DailyDOOH

STRATACACHE has acquired Toronto-area solutions provider Dot2Dot Communications.

Back in 2012 Scala Canada was shut down, with parts of that business folded into Dot2Dot Communications Inc. STRATACACHE of course acquired Scala itself in August 2016.

STRATACACHE CEO Chris Riegel was quoted as saying “With the continued growth and evolution of the Out-of-Home media industry and its ongoing adoption of more advanced digital experiences, the acquisition of Dot2Dot perfectly aligns with the STRATACACHE strategy of connected media audiences. The pairing of Dot2Dot’s Ad Manager platform with our Scala CMS, Walkbase Audience Insights solutions and global managed network capabilities for Out of Home media companies and new media developers will drive significant incremental revenue opportunities for the company.”

Dot2Dot’s Ad Manager platform is used by Adams Outdoor, Reagan Outdoor, Maple Leaf Foods, Home Depot, Hydro One, Milwaukee Tools, Quadreal Properties, Seneca College, OLG, Allvision/Rogers, Quebecor, RBC, and Aritzia.

Dubai based Elevision has officially launched its operations in the United Kingdom.

The company aims to introduce digital advertising screens in elevators of residential properties across the UK. With 63 buildings already equipped and operational, and an additional 30 buildings underway, we are told that Elevision is poised to make its mark in London before extending its reach to other urban centers nationwide.

Niall Sallam, CEO of Elevision told us “Our expansion from the heart of the UAE to the vibrant residential communities of London signifies a major advancement in our mission to deliver top-notch media solutions. We are dedicated to crafting distinctive and impactful advertising platforms that cater to the needs of advertisers and media agencies while providing property partners with effective resident communication tools.”

Since its establishment in Dubai in 2011, Elevision has been a frontrunner in offering innovative Digital Out-of-Home advertising assets and tenant communication solutions. With consistent growth over the past decade, the company has expanded its network by an average of 33% annually, solidifying its position as an industry leader.

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media announced this week the FULL list of brand/agency meetings, and member networking events for its Curated Experience during Cannes Lions Advertising Festival.

“We are once again heartened by the response to our curated DPAA Cannes experience,” said Barry Frey, President & CEO of DPAA. “Cannes Lions is the great opportunity to unite the Global OOH industry to work with brands and agencies on showcasing the value that we deliver to global brands and agencies”.

For intimate member conversations, DPAA will be meeting with C-levels, senior marketing and media leads from:-

Mastercard
United Airlines
Lenovo
Paramount Streaming
Kruger Products
GroupM
Assembly
Carat
Omnicom Group
Forsman & Bodenfors (fmr CPB London)
Wavemaker
Starcom Worldwide
Talon
Busch Gardens, SeaWorld
World Federation of Advertisers

Recognizing much of the business at Cannes is conducted after the DPAA daytime sessions, DPAA has put together a robust schedule of networking events that brings together media buyers, sellers and tech innovators.

Monday night sees the return of The Global OOH DPAA Kickoff Dinner at Fred l’Ecailler, known as the best seafood in Southern France. On Tuesday, DPAA and Madhive welcome you to the Global DOOH Industry Cocktail Party. On Wednesday DPAA and IRCODE host a special evening aboard Grace yacht, berthed directly behind the Palais. On an as available basis, these networking events are open to DPAA Cannes attendees, members, brands, and media agencies.

For information about attending, accommodations, access to meetings, DPAA OOH Industry dinner and cocktail events, registration fees etc. contact Zach.Sherman@dpaaglobal.com.

IAB Canada presents the latest findings from its 2024 State of Digital Out of Home in Canada Barometer Report. This comprehensive report, developed through insights from a dedicated DOOH Committee with input IAB Canada’s buy-side members, highlights the growing importance and potential of DOOH in modern digital media strategies.

Building on the insights of their previous report, which highlighted the prioritization of Location and Technology (specifically Dynamic Ad Insertion), the industry has made significant strides. Enhanced technology, improved measurement techniques, and ongoing education efforts have significantly increased the adoption of DOOH. The latest report shows that more than half of respondents now include DOOH in their media mix, recognizing the benefits of advanced features such as Time-of-Day Targeting and Video capabilities.

