Paul Lenior-Cestelos has joined Sensory Interactive as Associate, Project Management.
Paul is a recent graduate of the University of Maryland in College Park, where he earned a Bachelor of Science degree in architecture, with a minor in real estate development.
AV Jobs provide a highly specialist Recruitment Service for Audio Visual manufacturers, distributors and resellers.
They also work within the broadcast, events and unified communications industries providing quality and experienced staff at all levels – from board members through management, field service and sales, as well as on-site technical and sales people.
Their Consultants have experience within the AV industry and fully understand all areas from sales through system design and installation, hire and events, operations and service.
Here are this week’s selection of #AVjobs from them…
The Outdoor Media Association (OMA) in Australia has today released its 2018 Annual Report, which notes a healthy and growing industry currently accounting for 6.2% share of media and sitting in the top two growing media channels for 2018.
Total net media revenue increased 10.8% to an all-time high of $927.2 million, with digital Out of Home (DOOH) accounting for 52.3%. The industry continued to give back, citing over 200 arts, sports, and charitable beneficiaries of donated media space and advertising services, valued at $69 million.
The report also details 2018 initiatives such as the School Mapping Tool that ensures products that are illegal for sale to minors are not advertised within 150 metres of a primary or secondary school; and, driver behaviour research which indicates that digital billboards can improve driver performance.
Charmaine Moldrich, CEO of the OMA told us “We are proud of our achievements in 2018, working in areas that not only unify our industry but also focus on the needs of advertisers and the community. The OMA’s work across the core functions of policy and regulation, government relations, media relations, marketing, audience measurement, and member services, has proven pivotal for industry growth. We take our position in the public space seriously, and one area where we have seen significant results is with our content policy and advice service. In 2018 we pre-vetted 377 advertisements, rejected 69 and proposed changes to 38. As a result of this diligent self-regulation, there were no breaches of Outdoor advertisements in 2018. Our Board and our membership continue to drive innovation and invest in technology that will grow our industry well into the future. Our most recent investment of $1.3 million into a Neuroscience Project Study will inform the development of a new metric to measure DOOH. The industry continues to build a modern, dynamic channel with scale to reach Australians en masse and we are keen to expand this story to include impact and engagement of DOOH”.
The organisation welcomed two new members in 2018: Seedooh and ODNA.
You can view the OMA 2018 Annual Report online here.
AdTECH: OOH – Sydney is aimed at those already in AdTECH wishing to learn more about the Out of Home Industry, and for those in Out of Home who wish to better understand Automation, Programmatic Buying, Marketplaces, Media Exchanges and Revenue Management.
This conference will take place in September and has already garnered a huge amount of interest in a region, starved of dedicated OOH events for many years.
We should be able to announce an exact date next week.
Adrian J Cotterill, Editor-in-Chief
Taking a truly data-driven approach to creative solutions, over 50 creative Out of Home (OOH) formats have been created and planned for Virgin Media‘s new ‘Unlimiting’ campaign. The new campaign combines complex media planning using Talon’s Ada AdTech platform with creative solutions impact across multiple OOH formats to create one of the biggest creative solutions-led OOH campaigns.
‘Unlimiting’ is the first work from Adam&EveDDB since being appointed by Virgin Media earlier this year.
Media for the campaign was planned by MGOMD and as part of the OOH campaign creation, Talon worked alongside OOH creative partners Global Street Art and Russell Signs and media owners Limited Space, JCDecaux, Primesight, Ocean Outdoor, Clear Channel and Exterion Media, to take a unique data-driven approach to creative planning.
Kat Broomhead, Client Business Director at MGOMD commented “We wanted to share the feeling of Virgin Media’s new ‘Unlimiting’ campaign with consumers across the UK this summer, using OOH. Data led pin-pointed site selection provided rigor while Adam and Eve and Talon worked to bring the sites to life. It’s been a real feat of collaboration across agencies, media owners and Virgin Media but we can proudly say we have literally broken the limits of OOH formats!”
Virgin Media set the challenge when planning its ‘Unlimiting’ campaign to literally break out of all formats, to reflect the ‘unlimited’ nature of their ‘Ultimate Oomph’ package. Traditionally creative solutions are limited to a small number of hand-picked sites across a larger media plan, however, in this instance Talon decided to break convention by physically breaking the boundaries of traditional advertising spaces and putting the idea of bigger and better at the core of the plan – truly encapsulating the ‘unlimited’ nature of Virgin Media’s offering.
