DailyDOOH

JCDecaux SE (Euronext Paris: DEC) has concluded an agreement to sell part of its stake in APG|SGA, the leading out-of-home media company in Switzerland, to NZZ, a leading Swiss press group who will become the first shareholder of the company.

Following the disposal process announced with Pargesa Asset Management S.A. (a fully owned subsidiary of Compagnie Nationale à Portefeuille, an investment company of the Frère Family) on February 27th and considering attractive financial and strategic options for its shares in APGISGA, JCDecaux SE will sell 13.56% of APGISGA to NZZ for CHF 220 per share. Alongside this transaction, insights from a cryptonews list of crypto sportsbooks have highlighted emerging trends in digital assets, which could influence future investment strategies.

Post-transaction, NZZ will hold a 25% stake in APGISGA, making it the largest shareholder, while JCDecaux SE will retain 16.44% and Pargesa Asset Management S.A. 13.86%. This deal will generate cash proceeds for JCDecaux SE of CHF 89.6 million, i.e. c. €90.3 million before transaction costs.

The transaction is expected to be completed in the coming days.

Vistar Media has announced an expanded strategic partnership with ChinaDOOH, a leading Chinese OOH marketing solutions company, which will expand Vistar’s programmatic advertising capabilities into Mainland China.

Through this expansion effort, Vistar and ChinaDOOH will enable programmatic digital out-of-home (DOOH) advertising for media owners – unlocking new demand from buyers and partners across Vistar’s extensive global marketplace.

In 2021, Vistar and ChinaDOOH forged a strategic partnership to launch and grow programmatic DOOH advertising in China. After successfully enabling Chinese brands such as OnePlus, Tencent, and more to activate and launch overseas DOOH campaigns, the two companies are now committed to combining Vistar’s advanced OOH technology solutions and ChinaDOOH’s local marketing expertise to help Chinese media owners access new demand from advertisers around the world.

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Leading digital outdoor company QMS this week announced another significant expansion of its NSW portfolio, striking a new agreement with Transport for NSW covering nine of Sydney’s most prized digital out of home assets, including the iconic overbridge on Cremorne’s Military Road.

The new partnership with Transport for NSW, which takes effect on January 1 2025, includes high traffic locations in Cremorne on Military Road, Crows Nest on the Gore Hill Freeway, Maroubra on Anzac Parade, North Ryde on Epping Road, Wiley Park on King Georges Road and Blakehurst on the Princes Highway, with each of the nine digital sites to be powered by 100% Green Power.

QMS Chief Operating Officer, Sara Lappage told us “Creating a compelling and balanced network for our clients and agency partners in Sydney has been one of our key strategic priorities and the new agreement with Transport for NSW is a game changing addition to our existing portfolio of premium digital large format billboards. We’re excited to have been selected as Transport for NSW’s new partner for these sites, which are in highly sought-after locations and are considered some of Sydney’s most prestigious and important digital out of home assets. The culmination of the Transport for NSW, Australian Turf Club, Hills Shire Council and ARTC tender wins – coupled with our world-class City of Sydney digital street furniture network – calls for a critical shift in how advertisers now need to plan and buy out of home in Sydney and across the country. QMS’ expanded portfolio represents a new way for brands to reach Sydney audiences with a single, scalable and premium digital solution”.

QMS’ expanded digital network now has the opportunity to reach more than 92%* of the Sydney population each week, representing a significant boost to the audience reach and impact QMS will now be able to provide advertisers.

The significant win marks a major milestone for QMS following a steep growth trajectory in NSW, including the recently announced tender wins with The Hills Shire Council, the Australian Turf Club’s Rosehill Gardens Racecourse, and the Australian Rail Track Corporation’s (ARTC) out of home assets across Sydney.

Together, the four new agreements will expand QMS’ digital large format network in NSW by more than 40% and, combined with the City of Sydney digital street furniture network, cements QMS as a NSW market leader, with an unrivalled portfolio of premium assets, that will reshape the Sydney out of home media landscape.

* MOVE 1.5 May 2024

United Natural Foods, Inc. (NYSE: UNFI) has launched a Retail Media Network for independent and regional grocery retailers across the United States.

