Adrian J Cotterill, Editor-in-Chief
Microsoft CEO Satya Nadella will deliver the opening keynote at #NRF2020. He will share his thoughts on the future of retail and how technology can help the industry transform.
It takes place Sunday, January 12, 2020 at 8:45am-–9:15am in the SAP QualtricsXM Theatre, Level 1.
Overflow seating available at the Medallia Stage, Hall E, Level 1.
Adrian J Cotterill, Editor-in-Chief
Kubient, a full-stack digital audience marketing platform, has launched Kubient Audience Cloud. The Audience Cloud is a single point of entry for both buyers and sellers to execute and monetize media campaigns in a transparent, programmatic environment with patent pending pre-bid ad fraud prevention. The Audience Cloud infrastructure can be used in its entirety, or buyers and sellers can leverage components to efficiently and effectively reach their audiences, increasing return on ad spend (ROAs) and inventory yield by creating a clean supply chain path.
Kubient’s launch of the Audience Cloud comes on the heels of its recent acquisition of the assets of Fidelity fmxSSP and the launch of its Real-Time Bidding Digital Out-of-HomeReal-Time Bidding Digital Out-of-Home advertising solution.
Activate The Space has been providing Media Headend Design Support and Integration services to Clear Channel New York for more than a decade now and they both recently announced that they have renewed their relationship with a newly designed Media Headend system called ‘Media Storm’.
We understand that Activate The Space has now integrated its newly designed Media Storm headend system in nine of the Clear Channel New York LED properties in Times Square.
These new installations will join Media Storm Systems currently driving the Nike Wall on 34th Street, Foot Locker Times Square, Champs Times Square and Modell’s Sporting Good bringing a total of thirteen Media Storm Systems in Times Square.
AV Jobs provide a highly specialist Recruitment Service for Audio Visual manufacturers, distributors and resellers.
They also work within the broadcast, events and unified communications industries providing quality and experienced staff at all levels – from board members through management, field service and sales, as well as on-site technical and sales people.
Their Consultants have experience within the AV industry and fully understand all areas from sales through system design and installation, hire and events, operations and service.
Here are this week’s selection of #AVjobs from them…
Adrian J Cotterill, Editor-in-Chief
The B2B marketing platform Octane11 launched this week. It is the first company incubated by MathCapital, a venture fund backed by MediaMath CEO Joe Zawadzki and ad tech vetearn Eric Franchi.
The announcement said that Octane11 comes pre-loaded with partnerships for common B2B tech and data hubs, such as Oracle Data Cloud, LinkedIn, Salesforce and EverString and also enlists specialists to fill out specific channel needs, which is where Intersection are involved.
Consumer brands need to reach hundreds of thousands or millions of people to generate and measure sales lift or ROI. But B2B marketers might have a universe of 1,000 or fewer companies, and perhaps 10 or 20 individuals at each company who make purchase decisions.
Dan Rosenberg, Octane11 founder and CEO said that “For paid media companies, that makes B2B a lot less interesting. And with a relatively low investment in automation and digital measurement, B2B companies devote a much smaller share of paid media budget to programmatic”.
The startup’s business model mirrors MediaMath with a platform fee and potential add-ons for data or managed services. Octane11 has only three clients at launch none of home are MediaMath customers.
MathCapital also has marketing technology investments such as Thunder, Amino and Hudson MX.
Adrian J Cotterill, Editor-in-Chief
Having spent some time in India, I know that the weird, wonderful, ugly, bizarre, Heath Robinson approach to digital signage and digital out of home can sometimes work and often rarely raises an eyebrow.
Taxitop Media is an Indian outdoor advertising company that currently provides wrap advertisements for taxi cabs. Soon though they are about to launch digital outdoor advertisement using these incredibly ugly screens on the top of the taxi cabs. Their initial phase will see pilot projects in Mumbai and Kolkata, with 50 screens in each city.
Like FireFly in North America, TaxiTop Media has collaborated with Uber drivers and the pitch is that the most important facet of TaxiTop’s model is increasing the earnings of driver partners by almost Rs.45000-50000 a year.
