DailyDOOH

CES Unveiled will return to France for a seventh edition.

Paris, France
October 22, 2019
Palais Brongniart

CES Unveiled will return to the Netherlands for a third edition.

Amsterdam, the Netherlands
October 24, 2019
Beurs van Berlage

Coca-Cola Great Britain has unveiled a new addition to its portfolio with the launch of Aquarius, a low-calorie range of water-based functional drinks containing essential minerals to help people perform at their best while staying hydrated.

Aquarius will launch with two light and refreshing flavours, each enhanced with a mineral that helps the body perform at its best [When consumed as part of a healthy diet and balanced lifestyle]. The lemon variant contains Zinc, which contributes to normal cognitive function, while the lime flavour contains Magnesium to help reduce tiredness and fatigue.

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As commuters meander between the subways and shops of Manhattan’s Fulton Center, passersby are likely to be stopped in their tracks by the vivacious energy of a newly commissioned site-specific digital artwork, Fulton Flow.

Fulton Flow is a stop-motion animation by Brooklyn-based artist Ezra Wube, who took meandering walks around Fulton Center and lower Manhattan, tracing the original path of the IRT Lexington line extension from the Brooklyn Bridge–City Hall station to the Wall Street station. These walks formed the inspiration for Fulton Flow, generating memories and impressions that incorporate movement, architecture, street signs, colors, and shapes into a visual rhythm that resonates with the placement and dynamic compositional settings of Fulton Center’s digital display monitors.

Sandra Bloodworth, director of MTA Arts & Design told us “Ezra’s newly commissioned digital artwork is truly place-specific – vividly celebrating and honoring the past, present, and future of Lower Manahattan and Fulton Center. Through the use of dynamic digital signage, our Digital Art program allows us to engage with our riders in an immediate way, transporting them to another place, space or time as they go about their daily commute”.

The making of Fulton Flow is a heavily process-orientated creation built upon layers of a single painting by Wube. Referencing his visual impressions of lower Manhattan and Fulton Center, Ezra painted a single, wall-sized canvas, from which the myriad digital animations that comprise Fulton Flow were then adapted. After painting a scene, Wube takes photographs of the painting and then continues to paint the next frame as a new layer of that same painting. As the process culminates, Wube then combines the sequential photographs into an animated work. Fulton Flow considers both the original development of lower Manhattan’s subway service alongside present-day Fulton Center, highlighting the neighborhood’s unique locations while connecting its historical past to contemporary everyday life.

Ezra Wube said “As an everyday commuter, I was excited to be working on trains as a subject and learning the history of the neighborhood. I also feel that there is a strong poetic connection between trains and animation or motion pictures”.

The immersive, joyful animations air simultaneously for two minutes at the top of each hour on 52 digital screens throughout the Fulton Center complex and the Dey Street pedestrian tunnel that connects multiple New York City Transit lines to the World Trade Center PATH station. The Westfield Fulton Center network synchronizes 44 LCD video walls, totaling more than 1,200 square feet and nine locations of LED screens, totaling more than 2,100 square feet. The complex media network plays in one and two-minute loops, offering news feeds, sports, weather, advertising, transit information and digital art. The MTA Arts & Design Digital Art program is presented with technical support from Westfield Properties and ANC Sports.

Yaling Chen, Deputy Director and leader of the Digital Art team at MTA Arts & Design (who kindly led a tour of their work during New York Digital Signage Week last year) told us “The network at Fulton Center offers a unique canvas for new media artists, and the back-end synchronization allows the content to be displayed as envisioned,” said Ezra worked with our team and partners from Westfield Properties and ANC Sports and the outcome exceeded his and our expectations”.

Fulton Flow is the sixth digital artwork presented by the award-winning Digital Art program administered by MTA Arts & Design, and will be on display at Fulton Center through summer 2019.

It is worth mentioning the role of Paul Fleuranges in all of this. Paul started the digital arts programmme and when they rolled out their first piece ‘New York Minute by Gabriel Barcia-Colombo‘ after Fulton Center opened in 2014, he insisted that the Arts & Design staffers working on the digital art program visit shows such as DSE learn about digital signage. They all took the installation tours, walked the floor and talked to vendors about displays, content, CMS systems, and immersed themselves in the educational seminars. No doubt, their attending the expo, sitting in on those seminars, taking those tours has helped them in dealing with all of the MTA partners, such as Westfield and ANC Sports. Under Paul’s supervision and guidance, it is clear that the MTA staff learnt how to structure the call for artists, how to evaluate the art and interact with and assist the artists once their art is chosen for inclusion in the program. It is fair to say that because of his early work in this field, the MTA Arts & Design staffers have been allowed to, and become true subject matter experts.

