DailyDOOH

Tremor Video DSP, a leading programmatic video platform, last week announced the expansion of the company’s premium supply formats with outstream and digital out-of-home video. We are told that the new offerings were developed in order to meet the increased demand from video advertisers looking to grow their reach in highly engaging environments.

Jay Baum, Head of Global Partnerships, Tremor Video DSP told us “The less-intrusive nature of these ads, along with their expanded reach and contextual relevance, makes them far more valuable for brands and advertisers. Having your video viewed in premium environments enables further engagement with consumers who are more likely to be receptive to your brand.”

One of the first DOOH platforms to launch for Tremor clients is GSTV is a data-driven, national video network delivering targeted audiences at scale across tens of thousands of fuel retailers.

David Kovall, VP of Digital Partnerships, GSTV said “Advanced targeting and standard ad tracking have become increasingly critical for brands and advertisers who want to reach on-the-go, spending consumers. We are excited to be able to provide Tremor Video DSP clients access to our premium video supply, and allow them to deliver engaging and relevant messages to consumers at the right moment.”

Tremor Video DSP continues to provide video advertisers with further scale and reach in premium environments through strategic partnerships with innovative supply companies.

STRATACACHE just announced the product launch of Walkbase Asset, extending the capabilities of STRATACACHE’s location-based marketing and analytics platform, Walkbase.

Ben Reynolds, VP of Business Development at STRATACACHE, told us “The development of Walkbase Asset is a direct result of growing demand and conversations with our customers. Specifically in retail, there is a business-critical need to know where sales personnel are in real-time — to see how they are interfacing with customers and locate high-value equipment in real-time to understand utilization and reduce theft and loss. This carries over to other sectors such as transportation hubs and restaurants. Retailers, owners and operators are seeing the significant ROI this solution can offer.”

Walkbase Asset is described as a powerful asset management tool for measuring the real-time location of staff and high value assets to monitor usage and increase operational efficiency. With the addition of Walkbase Asset, the platform can now increase operational efficiency, reduce loss and optimize the workforce by monitoring and analyzing the location of assets or personnel in real-time, or historically inside venues. Walkbase was acquired by STRATACACHE in 2017 and has become part of the full solution offering of all companies in the STRATACACHE family of marketing technology companies.

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JCDecaux Airport UK have created a full 360-degree virtual reality airport environment, based on Heathrow Terminal 5, to conduct research into gaze behaviour and engagement with advertising at a level of immersion previously untested in a fabricated environment.

Steve Cox, Marketing Director, JCDecaux Airport UK told us “We are really proud to have taken an existing research project to the next level using modern VR technology. The full 3D model was built in-house by our expert design team to ensure all aspects of the airport were visualised as realistically as possible. The learnings will enable us to service and advise our clients better, giving them key direction on how best to achieve a high impact and engaging creative campaign.”

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Formetco recently announced its new enterprise software F360 CMS has successfully integrated with the Vistar Media programmatic monetization platform and so IBO’s nationwide inventory of digital screens is now available to Vistar’s advertiser base, including national brands and agencies.

Formetco’s VP of Sales, Jock Gibb told us “Opening up the tools to make OOH easy to buy is not only good for the independent operators, but the entire OOH industry. Formetco clients should contact us about the easy steps to migrate to the F360 platform.”

With F360 and Vistar, independent operators can access a wide array of new buyers that would be difficult to reach otherwise and be able to sell locally as well.

Jordan Fraser, Publisher Solutions Manager at Vistar Media told us “We are excited to be connected live to both F360 and the IBO COOP Marketplace, which will drive incremental revenue opportunities to the footprint of independent billboard owners that participate. Through Vistar, independent billboard owners may easily monetize their unsold inventory, which is purchased by digital ad buyers that execute national campaigns on the Vistar platform. Vistar’s buyers benefit from the F360 and IBO COOP Marketplace integrations by gaining access to target audiences across thousands of premium digital billboard locations.”

Evolving from the IBO Fusion initiative, F360 is integrated to multiple sources of programmatic revenue. Additionally, operators can take advantage of modern tools and technology that in the past has been cost prohibitive. This new offering is expected to drive up operator revenues while at the same time giving them access to the IBO COOP Marketplace and related workflow solutions.

Clear Channel Airports, the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), has announced that Omaha Airport Authority’s Eppley Airfield (OMA) awarded the U.S. airport media leader a new three-year extension of its existing airport advertising contract.

This agreement continues a relationship that began in 2009 when Clear Channel Airports invested nearly a half million dollars in deployment of first-to-market digital media to OMA. Through this investment, and a robust go-to-market sales strategy, Clear Channel Airportsnearly doubled the annual revenue of the previous concessionaire during the course of contract term.

