DailyDOOH

The AVIXA Foundation will host its first-ever 5K Walk/Run at #InfoComm19 on Friday, June 14 in Orlando, FL. Proceeds from the 5K will go toward fulfilling the AVIXA Foundation’s mission of attracting and developing students for careers in AV.

The AVIXA Foundation is a nonprofit 501(c)(3) tax-exempt organization focused on cultivating a growing workforce on behalf of AVIXA. A new strategic plan developed by the AVIXA Foundation board focuses on communicating the career opportunities available in the AV industry, providing students with training to enable them to get their first job, and then connecting them with jobs in the AV industry.

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AV Jobs provide a highly specialist Recruitment Service for Audio Visual manufacturers, distributors and resellers.

They also work within the broadcast, events and unified communications industries providing quality and experienced staff at all levels – from board members through management, field service and sales, as well as on-site technical and sales people.

Their Consultants have experience within the AV industry and fully understand all areas from sales through system design and installation, hire and events, operations and service.

Here are this week’s selection of #AVjobs from them…

• BUSINESS DEVELOPMENT DIGITAL SIGNAGE
  Job Type Permanent Full Time
  Location South West London
  Area Surrey, England City of London, England London South East, England London South West, England
  Sector Sales Sales – Audio Visual Sales – Corporate Sales – Business Development Sales – Field Sales
  Salary £35000 – £40000 Per Annum Salary doe from £35k basic + uncapped
  Currency GBP
  Start Date ASAP
  Advertiser AV Jobs
  Job Ref AV29884
• AV/IT ENGINEER
  Job Type Permanent Full Time
  Location Berks/M4 corridor
  Area Berkshire, England Avon, England
  Sector Engineer Engineer – Audio VisualEngineer – Installer Engineer – Video Conferencing Engineer – Commissioning
  Salary £28000 – £32000 Per Annum Extremely competitive salary incl. benefits
  Currency GBP
  Start Date ASAP
  Advertiser AV Jobs
  Job Ref AV29886
• AV & IT PROJECT MANAGER
  Job Type Permanent Full Time
  Location Swindon, M4 Corridor
  Area Berkshire, England Avon, England
  Sector Engineer Engineer – Audio Visual Engineer – Design Engineer – Video Conferencing Engineer – Project Manager Manager – Project
  Salary £35000 – £45000 Per Annum Extremely competitive salary incl. benefits
  Currency GBP
  Start Date ASAP
  Advertiser AV Jobs
  Job Ref AV29885

A big unexpected change at NEC Display Solutions Europe this week as news filters through that Antonio Zulianello has left suddenly. He was Vice President Regional Sales EMEA – NEC. Rumour is that long time NEC employee, Simon Jackson will step into his hand made Italian shoes. Simon is currently Vice President, Strategic & Vertical Sales – EMEA and President of the Digital Signage Organisation.

Geopath has announced the establishment of a Futures Council, which they say will help Geopath and the OOH industry prepare for the future in a quickly evolving advertising ecosystem.

Kym Frank, President of Geopath told us “The OOH industry is experiencing a rate of change, due to the availability of advanced audience measurement and increasing digital inventory, unlike any period in its history. It’s a change paralleling what is occurring across the broader advertising ecosystem and we wanted to tap into some of the truly exceptional rising stars from the marketer, supplier and agency side of our industry to help advise and guide Geopath as we move forward in support of our members.”

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The Amtrak Advertising RFP that we discussed a week ago is now up on the Amtrak portal. Note that Amtrak is asking proposers to register on their site so that all proposers will receive updates as they happen.

Amtrak are seeking proposals to build out a:

• Primary Digital Advertising Network: The network is comprised of New York Penn Station, Philadelphia 30th street, Washington DC Union station, Baltimore Penn Station and Chicago Union Station. In total these stations serve 23 million Amtrak customers but actually the exposure for brands is over 200 milion as they also serve commuter lines.
• Secondary Digital Advertising Network: The network is comprised of nine stations outside of cities — Wilmington, DE., Emeryville, CA., Harrisburg, PA, Lancaster, PA, Route 128 (Westwood), MA., BWI Airport Station, MD., Providence, RI, Lorton, VA., and Sanford, Fl. The network serves five million Amtrak passengers and seven million people in total.

