DailyDOOH

NEC Display Solutions Europe today announced its global channel programme, part of its NEC One initiative, designed to provide global support and services to AV/IT reseller partners. The announcement was made yesterday at the NEC Display booth at #InfoComm19.

Recently promoted Simon Jackson, Senior Vice President of Sales EMEA at NEC Display Solutions Europe told us “The NEC One Global Channel Programme underscores NEC’s global leadership in the AV industry,” said NEC Display Solutions is solely focused on the business market and its needs, and this new initiative will ensure that we’re managing global opportunities with our partners with the level of support and resources that makes NEC the easiest display solutions manufacturer to do business with.”

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Tunity has announced that it has expanded its advisory board to include TV industry maven and former head of research for ESPN, Artie Bulgrin. Arte joins respected media executives Pat McDonough, Keith Reinhard, Tom Rogers, and Alan Wurtzel, as well as Bruce Paisner who serves on the Company’s board of directors.

The Tunity advisory board provides the Company’s leadership team, led by Co-Founder/CEO Yaniv Davidson, with key insights and direction on industry best practices, measurement advancements, consumer behaviors, and client feedback.

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Former FormetCo sales exec Jim Bradford has joined Watchfire Signs as Business Development – Sports & Indoor Video Walls.

Carmen Tsang has joined Lightbox (formerly Adspace Networks) as VP, Research.

She joins from Universal McCann/J3 where she led analytics and research for the Johnson & Johnson and Coach accounts as the VP Research Director. In addition to several years spent at other media agencies including MediaCom and Zenithmedia, the NYU graduate served as the ad sales research lead at Turner Broadcasting on the CNN and HLN brands.

Lightbox SVP, Marketing Won Yoo told us “Carmen’s depth of experience at top agencies gives us an ideal perspective into how brands are approaching media. Her work on campaign measurement will be incredibly valuable to help elevate the attribution capabilities we’re already offering advertisers. And the fact that she understands sales teams’ needs from her time at CNN only makes her an even more ideal addition to the organization.”

Carmen stars on June 11 and will report to Won Yoo.

Matt Anderson has joined Sensory Interactive. He will be based in their New York City office, where he will be part of their Monetization Strategy group.

Before joining Sensory Interactive, Matt worked at Fox Networks Group on their digital advertising team. At Fox, he provided custom advertising solutions to clients and served as the specialist for all of Fox’s cutting-edge digital advertising products.

He earned a Bachelor of Arts degree in strategic communications from Elon University.

Sensory Interactive has announced that Walter Horsting has joined the company as a Senior Growth Manager.

Walter will work with organizations around the world to help them find ways to leverage Sensory Interactive’s extensive market knowledge and comprehensive mix of services to create promotional platforms that generate revenue and engage audiences.

With decades of experience in the planning and launch of audio-visual systems for high-profile projects around the world, Walter is uniquely qualified to address the needs of complex, large-scale engagements. His background includes digital signage programs, communications systems, multimedia elements, and live-event technology, on project types ranging from casinos and performance venues to stadiums, theme parks, and corporate facilities.

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Daniel Calder has joined Digital Signage specialist NDS, the folks who provide PADS4, the powerful all-in-one digital signage platform.

He joins as a Support Engineer and will help look after NDS’s global partner network with their PADS4 installations, operating from NDS HQ in the Netherlands.

This new hyper local out-of-home campaign for the UK’s Co-op sees bespoke creatives linking the community where the message appears with the causes funded by the Co-op’s three businesses – Food, Funeral and Insurance.

This innovative approach delivered in partnership with Posterscope and media agency Carat, supports Co-op’s multi-million-pound advertising campaign “It’s what we do”.

The campaign, which was created by Lucky Generals, is the first time all three of Co-op’s modern businesses have been brought together into one overarching marketing strategy.

In support, Co-op’s OOH marries commercial and community messaging and features real-life beneficiaries of Co-op’s Local Community Fund and other initiatives that Co-op supports. For example, a food advertisement features the message ‘Our tea gives Warrington Mencap a break’.

