DailyDOOH

Following an agreement with TAMANI Global Development & Investment, ELAN Media has launched a new cutting-edge DOOH network in the largest mall in Oman, Mall of Muscat.

Under the agreement, ELAN Media is the exclusive media representative of Mall of Muscat and will bring its wide experience in the media industry to ensure the successful promotion and sales of the mall’s DOOH advertising network in Oman.

The newly launched network increases ELAN Media’s portfolio of high-value and high-impact advertising assets, which includes ‘The Eye’ a 103m2 LED screen that will be the largest outdoor digital media display in Oman and introduces the pioneering digital advertising technology in the region to the Omani market.

Sheikh Mahmood Al Jarwani, Chairman of TAMANI Global Development & Investment,told us “By teaming-up with ELAN Media, we are creating new platforms to cater to the dynamic media needs and media scenes of the Sultanate of Oman. Being associated with Oman’s most awaited shopping and leisure destination ‘Mall of Muscat’, ELAN Media has the opportunity through this platform and through their cutting-edge, state of the art and advanced digital network to reach to a wider audience than ever before. Enriching the visitor’s experience is our motto and together with ELAN Media we will be able to achieve that goal”.

Jamie Ball, ELAN Media’s Chief Operating Officer told us “we are thrilled to introduce the region’s most- advanced Digital Out-of-Home network to the Omani market, in partnership with TAMANI Global Development & Investment. Our collaboration will positively contribute towards enriching the visitors’ experience at Mall of Muscat, the biggest mall in Oman. This expansion is aligned with ELAN Group’s strategy to grow by entering new markets and achieving business objectives overseas”.

Mall of Muscat is the largest mall in Oman and provides visitors with various unique attractions and entertainment facilities, such as Oman Aquarium, a Snow Park, a renowned family entertainment center (Faby Land), a Bowling Center and a global brand experience.

Wickes, the UK home improvement retailer, has today launched its first ever digital out of home and radio roadblock campaign to capture the attention of consumers during the busiest period of the year for DIY.

Devised by Posterscope, working with Carat, the highly targeted campaign kicks off with a digital out of home domination on premium roadside OOH sites across London in close proximity to Wickes stores. The domination is planned to sync with a radio ‘roadblock’, that will run across all Bauer Radio stations on Thursday morning at 8am, creating a media multiplier effect.

Vanessa Eagle, Group Business Director, Posterscope, told us “We are always excited to see a client taking advantage of the unique capabilities that digital out of home can provide. By using our Posterscope planning platform ECOS to help capitalise on the agility of the digital OOH channel, we have been able to deploy this campaign at short notice and achieve a complete domination of the right sites at the right time, in the right locations, supercharging the impact of the Wickes radio ‘roadblock’.

The digital out of home campaign will continue through to bank holiday Monday capturing busy Easter weekend arterial routes and is part of an integrated TV, Radio, PPC and social campaign.

Shelley Allison, Head of Core Communications at Wickes, said “As more customers embark on their DIY projects over the Easter weekend, we wanted to do something to stand out. The ability to deploy an out of home campaign at the same time we know our audiences will be hearing our radio ads is an exciting and compelling proposition to make sure our campaign resonates with our target audience.” 
Hanna Puggaard at Carat added: “Easter is a key retail period for Wickes, and we are really excited to engage with consumers with this integrated media first campaign, capitalising on the volume of Bank Holiday weekend traffic on the roads out of London for the break.”

The UK Competition and Markets Authority (CMA) this week (finally) approved the acquisition of Exterion Media by Global, the Media & Entertainment group, enabling Global to move forward with the full launch of its new Outdoor division, following the simultaneous purchases of Primesight and Outdoor Plus in September 2018 and Exterion Media in November 2018.

Along with Primesight and Outdoor_Plus’s UK OOH assets, the addition of the Exterion portfolio also makes Global a market-leading outdoor company in Ireland, France, The Netherlands and Spain as well as one of the largest outdoor advertising companies in the UK & Europe, Global is of course, already the largest commercial radio company in the UK.

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Today Barco (Euronext: BAR; Reuters: BARBt.BR; Bloomberg: BAR BB) announced the results for the first quarter ended 31 March 2019. During the first quarter, Barco booked 269.0 million euro of incoming orders, an increase of 10.0% year-over-year. At constant currencies orders were 6.1% higher compared to last year.

Jan De Witte CEO said “I’m pleased to see that the progress we are making translate into healthy first quarter topline results. After working on portfolio choices and turnarounds over the past 2 years and redeploying resources towards new product offerings and commercial capabilities, we are re-establishing growth and continuing our drive to become a sustainable profitable growth company,” said Jan De Witte, CEO Barco. We now expect to deliver mid to high single digit sales growth for the year assuming currencies and the global economic environment remain stable, with continued EBITDA and EBITDA margin growth.”

Order book as of 31 March 2019 stood at 341 million euro, up 12.4% compared to the first quarter of last year. Sales for the quarter were 242.8 million euro, an increase of 8.4% compared to the first quarter of 2018. At constant currencies sales were 4.1% higher than last year.

