DailyDOOH

Executive Channel Network (ECN), the UK and Europe’s leading workplace communication specialist this week announced the winners of its inaugural Digital Communication in the workplace awards.

(From Left to right; Nick Hiles, Asset Director, Stanhope; Su Truong, ECN; Jason Pye, Head of Events and Enlivenment, Savills; Kareena Bennett, ECN).

The event, a celebration of workplace building content displayed across ECN’s London network, was held at The Gherkin and attended by building managers, facility managers, and surveyors from leading UK building management companies.

Chris Coleman-Brown, Head of Estates Europe – Lendlease, opened the event by discussing the emergence of the digital layer within the built environment, and its role in creating a more collaborative building community.

Over 3000 pieces of internal building communication content across hundreds of London’s most iconic office buildings competed for the award across three categories, and the winners were:

Richard Blackburn, Managing Director, ECN UK told us “We’re incredibly proud of our creative and responsive customer focus and this event is testimony to the fabulous work our team does on a daily basis to enhance the customer experience in the workplace. A big thankyou to our asset partners for being so supportive of our workplace content model”.

Nick Hiles, Development Director at Stanhope Plc told us “We are very proud of the work that has gone into making White City Place the industry leading development in digital communications that it is today, and we are extremely pleased that it is getting the recognition it deserves”.

Find out more about the Digital Communication in the workplace awards click here.

ECN is the UK & Europe’s leading workplace communications specialist, with offices in London, Paris and Frankfurt. Over 450 European workplace locations have now connected to ECN’s managed content platform, which delivers the latest news and building communication. ECN is a wholly owned subsidiary of Executive Channel Holdings (ECH).

WARC, the international marketing intelligence service, has found that of the $590.4bn spent on advertising worldwide last year, $144.6bn (24.5%) went to the Google and Facebook ‘Duopoly’, which equates to almost one in four dollars.

The duopoly’s adspend share is up from 20.3% in 2017 and is more than double the 10.8% recorded in 2014. WARC predicts a further increase to 28.6% ($176.4bn) this year. Looking only at the internet advertising market, the duopoly took over half (56.4%) of ad money in 2018, a share which WARC expects to rise to 61.4% this year. This growth is squeezing other online media owners, as the pool of ad money available to them is now in decline for the first time, down 0.7% to $111.0bn.

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As we have written, seemingly ad infinitum over the past month or so, next week’s #PTELondon has gathered a lot of interest in the AV community, and we have already listed those that we know in our world who are exhibiting and speaking. The latest to issue a press release on their taking part is AV technology pioneer Peerless-AV, who will be exhibiting on stand 1132.

They will be showing a 55” Xtreme™ High Bright Outdoor Display water tank demo alongside a range of indoor and outdoor kiosks for flight information, check in, retail advertising, wayfinding and more.

Keith Dutch, Managing Director – EMEA, Peerless-AV told us “With the announcement of PTE coming to London for the 25th event, it was a clear decision that we had to be there to present our latest innovations for airport terminals. Our Xtreme displays and kiosk solutions are widely used in the transportation sector to generate revenue and enhance the overall traveller’s experience. Since airport investment is increasing as terminals become the most important traffic, retail and leisure hubs in the world, the business opportunity is significant.”

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Pikasso Senegal announced today that it has acquired the panels and locations of Doni, the third largest OOH advertising company in Senegal.

The agreement consists in transferring the panel assets to Pikasso Senegal and the 16 employees involved in Out of Home.

The agreement includes the acquisition of 1,220 faces of 6m2 and 4×3 formats as well as Large Format panels (Portraits, Unipoles, Rooftops, Walls, Gantries and Bridges) located throughout Senegal: in the 18 districts of the Capital Dakar, in 16 towns of the suburbs of Dakar and in 41 cities and towns of 11 regions.

Thanks to its exemplary political stability, Senegal is one of the most important economic poles of West Africa, and has adopted an ambitious development plan, Plan Senegal Émergent (PSE), aiming at making it an emerging country by 2035. The GDP growth rate was 7% in 2017.

Antonio Vincenti, Chairman and CEO of Pikasso,told us “I am delighted to have reached this agreement with Mr. El Hadj Niang, a veteran of the OOH industry in Senegal who has built a remarkable advertising network. I have every confidence that his in-depth knowledge of the market, combined with our know-how and best-practice will enable us to contribute to the development of the OOH industry in Senegal. The first step will be to upgrade the full inventory by enhancing the potential of the locations and applying our quality procedures, to ensure high international standards and a world class customer service.”

El Hadj Niang, Director of Doni, was quoted as saying “Pikasso is bringing the OOH industry in Senegal to the dawn of a new age. This welcome boost to the sector will also serve to embellish the urban living environment, in line with the authorities’ vision of a brighter aesthetic for our country. As a business aiming to serve professionals, it will strive to have a profoundly positive impact on communication.”

With this acquisition, Pikasso strengthens its presence in West Africa (it is already established in Mali and Ivory Coast) and the group is now present in eight countries.

