Adrian J Cotterill, Editor-in-Chief
Long time Scala employee, a veteran of almost 20 years, namely Helge Haarig has joined ZetaDisplay AB as Senior Project Manager International Business.
Adrian J Cotterill, Editor-in-Chief
Long time Scala employee, a veteran of almost 20 years, namely Helge Haarig has joined ZetaDisplay AB as Senior Project Manager International Business.
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Adrian J Cotterill, Editor-in-Chief
DPAA, the leading global organization working to drive out-of-home into its digital future, announced today that AdMetv has joined its membership ranks.
Barry Frey, DPAA President & CEO, told us “AdMetv represents a great opportunity for venues to turn passive TV screens into revenue-generating devices that enable advertisers to target specific locations and audiences. They are adding another layer onto out-of-home’s digital presence, and a great opportunity for brands.”
AdMetv is an innovative, place-based DOOH advertising IoT device solution that lights up ‘passive’ (non-revenue generating) screens to generate ad revenue and gather data from engaged consumers. The company claims to have developed a unique, place-based technology solution, PANDA (Programmatic Advertising Network Delivery Appliance), that enables almost any screen to connect to the internet and deliver ad messages and content, while continuously gathering key consumer data.
Dave Rossi, President AdMetv, said “DPAA has done an incredible job of creating a community of companies with a shared interest in taking out-of-home into the digital age. We are excited about joining this community and look forward to being very involved in its activities and initiatives.”
Adrian J Cotterill, Editor-in-Chief
Dr. Aelred “Al” Kurtenbach, co-founder of Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, will be honored by the Information Display & Entertainment Association (IDEA) at the 2019 IDEA Conference in San Diego, California.
Dr. Kurtenbach, along with Diane Gonzalez-Ferranti of Palace Sports & Entertainment, are two long-time industry influencers that will be inducted into the IDEA Hall of Fame on July 10 at a formal ceremony during the conference.
John Franzone, IDEA Hall of Fame chair and vice president of game presentation and production with the Tampa Bay Lightning told us “The fine individuals elected this year have certainly made their mark on our game presentation industry – one as an innovator who gave rise to a company that has become the cornerstone of large-screen displays in sports; and, the other as a producer of exceptional in-arena and broadcast content. While they’ve individually made their mark in different roles, Diane and Al share an incredible tenure of service with their respective organizations. Each has created a legacy of world-class work, mentorship and inspiration for future generations. Frankly, that’s what being a Hall of Famer is all about.”
Russ Curry, Ministry of New Media
The Advertising Association, the UK Representative for the Cannes Lions International Festival of Creativity, has announced the winners of this year’s UK Young Lions competition.
The twelve under-30s UK advertising professionals will now go to Cannes this summer and compete against the best young creative talent from around the world to be crowned the global Young Lions winners. UK activity in Cannes is also supported by the Advertising Association’s partners Channel 4, Clear Channel, the Department for International Trade, Framestore, London & Partners, M&C Saatchi and Newsworks.
Adrian J Cotterill, Editor-in-Chief
Geopath, the not-for-profit organization that provides audience location measurement to the Out of Home industry, this week finally announced that it has added measurement of place-based advertising to its Insights Suite.
This long overdue addition now makes it possible for buyers and sellers to have a more comprehensive view of the total OOH advertising ecosystem.
Cineplex Digital Media (TSX: CGX) has announced that it has partnered with Mountain Equipment Co-op to deliver a digital signage solution for customers at their stores across Canada.
Fab Stanghieri, Executive Vice President and General Manager, Cineplex Digital Media told us “We are so excited to partner with Mountain Equipment Co-op, one of Canada’s leading homegrown retailers, on this ambitious national project. Mountain Equipment Co-op’s mission to provide co-op members with not only outdoor gear, but the community and know-how to make the most of it, matches perfectly with our digital media capabilities. We are happy to help support getting Canadians outdoors and exploring Canada’s natural wonders.”
Leveraging its strategic experience design services, Cineplex Digital Media introduced an enhanced content management software system and touch-screen hardware that provides maximum flexibility and control for the business. As part of the new partnership, Cineplex Digital Media will work alongside MEC to provide ongoing customer support as well as develop and maintain a customer-first content strategy that engages and educates shoppers throughout their visits to the stores.
Adrian J Cotterill, Editor-in-Chief
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), one of the world’s leading outdoor advertising companies, has completed its separation from iHeartMedia, Inc., to become an independent company with its own board of directors.
Clear Channel Outdoor Holdings is the holding company for Clear Channel International, which covers markets across Asia, Europe and Latin America, and Clear Channel Outdoor Americas, which includes markets in the United States and Caribbean. The two will continue to operate as separate business divisions.
William Eccleshare, Worldwide CEO of Clear Channel Outdoor Holdings (shown above), will mark the new chapter for the company by ringing the opening bell above the trading floor at the New York Stock Exchange on May 2.
Russ Curry, Ministry of New Media
The best conferences will revise agendas in light of BIG industry change and we could not hold our European Out of Home Media Summit two weeks today, without making mention of Broadsign’s recent acquisition of Ayuda Media Systems and of course, the creation of a new Global Outdoor powerhouse in the UK and parts of Europe.
We will still be kicking off the European Out of Home Media Summit with Diversiffi Media’s founder Fiona Fitzgibbon giving a European market overview but the afternoon line up has seen a little bit of change.
At 14:30 Conference chair, Adrian Cotterill will be in conversation with Broadsign’s Chairman, President and Chief Executive Officer Burr Smith and with employees from both Broadsign and Ayuda Media Systems in the audience, along with dozens of their respective customers, this 45 minute session will be a must-attend for anyone wanting to know about their plans going forward, how they will integrate, how Broadsign will make use of Ayuda’s true ERP system, what it all might mean with for their (now) combined #AdTECH strategy (for example, Broadsign Reach has been a fantastic success story for Burr and his team whereas Ayuda seemed to take a slightly different approach and spun off their programmatic and marketplace business to Hivestack) and much more!
After a short TEA / COFFEE break, we’ll begin again at 15:45 with Prestonwood Trail Holdings’ Managing Director Steve Nesbit helping us again, as he did with the last session of the day at The DailyDOOH Investor Conference (TDIC) during New York Digital Signage Week last October. Steve will chair a room discussion (there is no other way to describe this, other than a ‘room conversation’) entitled ‘What Will Drive Out of Home’s Future Growth?’. Prepare ye for a number of senior industry execs to take the stage, be quizzed by all and much conversation and insight to be had – if you attended TDIC last year you will know how this works, Ed.
There are plenty of other good speakers throughout the day and of course, there is also the AdTECH: OOH – London Conference taking place immediately the day before.
Registration for the summit can be found here.
London Digital Signage Week takes place May 13-17, 2019 and as with its counterpart in New York, the week is for anyone involved with digital signage and interested in retail, employee communications, smart cities, digital out of home and of course digital signage!
Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, has partnered with Dimensional Innovations, an experience design, technology and fabrication firm, to bring new LED video displays to life for the University of Connecticut’s Hall of Champions on campus in Storrs, Connecticut.
Curtis Walker, technology director for Dimensional Innovations told us “The Daktronics team worked with us every step up of the way of this project, beginning in our early conceptual design all the way through installation,” said We couldn’t imagine doing walls of this scale with a different product. We have high expectations for our final product and Daktronics exceeded these during every phase.”
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