All divisions delivered growth for the first quarter of the year and the Enterprise division produced another quarter of solid growth fueled by continued strong momentum for both ClickShare, as well as Control Rooms which delivered its third consecutive quarter of year-over-year sales growth. Sales for the Entertainment division were stronger than last year led by further uptakes in Cinema in North America and EMEA. The Healthcare division continued to post solid results in all segments.

Absen has been announced as one of China’s Best Managed Companies as part of Deloitte’s Best Managed Companies (BMC) programme.

We are told that the company demonstrated excellent business management and was recognised at the gala dinner of the inaugural BMC Awards in China on 21 March 2019.

The BMC programme is a global initiative to identify and recognise private companies with advanced management ideas and excellent business performance. Since its launch in Canada in 1993, the programme has been introduced to many countries including Ireland, the Netherlands, Belgium, Turkey, Mexico, Chile and more.

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Clear Channel Airports, a brand division of Clear Channel Outdoor (NYSE: CCO),and an indirect subsidiary of iHeartMedia Inc., this week announced Philadelphia International Airport (PHL) has selected the U.S. airport media leader for a new seven-year airport advertising contract extending a relationship that began in 2002.

This win comes via a competitive process among three other out-of-home companies and marks Clear Channel Airports first major contract announced in 2019 and complements 15 wins in 2018 and 80 wins over the last five years. The new PHL contract and media upgrades begin May 2019.

PHL’s renewal as part of Clear Channel Airports’s robust airport portfolio will help brands reach travelers in over 260 airports across 80+ DMAs and up to one billion passengers annually. PHL is the only major airport serving the nation’s sixth largest metropolitan area. More than 30 million passengers pass through annually with over 82,000 travelling through daily. The diverse passenger-base covers a broad range of origins and purposes for their travels, including business travelers visiting for conventions and tourists descending on the city for its rich historical attractions and trendy culinary scene. PHL is one of the largest economic engines in the region, generating $15.4 billion to the economy and accounting for 96,300 full-time jobs annually.

Visit Philadelphia, the region’s official tourism marketing agency tasked with building image, driving visitation and boosting the economy has an ongoing campaign running on 53 digital PHL displays.

Jeff Guaracino, president and CEO, VISIT PHILADELPHIA told us “Our ads inside PHL enable us to welcome visitors to Philadelphia and help them plan what to see and do while they’re here. They also build civic pride among the region’s residents who see the ads during their travels. We look forward to working with Clear Channel Airports and PHL to ensure our messaging continues to be as effective, innovative and impactful as possible.”

Clear Channel Airports’s renewed partnership with PHL underscores the company’s significant outdoor advertising presence in the Philadelphia metropolitan area. Clear Channel Outdoor reaches 94 percent of the Philadelphia designated marketing area (DMA) on a weekly basis with its OOH assets, including over 4,100 roadside displays in 13 counties.

Morten Gotterup, president, Clear Channel Airports told us “Advertisers and business owners want to reach the audiences who matter most to them, at the right time and in the right place throughout the increasingly complex consumer journey. Our roadside and airport media presence in Philadelphia complements a brand’s drive, walk, fly consumer engagement strategy by allowing them to connect with audiences travelling to, and through, the market. We look forward to working with PHL to bring this opportunity to life for advertisers in an aesthetically pleasing way that creates an overall all first-impression worthy of the Philly region.”

PHL serves 25 airlines, including all major domestic carriers, offering nearly 500 daily departures to more than 120 destinations worldwide. As of summer 2018, PHL served 133 total destinations, including 97 domestic and 36 international destinations.

PHL’s new ad program with Clear Channel Airports will achieve the airport’s goal of providing an aesthetically pleasing environment that reflects state-of-the-art advertising concepts and uses space to optimize advertising effectiveness and revenue generation.

Some of the key details of the new program include:

• Eight 360 digital column surrounds
• Comprehensive, head-on digital network that spans all concourses and bag-claim areas;
• Fully developed stage area that will surprise and delight passengers while offering valuable sponsorship opportunities;
• Fly PHL Selfie Station that will engage passengers and generate revenue;
• Two state-of-the-art, large-format LED video walls;
• Illuminated tension fabric displays;
• Multiple custom brand experiential zones;
• Garage sponsorship;
• Custom designed free-charge workstations with wireless charging;
• Integrated and energy efficient custom fixtures that complement architecture and passenger flow.

Dedicated to airport advertising for close to 45 years, Clear Channel Airports is the premier innovator of contemporary display concepts. The Company, a brand division of Clear Channel Outdoor Americas (NYSE:CCO), one of the world’s largest outdoor advertising companies, currently operates more than 260 airport programs across the globe and has a presence in 28 of the top 50 U.S. markets with major airports.

Glimpse and the not-for-profit collective We Are Ocean have made a clever connection between cities and the seas in a UK out-of-home campaign which is triggered by rainfall from the ocean.

The Sea Is The Sky recalibrates the relationship between inland urban populations and the world’s oceans, using delightfully surreal animated scenes which are powered by live global weather patterns and the rain.