Barbara Huggett, GM & SVP Ad Sales-Canada, Captivate and IAB Canada DOOH Committee Co-Chair said “DOOH screens are seamlessly integrated into the environments where consumers spend their daily lives. Beyond roadside billboards, DOOH connects with audiences as they work in offices, shop in malls, dine in restaurants and bars, and use transportation. Marketers can deliver messages that resonate within the environment to create more meaningful connections throughout the day. The powerful combination of context – aligning audience, environment and message – makes these interactions especially impactful”.

The report reveals that DOOH effectively bridges the gap in offline media, with 59% of respondents recognizing its role in creating a seamless omnichannel experience. DOOH stands out as a non-intrusive channel that drives online and offline engagement, effectively guiding users to websites and brick-and-mortar stores.

The study reveals strong interest in increasing DOOH investment, with respondents calling for more budget allocation. While billboards remain the top choice for venues, marketers are also exploring opportunities in other venues like Urban Panels, Bus Shelters, and Movie Theaters which can be a potential for growth. IAB’s DOOH and In-Store Retail Media Playbook highlight that in-store media placements, using DOOH venues like aisle ads, offer one of the highest impact opportunities to influence a shopper’s purchase decision.

Access to the full report is only available to IAB Canada members. Non-members can contact memberships@iabcanada.com for more information.

The first stop on the road to CES2025 is returning to Paris.

CES are partnering with France Digitale to co-host CES Tech trends during FDDay 2024 in ortder to showcase French entrepreneurship and innovations that are changing the world for the better.

CES TECH TRENDS ​ x FDDay 2024 takes place Wednesday 18 September 2024 in Paris, France.

Registration is available here.

#CES2025 takes place January 7-10, 2025

AVI Systems, one of the largest global AV/UC systems integrators, has acquired the commercial audiovisual business of Sound Pro based in Rapid City, S. Dak.

Sound Pro is a locally owned and operated provider of audiovisual technology serving the AV needs of residential and commercial customers.

“This acquisition supports our strategic growth plans in the central region of the United States,” said Roland Schlegel, Regional Vice President at AVI Systems. “The expertise and commercial AV business at Sound Pro will be a great addition to our teams serving the Great Plains. With a location in Western South Dakota, we can increase our response times and serve more customers as we grow our business in this region.”

AVI Systems has facilities throughout the Great Plains and will continue to operate from the current Sound Pro location at 1709 W. Main St., Rapid City, until a permanent office and distribution center is identified.

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AVI-SPL, a leading provider of digital enablement solutions globally has reached an agreement to acquire Grupo ICAP Global (ICAP Global) of Latin America and Spain.

The two established industry leaders will merge under AVI-SPL, creating, what they claims is, the largest global audiovisual (AV), unified communications and collaboration (UCC), workplace management, and experience technology provider able to serve customers across the globe locally.

“We’ve long admired ICAP Global’s remarkable success and industry leadership,” says John Zettel, CEO of AVI-SPL. “They became the leading AV and UCC service provider in their markets by consistently creating client value through outstanding quality and exceptional service. Now, we’ll work and grow as one as we expand globally to serve our customers locally wherever they need us.”

Founded back in 1957 and operating today in Argentina, Chile, Colombia, Peru, and Spain, ICAP Global has a strong reputation for exceptional technology expertise and service as well as value-added distribution.

We are told that this new combined entity will be uniquely qualified to advance clients’ digital experience transformation worldwide with the widest portfolio of AV, UCC, IoT, and managed services backed by the largest global team positioned locally across North America, South America, Europe, and Asia.

Martin Saul, CEO of Grupo ICAP Global and Chairman of the AVIXA Board LSC said “The AV and Integrated Experiences Technology Industry is undergoing tremendous transformation and growth. We see this as the ideal moment to combine forces with AVI-SPL so we can serve the most clients in the most regions with consistently exceptional services and customer experience, enriched by cultural diversity”.

As AVI-SPL grows globally, the acquisition expands its domain expertise, regional understanding, and local talent to ensure its clients successfully leverage modern work tools across their organizations. AVI-SPL and ICAP Global are known for inspiring confidence in their clients and vendors and developing loyal, lasting relationships. Clients of both companies can continue to expect AVI-SPL to anticipate their needs and exceed their expectations in providing globally consistent delivery and exceptional user experience to increase technology adoption and drive growth.