Using Ada, Talon’s proprietary AdTech platform, Talon was able to identify audiences based not just on demographic data, but also observed interests and behaviours. This helped to highlight a range of less traditional sites that indexed highly with the core audience in addition to key city centre locations that might be expected on the plan. This approach allowed targeting of the very best sites rather than being restricted to a particular format.
Jay Young, Creative Solutions Director at Talon told us “This campaign will provide the blueprint for many more to come combing creative solutions and Out of Home! The data led approach enabled us to go bigger, bolder and braver, whilst giving the client full confidence in every site chosen, perfectly matching their brand brief.”
The campaign creative breaks out of 55 unique special build locations with many ‘breakout’ opportunities developed for the first time on this campaign.
The OOH activity supports a wider advertising campaign including TV, video-on-demand, press, radio, online and social media.
Adrian J Cotterill, Editor-in-Chief
Jaguar will from next Monday July 1, 2019 start serving daily highlights and live scores to tennis fans across the country as it becomes the broadcast sponsor of Ocean Outdoor’s UK-wide coverage of the Wimbledon Lawn Tennis championships.
Markus Carlson, Jaguar Marketing Communications Manager, said “We are incredibly proud to be the official car partner of Wimbledon for a fifth year. Using digital out of home as a content distribution channel allows us to maximise our association with The Championship, connect with Jaguar prospects and bring the thrill of the tournament to tennis fans across the UK.”
As the Official Car Partner of Wimbledon, Jaguar is amplifying its sponsorship of the world’s most eminent tennis tournament with the first ever showing of match highlights and real-time scoreboards from The Championships on out of home screens. Every six minutes, a 60” sponsored show reel will run across 28 full motion, premium large format digital screens in nine major UK cities across the country. Throughout the creative and experiential activation, Jaguar’s I-PACE will be the hero marque.
Jaguar will also show live screenings of first-round matches of Jaguar brand ambassadors Johanna Konta, Kyle Edmund and Canadian Milos Raonic at Westfield Stratford, and the women’s and men’s singles finals at Westfield Stratford and Westfield London.
The Westfield screenings will be supported by a fan zone at Westfield London (created by sports marketing agency CAA) and an experiential zone at Westfield Stratford supported by local Jaguar dealership, Rockar. A social influencer campaign and Twitter sponsorship will also support the sponsorship, providing an ‘always on’ presence across social media throughout the tournament.
Planned by dentsu X and out of home and location marketing specialist Posterscope, in collaboration with creative agency Spark44 and Ocean Outdoor, the content distribution campaign – the first of its kind – will run in London, Birmingham, Edinburgh, Glasgow, Leeds, Liverpool, Manchester, Newcastle and Nottingham from 1st to 14th July.
Kristina Mestsaninova, Managing Partner at dentsu X, told us “The primary objective from the client’s brief was to make Wimbledon live beyond the SW19 postcode, making it unmissable that Jaguar sponsors the tournament. We set out to build a truly integrated campaign that brought together and made the most of the entire ecosystem of owned, earned and paid elements.”
This ground-breaking approach to The Wimbledon Championships demanded original and fearless creativity. Working with Jam VFX, Spark44 created a unique and visually-led concept to promote the partnership – a world on the surface of a tennis ball, navigated by the all-electric Jaguar I-PACE.
JCDecaux Australia this week unveiled its plans for an audience-led future, announcing several major initiatives for its large format portfolio, designed to bring greater effectiveness and a complete value reset for advertisers.
We are told that through advanced audience identification capabilities, JCDecaux is building the foundation for a very different value narrative and proposition for its advertisers. The shift from panel to audience-led pricing is a fundamental prerequisite on JCDecaux’s journey towards automation and an Out-of-Home programmatic future.
Steve O’Connor, Chief Executive Officer, JCDecaux Australia & New Zealand told us “Since acquiring APN Outdoor we have been through a process of deep consultation with both agency partners and advertisers. As a result, we now have a firm grasp of the challenges and a clear roadmap to rebuild the large format model. Perhaps the most salient learning has been that advertisers don’t feel their campaigns are visible with digital share-of-voice set at one in ten. The channel, for all its strengths, just isn’t effective at these ratios. One in six is the established global best practice.”