Ezra Wube (b. 1980, Ethiopia) is a mixed media artist lives and work in Brooklyn, NY. His work references personal and social ideas of belonging, the notion of past and present, the constant changing of place, and the dialogical tensions between “here” and “there”. His exhibitions include The 13th Biennial de Lyon, Lyon, France (2015); Dak’Art 2014 Biennale, Dakar, Senegal (2014); The 18th International Festival of Contemporary Art SESC Videobrasil, São Paulo, Brazil (2013); and Time Square Arts Midnight Moment (2013). His residencies and awards include Open Sessions Program, The Drawing Center, (2016); Wave Hill (2016); Rema Hort Mann Foundation, Emerging Artist Grant (2015); and the Triangle Arts Association Residency (2015). For more information about his work click here.

The Out of Home Advertising Association of America (OAAA), the national trade association for the US out of home advertising industry, welcomed 17 new members in the first quarter of 2019.

OAAA President and CEO Nancy Fletcher told us “The OOH advertising industry is experiencing major transformation, and businesses are turning to OAAA for guidance and help to navigate today’s dynamic media marketplace. By joining OAAA, these companies have access to resources that help drive value for their clients and the OOH industry as a whole,” added Fletcher. “With OAAA, OOH businesses stand as a united industry, together conquering the challenges of today and preparing for the prospects of tomorrow”.

New members include:
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JCDecaux UK, the UK’s no.1 Out-of-Home (OOH) media company announced the launch of its newest digital network of screens outside Waitrose & Partners’ stores across the UK which went live on Monday April 2019.

Rupert Ellwood, Head of Marketing at Waitrose & Partners told us “We look forward to our continued partnership with JCDecaux UK and to working together to deliver this new communications’ channel. Through this new digital network, Waitrose & Partners will bring our own relevant and inspiring content to our customers – enhancing the experience for our shoppers and creating an exciting new opportunity for clients and brand partners.”

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Boomerang Media has announced the launch of a new digital out of home advertising opportunity across David Lloyd Leisure’s entire UK health and fitness chain. David Lloyd Leisure will be installing 250 x 65-inch and 55-inch portrait HD screens in their existing 99 UK clubs, with their 100th milestone club opening in Bristol later this year.

Sally Emms, Commercial Head of Media and Brand Partnerships, David Lloyd Leisure said “We selected Boomerang to partner with us because not only do they have extensive destination and audience digital OOH experience but also because of their extensive health & fitness media sales know-how. This launch into the digital OOH space will provide us with an unrivalled network of assets to target the premium leisure audience which makes up the majority of our members”

The screens will display a mix of appropriate third-party advertising and branded member targeted messaging throughout the clubs.

As the leading premium health club operator in the UK, David Lloyd Leisure has over 600,000 members, David Lloyd Leisure’s Clubs are characterised by their substantial size, the high quality of the club build and interiors, the key facilities including gyms, swimming pools, tennis & other racquet sports and café-bars, as well as a strong social element that comes with membership. As their members testify, it’s about the premium experience as much as the function. The statistics support this with over 37 million club visits per annum.

David Lloyd Leisure have selected Boomerang Media to manage this unique and highly valuable media opportunity for advertisers in both David Lloyd Clubs, and its high-end sister-brand Harbour Clubs. Boomerang will be managing the network installation, media sales, scheduling, maintenance and creative work on behalf of David Lloyd Leisure. The network will be open to advertisers from May 2019.
 
Boomerang Media’s Managing Director, Martin Smith told us “We are delighted to have the chance to work with David Lloyd on this genuinely new, highly captivating and unrivalled upmarket media opportunity.”

 
Boomerang Media operates OOH media opportunities on close to 2,000 digital screens in the health & fitness, cinema, shopping centre, leisure-centre, and play-centre consumer sectors.

Spring has sprung, and so have a ton of updates to the Broadsign platform.

Join their team this Thursday, April 11 for a webinar, to see what’s new in each of their products, and see it all in action during a live demo.

