DailyDOOH

Just in time for London Digital Signage Week (May 13-17, 2019), and next Wednesday’s AdTECH: OOH – London event, Talon has announced two new proprietary technology platforms that we’re told, allow internal users and external customers to engage seamlessly with OOH to deliver meaningful outcomes.

Plato and Ada are basically audience targeting and media trading platforms specifically designed for the out of home industry.

The two platforms aim to simplify a fragmented and complex medium by bridging the gap between advertisers’ demands and existing capability in the OOH market place. It is hoped that they will be instrumental in delivering more advanced capabilities to advertisers as part of an integrated ecosystem with media owners, agencies, advertisers and measurement and data providers – this of course is a fundamental requirement to scale the industry beyond the current growth curve, Ed.

• Plato is an automated trading platform, which aggregates all OOH inventory into a single, intuitive campaign planning and delivery system. It allows users to explore, plan, check availability, reserve and trade paper & digital inventory across multiple markets. All made possible through direct integrations with media owners and industry systems, allowing for fully optimised campaign planning and buying.
• Ada, an OOH data management platform, manages and activates billions of device-level audience data points to create new insights about how people behave and how to effectively reach and engage them whilst on-the-go. Advertisers can use Ada to activate their own customer data or create custom audience segments relevant to their campaigns. The platform enables more data driven audience targeting and campaign measurement than has been possible up to now.

Jonathan Conway, Chief Strategy Officer at Talon said “Our goal has always been to use data, intelligence and technology to make it easy for advertisers to continually optimise their Out of Home investments. Plato and Ada were designed with this goal in mind. Combined, the platforms make it easy for advertisers to intuitively navigate the entire OOH market, target the audiences they really care about, and measure the brand and business outcomes of their campaigns.”

Talon has partnered multiple data providers to fuel Ada’s audience and location intelligence, including Location Sciences and Narrative.

Josko Grljevic, Talon’s Chief Transformation Officer, told us “The launch of Plato and Ada is a direct outcome of Talon’s continued investment in technology and automation. We believe that these are catalysts that will scale our business and the footprint of OOH by bridging the gap between advertisers and their audiences. Today’s off-line and manual processes simply can’t do that effectively nor can they compete with the real time nature of mobile and web. Our objective was therefore very clear – develop tools and services that allow our internal and external customers, to seamlessly engage with the OOH medium to deliver meaningful outcomes.”

At the AdTECH: OOH – London event next week in London, Adform’s Commercial Director, UK Andreas Dooley is chairing a debate on ‘Programmatic Direct vs Real Time Bidding’ which includes Josko Grljevic where he be discussing some of this in much more detail.

The panel takes place at 10:00 on Wednesday May 15, 2019 and registration for the conference can be found here.

London Digital Signage Week takes place May 13-17, 2019 and as with its counterpart in New York, the week is for anyone involved with digital signage and interested in retail, employee communications, smart cities, digital out of home and of course digital signage!

Life Fitness, a global leader in commercial fitness equipment, announced recently the launch of Life Fitness Media, its first venture in creating an innovative digital advertising platform.

We are told that this new offering will leverage its large installed base of cardio equipment to effectively deliver unique forms of content to the thousands of fitness- and wellness-minded consumers that workout on Life Fitness equipment every day.

While marketers and advertisers are seeking new channels to reach consumers, Life Fitness Media opens up another engagement opportunity for brands to leverage prime real estate on Life Fitness’ premium cardio equipment tablet screens to deliver diverse and appealing content to consumers at a time when they may be less distracted.

Read the rest of this entry »

Broadsign, the leading out-of-home marketing platform, has announced that it has acquired Campsite, an innovative Canadian digital out-of-home ad exchange that automates the buying and selling of DOOH inventory.

This news follows the recent announcement that Broadsign had acquired the industry’s premier out-of-home enterprise business solution, Ayuda Media Systems. Both transactions have closed.

Adam Green, SVP and GM of Broadsign Reach told us “Broadsign’s goal is to make buying and selling of out-of-home as easy as possible and adding Campsite’s strengths to our open platform will greatly help with that mission. We look forward to working with the Campsite team and all of our mutual customers to build on our collective vision for open programmatic DOOH trading around the world.”

Read the rest of this entry »

Clear Channel International has created a new European region, now establishing four clear operating regions for its holding company Clear Channel Outdoor Holdings (NYSE:CCO).