The new approach for JCDecaux’s large format channel comprises eight industry leading initiatives that combine to drive greater effectiveness for brands using digital large format.
Max Eburne, Chief Commercial Officer, JCDecaux Australia & New Zealand said “The large format narrative must step-change and that moment starts now. Our new pricing methodology is intended to disrupt flawed discounting practices rife across the industry and bring large format trading parameters in parallel with standard media industry practices. Our driving purpose has been honing solutions that will deliver truly effective advertising for clients. Data-led planning and optimisation through JCDecauxAGILE combined with increased share-of-voice, guaranteed category exclusivity and full campaign verification should all but guarantee greater success for agencies and advertisers.”
JCDecaux’s new pricing methodologies and other campaign changes will be implemented across its digital large format network from September, with the classic large format portfolio to follow in January next year. Advertisers who have already invested across JCDecaux digital large format from September onwards will automatically benefit from the more effective share-of-voice commitment.
AdTECH: OOH – Sydney is aimed at those already in AdTECH wishing to learn more about the Out of Home Industry, and for those in Out of Home who wish to better understand Automation, Programmatic Buying, Marketplaces, Media Exchanges and Revenue Management.
This conference will take place in September and has already garnered a huge amount of interest in a region, starved of dedicated OOH events for many years.
We should be able to announce an exact date next week.
oOh!media has grown its roadside digital inventory to more than 140 signs with the recent conversion of new sites using its world leading data and insights, including reach and frequency, buyer graphics and movement behaviours.
We are told that over the past month, the company has added four premium digital signs in the traditionally notorious hard to reach southern Sydney and a further eight digital billboards in Queensland.
oOh!’s Chief Commercial & Operations Officer Noel Cook said the expansion of the digital roadside portfolio was strategically driven to deliver premium sites that enabled advertisers to be more dynamic and targeted with their audiences.
“In addition to a qualitative review of our sites, our investment decisions on digitisation is now also backed up by our leading data tools to identify quality locations from our already impressive inventory that will provide even more powerful audience-led opportunities for our advertisers. This new data led approach to our inventory management allows us to be more focused on developing sites that strengthens our audience metrics and therefore helps advertisers better reach more of their audiences. These new digital sites extend our buyergraphic performance across many key metric for industries including, but not limited to, automotive, finance and insurance. By digitising these prime audience sites, we are also providing advertisers the opportunity to capture the attention of audiences through contextually relevant targeting of creative based on the time of day, the temperature or current events that relate back to the product”.
The roadside digital portfolio forms part of oOh!’s digital network of more than 9500 sites, including Retail, Commute, Fly, and Locate environments.
Palace Skateboards, one of the world’s newest skateboard and apparel companies, fuses creative design with cutting edge technologies to build luxury retail stores that give consumers an experience unlike anywhere else.
The brand’s recently launched Los Angeles location is its most inventive to date, utilizing a 13.5-foot-tall by 7-foot-wide, 2.5mm pixel pitch curved NanoLumens LED display and a projection mapping system to create a one-room visual journey focused on skateboarding.
Albertico Acosta, Co-Owner of Tico Sighting, the award-winning content firm that designed and installed the audiovisual infrastructure told us “The architect for Skateboard Palace’s new Los Angeles location tasked us with designing an all-encompassing visual experience that would blow customers away. The round room’s domed ceiling was ideal for the projection mapping we are known for, but the curved wall required a single-piece solution, since we couldn’t have shoppers walking in front of a projector. We hadn’t worked with LED displays before, but as a Stampede reseller, we were familiar with the NanoLumens products they carry and quickly realized a NanoLumens true-curve LED videowall was the ideal solution.”
After some research, Acosta and Tico Sighting Co-Owner Virginia Barach traveled to a NanoLumens training center, joined by Stampede Business Development Manager Dan Mazurkiewicz who said “This project shows what’s possible when the best technology manufacturers, distributors and integrators work together. Part of our mandate at Stampede is to help our dealers enter new markets, move in innovative directions and introduce them to new technologies and training. We are thrilled that Tico Sighting has been able to expand their purview to include system design, growing their business and enabling greater flexibility in the projects they choose.”
