DailyDOOH

Geopath, the not-for-profit organization that provides audience location measurement to the Out of Home industry, welcomed two new members to its Board of Directors during their most recent membership meeting, held Tuesday, June 17.

Newly elected to Geopath’s Board of Directors is Bernie Shimkus, VP, Director of Research and Consumer Insights of Harmelin Media and Scott Slater, SVP, Agency Integration Director of Haworth Marketing and Media.

Kym Frank, President of Geopath told us “The OOH industry is experiencing an unprecedented rate of change, due to the availability of advanced audience measurement and increasing digital inventory. The experience and guidance provided by our Board of Directors offers a sense of stability, bolsters our efforts to advance the adoption of universal OOH measurement, and allows us to continuing growing as an industry.”

Scott Slater, SVP, Agency Integration Director of Haworth Marketing and Media said “An independent, universal currency is foundational to expand our marketplace, drive tactical innovation, and building growth through business vs. media metrics. I look forward to helping Geopath meet this growing demand for platform/tech agnostic solutions to leverage this actionable currency.”

Governed by a tripartite board representing the interests of advertisers, agencies, and media companies, and recognized as the industry standard currency for OOH measurement, Geopath experienced a notable year of growth, including a surge in membership, in 2018. Today, Geopath has over 1000 individual member companies, representing more than 250 organizations throughout the country.

Membership in Geopath is open to media owners, agencies and advertisers working in the Out of Home industry. A full list of members can be found here.

Limited Space, market leaders in retail and lifestyle destination media, has bolstered its senior sales team with the addition of Toby Fairlamb as Group Head of Digital, Creative and Innovation, joining from Primesight.

In the newly created role, Toby will lead Limited Space’s digital proposition and will be responsible for representing all digital and innovation teams as well as creative and digital agencies and key accounts. He joins having previously held Business Director and Senior Management roles at Primesight and Posterscope respectively.

The hiring coincides with Limited Space also appointing Jennifer Maynard as Regional Account Director. With over 16 years experience in media sales across both print and online advertising, Jennifer will be responsible for representing Limited Space’s media opportunities for regional direct clients and agencies, looking to create new revenue streams for the business.

Premium out-of-home media owner Ocean Outdoor is rolling out a state-of-the-art digital network across main city arterial and commuter routes throughout Birmingham in partnership with Birmingham City Council.

In total, 130 roadside digital 6-sheet screens will replace existing outdoor locations on key arterials across the city and the outer suburbs, including New John Street, Suffolk Street, Queensway, Corporation Street and Dartmouth Middleway.

The roadside network compliments Ocean’s current portfolio of large format city centre full motion screens and the Loop network. The provision of a mixture of single and double sided 75 inch screens is being managed by Samsung UK in association with Esprit Digital.

Ocean chief development officer Steve George said “Ocean’s collaboration with Esprit Digital and Samsung UK in partnership with Birmingham City Council extends our digital cities for digital citizens proposition. This is about investing in the very best platforms for advertisers and audiences. Ocean’s focused approach to digital out-of-home (DOOH) will now be rolled out roadside throughout greater Birmingham, further boosting the economy and giving advertisers the chance to reach aspirational, entrepreneurial people in the UK’s second biggest city.”

The units were manufacturered by Esprit Digital and Peter Livesey their CEO told us “This is the best-looking digital street furniture yet deployed anywhere in the world. Stunning, high, bright 75inch full outdoor roadside LCD totems with proprietary Esprit Digital cooling technology and a host of innovative features”.

Samsung are Ocean Outdoor’s strategic display partner for this network.

The portrait style digital 6-sheet screens are in 120 hand-picked locations to minimise their environmental impact, reducing street furniture clutter in each immediate area. They will be operational from the summer.

Birmingham is one of Europe’s youngest cities by population with the under 25s accounting for 38% of the population. Major names including Deutsche Bank, Barclays, HSBC and PWC are expanded their presence, relocating thousands of people to Birmingham’s professional business services and financial hub.