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Adapt Media, a Toronto-based out-of-home media company has officially announced its partnership with KS Aura Retail Inc. It’s extending its street level reach by adding a prominent, downtown core, large format billboard to their media portfolio. Located along one block from the Eaton Centre at Yonge and Gerrard, the OOH billboard reaches 66,300 shoppers, diners and commuters daily.

KS Aura Retail Inc. is a soaring architectural landmark that has revitalized one of Toronto’s most desirable neighbourhoods – completed in 2015, it is 80 storeys tall. The concourse level is full of amenities, shopping, restaurants and services.

Laura Maurice, SVP of Sales at Adapt Media told us “Growing our OOH footprint in Canada is our number one priority.” says We’re excited to partner with KS Aura Retail Inc. to expand our rapidly growing media portfolio in the heart of downtown Toronto.”

The billboard can be bought direct or programmatically.

KS Aura Retail Inc. stands at 80 storeys, high above the corner of Yonge and Gerrard, Aura is one of Canada’s tallest residential condominium and the embodiment of innovation, sophistication, and remarkable design. The granite and glass-clad podium is home to 180,000 square feet of amenities, shopping, restaurants, and services including Aura Fitness, a 42,000-square-foot fitness facility, retail giants like Marshalls and Bed, Bath & Beyond and three restaurants serving up an array of delicious cuisine. Aura sets a new benchmark for downtown living with 995 units offering luxurious finishes, exceptional materials, and world-class interior design.

Once again, Signagelive will be at #InfoComm19 on 12-14 June 2019 at the Orange County Convention Centre, Orlando Florida and they will be demonstrating with their partners on several booths.

You can find them: –

• Philips booth 3421 – they will be demonstrating the use of their Signagelive platform to deliver solutions for workplace (internal) communications.
• BrightSign booth 343 – they will be showing their digital room scheduling solution which increases the efficient use of meeting rooms and improves in-house communications.
• NEC booth 1600/W202A – they will be showcasing their integration with NEC’s ALP (Analytics Learning Platform) delivering real-time insight-driven digital signage.

To book a meeting with the Signagelive team at #InfoComm19, click here and one of their team will be in touch.

Amazon Prime unleashed a mixed reality apocalypse on the streets of New York City yesterday, to promote their hotly anticipated fantasy series Good Omens.

Based upon the novel of the same name from Terry Pratchett and Neil Gaiman, Good Omens stars Michael Sheen and David Tennant as an angel and demon who join forces in a bid to save the world.

The Times Square Digital Out-of-Home takeover featured a mixed reality billboard towering above the pedestrian plaza at 1560 Broadway. A live camera feed mirrored the crowds below, and just as the audience recognized themselves on the big screen, the doomsday scenarios unfurled around them, with Kraken tentacles, UFOs and giant fish raining down.

Additional large-format billboards around Times Square also featured the countdown to doomsday and the start of the new series on May 31, 2019 on Amazon Prime Video.

The campaign was conceived by Amazon Studios and produced by Grand Visual and supports a broader multi-channel global drive.

Captivate, North America’s largest digital video office network, continues its momentum in the Canadian market with a rapidly expanding portfolio, adding more than 60 new buildings to the network over the past year. By securing high-profile buildings, the company has successfully increased the number of Captivate screens in Canada and has doubled its building count in Vancouver. In addition, Captivate inked an agreement with Cadillac Fairview, one of the largest managers of commercial real estate in Canada. As part of the agreement, Captivate will be their exclusive supplier of digital office media.

Delivering relevant news and information to a valuable audience of modern professionals during the workday has been the company’s top priority. Now, with the addition of multipurpose displays, Captivate continues that connection with this audience even beyond the elevator. These large format screens are set in areas of congregation throughout office buildings, such as lobbies, conference spaces, security desks and tenant suites, for guaranteed viewership.

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Outsmart has announced that UK Out of Home revenue reported for the quarter January to March 2019 saw the total market grow by 6.8% year-on-year from GBP 267 million in Q1 2018 to GBP 285 million in Q1 2019.

The report, conducted by PwC, reveals that classic Out of Home continues to grow at a faster rate than previous quarters, with growth of 3.1%, and Digital Out of Home saw growth of 10.9%. Digital share of total Q1 revenue was 49%, a slight decline from 53% seen in Q4 2018, in line with seasonal trends.

Justin Cochrane, Chair of Outsmart told us “The continued growth in Out of Home is a reflection of the trust advertisers have in the medium and its unparalleled effectiveness”

New data from Route demonstrates that the increased number of digital screens means digital generates 36% more impacts than it did 12 months ago. This means that over one billion impacts are now seen through digital out of home each week.

You can read more about the report here.