“We wanted to make sure we were 100 percent versed in the installation, use and maintenance of NanoLumens products so the hands-on training was an incredible resource. With a partner like Stampede guiding us and introducing us to their valued technology providers, every step of the process was smooth and enjoyable. It’s surprising how many new opportunities have presented themselves now that we have access to such a large variety of equipment solutions, and it’s even changing how we present ourselves to clients. We began as a content firm, focusing almost exclusively on digital visuals for live events, but today we offer a full range of audiovisual services that include system design and support for retail or other permanent installation locations.”
The combination of a ceiling-facing projector and a large wall-mounted LED display delivers the engaging experience Palace Skateboards wanted.
For the grand opening in April 2019, the LED wall content included announcements, product displays and skateboarding videos. The projection mapping system presented Tico Sighting content that turned the Pantheon-like ceiling into a variety of creative environments including a Tron-like piece with neon highlights, a skateboarding piece, and a realistic illusion of the sun shining through a virtual skylight, mimicking the original Pantheon ceiling in Rome.
Tico Sighting also installed the server-based content management system and a storewide audio system using 12 Sonos speakers. After completing the project, the company was thrilled with the service and advice provided by both NanoLumens and Stampede.
Russ Curry, Ministry of New Media
It is hard to miss O2’s incredible new Create installation campaign which has taken over Clear Channel UK’s award winning Storm Cromination site on London’ Cromwell Road.
The special build features two gigantic two-meter-tall words, each with 3D spikes sticking out in front of some of the digital billboards there. It looks great.
JCDecaux Australia, in partnership with Tourism North East in Victoria, have launched a unique live streaming campaign activation from Mt Buller ski resort to connect Melbourne CBD commuters with the snow experience.
Tourism North East Marketing Manager, Gillian Dobson told us “This is the first time that Tourism North East has embarked on an experience the scale of this and we are incredibly excited about the live streaming activation. It’s a fantastic way to engage with Melbourne commuters, bringing the beauty and uniqueness of the Victorian alps to the city and encouraging people to visit our beautiful resorts. We are very appreciative to have secured financial support through Visit Victoria’s Regional Events and Innovation Fund which has helped us fund this unique activation, and it’s been a fantastic way of bringing the campaign to life at this critical transport hub for Melbourne. We saw some incredible – and incredibly funny – results!”
The idea for the activation was brought to JCDecaux by Cole Media, as part of an overarching campaign aiming to drive midweek visitation at Victoria’s alpine resorts. The activation featured live streaming video from a luxurious mountain lodge location at Mt Buller, with the resort’s snow reporters and other mountain personalities (including some friendly husky sled dogs) interacting live with commuters in Melbourne.
JCDecaux Head of Creative Solutions, Ashley Taylor said “This was the first time that JCDecaux has taken its live streaming capabilities out of the studio and into a live location at Mt Buller, which was really exciting. The ability to have all the live streaming functionality, in the middle of winter and from the snow, was an amazing feat for JCDecaux.”
Designed to engage, surprise and delight peak hour commuters, the activation encouraged them to come join in the fun and to ultimately travel to the snow this season.
In a first for JCDecaux, a JCDecaux Innovate digital panel located at Southern Cross Station connected with a live studio at Mt Buller, where talent showcased an array of highlights on offer at the snow this season. The live studio allowed talent to interact, in real time, with Melbourne commuters as they moved through Southern Cross Station using JCDecaux cameras, lighting, microphones, screens, speakers and Wi-Fi capabilities.
Passers-by were rewarded with tickets and vouchers for lift passes for a range of Victorian ski resorts, however, they had to work for their prizes. The Mt Buller team asked commuters to impress them with their moves, such as snowboarding, French fry/pizza and snow angels. Tickets were dispensed from the panel to the lucky winners.
There were 40 midweek lift passes available as prizes, with the Mt Buller snow team deciding who to reward. For those that missed out on the big prizes, commuters’ hands were warmed with a heater in the panel that could be started on cue. A fibreglass snowman next to the panel at Southern Cross held marshmallows so commuters and the snow team could ‘toast’ them together.
The live streaming activation was supported by a broader ‘station domination’ campaign, which is managed by Tourism North East on behalf of Victoria’s alpine resorts of Mt Hotham, Falls Creek, Mt Buller, Mt Baw Baw, Lake Mountain, Mt Stirling and Dinner Plain. Melbourne’s busiest rail station, Southern Cross sees an average of 280,000 passengers every day.
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