Taxi top Media has also partnered with Uber to execute fabrication and pasting of advertising materials on vehicles, starting in Kolkata. The press release stats that their association with Uber is not limited to external advertising spaces, but extends within the taxis themselves, through headrest danglers and samples.
Adrian J Cotterill, Editor-in-Chief
Luckily in our industry, which on the whole is very good and proper, there are still only a few people we give a wide berth to. Typically we look at a company, their product, solution or offering and the owners, management and people in that business and decide pretty quickly if we want to give them any press.
The issue at stake is that our blog is incredibly well read and with 13,200+ twitter followers to boot, even a criticism or mention of someone can give a company a boost – something which may not actually be deserving. If people are, in our opinion, talking rubbish we will typically call them out BUT then there are people that are so obviously talking themselves up and aiming to talk across people, muddy the waters etc. with the sole intent of creating their own news story. In those instances we have found from experience that it is best to ignore them – otherwise of course you give them exactly what they want, the “oxygen of publicity”.
Up until the last 24 hours, that ‘ignoring them’ was exactly the approach we took with Doug Pittman, Founder and CEO of BoardActive, a software company that says it enables brands to geofence any location, measure foot- traffic, and engage users with personalised messages when they enter designated areas. If you follow them on twitter you will know that Doug has made some pretty wild claims, one of the most recent was that his software could have rescued all the (retail) businesses that went bankrupt. He’s loud, in your face and personally we think, well over the top. Anyone who has been in this industry these last 10-12 years will have met someone like him. They usually make wild claims and come and go. So, as stated earlier we figured it was best to leave well alone and ignore. Well up until today anyhow.
Yesterday (Wednesday November 13, 2019) after an industry guy that we knew slightly from old, actively engaged us in what started off as a polite, private discussion about Doug and BoardActive, we received the following nasty and threatening letter from Doug Pittman himself.
Make those slanderous and libelous comments and the run Adrian… LOL
So here goes….If I hear or see one more negative word from you from ANYONE Adrian ….it will be on.
I’ve been nothing but kind to you up until now …..And you showed you’re nothing more a COWARD and a CHILD by deleting me on LinkedIn. Bullies like you hate getting punched back, don’t ya ….. I punch back very HARD.
Now, my attorney will be in touch……
I don’t need trash outlets and worthless blah writers like you…..watch what’s happening in a few days with our announcement. So much for your “Dangerous AND Deluded” slander and libel comment.
Remember, People talk. Not one more “jackass” comment.
Enjoy your Cult closed groupies….Disruptive is charging forward-fast.
DOUG PITTMAN
FOUNDER & CEO
BOARDACTIVE
Cell: 770.378.2603Sent VIA my iPhone
Now remember that we were initially in a private LinkedIn messaging conversation with another industry individual (who obviously forwarded our conversation to Mr Pittman after we finished the chat).
In reply to Mr Pittman’s above email, we politely replied, asking him “to stop emailing me with threats” and pointing out the following: –
We hoped that would have been the end of it and made mention that we “blocked your friend and I blocked you exactly because I believe that you are “dangerous and deluded” and do not want to get involved in your shameless self promotion”.
Within 30 minutes he had emailed again …
Ok.
We WILL see who is right and who is wrong in the near future …. won’t we.
You enjoy your closed world….I’ll continue to be disruptive with my invention and work.
It’s easy to sit back and criticize as you see someone bust their ass to take a “thought to make it become a reality.” I would of thought someone like you would be cheering on innovation….but I do understand having the desire to protect status quo.
I’m busting Status Quo to hell.
Watch this ….Take Care.
Ps I’m fully aware of the laws – promise
So if you have read up to this point, perhaps like us you would have thought that was the end of it. Mr Pittman had the last word. We had agreed to disagree.
Bottom line, we were walking away and politely pointing out that “I don’t want to write about you and I don’t want to engage you in any form of conversation. Please leave us alone”.
