DailyDOOH

The Port Authority of New York and New Jersey is seeking innovative proposals from firms interested in developing and implementing out-of-home advertising programs for its airports, bridges, tunnels and transit facilities, which are among the world’s most iconic and extensively used.

More than 266 million residents and visitors pass through these facilities annually, providing a unique opportunity for advertisers to reach the country’s largest and most valuable media market.

Proposals submitted in response to the Port Authority’s Request for Proposals would generate revenue, incorporate new technology, and improve
customer experience. The RFP also seeks proposals that shift the Port Authority advertising asset inventory from static to digital displays, integrate creative experiential advertising, offer innovative sponsorships and partnerships, and capitalize on planned airport terminal redevelopments.

RFP# 56927 is available online here.

The RFP will include a schedule for a general information session about this opportunity, which is anticipated to occur in the second half of April 2019, and for subsequent site visits to the Port Authority facilities.

Rishad Tobaccowala, chief growth officer of the Publicis Groupe, will address attendees of this year’s 2019 OAAA\Geopath OOH Media Conference + Expo to be held May 20-22 at the Aria Las Vegas.

He will reveal insights from advertisers and agencies about the current perception of out of home advertising. The research, based on hundreds of interviews with dozens of brands and agencies, identifies media trends happening among large OOH advertisers, and large advertisers with little or no OOH spend.

Rishad Tobaccowala said “Increasingly OOH is the medium of the future because it connects the power of screens and large creative canvases with the targetability of local and mobile in a form factor that cannot be skipped. The research reveals both this great potential and the steps the industry must take to become easier, more accessible, and increase its measurement.”

Over his 35-year career, Rishad Tobaccowala has worked across almost every area of marketing including brand advertising, media, database, direct, and interactive marketing. A pioneer in digital marketing, he helped create one of the first interactive groups and digital agencies 20 years ago. In his current role, Tobaccowala is responsible for supporting the leaders of the largest global clients of Publicis Groupe and drives the global business development efforts of the firm.

OAAA President & CEO Nancy Fletcher told us “It’s no secret, OOH ad spend among national brands is critical to ensure continued industry growth. Insights into interviews with the ad community will provide a solid understanding of how OOH is viewed today and direction for the future to ensure clients are impressed and consumers are engaged.”

Rishad Tobaccowala was named by BusinessWeek as one of the top business leaders for his pioneering innovation, and TIME magazine dubbed him one of five ‘Marketing Innovators. and he is the Ad Age Interactive Hall of Fame, He is also is chairman of The Tobaccowala Foundation, which helps over 10,000 people gain better access to health and education in India.

He will take the main stage on May 21. Further information and registration for the conference are available here.

Coming off its very successful first Summit in 2018, DPAA, the leading global organization for everything digital out-of-home, has announced that it will hold its second annual Video Everywhere Canada Summit on May 29 in Toronto.

The Summit will again be held at Cineplex’s spectacular venue – Rec Room. This state-of-the-art entertainment and conference facility will host an agenda covering important issues and developments in the video everywhere ecosystem, including programmatic, multi-screen engagement, mobile/location data, the latest in DOOH advertising and case studies illustrating out-of-home’s (OOH) impact on consumer behavior.

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Adapt Media, a Toronto-based out-of-home media company, officially announced this week its partnership with the Plaza Premium Airport Lounges in Canada, expanding its media inventory in Canada.

Jamie Thompson, President of Adapt Media told us “This elite partnership with Plaza Premium airport lounges is exciting for Adapt Media as it opens up a whole new roster of clients for us. We are now able to provide targeted advertising to the affluent traveller demographic.”

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Talon has launched an exciting new global OOH network Plexus in response to its own growth and the changing global landscape of OOH. The network links 20 offices with influence across 75+ markets and will be able to offer extended global solutions for clients.