More than 17,000 new businesses were registered in Birmingham in 2017 the largest number of start-ups outside of London. Birmingham hosts the 2022 Commonwealth Games.

You’ll find two new facts, sourced by Untapped Cities, debuting each Tuesday for the next six weeks on LinkNYC.

Untapped Cities founder Michelle Young

Brooklyn based Untapped Cities who describe themselves as “Unearthing NYC’s most surprising places and stories” source many of the facts from their book ‘Secret Brooklyn: An Unusual Guide’, where you can read how to see the monk parakeets in Brooklyn, the history behind the no-name parks, and much more.

You can even buy an autographed copy of the book from them or an un-signed copy on Amazon!

We’ve been told to stay tuned for more fun facts from Untapped Cities on LinkNYC kiosks this summer!

Continuing its rapid growth in recent years, VMO this week confirmed plans for a further investment in its On-the-go (OTG) Outdoor TV network adding 70 new screens and major upgrades in the next four weeks.

Anthony Deeble, HOYTS Group Chief Commercial Officer told us “I’m proud to announce these exciting, new enhancements to our On-the-go network. The significant growth and changing face of the convenience and impulse retail sector in Australia presents a great opportunity for owner operators and advertisers alike which is why we’re investing in high-quality, new-generation screen tech to engage audiences and leave a lasting impression.”

The fast-paced expansion has already commenced with the recent unveiling of large 22-inch screens on bowsers at BP Randwick, one of Sydney’s busiest petro and convenience locations in the eastern suburbs.

The expansion will see the addition of the newly built BP Clovelly, along with an impressive slate of enhancements planned for Surry Hills, Bondi and Manly locations. VMO has also secured new locations in Victoria, Queensland and WA that are scheduled for mid-July completion.

Paul Butler, Managing Director VMO said “Recent studies have validated the OTG network’s ability to deliver 43% unduplicated reach when bought in conjunction with FTA TV and brands are leveraging this as a quick, easy and cost-effective way to build campaign reach. We know that the average Aussie spends 4 minutes filling up their vehicle, so this is a great way to cut through and deliver your message in a distraction-free environment.”

VMO OTG is Australia’s #1 Outdoor TV network. With over 3,500 screens across 600 locations, the network reaches an audience of over 3.5 million Aussies weekly.

The AdTech: OOH – Sydney Conference will take place in September, 2019.

Approximately 60% of all Australian media agencies (and their clients) are based in Sydney (Melbourne holds the other 30%, with the final 10% spread across Brisbane, Adelaide and Perth). 

Australia has been starved of specific OOH events over the past few years. WATCH THIS SPACE

Our AdTECH: OOH Conference Series is aimed at those already in AdTECH wishing to learn more about the Out of Home Industry, and for those in Out of Home who wish to better understand Automation, Programmatic Buying, Marketplaces, Media Exchanges and Revenue Management.

Whilst we are still in the early planning stages for AdTECH: OOH – Sydney, which is the next event in our schedule, we are making very good progress on AdTECH: OOH – New York which will take place during New York Digital Signage Week on Thursday October 17, 2019 in the World Trade Center.

Sponsors so far include; Ayuda Media Systems, Broadsign, Hivestack, MediaMath, OAAA and Vistar Media.

The event will once again be chaired by Stephanie Gutnik.

As part of the promotion for today’s #NationalRefillDay (June 19, 2019) JCDecaux UK, City to Sea and Robeco are working together to encourage rail users to switch from single use bottles to refillables to help reduce the UK’s plastic pollution.

Jo Morley, Head of Marketing and Campaigns at City to Sea told us “The Refill Channel has provided us with a fantastic opportunity to reach more people than ever before, to connect our actions to our oceans and to encourage people to switch from single-use plastic to reusables. We know most people buy bottled water when commuting or on the go, so using the Refill Channel ensures we can make our content as relevant as possible to the environment and the audience in the run-up to National Refill Day. We know people want to reduce their use of plastic and the Refill campaign puts the power in their hands.”