STRATACACHE has acquired MasterPoint, a digital signage systems integration, operation and field services company based in Cologne, Germany.

We are told that the acquisition further expands the global digital solution installation, integration and field services footprint in Europe for the STRATACACHE family of companies, complementing the previous acquisitions of Idklic in Belgium, Scala in the Netherlands, Walkbase in Finland and Sys-Teams in the United Kingdom.

The acquisition extends direct field service delivery capability into the largest economy in Europe and complements ongoing company investments in large-scale digital signage network operations of Scala. As global brands continue to embrace the use of digital in their retail customer experiences, STRATACACHE continues to invest in offering technology solutions able to meet their requirements in a global, cost-effective and cutting-edge technology model.

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Seedtag, a global leader in contextual advertising, has acquired Beachfront, the sell-side ad platform built for CTV and streaming.

We are told that Beachfront’s advanced technology, premium inventory, and expertise in CTV advertising will be seamlessly incorporated into Seedtag’s existing contextual advertising solutions, allowing clients to deliver effective, privacy-first advertising across multiple channels.

The announcement follows Seedtag’s recent launch of Contextual TV, a first-of-its-kind offering that harnesses AI-based network dynamics, rich consumer insights, and bespoke creative to enable advertisers to create more effective CTV strategies and drive high-performing, privacy-compliant advertising campaigns. By integrating CTV signals such as automated content recognition (ACR) and ad exposure data with contextual data from the open web, Seedtag enables advertisers to precisely target audiences, tailor creative content, and optimize campaign performance.

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Firefly, the leading provider of mobility advertising solutions with over 13,000 car top displays across the US and over 6,000 iconic taxi top displays in NYC specifically, announces the launch of its innovative Firefly Advertiser Dashboard. Offering advertisers effortless performance monitoring & transparency, Firefly continues to enhance the mobility advertising landscape.

Real-Time Campaign Tracking

With the Firefly Advertiser Dashboard, advertisers gain instant visibility into the real-time locations of their active campaigns.

Featuring heat maps across 14 major markets while also showing real-time campaign locations in NYC, the dashboard provides a comprehensive view of campaign reach and presence, delivering valuable data at a glance.

The dashboard offers intuitive campaign monitoring, allowing users to easily access total campaign heat maps for selected date ranges.

“This innovation sets a new benchmark in transparency,” says Rob Levine, CRO of Firefly. “Our clients now have real-time access to the distribution and presence of their campaigns, fostering accountability and trust in campaign delivery.”

Elevating Market Leading Technology

Firefly’s displays are unmatched in the market, which are 20% larger than the nearest competitor and offer 80% higher resolution with glare protection. 

Firefly’s Digital Top network revolutionizes mobility advertising with unmatched hyperlocal targeting precision, maximizing efficiency and eliminating waste. Currently, Firefly is the only digital top vendor that provides this level of street-level granularity. By leveraging advanced geo-targeting technology, Firefly tailors advertisements to specific neighborhoods or geo-fences, ensuring messages reach the right people at the right place. 

Firefly’s sophisticated ad serving technology is able to display ads at optimal times, aligning with audience behaviors and peak engagement periods. It uses nearly 1,000 behavioral attributes combined with demographic and socio-economic data from credible partners. This dynamic, data-driven approach capitalizes on the benefits of mobility advertising, creating a high-impact, hyper-localized experience and setting a new standard in out-of-home advertising.

Firefly is the global leader in vehicle advertising, delivering highly relevant experiences and content through car top/wrap and in-car displays, as well as experiential activation capabilities. By providing dynamic, contextually aware brand activations, Firefly empowers advertisers to efficiently engage consumers. Each month, Firefly’s extensive network generates over 2 billion impressions through more than 50,000 advertising units spanning the United States, encompassing 14 digital car top core U.S. markets, including metro cities such as New York City, Los Angeles, Chicago, San Francisco, Las Vegas, and Miami, as well as 4 international metro markets.

Founded by Kaan Gunay (CEO), Firefly is headquartered in New York City, with offices in Los Angeles, Chicago, London, and Istanbul.