DailyDOOH

Former MotionWorks (nee Intermx) Business Development Director, Kristy Vivian has joined NextGrad as Vice President of Business Development.

NextGrad places digital screens and vinyl posters inside high schools FOR FREE that allow colleges and universities to connect with high school students and share information that will help them on their path towards higher education. Their goal they say is to introduce students to new schools, programs and opportunities that they might not have known about or even considered pursuing after graduation.

A well respected and true industry veteran, Kristy’s previous roles have included many years with Intersection Co., Billups, Clear Channel and many more.

Former GroupM Senior Executive Akama Davies has joined the IPG and Dentsu team at The Trade Desk as Sr. Director of Client Services.

Adam Rowe has joined Australian based Doohly as Head of Operations.

Chief Executive Officer and co-founder of Doohly, Sean Law, said the appointment of Rowe was a significant part of the company’s growth strategy, supported by a $500,000 follow-on injection from existing investors including Archangel, Skalata and Brisbane Angels this month (taking the total raised in the past year to $1 million).

“Adam’s deep understanding of the Digital Out of Home (DOOH) industry and his proven track record in leading high-performing teams aligns perfectly with Doohly’s mission to modernise digital engagement. We are confident adding Adam to our leadership team will bolster innovation and our sales and marketing initiatives, strengthening our position as industry leaders and growing market share.” “ Law said.

Adan joins Doohly after holding key operational roles at oOh!media and Claude Outdoor for more than a decade, where he led transformation in operational efficiencies, campaign effectiveness and client service.

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CES Unveiled in Amsterdam returns to highlight European innovation through groundbreaking exhibitions and robust conference programming.

This stop on the road to #CES2025 is your opportunity to connect with Europe’s iconic brands and promising startups, top-level government officials, industry leaders, and media.

Join in order to get a sneak peek at what to expect in Las Vegas and most importantly be inspired by the technology creating a better tomororrow.

Tuesday 15 October 2024
Beurs van Berlage
Amsterdam, The Netherlands

Registration will open soon.

#CES2025 takes place January 7-10, 2025

‘They/them’, ‘gay’, ‘straight’, ‘non binary’, ‘trans’… ‘All Varieties’ is an all UK OOH industry campaign, celebrating the labels that help people express their individuality and define their place in the world.

Presented June-July to coincide with Pride 24, ‘All Varieties’ is the new public artwork from Martin Firrell, the UK Out of Home industry’s number one Public Artist.

‘All Varieties’ celebrates the diversity of labels like ‘gender non-conforming’, gender-neutral pronouns like ‘they/them’ or the experimental ‘ze/zir’, labels with a noble history like ‘femme’ and ‘dyke’.

Digital ‘gallery notes’ (delivered via mobile web here) provide background to the campaign and education about the evolution of the labels celebrated.

By celebrating ‘All Varieties’ publicly, we are told that Great Britain sends world-leading equality messages to the international community, and demonstrates solidarity with Human Rights champions the world over.

Comedian, actor, writer, and presenter Stephen Fry said “‘All Varieties’ is a wonderful thing at a time when the tide of justice is moving out, leaving our beach of fellowship, love and solidarity all the more bare”.

‘All Varieties’ is sponsored by Nørdern and Berry Bros & Rudd, supported by Peter Tatchell, Stephen Fry, Joanne Harris, Antonia Belcher OBE and by media partners JCDecaux, Clear Channel, Alight Media, Mass Media, Outsmart, Elonex, Out Of Hand, KBH and Nonsensical, the TikTok agency.

The ‘All Varieties’ museum partner is Queer Britain, the UK’s first and only LGBT+ museum.

A new digital artwork by Gumatj artist and filmmaker, Gutiŋarra Yunupiŋu from The Mulka Project, in North East Arnhem Land, will feature on the Bourke Street 3DA billboard for one week only through a new National Gallery and oOh!media partnership.

Transporting himself from North East Arnhem Land to Naarm/Melbourne’s CBD, Gutiŋarra Yunupiŋu’s Bäru Gurtha will premiere at 5.30pm on Monday June 3 on oOh!media’s Bourke Street billboard for a special 25 minute showing. The two-minute artwork will then feature on the billboard once every hour from June 3-9 reaching almost 100,000 pedestrians on average who pass the site every single day.