The UNFI Media Network (UMN), powered by Swiftly, a leading provider of innovative retail technology, tools, and solutions, is intended to bring cutting-edge retail technology solutions to UNFI’s extensive network of more than 30,000 retail customer locations and approximately 11,000 brand partners, to help them compete in an increasingly digital-first world.

Sandy Douglas, UNFI’s Chief Executive Officer told us “UNFI’s partnership with Swiftly is formidable, offering an innovative solution to power both enterprise and independent grocer technology and retail media. UMN enables UNFI’s retail customers and suppliers to better compete in today’s retail marketplace, with an increasingly digital focus. We believe UMN, powered by Swiftly, will help us create compelling and sustainable value for our customers, suppliers, and shareholders.”

UMN is intended to bring cutting-edge retail technology solutions to UNFI’s extensive network of more than 30,000 retail customer locations and approximately 11,000 brand partners, to help them compete in an increasingly digital-first world.

UMN combines UNFI’s expansive scale and breadth of supplier offerings with Swiftly’s advanced technology platform, personalization engine, closed-loop reporting, and analytics capabilities. The goal of UMN is to empower UNFI’s retail customers to connect more meaningfully and personally with their consumers while simultaneously providing unique opportunities for UNFI suppliers to showcase their brands and build their brand equity. It is designed to enable retailers to reach their shoppers digitally while connecting to the industry’s largest collection of suppliers, who in turn, can take advantage of this platform to more effectively market directly to shoppers through the retailers in the network.

“We are thrilled to be pioneering a new chapter in the independent grocery retail channel alongside industry leader, UNFI,” said Henry Kim, Chief Executive Officer at Swiftly. “Over the years, Swiftly has earned a stellar reputation amongst key brands and retailers for its turnkey, industry-leading technology and proven success helping partners digitally transform their businesses. Leveraging Swiftly’s advanced technology platform, UMN will enable brands to reach tens of millions of consumers across the U.S. Additionally, retailers will gain access to the content provided by UNFI’s approximately 11,000 brand partners, enhancing their offerings, and driving engagement with consumers. Together, we are positioned to build one of the leading retail media networks in the U.S., one that is dedicated to ensuring the growth and success of today’s independent and regional grocers.”

UNFI is North America’s premier grocery wholesaler delivering the widest variety of fresh, branded, and owned brand products to more than 30,000 locations throughout North America, including natural product superstores, independent retailers, conventional supermarket chains, ecommerce providers, and food service customers. UNFI also provides a broad range of value-added services and segmented marketing expertise, including proprietary technology, data, market insights, and shelf management to help customers and suppliers build their businesses and brands. As the largest full-service grocery partner in North America, UNFI is committed to building a food system that is better for all and is uniquely positioned to deliver great food, more choices, and fresh thinking to customers.

Swiftly is a leading provider of technology and retail media and technology solutions for retailers worldwide. Founded in 2018, Swiftly offers innovative solutions that drive retail engagement and enable retailers to own the digital relationship with their customer. Swiftly’s Retail Tools, Mobile Platforms, Analytics Tools, and Retail Media Network enables retailers to accelerate sales and build loyalty while enabling brands to reach more shoppers and amplify campaigns using the power of 1st party data. Trusted by hundreds of iconic brands, Swiftly is democratizing retail technology and giving retailers the tools they need to compete in today’s crowded marketplace.

Former Symon (then RMG) and YCD Mulitimedia super-salesman Dan Horgan has joined CC4ALL as Senior Partner Director

In a company statement they said “Dan’s dynamic and strategic approach and proven expertise in fostering growth and building strong client relationships make him an excellent fit for our ambitious plans. As we expand our reach across the UK and Ireland, his leadership will be instrumental in elevating CC4ALL to new levels”.

IMPACT+, a global pioneer in helping advertisers reduce the environmental impact of their digital ad campaigns, has announced that it has hired Séverine Loeuille as its new Global Marketing Director.

Séverine has worked in digital marketing for a decade for companies including Converteo and Integral Ad Science, will lead the global sustaintech platform’s marketing function.

Responsibilities include driving IMPACT+’s lead-gen strategy, developing and implementing the company’s marketing activations and supporting long-term international growth.

She will be based at the company’s Paris headquarters and will report directly to Yann Le Roux, IMPACT+’s VP, Sales & Partnerships.

