DailyDOOH

Location-based company Ubimo has partnered with Kinetic U.S. to provide even more real-time audience data for OOH campaigns.

The announcement said that by incorporating Ubimo’s technology, Kinetic will be able to apply any digital data set to the location of OOH and digital-out-of-home (DOOH) properties, optimize plans and access audience segmentation and insights at the individual place level. Leveraging these capabilities, Kinetic can connect digital data, audience movement and physical locations across the U.S., ranging from OOH properties to stores, venues and other points of interest (POIs). The platform will also enable Kinetic to attribute foot traffic lift to OOH campaigns.

Michael Lieberman, co-CEO of Kinetic US told us “Ubimo’s platform will empower Kinetic to better align our clients’ OOH and DOOH campaigns to the dominant digital strategies, tactics and measurement they rely upon to produce their best results. We expect to develop more impactful, effective plans that work with mobile to deliver optimized solutions that exceed our clients’ business and marketing objectives”.

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JCDecaux, Australia’s leading Out-of-Home company, has partnered with Southern Cross Austereo in a digital billboard campaign that delivers a live music prompt of songs currently playing on Southern Cross Austereo’s Hit network, in key commuter locations.

Drivers passing by JCDecaux Digital Billboards on major arterial roads in Sydney, Melbourne and Brisbane are shown the title of the song playing at that moment, on the Fox 101.9, Hit105 and 2Day 104.1 stations to encourage them to listen in on their car radios and stay tuned.

The campaign uses powerful technology combined with Southern Cross Austereo’s broadcast data to deliver a live music prompt for drivers who may not already be listening, to switch stations to Southern Cross Austereo.

Ashley Taylor, Head of Creative Solutions, JCDecaux told us “The billboards are perfect for incorporating live data to create personally relevant messaging to drivers. The familiar information of ‘now playing’ along with the song title and artist is easy for drivers to process and act on and demonstrates the power of Out-of-Home advertising to influence consumer behaviour.”

The collaboration showcases the creative capabilities of data-driven live content and is a first for the Southern Cross Austereo network.

Georgi Oates, Senior Marketing Manager, Southern Cross Austereo said “Listening to great music while we drive is the perfect antidote to the commute to work, especially in peak-hour traffic. We know the power music has to lift our moods so being prompted to tune in to a favourite song is the perfect trigger to switch stations. The idea is to keep listeners tuned in by continuing to deliver the hits they love.”

JCDecaux and Southern Cross Austereo partnered with media agency Wavemaker to create the campaign seen by millions of commuters throughout April and May 2019.

Southern Cross Austereo’s ‘Now Playing’ campaign ran between 22 and 28 April at JCDecaux’s Epping Road overpass at North Ryde in NSW, and at the Gateway Motorway at North Bracken Ridge in Queensland. In Victoria, the campaign is still running until 19 May on the South Eastern Freeway at South Yarra’s Cremorne Street overpass.

JCDecaux has been providing high quality, architecturally designed street furniture in Australia since 1997. Its Australian business includes street furniture and transport advertising, plus its recent acquisition of APN Outdoor in Australia and New Zealand comprising 40,000 assets spanning airports, rail, transit, static and digital billboards. JCDecaux commissions and maintains a range of street furniture assets, including bus and tram advertising shelters (either traditional or digital), automatic public toilets, self-service bike rental scheme and retail kiosks with integrated advertising panels.

Quorum have used #OOH2019 to launch, what they describe as, a new ad platform for the out-of-home advertising industry. In booth #137 they are showing how OOH Sales reps can easily add companion mobile and social advertising to existing physical OOH placements within their client’s media plan.

Ezra Doty, CEO and Co-Founder of Quorum told us “By applying mobile retargeting to consumers who have been exposed to brand-focused billboards, with direct response-oriented mobile and social advertising, creates a 1-2 effect, compounding the ROI for both channels. The analytics that come from centralizing data across physical, mobile and social touch points allow marketers to optimize physical media buys like never before, shift digital bulletin budgets on the fly, and better understand what’s driving OOH performance in a local market. The result is more effective outdoor programs and stronger relationships between OOH sales reps and media buyers.”

The Quorum system is pre-loaded with Geopath’s complete database of billboard and transit locations across the U.S., and has the most advanced technology available for building segments of consumers who have traveled past (in the correct direction) specific billboards. Fully integrated with mobile advertising inventory sources including Google Display Network and Facebook, Quorum gives operators and advertisers full access, transparency, insight and control over their mobile and social companion advertising.

We are told that Quorum provides advertisers Mobile Ad Retargeting following consumer engagements with OOH and store locations, OOH Performance Analytics, OOH Location and Creative Testing, and Predictive OOH Campaign Performance across all OOH operators and platforms.

Australia’s TorchMedia has secured the exclusive advertising rights on the newly launched Canberra Light Rail. The Light Rail is part of Canberra’s Sustainable Transport Plan (2004) and represents one of the largest infrastructure projects ever undertaken in the ACT.