As a member of the Gumatj clan, Gutiŋarra Yunupiŋu holds deep reverence for the Ancestral Crocodile, Bäru, bearer of the Ancestral Fire, Gurtha. His artwork encapsulates a pivotal Ancestral narrative, depicting the moment Bäru first carried Gurtha from Maḏarrpa clan land to his Gumatj homeland of Birany’birany.

Gutiŋarra Yunupiŋu is part of the The Mulka Project, a collective of Yolŋu digital artists based out of the Buku-Larrŋggay Mulka Art Centre in Yirrkala, Yolŋu Country. Collaborating with his team at The Mulka Project, Gutiŋarra Yunupiŋu who was born deaf, has crafted a new 3D digital artwork that incorporates his clan’s designs, totems and his cultural Yolŋu sign language to communicate their intrinsic connection.

Dr Nick Mitzevich, National Gallery Director, said “We are passionate about taking art beyond the walls of the Gallery and our partnership with oOh!media is a great example of finding new platforms to share art with the public. The Mulka Project is a dynamic collective of artists who work with cutting-edge digital technologies and Gutiŋarra Yunupiŋu has created an exciting new work about his culture that takes full advantage of the 3DA full motion site”.

The Bourke Street billboard is one of oOh!media’s full motion 3D anamorphic sites – a six-storey high screen and the largest outdoor animated site in Australia. This will be the first time a 3DA site has been activated with a work of art by a First Nations artist in Australia. Enlivening a busy public space with First Nations art, Gutiŋarra Yunupiŋu’s new work will spark curiosity and capture the attention of commuters and passers by.

Josh Gurgiel, Head of Creative, oOh!media, told is “It’s an honour for our teams to work together to bring Gutiŋarra Yunupiŋu’s powerful artwork out of the gallery and into such a prominent public space on our premium ‘The Bourke’ site. This collaboration highlights the innovative possibilities of digital art and 3D Anamorphic technology. We’re thrilled to provide a platform that connects cultural heritage and storytelling of Australia’s First peoples with modern technology, engaging audiences in a truly unique way”.

Bäru Gurtha follows a successful partnership with oOh!media to present the Know My Name Outdoor Art Event in February 2020 as part of the National Gallery’s gender equity initiative. Works by 45 Australian women artists from the national collection featured on some 3,000 classic and digital billboards nationally reaching over 12 million people.

Gutiŋarra Yunupiŋu has been deaf since birth and overcome many barriers. As soon as he graduated Year 12 in 2015 he was eager to commence employment at The Mulka Project as a filmmaker. In 2017 Gutiŋarra produced a film for NITV titled Gutiŋarra Djälkiri, which focused on his first language, Yolŋu sign language. In that same year he produced a collaborative video piece for Tarnanthi, titled Yuta Mulkurr and in 2018, his
film Maykarran was a finalist in the Digital Portraiture Awards. In 2019, Gutiŋarra was awarded the NATSIAA Multimedia Award for his 6k film Gurruṯu mi’ mala (My Connections) that was later exhibited at Tarnanthi. In early 2020, Gutiŋarra completed a collaborative piece with The Mulka team called Wata’mi Manikay for the Sydney Biennale NIRIN. He was also a finalist in the 2020 NATSIAA Art Awards.

NVIDIA offers some of the most advanced platforms for #AI, graphics, virtualization, and networking, ie. the underlying technologies for software-defined live media infrastructure that can deliver the latest capabilities in immersion, personalization, and interactivity.

These solutions enable broadcasters, sports leagues, streaming platforms, and application developers across the industry to revolutionize workflows and operations while ushering in the next era of live viewing experiences.

You can learn more about what they offer in these verticals here.

PATTISON Outdoor, a division of The Jim Pattison Group and Canada’s leading Out-of-Home advertising company tells that it is advancing into the third dimension with 3D digital advertising at a national scale.

With the ability to provide #3DOOH on every screen and display in PATTISON’s extensive portfolio, with very few exceptions, brands are lining up to break into this new artform.