The changes to the company’s operating structure are being led by William Eccleshare, Worldwide CEO for Clear Channel Outdoor Holdings and CEO and Chairman of Clear Channel International, as part of his wider vision for the newly independent company.

The creation of a new European region within Clear Channel International is part of William Eccleshare’s wider strategy for Clear Channel Outdoor Holdings following the separation from its former parent company, iHeartMedia. The changes see the creation of four clear operating regions for Clear Channel Outdoor Holdings: Europe, Latin America and China – which sit within the Clear Channel International division; and Clear Channel Outdoor Americas – the company’s US and Caribbean division.

Read the rest of this entry »

JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced this week that its subsidiary JCDecaux Abu Dhabi has been awarded a 10-year exclusive advertising concession for the new Midfield Terminal of Abu Dhabi International Airport.

Jean-Charles Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux, said “We are delighted that Abu Dhabi Airports has chosen JCDecaux once again to partner them in this truly exciting and iconic project that will turn Abu Dhabi International Airport into a major global travel hub. This demonstrates our capacity to propose innovative advertising solutions and services (including world-class digital products) that enhance the passenger experience while providing optimal visibility for advertisers and their brands. As the number one worldwide in airport advertising, JCDecaux will use its expertise in media and audience data to ensure the success of this partnership and build an unprecedented media platform that will set new standards in the industry.”

As a driving force behind the development of innovative interactive and connected projects, JCDecaux will roll out a unique media platform at the Midfield Terminal, including exclusive VIP networks and availing the latest generation of digital media, with 85” digital networks delivering reach and frequency and 4 iconic media walls of 20sqm offering an immersive experience to passengers among others. This shift to digital out-of-home, supported by an ambitious data strategy, will offer brands the ability to identify and target specific audiences and facilitate engaging, rich-media campaigns that reach sophisticated and discerning travellers. It will also contribute to an enhanced passenger experience by offering relevant and contextualised content to audiences on the move.

Read the rest of this entry »

Last year at the Global Digital Signage Conference, Beaver Group’s Managing Director Peter Critchley so ably kicked off the afternoon by leading a thought provoking, audience participatory panel on ‘What Drives Value For The Platform choice And Does it Even Matter?’ that we thought we’d do it again when the conference comes round again on Tuesday May 14, 2019.

Not of course on the same subject of SoC, Android or Raspberry Pi that was covered last year but this time around, he will be tackling the sometime thorny issue of ‘The Cloud, AI, Analytics, and Big Data‘.

To help him with this subject, we’re excited to have Intel Retail Solutions Division Segment Manager Ben Cope and former Microsoft Manager Helen Hosein who is now with Google as Enterprise Success Manager.

• Dr Ben Cope joined Altera (now Intel Programmable Solutions Group) in 2008, where he worked as market segment owner and system architect for Pro-AV and Studio business. Following Intel’s acquisition of Altera, he moved to the Intel IOTG group as technology lead for retail segment in EMEA, where he supports architect-level discussions with clients for topics including video, AI and workload consolidation. Ben holds four patent disclosures and seven technical publications including in the Journal of Computers and SMPTE Motion Imaging Journal. He is a regular speaker on how Intel technology is helping to turbo-charge Google Cloud Platform (GCP) workloads.
• Helen Hosein describes herself as a Chromie, geek, dancer, public speaker and aspiring aerialist. She is also an award-winning public speaker who loves helping others to find their voice through mentoring, training and feedback. In addition to speaking at lots of tech conferences and meetups, Helen has been a club officer at Bloomsbury Speakers Toastmasters for several years, including a year as club President.

The panel discussion takes place at 14:00 in London on Wednesday May 15 at the Global Digital Signage Conference.

Registration for the summit can be found here.

London Digital Signage Week takes place May 13-17, 2019 and as with its counterpart in New York, the week is for anyone involved with digital signage and interested in retail, employee communications, smart cities, digital out of home and of course digital signage!

#ff @helthegreat @inteliot @BeaverGroup @PeterCritchley

This Lunchtime Lecture from our friends over at Connected Places Catapult is yet another reason for folks to be in the UK’s capital during London Digital Signage Week (May 13-17, 2019).

Dr. Jo Morrison, Calvium’s Director of Digital Innovation will present ‘Digital Placemaking for Neurodiverse Audiences’ on Tuesday May 14 between 13:00-14:00 (registration opens at 12.30).