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More industry research announced this week reveals that OOH advertising in close proximity to a retail outlet can deliver strong sales uplift for FMCG brands. More significantly it has a knock-on effect on sales within other stores in the local area.

The research, a new test-and-control methodology developed by Posterscope and IRI, was designed specifically to measure the impact that proximity OOH advertising can have on purchasing behaviour and product sales across multiple stores.

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DPAA, the leading global organization working to drive out-of-home into its digital future, announced this week that PatientPoint has joined its membership ranks.

Bill Jennings, PatientPoint Chief Digital Officer, said ““Barry and his team at DPAA have done a great job of helping to fuel the rapid growth of digital out-of-home and in supporting the organization’s member companies. We are pleased to now be part of the DPAA community and are eager to become involved in its many activities and initiatives.”

PatientPoint is the trusted leader in patient engagement solutions committed to making every doctor-patient engagement better. The company operates a network that encompasses screens in physician waiting rooms, exam room touchscreens and screens in physician back offices.

Barry Frey, DPAA President & CEO, told us “Through award-winning content and the ability to deliver office-level targeting, PatientPoint offers a tremendous opportunity for brands to deliver tailored messages to consumers and healthcare providers. We welcome them aboard as members and look forward to working with them to support their growth objectives.”

Clear Channel Outdoor Holdings had the privilege of announcing the 2019 Outdoor Lions awards winners, with Nike’s ‘Dream Crazy: Colin Kaepernick’ campaign taking the top Grand Prix prize.

William Eccleshare, Worldwide CEO of Clear Channel Outdoor told us that Nike’s win “is a truly fantastic example of how one single, powerful image applied to the giant creative out of home canvas can generate a huge social impact and provoke conversation.”

The prestigious Outdoor Lions Awards, sponsored for the tenth consecutive year by Clear Channel Outdoor were formally announced earlier this week at the Cannes Lions International Festival of Creativity.

The Grand Prix was awarded to: Wieden+Kennedy, Portland for Nike ‘Dream Crazy: Colin Kaepernick’, an extension to the ‘Just Do It’ campaign featuring high-profile athlete Colin Kaepernick.

Other big winners who scooped Gold Lions for their work in the Outdoor Lions category included: –

• TBWA\CHIAT\DAY, New York for Adidas, ‘Bird’s Eye View’ – Flaming Serve, Mountain of Success and Triple Crown
• TBWA\MELBOURNE for ANZ Bank’s ‘Signs of Love
• Leo Burnett Moscow for Kloop ‘Koshogo’
• Marcel, Paris for Centre Pompidou’s ‘Souvenirs de Paris’
• TBWA\CHIAT\Day, New York for Adidas’ ‘Billie Jean King Your Shoes’
• LolaMullenLowe, Madrid for FELGTB/ELDIARIO.ES’ ‘Hidden Flag Spain’
• TBWA\CHIAT\DAY, New York for Columbia Journalism Review – News’ ‘The Fake News Stand’
• DDB Chicago for Mars Wrigley Confectionery’s Skittles ‘Broadway the Rainbow’
• Domino’s Pizza, Ann Arbor / Crispin Porter Bogusky+, Boulder for Domino’s Pizza ‘ Paving for Pizza’.

William Eccleshare, Worldwide CEO, Clear Channel Outdoor added “It is great to see so many outstanding creative examples of out of home from major brands across the globe being recognised by the jury this year, reinforcing both the relevance and universal power of the medium. Congratulations to all of the winners.”

Outdoor Lions Jury President, John Patroulis Worldwide Chief Creative Officer, Grey, said “As our human experiences become more and more individual, staring into screens customized to only us, this [Outdoor] is one of the last places we create for people to experience as a group. Which carries with it the responsibility to make where you’re at, somehow, better: through entertainment, utility, beauty, insight, craft, emotion. The canvas doesn’t get any bigger than ‘not inside.’”

In total 2,389 entries from 66 countries were entered, with 65 campaigns winning Lions. The jury awarded one Grand Prix, 10 Gold, 20 Silver and 34 Bronze Lions.