The first to leap in was the Atlantic Lottery Corporation, running a multi-market campaign in Halifax, Cape Breton, St. John, Moncton and St. John’s. ALC used the first-to-market static 3D campaign on large format digital within Canada to promote their online casino games. The goal was to make the static advertisement feel dynamic by creating a new dimension on a flat canvas. Each location running this advertisement was strategically selected because of their right hand read, making it more efficient for drivers and commuters to take in this captivating campaign. Furthermore, the ad was designed so that the effect would best work when viewed from a lower right-hand angle.

Ford followed suit with a 3D campaign in Alberta and BC to show off the towing capacity of the new F-150. Proudly displayed at the main Rogers Arena Digital Spectacular and surrounding tower displays in Edmonton’s ICE District, an animation of the 2024 F-150 towed a large concrete block, climactically slamming into the ‘Built Ford Tough’ shield. Static 3D versions were also executed at the Casino exterior digital display, curved Arena screen, and Street Level Vertical posters lining the sidewalk. Drivers along busy thoroughfares in BC and Alberta were also included, thereby demonstrating PATTISON’s ability to deliver 3D at scale.

Rounding out the initial rollout of 3D campaigns, Tim Horton’s Smile Cookie fundraiser took over a digital corner display in the heart of the Downtown Toronto PATH. This anamorphic 3D ad featured a charming animation of a smile cookie peaking into the frame then rolling across the canvas and teetering over the edge, before falling into place. In eye-catching pink, this ad made viewers smile.

Each of these campaigns have been created through a collaborative effort between PATTISON’s own in-house 3D artists and agency and client partners. The in-house team is capable of creating full 3D models, immersive landscapes and executing on a client’s vision with or without pre-existing assets.

Joe Pham, Chairman and CEO of QSC, will deliver the keynote at #InfoComm24 on Wednesday, June 12 at 11 a.m. and guide the audience through an immersive presentation on how the pro AV industry can capture the opportunities presented by #AI.

Joe told us “The potential unleashed by AI on our industry—from revolutionizing experiential delivery to completely reshaping our expectations for human interaction—is nothing short of profound. I’m honored to take the InfoComm stage to encourage our broader community to capitalize on the once-in-a-generation opportunities presented by the unique intersection of AI and AV technologies.”

His keynote ‘Everything Has Changed‘ presented by Q-SYS (a division of QSC, LLC), centers on acknowledging that artificial intelligence is reshaping our world. By seamlessly integrating AI with the technologies of sight and sound, AV holds the power to generate real-time profound experiences, drive transformative outcomes through data-driven insights, and ultimately cultivate more meaningful human connections in a world increasingly marked by disconnection.

OUTFRONT Media (NYSE:OUT), one of the largest out of home media companies in North America, has been awarded a new long-term advertising franchise agreement for the Washington Metropolitan Area Transit Authority (“WMATA”).

Under the new agreement, OUTFRONT will represent advertising sales for WMATA in Virginia, Maryland and the District of Columbia. The agreement covers station and in-car advertising in the Metrorail system and interior and exterior signage on the Metrobus system.

“We’re excited about the future, as we’re poised to implement our industry-leading digital media strategy to broaden audiences for our advertisers and enhance advertising opportunities for WMATA,” said Aaron Bronson, OUTFRONT General Sales Manager for the D.C. metro area. “With over four decades of partnership with WMATA, we look forward to leveraging our in-house, award-winning creative teams to achieve these goals.”

Via its Metrorail and Metrobus system, WMATA serves a population of approximately 6.3 million people, making it the second largest transit authority in the United States. Currently, Metrorail serves on average more than 400,000 riders each weekday, while the Metrobus system operates 24 hours a day, seven days a week with 1,500 buses.

The contract was officially awarded by WMATA on April 8, 2024, and will be effective beginning July 1, 2024.

OUTFRONT transit advertising – both static and digital – is also currently available in top markets nationwide, including on New York City’s Metropolitan Transportation Authority (“MTA”) system and on the Massachusetts Bay Transportation Authority (“MBTA”) system.

OUTFRONT has provided advertising services for WMATA since July 2014.