Kirsty Dollisson, TorchMedia Managing Director told us “The addition of Canberra Light Rail to our transit portfolio provides advertisers with unparalleled access to a valuable demographic over indexing in OG1s. Over 63% of Canberra’s population are Managers, Professionals or Administrators and the Out-of-Home advertising options available to reach this target are limited – until now. The current network connects the Northern Suburbs with Canberra’s CBD, representing a prime opportunity to capture passengers on the daily commute to and from work and while out and about visiting the main entertainment, dining and shopping precinct”.

Canberra’s population which is forecast to exceed 500,000 by 2030 has until now had to rely on buses as the main form of public transport. The Light Rail now provides locals from suburbs such as Gungahlin, Franklin, Dickson and Braddon with an efficient alternative mode of transport.

New analysis by Juniper Research has found that smart city traffic technology solutions deployed to ease chronic congestion in cities will generate $4.4 billion in revenue in 2023, up from $2 billion in 2019. These solutions typically use sensors in combination with machine learning software algorithms to dynamically alter traffic light phasing according to traffic levels; smoothing urban traffic flows.

Juniper’s new research, ‘Smart Cities: Leading Platforms, Segment Analysis & Forecasts 2019-2023‘ found that these technology-driven traffic solutions, which lower the emissions footprint of cities, will save the equivalent of over 780 billion passenger vehicle miles’ worth of greenhouse gas emissions over the forecast period. It identified North America alongside Far East & China as major investment regions; driven by strong prevalence for technology deployment over policy-driven solutions to lower traffic congestion.

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A campaign to promote the very best of UK advertising at Cannes Lions this summer launches today in a unique partnership between the industry and UK government’s Department for International Trade. The working group, whose members include the Advertising Association, Clear Channel UK, Channel 4, Framestore, London & Partners, M&C Saatchi and Newsworks, will be showcasing the very best of UK advertising’s presence under the banner of Creativity Is GREAT to support growth of UK exports of advertising services.

The Creativity Is GREAT campaign includes two trade missions, the first run by London & Partners supporting 20 high growth London-based adtech and martech businesses and the second by the IPA who will be bringing a further 20 advertising agency SMEs.

James Murphy, Export Champion, Advertising Association and Founder, adam&eveDDB told us “This campaign presenting the very best of UK advertising at Cannes Lions this summer is our opportunity to showcase our strengths to the rest of the world. It is brilliant to have the backing of DIT and to play our part in promoting the UK creative industries to international buyers. We have a world-leading reputation to promote because our work is so effective. It has a unique mix of intelligence, instinct and innovation, the likes of which can be found nowhere else and is a real USP on the world stage. The partnership between our industry and UK government is a timely opportunity for everyone who believes in the importance of protecting and building our reputation as a world-class hub for advertising and marketing services.”

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Clear Channel Outdoor Holdings (NYSE: COO) has surprised the industry by making an announcement that it has been awarded the Street Furniture contract by the City of Paris until 2024.

William Eccleshare, Worldwide CEO of Clear Channel Outdoor told us “We’re thrilled that the City of Paris has chosen to partner with Clear Channel to modernise and bring its street furniture to life across the city. As a global business, we collaborate with cities around the world to help deliver advertising-funded solutions to make them more sustainable and efficient, and offer cities a new way to communicate with their citizens. France is a key market for Clear Channel Outdoor, and I would like to thank the French team for their hard work and dedication as we build on last year’s positive momentum. Today’s news is further evidence of the robust health of our business as we begin a new chapter as a fully independent, pure play, out of home advertising company, and we look forward to seeing further growth across our markets as we continue to lead the digital transformation of the sector.”

Under this new contract, Clear Channel France will operate 1,630 pieces of street furniture in the French Capital which will be available for out of home advertising. The news comes as Clear Channel begins its new chapter as an independent, standalone business, and looks to unlock growth opportunities across its new Europe region.

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The OAAA/Geopath 2019 OOH Media Conference + Expo kicks off today, Monday May 20 and runs through to Wednesday May 22, 2019 at the Aria Resort, Las Vegas.

.This will be Nancy Fletcher, OAAA president and CEO’s last conference in office, after announcing that she would retire at the end of this year, after nearly three decades leading the association.

I think you can safely say that they will have plans somehow to send her off in style. Will they however announce her replacement? We understand that interviews have been taking place these last few months, and a few names that we know have been thrown into the hat nut is it too early to announce the new boss?

The OAAA and Geopath take it in turns to organise and host, so next year it will be Geopath’s turn. Expect an announcement that the event will be held in April 2020.

#ff @YourOAAA @GeopathOOH

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Leading Australia and New Zealand out-of-home ad company, oOh!media, has announced the appointment of New Zealand businessman, Timothy Miles, as an independent Non-Executive Director to the media company at the Company’s 2019 Annual General Meeting held in Sydney this week.

Based in Auckland, Timothy Miles has extensive public company experience including currently as a Non-Executive Director of New Zealand listed Genesis, Nyriad (a software enabled data storage tech business), UDC finance (New Zealand’s largest Finance business) and is Chair of the Gut Cancer Foundation.

He has previously held various senior leadership roles including as Chief Executive Officer of Spark Digital, Managing Director of listed agricultural services group PGG Wrightson, Chief Executive Officer of Vodafone New Zealand and Chief Executive of Vodafone UK.

He has also held senior roles at IBM, Data General Corporation and Unisys Corporation and will bring to the oOh! insights into technology, sales and marketing.