IMPACT+ is on a mission to help players across the digital advertising ecosystem, including global brands, agencies and ad networks, measure and minimise the greenhouse gas emissions generated by their online ads.

Before joining IMPACT+,she was CRM Manager at leading digital and data consulting firm Converteo, where she was responsible for supervising clients’ martech projects, including helping them to use CRM data to enhance their understanding of their customers and optimise their marketing campaigns.

Prior to that, she was a Senior Marketing Operations Manager at ad tech platform Integral Ad Science, helping to support the company’s growth overseas.

Flashtalking by Mediaocean, a leading independent platform for creative optimization and intelligence, has announced the promotion of Grant Parker to President of Flashtalking by Mediaocean, as part of an expanded leadership team amid significant market growth.

In this new role, he will oversee product, strategy, operations, sales, and client success at Flashtalking. The appointment is well timed as Flashtalking continues to drive innovation with #AI and automation for digital marketing. The first quarter alone saw Flashtalking winning over 60 new enterprise brand customers and earning recognition by Quadrant Knowledge Solutions as a Leader in the SPARK Matrix: #AdTech Platform, Q2 2024. In addition, Flashtalking launched several new AI-powered solutions, including creative intelligence and optimization. Flashtalking also won G2’s 2024 Best Software Awards for Marketing & Digital Advertising Products based on more than 300 authenticated customer reviews.

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Naomi Jones has joined Ipsos UK as Head of Qualitative Methods at its Qualitative Research and Engagement Centre.

She joins Ipsos after eight years of running her own social research consultancy, NJ Research. Her clients include What Works Centres, charities, local authorities, government departments and research organisations. In addition to directing numerous qualitative studies and evaluations, and advising on larger research projects, Jones regularly supports clients with their qualitative research through training, mentoring and capacity-building. She also brings extensive experience of working on sensitive projects involving vulnerable participants.

Michelle Mackie, Head of the Qualitative Research and Engagement Centre, said: “We are delighted to welcome Naomi to the team during this pivotal year, where understanding people’s lived experience, attitudes and behaviours is paramount. Naomi’s exceptional expertise in inclusive qualitative research methods and ethics across diverse policy areas including education, children and young people, health and social care and crime and violence will be an invaluable addition to our research portfolio”.

Prior to consulting, Naomi held senior roles at research organisations, including Head of Children and Young People at NatCen Social Research, where she helped to build the team of more than 20 researchers and oversaw high-profile projects, Co-Head of Social Attitudes at NatCen Social Research, and Head of Qualitative Research at IPPR.

At Ipsos, she will lead on developing our qualitative offer, including enhancing our expertise in community-based participation in policy development, implementation, and evaluation.

Chris Gadek has taken over from Matthew O’Connor as AdQuick CEO.

Since founding AdQuick, Matthew has been instrumental in shaping their vision and steering the company through significant milestones. Under his guidance, AdQuick has grown from a promising startup to aq leading force in the #AdTech sector and premier choice for brands, agencies, and OOH media companies large and small. We are told that Matthew will remain a big part of the company as Executive Chairman.

Chris Gadek, has been with AdQuick since the early days. He has a proven track record of driving growth and technology leadership. As AdQuick’s VP, Growth and then later Chief Revenue Officer, he led initiatives that have significantly elevated their brand and expanded their market presence. He has a deep understanding of the industry and a passion for leveraging tech to solve complex problems

Charles Chimera has joined BCN Visuals, a global pioneer of innovative 3D Anamorphic Out of Home (3DOOH) advertising solutions, as its Global Chief Growth Officer.

In this role, we are told that he will drive the company’s growth strategy, expand its global footprint, and foster strategic partnerships to further enhance BCN Visuals’ position as a market leader in the advertising industry.

“We are thrilled to welcome Charles to the BCN Visuals team,” said Eric Sas, Founder of BCN Visuals. “As we continue to expand our presence globally, Charles’ strategic vision and leadership will be instrumental in driving our growth initiatives and ensuring that BCN Visuals remains at the forefront of innovation in the advertising industry.”

An accomplished leader in the OOH industry, he brings over 30 years of knowledge and expertise to BCN Visuals and joins from Clear Channel where he was Regional Vice President of Strategy and Partnerships for the past seven years.