Some of the highlights that they’ll be covering include:

• Login and security enhancements in Broadsign Control
• Added proposal functionality in Broadsign Direct
• More template creativity in Broadsign Publish
• Additional standardized workflows in Broadsign Reach
• And more!

There are a few webinar timings to ensure that as many people as possible can listen in…

• Thursday, April 11 at 9 am (ET) in English
• Thursday, April 11 at 10:30 am (ET) in French
• Thursday, April 11 at 2 pm (ET) in English
• Thursday, April 11 at 6 pm (ET) in English

You can register here.

We are told that following strong sales internationally and significant market buoyancy across its operating sectors, global technology and manufacturing company, Trueform, has announced that its shareholders have made a significant additional financial investment into the business.

Jonathan Morley, Trueform CEO told us “This additional investment will greatly assist the company to capitalise on the many significant opportunities within our markets both in the UK and internationally, facilitating further additional growth and enabling us to enhance our systems, procedures, services and products to service to our growing customer base. This is an extremely positive development and a huge endorsement, demonstrating the shareholders ongoing confidence and commitment to the business and our markets. This development will assist Trueform to continue to assert its position as a global leader in the public transport, intelligent mobility, smart city and digital display fields.”

Trueform’s Smart Cycle & Pedestrian Counters are a common site in London these days (shown top) and we’ve seen Trueform exhibiting almost everywhere these past few months, with sightings most recently in Las Vegas and at Passenger Terminal Expo in London (shown immediately above).

Verizon Media has announced the release of Digital Out-of-Home inventory for its omnichannel DSP, enabling customers to programmatically serve ads on digital screens in public spaces. The feature unlocks a new and unique inventory source for advertisers, helping them reach consumers while on the go, outside of their homes and off-device.

Jeff Lucas, Head of North American Sales and Global Client Solutions at Verizon Media told us “Interest in DOOH is growing, and we know consumers want to connect with brands through multiple channels before purchasing. Activated by the most diverse set of data sources, Verizon Media is building an unparalleled access point for exclusive inventory and unique supply to help advertisers engage their audiences across relevant, premium content channels at scale.”

With its new DOOH offering, Verizon Media will now make it possible for DSP customers to place ads across digital screens in:

● Transit Shelters (Bus, Subway)
● Airport Concourse & Baggage Claims
● Gyms
● Bars
● Roadside Billboards
● Pedestrian Kiosks
● Elevators
● Check Out Screens

Inventory is currently available in the US, UK, Canada and the Netherlands in collaboration with Rubicon Project delivering premium, high-profile digital screens from Clear Channel Outdoor, Lamar, Zoom Media, Captivate and Hivestack and Broadsign platforms. The company is also integrating with Vistar Media and others to expand its global inventory later this year. Verizon Media’s DSP offers a range of DOOH targeting opportunities including location, weather, day part, demographics and interests, powered by its diverse and unique data.

The launch of DOOH expands on the growth and investment Verizon Media is making on its unique and, in many cases, exclusive inventory and content. Last year, the company integrated connected TV and programmatic audio within its DSP, which added to its premium owned and operated inventory like Yahoo Sports and Yahoo Finance.

On Wednesday May 15, 2019 at AdTECH: OOH – London during London Digital Signage Week, Verizon Media‘s Senior Director, Global Business Strategy Alice Beecroft is featured on a panel titled ‘Recession Discretion – Marketing in 2019’ alongside Xaxis’ Cecile Blanc and Universal McCann’s Taylan Koru.

Registration can be found here.

Adform A/S, a global leader of ad tech software and services, has announced that GRO Capital has become a new shareholder after injecting significant equity into the company. GRO Capital will partner with existing shareholder VIA equity and Adform’s management team with a continued focus on establishing a global independent industry leading company.

Established in Copenhagen in 2002, Adform is a leading provider of software systems that buyers and sellers of digital display advertising use to automate and optimise their advertising processes and effectiveness.

Adform’s software platform consists of a number of individual products that each play a role in the process.

The organisation has approximately 850 employees across 27 offices globally.

Gustav Mellentin, CEO and co-founder of Adform told us “We are very excited about the partnership with GRO Capital and look forward to collaborating to fulfil our joint vision to serve large advertisers, agencies and publishers with our leading software platform across data, creative and trading. GRO Capital represents a unique combination of capital and competencies that can support us in our journey to become the leading independent full stack ad tech provider with a global footprint.”

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