Created by Glimpse and DOOH.com, the campaign was a winner in Ocean’s annual digital creative competition which pushes the creative boundaries in digital out-of-home advertising.

The campaign breaks this week on six large format screens in London, Birmingham, Edinburgh and Newcastle and across the entire Loop networks in Manchester and Birmingham, coming to life across all Ocean screens only when it is raining.

The aim is to unlock community action to protect the planet’s oceans and marine life, by simply reminding people that the sea is the sky.

By making the ocean tangible no matter where you live, the collective wants to get people thinking “ocean” every time they feel the rain. In the UK, that’s 133 days a year—probably a lot more often than most of us currently think about the sea.

When it does rain, different animations are triggered, each depicting a rich variety of marine life in an upside down world with the sea at the top and the sky below. A team of marine life including an octopus, turtles, a hammerhead shark and an Arctic narwhal playfully tow rainclouds as they swim across the screen. Clownfish, rays and other species also appear swimming through the sea-sky scenes, making them full of life.

Dan Burgess from We Are Ocean told us “Most of us know the ocean is in trouble, but we live in inland cities, which feel worlds apart from the ocean. We love how this campaign uses something as everyday as rain to make the ocean tangible and improve ocean literacy, that is: understanding the ocean’s influence on us, and our influence on the ocean.”

Pete Ashworth, creative at Glimpse, said “This campaign was a total collective effort, born from one of our hack days focusing on ocean literacy. Advertising steers culture and we can use that for good. Glimpse brings together great creatives to work on social and environmental causes and gets them to do what they do best – put a donk on things, to make people pay attention.”

The tin-foil turtles were created by Andrea Popyordanova, an illustrator based between London and Sofia who is currently studying an MA in Visual Communication at the Royal College of Art. The characters were animated by Charlotte Temple, who previously led design and motion for Cosmopolitan UK’s Snapchat Discover channel.

They were recruited from the Glimpse network together with DOOH.com who is co-ordinating the dynamic weather and location information which appears on the screens.

Glimpse’s concept was a winner in a new award category which align brands or charities with Ocean for Oceans , an initiative which uses Ocean’s screens to help stop single use plastic polluting the world’s seas.

We Are Ocean is a collective of charities and NGOs seeking to raise ocean literacy in the UK.

One of the leading out-of-home companies in the UAE, BackLite Media, has announced the launch of a new division, called BackLite Cinema.

BackLite Cinema will aim to pioneer and innovate cinema advertising to improve traditional cinema advertising by enhancing advertising through location, audience, research, data and mobile technology.

Meraas and BackLite Media have a long-term partnership for advertising management at the key Meraas assets of City Walk, La Mer, The Beach and Marsa Al Seef. Both companies are pleased to announce an extension of their advertising partnership to now include Roxy Cinemas at Boxpark, La Mer, The Beach and City Walk.

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Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, has been asked by Mandalay Bay Events Center in Las Vegas, Nevada, to manufacture and install 15 LED displays throughout the venue, including an eight-display centerhung system.

Scott Preston, general manager of Mandalay Bay Events Center said “Guest experience was a driving focus during the entire renovation process. We have created a more comfortable and immersive experience where every fan feels a part of the action. As Mandalay Bay continues to be a center of the Las Vegas entertainment universe, we look forward to hosting the next generation of sports and entertainment programming in the Events Center.”

Each of the four main centerhung LED video displays measure approximately 11.5 feet high by 18 feet wide. In each corner of the centerhung, a video display is installed to provide a full 360-degree visual experience. All eight displays feature 6-millimeter line spacing.

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AVIXA, the Audiovisual and Integrated Experience Association, has announced that Sarah Joyce will become the association’s next Chief Global Officer, taking over from Terry Friesenborg, who will retire at the end of the year.

Sarah comes to AVIXA after nearly 12 years at Electrosonic Ltd., most recently as Managing Director. She and Friesenborg will jointly manage AVIXA’s global operations for the remainder of 2019 to ensure a smooth transition.

In her position as AVIXA Chief Global Officer, Sarah will oversee all the association’s activities outside North America, including member services, education and certification delivery, standards adoption, government relations, and expositions. In addition, she will sit on the boards of Integrated Systems Events, InfoCommAsia Pte Ltd, and TecnoMultimedia InfoComm, as well as other regional operating units.

Sarah served on the AVIXA Board of Directors from 2013 to 2015. She organized the inaugural Women of InfoComm Network Breakfast at Integrated Systems Europe in 2015, helping establish the successful AVIXA Women’s Council, which now supports more than 32 groups around the world.

AVIXA Chief Executive Officer David Labuskes, CTS®, CAE, RCDD told us “Sarah has been part of the AV industry for 20 years. I’ve seen first-hand her passion for the industry we serve, her leadership experience on a global stage, and her direct knowledge of our many constituencies, from manufacturers, to integrators and distributors, to end users. We are incredibly fortunate to have Sarah joining us as Chief Global Officer and leading our continued global expansion.”

Sarah assumes her position May 6, 2019 and will stay, based near London.