As a business Co-op exists not only to make profit by doing good things, but also to do good things with the profit it makes: ‘stronger Co-op and stronger communities’. Co-op does this because it champions a better way of doing business and has been doing so for over 175 years.

The OOH has been carefully planned and the creative focus for Food and Funeral links to the proximity of the stores and funeral homes whilst for Insurance, the focus is on where Co-op is most competitive.

Lee Mabey, integration Strategy Director at Posterscope, told us “OOH reaches into the heart of communities across the UK. Using an innovative printing technique, Co-op is able to offer relevance at scale while delivering hyper-local messages that connect people with the good causes that they care about.”

This tailored, hyper local communication, in a predominately classic OOH campaign, has required the development of the Print IQ technique to produce nearly 150 separate local messages. Posterscope’s location planning tool ECOS has identified which frame to use where to enable placement of the relevant local message in the right frames in the heart of communities across the UK.

Kate Lunt, Client Director at Carat, said “Not enough people understand just how different Co-op is. We’ve been able to use the breadth of the good that the Co-op does using real-life examples that will connect with the nation and show that when you choose Co-op, your community benefits too. To drive ultimate relevance at scale, we’re ensuring that every media channel has a layer of personalization and storytelling built in. This is the first phase of One Co-op communications and we’re eager to push media boundaries to create meaningful connections, earn people’s attention and transform more communities as we go.”

JCDecaux UK, the leading digital media company has announced the appointment of Mark Bucknell as Chief Commercial Officer, following the promotion of Dallas Wiles to Co-CEO in April 2019. Mark Bucknell was previously Director of Commercial Trading at JCDecaux UK, a role he held from 2018.

In his role as Chief Commercial Officer, Mark will oversee a 180-strong Commercial team covering Client, Agency and Specialist Partnerships, Automated Trading and Campaign Delivery.

Dallas Wiles Co-CEO of JCDecaux UK told us “As JCDecaux UK continues to digitally transform our business, this is a key role, defining and delivering the new commercial opportunities for our partners in an increasingly mobile and automated world. With a background in commercial strategy at JCDecaux UK, Mark is ideally placed to lead the team as we look to accelerate growth across OOH and to deliver ever more effective campaigns for our clients. I am pleased to announce Mark as our Chief Commercial Officer and delighted to promote talent from within our company once again.”

Mark joined JCDecaux UK in 2006 as Sales Group Head, becoming Director of Commercial Strategy in 2016 and Director of Commercial Trading in 2018. Before JCDecaux UK he worked in various OOH companies including Titan Outdoor and Maiden Outdoor.

Driven by significant growth from digital out of home screens, new UK audience data released by Route this week paints the picture of an industry in very good health.

Route produces audience estimates for UK out-of-home advertising covering both posters and digital screens. It offers a world leading currency utilising cutting-edge Multi Sensor Tracking devices. These record people’s travel habits and offer unparalleled accuracy. The data it publishestells subscribers how many people see an advertising campaign and how often they do so. The information is used as the currency for planning, buying, selling, and evaluating advertising investment in the medium.

Recent data would suggest that: –

• 98% of the adult population in Great Britain will see an out of home advert, whether a poster or a screen, each week.
• 68% of the population will now see a digital screen at least once each week.
• 1.1bn digital impacts are now seen by people across Great Britain each week, which is an increase of 11.1% in the last three months and 36% in the last year.

Euan Mackay, General Manager of Route told us “The data show another strong performance for digital out of home with a lot of new screens being included in the measurement system which is helping to increase the audience. It’s also encouraging to see the distribution of these screens spreading further meaning that advertisers can take advantage of all the benefits of digital ads such as movement and environmentally contextual triggers on an even wider scale than ever before”.

It’s obvious that, as a broadcast medium reaching 98% of the population, out of home successfully provides advertisers scope to reach any and every demographic at scale. The urban clustering of digital screens however means that those exposed to digital out of home ads tend to be slightly younger and more affluent than the average. 37% of digital impacts are seen by 15-34s and 63% by ABC1s.

Route data is published quarterly. This data is based on the ‘R31’ release published on 12th June 2019. The data is based on a sample of 29,750 adults. Route currently measures audiences for 391, 203 advertising sites across GB.