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DS Automobiles has been announced as the brand partner for premium outdoor media owner Ocean Outdoor’s exclusive coverage of the ABB FIA Formula E Championship. In a multi-screen outdoor and TV broadcast deal brokered by Mediacom and the Infinitum Entertainment Group, DS Automobiles becomes the commercial sponsor of Ocean’s race coverage for the season that concludes with a double-header finale in New York.

Infinitum director Ago Di Falco told us “It’s an innovative marketing partnership bringing together DS, Mediacom, Formula E and many other parties, resulting in an integrated campaign that hangs together across many platforms.”

Coverage on 14 Ocean screens in nine UK cities continued this weekend with spectacular coverage of the first European race which took place in the streets of Rome on Saturday (April 13).

Ocean head of content and sponsorship Kevin Henry said “This is the first time Ocean has been integrated in an all-screen broadcast sponsorship deal. It will see up-to-the-minute highlights of the next seven races, unfolding across Ocean screens in England and Scotland, and exclusively branded by DS Automobiles.”

Eleven teams and 22 drivers are competing in the 2019, Formula E Season 5.

Last November, Ocean became an official media partner of the ABB FIA Formula E Championship, in an exclusive out of home partnership.

DS Automobiles participates in the ABB FIA Formula E Championship as DS Techeetah, racing the DS E-TENSE FE19. The team won the 2017/2018 Drivers’ Championship title with Jean-Éric Vergne and together with André Lotterer, the team secured second place in the Teams’ Championship in the 2017/2018 season of Formula E.

The other teams competing in Formula E are Audi Sport, Envision/Virgin Racing, Dragon, Panasonic Jaguar Racing, Mahindra Racing, BMW Andretti, Nio, HWA, Nissan and Venturi.

Mark Blundell, UK marketing director at DS Automobiles, said “We’re proud of our long-standing involvement in Formula E where we joined in season 2 as the first premium brand involved. Since then, we’ve enjoyed regular successes and been an annual podium-finisher in this exciting city-located sport. Our involvement has accelerated the development of our electrified road cars, that we also brand E-TENSE. With all models in our new range offering electrified versions in 2019, DS is superbly positioned to bring its savoir faire and advanced technology on track to benefit the performance of our customers.”

The Formula E circuit moves to Paris on April 27, then Monaco (May 11), Berlin (May 25) and Bern (June 22), ending with a dramatic double race finale in New York on July 13 and 14 when the all-important championship title will be decided.

London returns to the Formula E calendar as a host city in summer 2020 when the E-Prix takes place around the Royal Docks and ExCel London.

The property’s owner, Jamestown, announced last week that New Tradition, has signed a master lease agreement for the new digital signage currently being built at One Times Square.

Evan Richheimer, CEO of New Tradition told us “The creative advertising opportunities that One Times Square’s new displays present will change the media landscape of Times Square. It will be exciting to see which iconic brands will be the first to seize the opportunity to take over the 350-foot-tall spectacular when it debuts this summer.”

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For a decade the Ocean Digital Creative Competition has inspired creative thinking in Digital Out of Home.

What started off at Westfield, London (the first ever award ceremony, shown here on the left) with a handful of judges (our editor in chief Adrian Cotterill has been the ONLY judge to have served on the jury every single year), with an invited audience of several dozen and as UK only, has grown into a must-enter, must-attend, internatonal creative competition, absolutely like no-other.

Over the last few years, each October, the award ceremony has garnered almost 500 industry insiders, filling London’s IMAX pretty much close to capacity.

The competition, the brain child of Ocean Group CEO Tim Bleakley and team, trying back then, to compete and better all the big boys in our industry has brought to life ideas that have gone on to win multiple global awards, including coveted Cannes Lions success on several occasions. Many of the entries, and all of the finalists and winners have seriously benchmarked the positive changes seen in the world’s fastest growing, multifaceted screen advertising platform and in the majority of cases, allowing our industry to redefine human engagement.

With almost ten years in the bag, Ocean Group are now asking for your input on “which creative idea has been the most influential across the last decade?”

Click here and you can decide!

AV Jobs provide a highly specialist Recruitment Service for Audio Visual manufacturers, distributors and resellers.

They also work within the broadcast, events and unified communications industries providing quality and experienced staff at all levels – from board members through management, field service and sales, as well as on-site technical and sales people.

Their Consultants have experience within the AV industry and fully understand all areas from sales through system design and installation, hire and events, operations and service.

Here are this week’s selection of #AVjobs from them…

• AUDIO VISUAL PROJECT MANAGER
  Job Type Permanent Full Time
  Location Manchester/Warrington
  Area Cheshire, England Greater Manchester, England Lancashire, England
  Sector Engineer – Audio Visual Engineer – Video Conferencing Manager Manager – Project
  Salary £34000 – £40000 Per Annum Competitive & negotiable salary + benefits
  Currency GBP
  Start Date ASAP
  Advertiser AV Jobs
  Job Ref AV29889
• AV SITE TECHNICIAN
  Job Type Permanent Full Time
  Location Birmingham
  Area Birmingham, England Warwickshire, England
  Sector Engineer Engineer – Audio Visual Engineer – Video Conferencing Engineer – Technical Support Director Events & Hire
  Salary £25000 – £30000 Per Annum £25k-£30k p.a. doe plus benefits
  Currency GBP
  Start Date ASAP
  Advertiser AV Jobs
  Job Ref AV29887
• AUDIO VISUAL SALES CONSULTANT
  Job Type Permanent Full Time
  Location Edinburgh
  Area Edinburgh, Scotland
  Sector Sales Sales – Audio Visual Sales – Video Conferencing Sales – Collaborative Technology Sales – Unified Communications Sales – Corporate Sales – External Account Manager Sales – Business Development Sales – Field Sales
  Salary £30000 – £35000 Per Annum Competitive & negotiable salary
  Currency GBP
  Start Date ASAP
  Advertiser AV Jobs
  Job Ref AV29888

The EXPERIENCE UNITED SOCIAL CLUB is a gathering of AV, brand experience, marketing, and design professionals getting together for no other reason than to hang out at a cool bar, share some laughs, and ‘mingle’ outside of the box.