Remember also that the only time we had told anyone of our opinion of Mr Pittman was to his industry friend in a private message via LinkedIn and yes, we did use the term “dangerous and deluded”. For the record, in that LinkedIn conversation we were criticised of pandering to the DPAA and not helping those outside that supposed cabal, we wrote “1. he is dangerous and deluded 2. We check stuff and are not in the pocket of DPAA, look at what (we) write about Firefly, a DPAA member, who is also full of shit” – the point being that many times we call people out, but at other times we just ignore them (BoardActive up until this time is one of course that we ignored). I am sure that many of you, who have been on the receiving end of our criticism will have preferred if we had said NOTHING AT ALL!
I would love not to be writing this now. I went to bed after these email exchanges and metaphorically put the subject to bed as well but oh no, Mr Pittman did not know when to leave it well alone. Nine hours after our earlier email exchange we received the following, this morning …
And oh yeah one other thing….as far as my thoughts on this comment :
“because I believe that you are “dangerous and deluded” and do not want to get involved in your shameless self promotion”….
And yes that finger graphic was included in the email!
Like most men, I think I am a good judge of character. “Dangerous and deluded” was just my initial opinion and guess what? I think I was spot on!
Russ Curry, Ministry of New Media
Telelogos, the international software publisher with headquarters in Angers and products deployed in more than 50 countries, has successfully launched a program to open up capital to all its employees.
Having grown some 70% over the last five years, Telelogos now aims to establish itself beyond its original French and European borders. We are told that s program to open up capital to all employees is part of its 2023 strategic plan for accelerated growth against the backdrop of technological innovation and deployment in new geographical areas through organic and external growth.
Adrian J Cotterill, Editor-in-Chief
OUTFRONT Media Inc. (NYSE: OUT) has announced that its Canadian business is partnering with bike-sharing organization BIXI to offer advertisers 600 street level ad faces in urban neighborhoods across Montreal.
The BIXI inventory will fit with OUTFRONT’s existing assets to offer a complete out-of-home solution consisting of 1,250 static and 27 digital faces providing outstanding coverage of the market and access to an active, socially responsible and environmentally conscious audience.
Adrian J Cotterill, Editor-in-Chief
The Digital Signage Organisation is holding its next members only event at The Royal Opera House on December 4, 2019.
The event will offer members an exclusive look at the use of digital signage technology inside and outside the venue, followed by a Q&A with the in-house IT team and drinks reception.
Simon Jackson, President of the DSO told us “This is going to be an impressive event and we look forward to welcoming new members along. For anyone involved in the digital signage industry, the DSO presents a forum to share knowledge, experiences and best practise. This is the first members only event following our introductory meeting at ISE in Amsterdam and educational presentations at DSSE in Munich. We have a series of events to come in 2020, which we invite software companies, manufacturers, integrators, distributors and end users to sign up for and become part of our growing community.”
The Royal Opera House, with an operatic history dating over 260 years, has invested £1 billion in its ‘Open Up’ refurb project, including an extensive Digital Signage and Corporate Communications network used to create stronger awareness of events to a wider public as well as wayfinding and public information. Outside, piazza visitors are greeted by a giant curved LED video wall and, once in the building, digital projection and interactive displays act as mediums to inform and excite opera and ballet-goers about upcoming performances.
The itinerary is as follows: –
4.00pm – Tour of venue with a member of the Royal Opera House IT team
4.45pm – Short Q&A with IT team and DSO Board Members
5.00pm – Drinks and networking on the Piazza Balcony
Future events include:
February 2020 – #ISE2020 Amsterdam – Meeting and Members Dinner. Two topical presentations from leading figures in the Digital Signage industry, drinks and networking, and members dinner.
May 2020 – London Digital Signage Week – A joint event with DSO partner AVIXA, the trade association representing the professional AV and information communications industries worldwide.
November 2020 – Europe TBC
A guided tour of an iconic digital signage installation followed by Q&A and discussion.
For more information, contact ajupp@dso-emea.com or click here.
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