DailyDOOH

With Mastercard president and CEO Ajay Banga, British Vogue editor-in-chief Edward Enninful and WPP UK country manager and chairwoman MediaCom UK & Ireland Karen Blackett topping the list (we assume it is in some order) it is mighty impressive and says a lot about the man, that Primesight CEO Naren Patel has made the 2019 EMpower ethnic minority executives list (he is Number 49 if you want to scroll down and read his entry).

The 2019 EMpower ethnic minority executives ranking celebrates 100 senior people of colour who are leading by example and are removing barriers on the pathway to success for ethnic minority employees.

These executives are within at least three levels from the chief executives at large companies, or are the leaders of smaller organisations.

All of the ethnic minority leaders were nominated by peers and colleagues. Nominations were then reviewed by EMpower’s judging panel. Each person was scored on the influence of their role, their impact on ethnic minority inclusion inside and outside the workplace, and their business achievements.

Congratulations Naren, absolutely well deserved.

Clear Channel Airports, the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), today announced that Palm Beach International Airport (PBI) has selected the U.S. airport media leader for a new five-year airport advertising contract.

Palm Beach International Airport is the gateway to the famed Palm Beach County, a lush, made-for-getaways location boasting 47 miles of beaches, stretching from Jupiter to Boca Raton and from Lake Okeechobee to the Island of Palm Beach. The region is driven by the resort and tourism industry, land development, high-end retail and great food, making it an airport of choice for global brands looking to connect with highly coveted leisure travelers and affluent local residents. The county is also home to numerous technology employers, providing brands the opportunity to connect and engage with business travelers and corporate decision-makers as well.

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Yesterday, Monday June 10, 2019 commuters at London’s Waterloo station were invited to join the Men In Black (MIB) London branch.

The five-meter experiential stand in front of Waterloo Motion, invites users to join the London Branch of MIB by creating their unique ‘Branch ID’ video, a bespoke GIF capturing the person putting on the infamous MIB black sunglasses. Once their ID is created it is displayed on JCDecaux’s Waterloo Motion.

All done to celebrate the launch of ‘Men in Black: International’, a continuation of the Men In Black story.

Catherine Knight, Talon’s Creative Solutions Project Director told us “This campaign is a great demonstration of bringing together the experiential and digital OOH opportunities within the canvas of London Waterloo giving station users their own moment of fame on the Motion screen. We are delighted to have been able to create this campaign with Sony Pictures to give Londoners a fun and interactive experience with the new MIB release.”

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Rich Knopke has joined Lightbox as VP, Strategic Sales. He was most recently Chief Revenue Officer at Jelli, a programmatic audio advertising platform acquired by iHeart Media. There he oversaw sales for their SSP, DSP, Customer Success and Marketing.

Prior to Jelli, he was CRO at Genesis Media, Senior Vice President of Sales at Gannett / USA TODAY and also held leadership positions with the digital divisions at NBC Universal and The Wall Street Journal. Most notably, he helped build the sales team at Tremor Video, which ultimately led the company to IPO.

Rich started on June 3, 2019 and reports to Eric Steinert, EVP, Chief Revenue Officer.

Curb Taxi Media, the leading provider of mobility media in the United States has announced plans to expand its network of high-definition digital taxi tops in New York City to more than 1,200 screens over the summer, doubling the size of its nearest competitor. These new screens are designed with integrated solar panels making them energy efficient and environmentally friendly.

With over 65% market share in New York City, Curb continues to lead by combining innovation and scale to provide brands, agencies, and programmatic advertising buyers with the widest range of options to address on-the-go consumers in today’s increasingly mobility-centric media environment. Having launched the first High-Def LCD taxi tops in 2014, Curb offers the industry’s largest and brightest screens. The newly expanded digital taxi top network allows marketers to leverage sophisticated media planning capabilities such as street-level geolocation, real-time RSS data integration, and weather triggers, allowing for extremely precise audience and message targeting. Programmatic platform integration, combined with post-campaign measurement & attribution insights, bring new levels of targeting and accountability to hundreds of millions of monthly digital ad impressions across the network.

Chris Polos, VP of Media Sales told us “Taxi media is hands down the best platform in New York to reach consumers efficiently and effectively. This significant investment in digital inventory reflects our ongoing commitment to provide the most dynamic and advanced capabilities for our brand partners,” said

Curb has partnered with leading marketers on variety of innovative, buzzworthy digital taxi top campaigns, including ‘The New United in NYC‘ campaign in partnership with McGarry Bowen and Kinetic Worldwide, winner of two Cannes Lions, a MediaPost DOOH Award, and two OBIE Awards.

Curb Taxi Media is a division of Curb Mobility, and is the leading provider of mobility-centric media in the United States and United Kingdom. With over 20,000 digital screens inside and outside of taxis and rideshare vehicles, and 20,000 additional static tops and wraps, they combine the benefits of traditional out-of-home advertising with cutting-edge digital technology to reach millions of on-the-go consumers daily, delivering relevant content and advertising to audiences in over 22 DMAs.

Premium out-of-home media owner Ocean Outdoor extends its Ocean for Oceans mission on World Oceans Day (this Saturday, June 8) when it presents exclusive clips from an underwater film and photography session, produced by the celebrated Royal Ballet Company soloist Fernando Montaño.

Filmed in London by the underwater photography Robin Conway, Dance for the Sea is a new work choreographed by Montaño himself to highlight the disastrous pollution of the world’s oceans and waterways by plastic.