• Plexus, the Smarter Global OOH Network, is created in response to the changing OOH landscape affecting cities, populations and digital environments. The network’s central planning team is based in London as a centre of OOH excellence, headed by Adrian Skelton, Managing Partner at Talon

  Plexus will transfer Talon’s Smarter as Standard philosophy to a global level, reflecting international clients’ increasing expectation for smarter Out of Home solutions across different environments around the world.

• Latitude, a dedicated resource for engaging the connected traveller, is embedded within the Plexus team, led by International Client Service Director Tom Perrett. The team will work with clients to provide better solutions for reaching people as they move across the globe and challenge the use of conventional airport media in one of OOH’s most exciting spaces.

Barry Cupples, CEO of the Talon Group told us “Since joining Talon last month I’ve been impressed with the speed at which we are developing and applying smart thinking, technology and innovation-led client solutions. As we continue our incredible rate of expansion, I’m delighted to launch our international network that will reflect these developments in numerous markets around the world, delivering genuinely smarter as standard Out of Home campaigns.”

Tom Perrett, International Client Service Director at Plexus, who leads the Latitude offering, added “We are in a unique position where international transport hubs – and connected consumers moving between them – are both at the leading edge of the innovation curve. Increased frequency of travel and the growth of audiences from emerging markets mean that the consumer journey is changing, and our understanding of behaviours needs re-imagining alongside it. With the launch of Latitude, we have an opportunity to deliver real time, data driven insights, leading to clear rationale and tangible outcomes for our partners”.

Talon has offices in London, Manchester, New York and San Diego, and has built an OOH planning and buying network covering US, Europe, Asia and Latin America covering 75 markets.

The brands are launched at two events this week in London and New York, where over 150 OOH and client media executives are expected to attend.

Barry Cupples is presenting in London on Thursday May 16 at the European Out of Home Media Summit.

London Digital Signage Week takes place May 13-17, 2019 and as with its counterpart in New York, the week is for anyone involved with digital signage and interested in retail, employee communications, smart cities, digital out of home and of course digital signage!

It has been announced that #DSE2020 is scheduled for March 31-April 3rd, 2020 with access to the Exhibit Hall April 1-2 at the Las Vegas Convention Center in Las Vegas.

Luc Filiatreault, Painter and Decorator

We understand that in 2020, the organisers are going to further improve the entranceway and the hall layout, which some people this year found a little confusing.

Sixteen:Nine’s Dave Haynes wrote “Some people whined about the orientation of the hall, which has the entry and registration area inside the hall. You walk into the hall, and then left into the show. Been like that before. No big deal, really”.

On April 1, 2020 however, attendees will, for the first time, be invited to enter through the LVCC Grand Concourse. Here, a very special entrance, called “The Arc de Triomphe de l’AVintheAM”, to be designed by OpenEye Global and made from wax, will be purpose built. This will not only count attendees but also print their badge.

Once safely through “The Arc de Triomphe de l’AVintheAM”, each attendee will personally be invited to turn left into the North hall, by a Jose Avalos shaped Virtual Mannequin, then directed to turn right, then left again, and finally REGISTER for a second time at security, at which point they are free to roam the show floor.

Other new innovations include: –

• Paris based Quividi will be providing the anonymous video analytics counting mechanism for “The Arc de Triomphe de l’AVintheAM”, note that data is extracted and stored as a numerical log file with no images or video being stored, but due to the new European Directive 2020/63/eu/ae1 that will come into force early next year, decimal is to make way for hexadecimal in printed form at all shows deemed by the European Union as ‘tech shows’. Therefore lookout for 1, 2, 3, 4, 5, 6, 7, 8, 9, A, B, C … up to 0xFA0 on your NFC enabled badge.
• (There is no truth to the rumour, that in order to up the numbers at the event, show director Andrea Varrone is currently petitioning the European Union to use Octal** instead of Hexadecimal giving the last show a whopping 7,640 visitors!)
• With the aim of attracting more Chinese Exhibitors we hear that “The Arc de Triomphe de l’AVintheAM” will likely be in the shape of a giant Rat (2020 is the Year of the Rat according to Chinese zodiac and Rat is the first in the 12-year cycle of Chinese zodiac. The Years of the Rat include 1912, 1924, 1936, 1948, 1960, 1972, 1984, 1996, 2008, 2020, 2032).
• Dr. Griffin will be the 2020 keynote speaker
• In order to attract more ‘exhibitors’ taking meeting room only space, instead of building up a proper exhibition stand, such as LG did this year, it is rumoured that the organisers wil be reversing the show floor format – putting meeting rooms at the front of the hall and placing long standing exhibitors; NEC, Samsung and STATACACHE in the row behind.
• Ayuda are rumured to be launching a new stand buiding and painting service, based on the success that Marie-Eve Reid, Luc Filiatreault (shown above) and colleagues had with constructing their own hut this year