These two networks can be awarded to one proposer wanting to build a single large network or as two separate networks.

There is also a request for a proposer to sell ads on board their trains and in their Acela Lounges.

The RFP is available on that registration page by clicking on the Business Opportunities tab and then ‘Non-Construction’. The RFP is listed as ‘RFP – DOC755729 Amtrak Advertising and Sponsorship Assets’.

MoneySuperMarket has unveiled a brand transformation campaign designed to propel the company into a future beyond price comparison, where customers can ‘Get Money Calm’ by using a new suite of more proactive and personalised services to monitor, switch and save painlessly on their household bills.
 

MoneySuperMarket has introduced a new logo and visual identity that will permeate every customer touchpoint – from its website and apps, to its CRM and advertising – while customers will also be able to access new credit monitoring and bill management services, alongside traditional price comparison.  
 
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ONELAN, a global leader in digital visual communications, has announced a strategic North American distribution agreement with SYNNEX Corporation (NYSE: SNX), a leading business process services company, and a valuable new addition to the ONELAN global distributor network.

Hugh Coghill-Smith, Chief Commercial Officer, ONELAN told us “This agreement supports a dynamic shift within the digital signage market as the AV and IT sectors continue to converge. As a strong leader in their field, SYNNEX was the obvious choice for us to serve the IT sector, and we’re delighted to be working with them.”

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Signagelive and NEC Display Solutions have partnered to deliver real-time digital signage content and analytics with NEC Analytics Learning Platform (ALP). The NEC Analytics Learning Platform (ALP) Pro optimises message delivery with automated content creation and recommendations for targeted customers using AI-based analytics, enabling retailers to customize their content based on age, gender, events, and weather.

For retailers, NEC ALP and Signagelive deliver analytics and content personalisation that is normally reserved for e-commerce and mobile applications. The resulting real-time and contextual digital signage solution enables retailers to combat the face head-on the commercial challenges resulting from online retailers.

Signagelive has developed a deep integration with NEC ALP resulting in the following features:

• Integration of media to be soft triggered – assign and match media to each ‘soft trigger’ in NEC ALP and publish to Signagelive Players ready to be triggered.
• Verification of Media Delivery to Player – Media published from NEC ALP to Signagelive is verified as received by each Signagelive Player and reported back to NEC ALP.
• Real-time reaction engine – Signagelive has developed a real-time reaction engine that listens to ‘soft trigger’ requests from NEC ALP before determining what media asset should play next. Decisions can be received by each player up to the last 2 seconds of a currently playing media asset deliver real-time reaction to NEC ALP insights.
• Real-time Proof of Play – As each NEC ALP media asset is played a verbose log of the date and time of playback along with the media ID is sent to the NEC ALP platform for real-time proof of play reporting and analysis.

NEC ALP will deliver real-time triggers, and customers will continue to use the comprehensive media and management features of Signagelive including publishing of default and scheduled content, along with proactive monitoring of Signagelive players.

Signagelive has developed support for NEC ALP utilising BrightSign Players due to their robust, high performance and developer friendly operating system framework. Support for Signagelive’s Windows 10 IOT and Mac OSX players will follow.

Jason Cremins, Founder and CEO of Signagelive 

told us “NEC ALP Platform adds a layer of intelligence to Signagelive networks enabling dynamic insight based digital media playback on Signagelive managed players and displays. The ability to use real-time analytics and insights to determine what to play; where, to whom and when, enables our customers to optimise the impact of their messaging for audience and maximise the return on investment in their digital signage network.”

NEC ALP is a near real-time solution based on (but not limited to) Anonymous Analytics (i.e. who is in store), weather and point of sale data, in addition to Proof of Play data provided by the signage solution.