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STRATACACHE is showcasing its full scope of end-to-end advanced audience engagement technology solutions at #InfoComm19.

In booth #661, STRATACACHE will demonstrate and discuss integrated collaboration tools, personalized engagement, professional services and digital signage expertise found across the STRATACACHE family of marketing technology companies, including Scala, X2O Media and Optika Display.

During the week their marketing technology experts will offer deep dives into the practical uses and strategies behind STRATACACHE’s smarter signage solutions.

Kelly Amaroso, Director of Product Marketing at STRATACACHE told us “Each brand in the STRATACACHE family offers different but complementary digital signage and collaboration solutions,” said When we bring the family of companies together for a show like InfoComm, we are able to demonstrate how we offer a full scope of software and hardware technology to our customers that is unmatched in the industry.”

Booth highlights include:

• STRATACACHE’s in-house hardware and software solutions are on display including a full range of media players, all-in-one tablets and large format displays and collaboration solutions.
• Collaboration Room and Virtual Classroom: The X2O Media collaboration room and virtual classroom lets employees collaborate on tasks and projects across many different locations. The system provides a unique audio-visual and interactive experience by bringing together multiple rooms, remote participants and interactive tools to create an environment in which all participants experience the same interactions and benefits as those physically in the room.
• Tablets: Our all-in-one touch screen tablets have the ability to create an interactive experience in any physical space, in a range of sizes, from 11.5 to 55 inches. With a combination of high performance computing and a slim design, our tablets deliver commercial-grade reliability and interactive touch for applications such as digital signage, meeting room signs, self-service kiosks and interactive guided selling.
• Outdoor Digital Display: Reliably display content in the drive thru at any time, under any condition — our outdoor digital displays have a life expectancy of 10 years and feature a modular design, allowing all components to be field serviceable in 15 minutes or less.
• Media Players: Our full-feature media players powering our booth are engineered for performance, stability and capability to suit every need.
• Cross-industry Interactive Solutions featuring STRATACACHE hardware show how marketing technology can drive service automation, deliver personalization at scale, enhance customer loyalty and direct assisted selling.

STRATACACHE is in booth #661. For the full STRATACACHE marketing technology overview click here.

HighStreet’s Living Retail Lab, sponsored by NEC Display Solutions of America, is the place in North America to prove innovation on the retail stage.

It’s the brainchild of HighStreet co-founder, Laura Davis-Taylor, who has been working on bringing this idea to fruition since 2014.

It opened quietly in March of 2019 and has been active since, at the 20,000 square foot Citizen Supply store inside Ponce City Market in Atlanta, GA.

Laura Davis-Taylor told us “One thing the retail industry has been begging for, but unable to supply, are real-world innovation case studies with real numbers. Our project will showcase different retail technologies in a real environment with real shoppers—with a sharp focus on HighStreet’s CX design and solutions that can be successfully utilized today. We will document everything from strategy to solution to agile adjustments and report real results.”

The lab gives the HighStreet consultancy business a place to create in-store experiences that define industry best practices. It also gives the retailer, Citizen Supply an opportunity to install free technology to help grow the business and of course it gives sponsored technologies the opportunity to create real-world case studies and gain proof points.

You can read more about the initiative here.

NanoLumens Visualization as a Service (VAAS) Business Program, aims to reduce a customer’s total cost of ownership AND provide an easy to access long-term upgrade path – whilst eliminating residual equipment risk and lump-sum end-of-term balloon payments.

According to NanoLumens Vice President of Global Marketing and Business Development Joe’ Lloyd, this new program also offers systems integrators with an exciting way to expand their sales of LED visualisation solutions.

She told us “Visualization as a Service is now a viable business reality for the commercial audiovisual industry as systems become more integrated and complex, requiring more frequent updates to keep pace with technological developments. Whether you procure your NanoLumens visualization products through our channel partners or direct from us, this new Visualization as a Service Program makes our state-of-the-art LED solutions more accessible and affordable for customers without risking product obsolescence or requiring that you become a display expert!”

According to Lloyd, the prospect of purchasing commercial digital display solutions can be daunting to many prospective customers. “The technologies have an expensive reputation and not every business has the capex freedom to afford the upfront costs. These price tags loom even larger when customers realize any newly purchased hardware is a depreciating asset whose lifecycle they must extend beyond the technology’s peak usefulness to protect their return on investment.”

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OUTFRONT Media Inc. (NYSE: OUT) has worked with the MTA to deploy new out-of-home advertising campaigns around the MTA’s new contactless payment fare system for subway and bus fares, called One Metro New York (OMNY).

This includes a recent station domination by Chase and Visa, working with global media agency of record, Publicis Groupe’s Starcom, to take over Grand Central Station, as well as eight subway stations along the 4/5/6 lines between Grand Central-42 Street and Atlantic Av-Barclays Center, featuring the Chase Visa ‘Tap to Unlock NYC’ campaign.

Starting May 31, commuters will be able to use contactless credit, debit, or reloadable prepaid cards, or mobile phones or wearables, to board all Staten Island buses and the 4, 5 and 6 subway lines between Grand Central-42 Street and Atlantic Av-Barclays Center. All remaining bus routes, subway stations, and Staten Island Railway locations will be equipped with the new technology through 2020.

The MTA is continuing to undergo several improvement projects with the goal of delivering the best experience possible to New Yorkers and visitors alike. OUTFRONT Media continues to be part of these projects through brand partnerships and its digital out-of-home transformation with thousands of digital screens being built throughout the MTA.