DailyDOOH

There’s good consensus in the Out-Of-Home industry that we need to stop Out of Home Advertising being put into the ‘difficult box’ and collectively grow its advertising market share through innovation and productivity improvements.

Out of Home Advertising has always been as simple as getting the right content, on the right canvas, in the right place at the right time, but the complexity has crept in as we’ve increased the volume of inventory and reduced the time it takes to change the advertising message from weeks to seconds.

To this end, a lot of new organisations have come to the market offering smart products, services and systems to make Out of Home more understandable and consumable at volume and velocity.

There is concern however, that over processing of the quality raw ingredients of Out of Home is presenting the advertising market with a slurry of additives and self-preservatives that make the medium fit for only the least discerning of palettes.

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Former JCDecaux exec Lucy Porter will join VMO as Group Sales Manager July 15, 2019.

VMO also announced a number of key leadership appointments and investment in fresh talent as it continues its growth in the Australian Outdoor advertising industry. Effective immediately Geoff Cochrane has been promoted to National Sales Director, VMO and will be leading the sales team across the three VMO products – Shop, On-the-go and Active. With over 15 years of Outdoor experience Geoff has been hugely successful as the Sales Director for VMO Active for the past five years.

Paul Butler, Managing Director VMO told us “Geoff has fantastic industry experience, joining VMO in 2016 when we acquired Active Media Group. Prior to Active he had over 10 years with JC Decaux. Geoff’s proven track record in leading sales teams, his reputation in market and ability to drive market share will be key to propelling VMO into the future.”

The appointment of Geoff Cochrane follows several structural changes in Victoria that saw Val Morgan veteran Deb Trela take on a group role General Manager – Sales Victoria, for the cinema and Outdoor businesses.

Carolyne Wearne will continue her role as Sales Director Val Morgan for Queensland, and Madison Bayley has been promoted to Account Manager VMO.

Across its retail, petro-convenience and health club networks an additional seven roles are to be added to the business across Australia over the next few months.

The Australian Outdoor Media Association this week announced an increase of 5.2% on net media revenue year-on-year in the second quarter of 2019, posting AUS 237.3 million, up from AUD 225.6 million for the second quarter in 2018.

Charmaine Moldrich, CEO of the OMA told us “Our industry continues to evolve and grow with the media landscape, offering advertisers a variety of solutions from location-based broadcast campaigns to flexible, time-sensitive solutions on our members’ digital networks. Our strength continues to be our place in the community as the ‘always on’ channel that connects advertisers with people. In 2018 we saw the industry’s market share grow to 6.2% – we were only one of two media channels to grow last year. We credit this growth to investment in technology and research coupled with our ability to reach large audiences. We continue to build a modern, dynamic channel with scale, now reaching 93% of Australians where they live, work and play”.

Digital revenue is sitting at 55.5% of total net media revenue year-to-date, an increase over the recorded 49.8% for the same period last year.

The revenue announcement comes on the heels of the release of the OMA’s 2018 annual report which reported double digit growth for the industry in 2018 with an increase of 10.8% on net media revenue, posting AUS927.2 million, up from $837.1 million for the previous year.

Kathryn Blackmore has joined Val Morgan Group in New Zealand as Senior Account Manager, VMO Work. She joins from Go Media and brings over 15 years media experience to the business from magazines, Outdoor and digital.

Val Morgan group is also continuing its growth across New Zealand with internal promotions. Matt Tremain, NZ Sales Director has taken on a group role leading the teams across its Val Morgan Cinema and VMO businesses effective immediately.

From a commercial perspective Rob Forsyth will continue to lead that arm of the business for VMO. Internally Chloe van Diepenbrugge has also been promoted to Account Manager for VMO.

Team appointments are just one of the many initiatives Val Morgan group is developing to ensure they are servicing the industry to deliver client solutions that drive results. Across the cinema and Outdoor business Val Morgan group has over 500 screens and reaches over 1 million Kiwis weekly. Additionally, the group has joined forces with Fandom, the #1 fan-powered entertainment site in the world making the Val Morgan Group suite of products unique in the market offering cinema, Outdoor and online advertising opportunities.

In what can only be seen as pushback on the foolhardy appointment by SHENZHEN INFiLED ELECTRONICS CO., LTD of Marco Bruines as Senior Vice President InfiLED EMEA back in May 2019, we note that their two largest distributors and resellers, namely InfiLED USA and InfiLED EM (Europe Middle East) have together launched ‘InfiLED Partners Group’.

InfiLED Partners Group aims to provide clients with an extensive range of design, consultation, engineering, product, commissioning, repair and service support across three continents.

