EAT Tables will further enhance the experience for travellers. And that experience will get even better, as we introduce new AI and machine learning technology that allows the EAT Tables to provide even more tailored content by responding and adapting to users’ behaviour.”
The EAT Table can automatically detect and orientate content shown on the tabletop so that each occupant enjoys personalised content. This content can be both commercial such as advertising, and non-commercial such as weather updates.
The EAT Table has the ability to provide more relevant, meaningful and appropriate content through EAT Displays patented real-time hyper-targeting technology that can tailor content based on the customer’s age, gender and other demographics, to create a highly immersive experience.
The EAT Table can also reconfigure its interface to simultaneously present different content to multiple customers sitting at it. This generates new and exciting opportunities for advertisers to creatively engage with a diverse audience of international travellers in different ways that wouldn’t otherwise be possible.
Via the EAT Table, airport customers can be presented with not only real-time information such as the latest weather, time, flight updates and news but also engaging and interactive content that is both entertaining and educational on various topics including art, sport, culture, geography and history.
Visitors to Sydney Airport will be able to use the EAT Table to enjoy stunning high-definition (HD) photos and videos marking historical milestones in the airport’s history and aviation generally and to access further material using digital QR codes displayed on the EAT Tabletops.
There are also high-speed charging points available that enable anyone sitting at an EAT Table to quickly top up their phones and other portable electronic devices as needed. We are told that very soon customers will also be able to enjoy the added comfort and convenience of ordering food, drink and other items from the EAT Table, avoiding queues and long walks to restaurants and shops.
The EAT Table can also broadcast emergency and other important information and can also provide directional lighting to guide people to safety.
EAT Displays is a Sydney-based technology company that aims to revolutionise the global digital out of home advertising industry through its patented content delivery and display system.
Russ Curry, Ministry of New Media
AccuWeather, the world’s largest and fastest-growing weather digital media company, this week announced the expansion and relocation of its offices in New York City from Midtown to Lower Manhattan’s financial district. The move supports AccuWeather’s accelerated growth in digital media, enhanced marketing, product development and superior design. This new location will result in enhanced collaboration opportunities and enhanced services given the close proximity to client partners.
The offices are located at 7 World Trade Center (WTC), 250 Greenwich Street, on the 32nd floor and represent nearly a doubling of the space AccuWeather formerly occupied in Rockefeller Center. The state-of-the-art work space features sweeping and grand views of the Hudson and East Rivers in addition to the new World Trade Center. The design and layout are conducive to enhanced internal collaboration and will be utilized for digital and linear video content development and the AccuWeather Network® as well.
Adrian J Cotterill, Editor-in-Chief
Cadbury has this week launched a dynamic digital out of home campaign to encourage the nation to trial and vote for which of its three newly invented limited-edition Dairy Milk bars they’d like to keep in the range. Cadbury’s Inventor competition initially launched last year and invited UK consumers to invent a new flavoured Cadbury Dairy Milk bar.
Three finalists have seen their bars created and go on sale in stores nationwide, and now the public are invited to decide which flavour will become a permanent addition to the Cadbury Dairy Milk range.
Sony Professional Solutions Europe has announced TEOS Manage 2.0, a major update to its complete workspace management solution. From meeting rooms to reception areas, the flagship solution offers a simple, scalable and cost-effective way to manage facilities in corporate and education environments. This gives organisations the power to streamline their workplace so that device management and use of space is optimised, energy costs are reduced, and employee productivity is amplified.
TEOS Manage 2.0 comes with over 65 new features and functionalities, including a new mobile room-booking app for employees, advanced analytics, remote firmware updates, a newly-designed universal remote control, and a more secure visitor check-in process. These new features are particularly timely as research* undertaken by DEGW has shown that employees waste 27 minutes each day arranging meetings, which equates to more than 117 hours or 15.5 working days of lost productivity per employee each year. The family of TEOS solutions – including the new employee-focused mobile room-booking app TEOS Mobile – directly addresses these and other challenges organisations are facing.
Thomas Issa, Corporate and Education Solutions Manager, Sony Professional Solutions Europe told us “The key to optimising workplace productivity is ensuring employees get the most out of the spaces around them and the devices at their disposal. At the same time, organisations need solutions that collect and present data in a clear way, and that allow them to make smart decisions to meet their strategic real estate goals. At Sony, we pride ourselves on working closely with our customers to develop efficient and effective solutions tailored to help them address the real-life challenges of managing vast workspaces. The latest iteration of TEOS Manage is no exception to this rule. With extensive new features and improvements, TEOS Manage 2.0 helps organisations unlock the true potential of both the workforce and the workplace.”
Adrian J Cotterill, Editor-in-Chief
Entries are now open for the 10th annual Ocean Digital Creative Competition which harness the scale, creativity and progressive technical capabilities of digital out-of-home (DOOH). For the first time in the competition, agencies and brands are invited to enter concepts designed for the scale and presence of the Landsec Piccadilly Lights, London’s celebrated global advertising icon.
Concepts can also be submitted to appear across all the UK’s major cities, in multiple environments and on stand-out Ocean digital formats including The Grid and The Loop networks in Manchester and Birmingham.
To win, ideas should leverage an aspect of Ocean’s proprietary technology which includes vehicle and audience detection networks, its super-fast wifi which connects to mobile audiences on the move, or its live streaming capability.
STRATACACHE has announced the opening of a new 15,000 square foot warehouse and logistics center in the Tampines Industrial Crescent, Singapore. This new facility significantly contributes to the global delivery capability of STRATACACHE’s marketing technology solutions and further demonstrates STRATACACHE’s commitment to support high-rate growth clients in the expansive Asia-Pacific region.
Located near STRATACACHE’s Asia-Pacific headquarters office in Singapore, the new facility works with STRATACACHE’s 250,000 square foot production facility in Ningbo, China, to build optimised solutions for advanced technology such as digital signs, augmented and virtual reality, mobile sensors, computer vision technology and artificial intelligence. Operations in the facility will include software testing, builds of media players and commercial grade tablets, integration of STRATACACHE’s ruggedized outdoor displays and a regional service and configuration center to support the ten STRATACACHE Asia-Pacific sales offices outside China.
JCDecaux Australia & New Zealand and Scentre Group today announced an exclusive partnership that will see JCDecaux develop and manage a premium portfolio of external roadside advertising touchpoints at Scentre Group’s Westfield living centres in Australia and New Zealand.
The new partnership is based on a 10-year agreement which will see the two companies work together to introduce world-class signage and technology, giving marketers an exciting new opportunity to reach audiences and communities.
Follow DailyDOOH