In partnership with Transport for London, Connected Places Catapult and Open Inclusion, Calvium is developing a digital wayfinding solution that has inclusion at its heart.

This talk opens up the design process underpinning a mobile digital wayfinding service in the making. Called NavSta, the project aims to support people with less visible impairments to navigate railway stations independently and with confidence.

Key to their ethos is collaboration, co-creation and designing with users at all stages of the project.

This presentation provides an overview of NavSta during its development and an opportunity for the audience to share their own insights.

London Digital Signage Week takes place May 13-17, 2019 and as with its counterpart in New York, the week is for anyone involved with digital signage and interested in retail, employee communications, smart cities, digital out of home and of course digital signage!

Registration can be found here.

The spring 2019 edition of Sensory Interactive’s Times Square Advertising Report shows strong demand for space on Times Square’s large-format digital displays. The report, which is prepared five times per year, is based on a visual observation of advertising and sponsorship activity across 71 digital displays in the Times Square market.

Its key metric looks at the ratio of paid advertising to unpaid ‘house’ ads and public service announcements. A higher percentage of display inventory devoted to paid ads indicates stronger market demand from advertisers and sponsors.

Read the rest of this entry »

Adspace announced earlier this week that it is relaunching as Lightbox OOH Video Network to better suit the shifting demands of the advertising industry and its market-leading ability to serve location-based, brand-safe digital video at scale.

Lightbox CEO Greg Glenday told us “Today’s marketers increasingly demand trusted environments and contextually relevant channels. Lightbox offers something exciting and effective that couldn’t be more of the moment. It only seemed right to rebrand ourselves in way that reflects the growing power of our incredibly unique platform. Some people still think of us as traditional out-of-home, but Lightbox today is so much more. We believe that our national digital-video footprint makes us a must-have on every plan. I’m delighted to now have a name that signals that energy”.

Billy Long, EVP, OOH Practice at Publicis Media was quoted as saying that he sees the rebrand as a differentiator in the market, he said “Adspace sounded like a pure inventory play. Lightbox is more about what they truly offer: a targeted channel with genuine scale. Lightbox signals a more specific point-of-view, with the ‘light’ evoking a sense of brand safety that’s such an important consideration for our clients. The fact that it conjures up an image of a magnet for consumers makes it even more fitting for the digital out-of-home space.”

Established in 1998 as Adspace Networks, Lightbox OOH Video Network is headquartered in New York, New York. A pioneer of digital on-location media, Lightbox currently serves 650M monthly impressions to 80 million consumers across 4500 screens in more than 300 premier locations.

You can follow them on twitter as @LightboxOOH

Despite the rumours, claim and counter claim, it would finally appear that Marco Bruines has actually joined SHENZHEN INFiLED ELECTRONICS CO.,LTD in some capacity.

His first brush with the Chinese we believe, was as President BarcoLeyard based in Beijing, China from 2003 – 2006. In 2007 his last gig at Barco was a 10 month stint as Vice President for Sports & Digital Out-of-Home Media. For the next six years he was GM at Inter Visual Systems based in The Netherlands, a highly thought-of System Integrator for High-End visualisation systems.

It was then a number of jobs that didn’t ever last very long before he really landed on his feet and was appointed, somewhat out of the blue, as CEO Leyard EMEA in December 2016. His claim to fame here, was a new Leyard and Planar showroom in Barcelona, Spain (more on that later). He left Leyard in November 2018.

To confirm this appointment which has been rumoured all week, we reached out to SHENZHEN INFiLED ELECTRONICS CO.,LTD for comment but due to Chinese holidays they were unable to do so in time for this story. A spokesman for UK based infiLED® EM however did give us a quote, telling us “Infiled is delighted to confirm that it has recruited the great expertise, knowledge and experience of Marco Bruines, in the capacity of Business Development Manager, for developing and expanding the key targeted verticals of Control and Command and Broadcasting. Marco Bruines will be based out of Barcelona, where he currently resides and will be reporting to David Wei, the Global Sales Director, for Shenzhen Infiled”.

Based on comments overheard at #ISE2019 we’re not sure Marco ever enjoyed working for a Chinese owned business. Business Development Manager is a big step down from his previous role as CEO and he will have to sell so we are not expecting this appointment to last too long.