** Step 1: Write down the octal number: 7640, Step 2: Multiply each digit of the octal number by the corresponding power of eight: 7×83 + 6×82 + 4×81 + 0x80, Step 3: Solve the powers: 7×512 + 6×64 + 4×8 + 0x1, Step 4: Add up the numbers written and voila!

ZetaDisplay is today searching for a new CEO as current President and CEO, Leif Liljebrunn, unexpectedly announced that he was leaving the post.

He has been CEO since 2009 and during this time, the company has expanded 10 times with sales in 2018 just over SEK 400 million, with an EBITDA result of SEK 48 million. Under Leif’s management, ZetaDisplay has reached several milestones including that the company is positioned as a software company with recurring revenues, a successful acquisition strategy with its own offices in six countries and that the company moved from Nasdaq First North in 2017 to Nasdaq Stockholm’s main list.

Mats Johansson, chairman of ZetaDisplay told us “Leif has worked intensively and purposefully since 2009 and has developed ZetaDisplay into a fast-growing and profitable company and one of the largest players in Digital Signage in Europe. We are very glad that Leif will be in charge of the new role that will be an important part of our continued internationalization and that he stays within the company, where he is also a significant shareholder”.

Leif Liljebrunn will take on a new role within ZetaDisplay as vice president of Mergers and Acquisitions.

In the aviation world, all eyes are on London Luton Airport following the December 2018 opening of its upgraded terminal, which has benefited from a GBP 160 million re-development investment, the biggest in the airport’s 80-year history. With annual capacity expanded by 50%, London Luton Airport expects to welcome 18 million passengers a year by 2020 (footfall has already increased by 35% since the work began).

Digitisation is now critical to the operations of a modern day airport – whether for keeping passengers informed with real time information about their flights, or driving additional revenues by attracting premium advertisers who are looking to reach a captive audience. Upon the direction of integration partner SPC Group, a professional AV solution provider with extensive airport experience, London Luton Airport selected manufacturer of high quality LED displays, Absen, to deliver its digital display solutions.

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Tom Stipes has joined Sensory Interactive as Head of Strategic Initiatives. He will be responsible for exploring new revenue opportunities related to next-stage, client-focused solutions, as well as looking at the potential for market innovation that will expand the Sensory Interactive brand throughout North America and around the world.

We understand that he will also work with current and prospective Sensory Interactive clients to develop and define directions for deploying the firm’s comprehensive, revenue-generating services to address the needs of the client’s existing or planned promotional platforms. His background and expertise as both a client and a consultant will allow him to help clients understand the value Sensory Interactive delivers in the areas of return on investment, audience engagement, and analytics.

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STRATACACHE this week announced the expansion of its line of N-Series media players with a new, high-performance, computationally advanced media player that leverages the world-class GPU processing capability found in the new NVIDIA Jetson Nano, described as a small but powerful AI computer.

Chris Riegel, CEO of STRATACACHE told us “Our long collaboration with NVIDIA allows us to deliver world-class media players to many of the largest companies on the planet and we are excited to debut this next-generation platform,” said NVIDIA technologies provide great options for the digital signage industry and there are hundreds of thousands of STRATACACHE media players powered by NVIDIA Jetson in use today.”

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