Signagelive and NEC are developing an integration between the Signagelive CMS and the NEC ALP solution to enable Signagelive media players to be able to react to the analysis NEC ALP is conducting and trigger targeted content and messaging.

The solution works on the basis of a “soft trigger”, this means that the content is only changed at the end of the current asset, this is opposed to the “hard trigger” currently supported by Signagelive in the form of Web Triggers, Keyboard interrupts and GPIO (depending on player model).

Broadsign, one of the leading digital out-of-home (DOOH) marketing platforms, has announced that its technology will power dynamic pre-show experiences across Landmark Cinemas, Canada’s second largest motion picture theatre exhibition company with 319 screens spanning 45 cinemas.

Landmark will also utilize Broadsign in its two new theatres opening in 2019, Market Mall in Calgary and Aurora in Regina.

Using Broadsign’s content management system (CMS), Broadsign Control, Landmark will automate scheduling and distribution of advertising, behind-the-scenes footage, and other pre-show content to screens across its network. The technology enables Landmark to quickly and easily distribute targeted national, regional, and hyper-local content as part of its pre-show, with Broadsign’s CMS automatically scheduling content based on movie genre, film rating, audience, and more when serving content to Landmark’s estimated 12 million annual moviegoers.

Bill Walker, CEO Landmark Cinemas told us “A great pre-show experience is a part of what consumers love when they go to the movies, which presents a fantastic opportunity for content providers and advertisers looking to reach a captive, receptive audience. Standardizing on Broadsign’s platform makes it easier for us to deliver an engaging pre-show for our customers, while providing us with the platform to scale and attract advertisers to increase our revenue stream.”

Landmark Cinemas is a subsidiary of Kinepolis Group NV, Belgium, Landmark is Canada’s second largest motion picture, theatre exhibition company. From a single screen in 1965, Landmark Cinemas welcomes Movie Lovers to share their love of movies and enjoy a perfect movie-going experience in 45 cinemas and 319 screens throughout Western Canada, Ontario and the Yukon Territory. We are connected to the communities we serve, and our Cast and Crew are proud to support Kids Help Phone. As a National Sponsor of the Walk, through promotional support and fundraising initiatives in our theatres, we are committed to support the mental health and well-being of both our youth Guests and Cast & Crew. Landmark’s corporate headquarters is in Calgary, Alberta.

Digital outdoor media company QMS, in association with leaders in neuroscience research Neuro-Insight, have released a study that demonstrates the significant increase in impact generated by large format digital billboards.

QMS General Manager of Strategy, Christian Zavecz told us “We have always felt that the strength of large format billboards is not just in the broadcast audience that it delivers, but more so the tenacity of its connection and influence amongst consumers. This study conducted by a globally recognised partner in Neuro-Insight helps to validate this. The fact that digital delivers 40% greater impact than static is also significant considering that it is only one of many factors that make digital billboards such a powerful medium for brands.”

In a period of rapid industry evolution where technology is redefining the digital out-of-home platform and its capabilities, the study was commissioned by QMS to better understand the quality of the impact large format digital billboards deliver. With much of the focus being concentrated on audience movement measures, the study aimed to deliver clear insight to the relative efficacy of impact across a range of different formats.

Whilst there are many factors that contribute to the quality of digital out-of-home’s impact, phase one of QMS’ study initially sets out to address two of them; size (large vs. small) and format (digital vs. static).

The study evaluated key neuro measures of emotional intensity, engagement and long-term memory encoding to determine the overall neuro impact factor, which has been proven to drive ad effectiveness and sales.

Director of Sales and Marketing for Neuro-Insights, Peter Pynta commented on the study saying “There is a definite shift in the market – with more and more advertisers seeking to invest their media dollars in channels that out-perform on impact and effectiveness. This data helps to deliver on this objective. It also builds the business case for the role of media quality within the campaign mix.”

The study proves that large format delivers 15 times greater neuro impact than small format and digital delivers 40% greater neuro impact than static. For advertisers, these results validate large-format digital as a powerful communications platform, demonstrating that it is more likely to be seen, remembered and have an impact on audience behaviour.