One of the investors involved in the group, Vince Dundee told us “The InfiLED Partners Group will continue to invest in expanding into additional locations in the USA, Europe and The Middle East, with Chicago and Las Vegas on the immediate horizon. Spain, Belgium and Dubai will follow before the end of this year”.

Mainly due to Vince Dundee‘s rental business and connections, the group we believe, can lay claim to a North America HQ based in Atlanta, Georgia with hubs located in Los Angeles, California; New York, New York; Paris, France, and Frankfurt, Germany, with rumours of a new facility operational soon in Hong Kong (alongside those mentioned in the quote above, namely; Chicago, Las Vegas, Spain, Belgium and Dubai).

With InfiLED EM continuing to operate from its recently expanded UK base, it would appear that InfiLED Partners Group is now able to provide access to technical and marketing resource across multiple time zones, 24/7, with multi-lingual support.

One of the founding partners of infiLED USA and IPG, Marc Van Eekeren said “We are proud to be part of a global display solutions business that puts customers’ requirements and expectations first and foremost. Collectively, InfiLED Partners Group has multi-skilled design consultants, engineers, technologists, as well as sales and marketing support personnel, who can work hand in hand with all existing and prospective clients to provide fulfilment, implementation and project management, now on a global scale”.

This new group is strongly targeting turnkey, customised solutions in DOOH, E-Sports arenas, TV studios, Retail, Leisure, Corporate and interactive exhibits.

InfiLED EM Co-Founder David Da Costa told us “The key stakeholders have over 75 years of collective experience in rapidly growing businesses and specifically in display technology and LED. With such a foundation in place, we are well positioned to lead the industry as technology and manufacturing changes”.

Infiled® USA and Infiled® EM are registered trade marks
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JCDecaux is set to unveil a multimillion-dollar investment at T3 Domestic terminal as Sydney Airport appoints the company as its exclusive advertising partner across all domestic and international terminals for the first time.

JCDecaux will reveal more than 60 new, state-of-the-art digital and static opportunities at T3 that capture the premium Qantas travelling audience. In addition, JCDecaux now has the exclusive advertising rights for Sydney Airport’s terminals 1, 2 and 3, plus the external arrivals and departures areas and aerobridges.

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The 11th edition of Beijing InfoComm China Summit is set to be presented at the China National Convention Centre from 17 to 19 July 2019. Usually held in April of each year, as an integral part of the Beijing InfoComm China Show, this year’s Summit will be held later than usual in order to align with the Exhibition, which was rescheduled earlier this year.

With the support of key industry associations and subject matter experts, the Summit’s organizer has lined up an expansive three-day program of forums, seminars and discussions. The program offers in-depth and future-focused knowledge-sharing and discussion on the impact and contribution of Professional AudioVisual (pro-AV) to the development of technological applications that will shape the future of live, work and play environments.

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On July 20 the People’s Picture wil take over #PiccadillyLights with a giant lunar photo mosaic, complete with historic Apollo footage, and public photos.

This is all to help celebrate the 50th Anniversary of the firstMoon landing and you can participate here by sending them photos and messages, when they will leap into action to feature you in one of their lunar mosaics.

Clear Channel Outdoor Holdings (NYSE: COO) has announced that it is partnering with streaming service provider Spotify in a new campaign, ‘Clear Channel X Spotify Pride 2019’, to support those celebrating the LGBTQ+ movement during Pride across the UK, Continental Europe and the US.

Over the next three months, Clear Channel will donate space on its digital billboards and street furniture screens to display a simple, bold message, ‘Yes’, accompanied by the famous rainbow colours of the Pride flag. Consumers walking passed the digital screens will also be directed to a Spotify playlist specifically curated to celebrate the movement, aiming to bring people together through the power of music.

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Midwich, a specialist audio visual distributor to the trade market with operations across the UK and Ireland, Continental Europe and Asia-Pacific, has announce the acquisition of the entire issued share capital of Entertainment Equipment Supplies S.L. by its Spanish subsidiary Earpro S.A.

Entertainment Equipment Supplies S.L is a Spanish value-added distributor of lighting and lighting infrastructure products, founded in 2004 by Nacho Acha-Orbea, it is based near San Sebastian and distributes products from key vendors including Robe, Verlinde and Prolyte on an exclusive basis to the Spanish trade market. It has a particular focus on customers servicing the live events and rental sectors, many of whom will be new customers for Midwich.

The acquisition will strengthen Midwich’s position in the Spanish and Portuguese markets, particularly in relation to lighting. Earpro and Entertainment Equipment Supplies S.L will work closely together to maximise commercial opportunities, with the aim of continuing to enhance the Group’s service levels and proposition to its customers.