We’re excited to announce that #XUSC has its first foray on UK shores during London Digital Signage Week.

The event takes place on the evening of Thursday May 16, 2019 where Bryan Mezsaros, Steve Picanza and Chris Neto will be your hosts for a night of mixing, mingling, and networking?

You can grab Your FREE Tickets here.

During London Digital Signage Week, Openeye Global CEO and SEGD President Board of Directors, Bryan Meszaros is presenting at the Global Digital Signage Conference on Tuesday at 14, 2019.

His presentation starts at 16:00 and will end the full day conference. It is titled ‘Balancing Physical Design and AV Integration Within Immersive Environments’.

London Digital Signage Week takes place May 13-17, 2019 and as with its counterpart in New York, the week is for anyone involved with digital signage and who is interested in retail, employee communications, smart cities, digital out of home and of course digital signage!

NEC Display Solutions Europe has appointed Simon Jackson as Senior Vice President of Sales EMEA as the company builds upon its ambitious sales strategy across the region.

Simon has spent more than two decades at NEC and has been promoted from Vice President, Strategic and Vertical Sales EMEA. In his new role, he will lead the company’s entire sales organisation, comprising regional sales teams, as well as the Strategic and Vertical sales teams.

Bernd Eberhardt, President and CEO at NEC Display Solutions Europe told us “Simon was the natural choice to lead our new, unified sales team. Throughout his time at NEC he has consistently demonstrated the leadership qualities that this demanding new role requires. As we look to capitalise on our success across EMEA, Simon brings a wealth of experience, strategic insight and industry knowledge that will be invaluable as we look to pursue our further growth in the region.”

The new role will capitalise on NEC’s recent strong growth in the EMEA region by merging the roles of Strategic and Vertical Sales with Regional Sales. Simon will be responsible for bringing a more strategic and unified focus to the company’s sales strategy across all verticals and country markets.

We understand that there will likely be an official press release Friday but we can reliably tell you that Cennyd Roberts is no longer CEO at 8Outdoor.

Former Wildstone exec Cennyd joined 8OUtdoor back in December 2015.

FASTSIGNS International, Inc., franchisor of FASTSIGNS®, the leading sign, graphics and visual communications franchise, announced this week that it has been recognized by the Canadian Franchise Association (CFA) as a silver recipient of the 2019 Franchisees’ Choice Designation.

FASTSIGNS has been recognized by the CFA for the seventh consecutive year for its strong relationship with Canadian franchisees, as well as extensive franchisee support and training.

Mark Jameson, EVP of Franchise Support and Development, FASTSIGNS International, Inc. told us “We pride ourselves on our high level of franchisee satisfaction in every country we operate in around the world and are honored to be recognized once again by the Canadian Franchise Association for this prestigious designation. Systemwide, we have the highest support ratio the best of any sign and graphics franchise. As we continue to grow throughout Canada, we’ll continue to allocate a significant amount of resources to ensuring our franchisees — both existing and new — have access to top-notch training and support, and we’ll continue to nurture our strong franchisor-franchisee relationship that is so crucial to FASTSIGNS’ success.”

The Franchisees’ Choice designees are CFA member franchise systems who voluntarily took part in an independently-administered survey. Franchisees were asked to assess their franchisor in key areas of the franchise business model, including the franchisee selection process; franchisee information package; leadership; business planning and marketing; training and support; ongoing operations; and the relationship between the franchisor and franchisee.

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Marriott International has unveiled a host of modern upgrades to its Sheraton Dallas property, including two state-of-the-art digital video columns at the hotel’s entrance. The custom-engineered, four sided LED columns were manufactured by SNA Displays and feature an eye-catching modern digital art piece.

The digital displays and art installation were part of a multi-million-dollar renovation to the historic downtown Dallas hotel, a major refresh managed by The Chartres Lodging Group.

Other upgrades by the San Francisco hotel investment and advisory firm include improved meeting and event spaces, enhanced and rebranded food and beverage services, and redesigns for most of the hotel’s bathrooms, hallways and guest rooms.

Maki Nakamura Bara, co-founder and president of The Chartres Lodging Group told us “The digital columns are a fantastic way to showcase the hotel’s overall design theme of celebrating art, since we are at the intersection of the art district and Deep Ellum. And to add movement, perspective, and technology just takes the theme to another level!”

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FrontRunner Technologies, with offices in Regina, Toronto and New York, has announced a partnership with Montreal-based the Campsite Project Digital Out-of-Home exchange for programmatic buying of its properties in both Canada and the U.S..



Campsite, founded in 2016 by Newad but run as an independent company, has partnerships with many of Canada’s major Digital Out-of-Home companies and agencies, among them PATTISON, Captivate, IDS Canada and Astral. Until now it has operated mainly in the Canadian market, but has been interested in moving into the U.S.. With FrontRunner operating more and more digital sites in both retail stores and empty storefronts in malls and at street level in the U.S. as well as Canada, the partnership will assist Campsite with its own plans to expand its Canadian DOOH inventory and to move into the U.S market.

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