It is no surprise then that the Ministry of New Media invited Antonio Vincenti to present in London on Thursday May 16 at the European Out of Home Media Summit. His presentation is titled ‘Building an International OOH Group in Emerging Countries‘. Registration for the summit can be found here.

London Digital Signage Week takes place May 13-17, 2019 and as with its counterpart in New York, the week is for anyone involved with digital signage and interested in retail, employee communications, smart cities, digital out of home and of course digital signage!

Last month, Integrated Systems Europe (ISE) 2019, organised by Integrated Systems Events, drew over 81,000 registered attendees and 1,300 exhibitors to 15 halls at the RAI Amsterdam.

This consolidated ISE’s position as the world’s largest tradeshow for professional AV and systems integration.

However, there are some events in the pro AV and systems integration field with which it has no connection, including the AV Integrated Systems Expo Mumbai, or AV-ISE in a shortened format. ISE wishes to make this fact clear to its exhibitors and attendees to ensure that there is no confusion.

Mike Blackman, Managing Director of Integrated Systems Events said “They say that imitation is the sincerest form of flattery. We put a lot of time, resource and effort into creating a show experience at Integrated Systems Europe that is second to none. We trust that, when deciding whether to attend any given show, AV and systems integration professionals will look beyond the chosen name and make their own judgements.”

As well as the main ISE show each February, Integrated Systems Events also organises Integrated Systems Russia and a number of conferences that take place during ISE itself.

Integrated Systems Events also participates with the numerous exhibitions and events produced by its co-owners AVIXA and CEDIA.

For more details and a full listing of officially produced and supported you can follow these links; ISE, AVIXA and CEDIA events.

Next week’s #PTELondon has quickly become an AV affair, with many people following in the footsteps of NEC Display Solutions who have been long term exhibitors at the show.

Passenger Terminal EXPO, the world’s leading international airport conference and exhibition, now in its 25th year, takes place in London next, between March 26-28, 2019 and once again it will provide the most significant opportunity for airports and airlines to debate current issues and form business relationships on a global scale, with 7,350+ people from at least 100+ countries attending each year.

We note that AVIXA CEO David Labuskes is hosting a session titled ‘The Audiovisual Future of the Passenger Terminal Experience‘ with speakers from Houston Bush International Airport, Miami International Airport, global design and architecture firm Gensler, and multimedia studio Moment Factory (whose audiovisual installations engage travellers from Los Angeles International Airport to Singapore Changi Airport).

David Labuskes will be joined by Maurice Jenkins, Chief Information Officer of Miami International Airport; Jesus Saenz, Chief Operating Officer of Houston Bush International Airport; Keith Thompson, Principal at Gensler; and Andrew Merkin, Producer at Moment Factory. David told us “I look forward to joining this great group in discussing not only how audiovisual solutions enhance the passenger experience, but also how they can improve operational efficiency and business outcomes. Moment Factory, an AVIXA member company, has been working in some of Skytrax’s top-rated airports. Together, this panel will open eyes to new ways of applying technology to airport design.”

Exhibitors from our industry include: –

• NDS are creating the content for the passenger experience and powering many of the displays at the Samsung booth and on the Adecs booth as well.
• NEC Display Solutions are on stand number 3025
• PeerlessAV are on stand number 1132
• Scala are exhibiting in Booth 7130

The Passenger Terminal CONFERENCE has firmly established itself as the most highly regarded airport conference in the world. It’s an exceptional opportunity to see industry leaders share their innovations, knowledge and insight through a comprehensive and diverse range of conferences and panel discussions. Attracting 1,775+ senior airport, airline, aviation authority, government and related business executives from all over the world, it is THE place where attendees gather to pool information, address concerns, discuss solutions and exchange ideas for the future development of the world’s airports.

The free-to-attend Passenger Terminal EXHIBITION is the world’s largest annual airport exhibition, covering over 17,000 square metres. It provides a unique opportunity for visitors to see and experience the very latest products, services and technologies, with 300+ exhibitors showcasing the very latest innovations and solutions to enhance efficiency, safety and the passenger experience for airports across the globe.

The event takes place at ExCel, London between March 26-28, 2019.

Last week in New York, at the NY Build Expo, we met Emily Strauss, Founder & CEO of Mural Painter and several of her team of artists.

Mural Painter Inc. was established in 2009 and has since expanded to three states and five cities across the nation.

Today Mural Painter operates two offices in NYC and Los Angeles and provides high quality murals, office art, signage, branding and outdoor advertising for small and large businesses. Their team and business process allows them to deliver high quality hand painting, on time and budget.

They work very closely with companies such as real estate, interior designers, architects and building developers and are well worth taking a closer look at.

JCDecaux S.A. (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has unveiled its latest research in a series of global studies exploring key audiences at the airport.

The ‘Airports: Open for Business’ study is the largest of its kind focusing on a difficult-to-reach target audience for advertisers. With a sample, drawn from 12 major markets, the study focuses exclusively on senior and C-suite executives who are the Business Decision Makers for their companies and delivers critical insight into communication with this vital group for B2B advertisers.

Adele Gritten, UK Managing Director of Future Thinking, told us “We are proud to have worked with JCDecaux on this exciting global project. We found the study revealed an interesting concept of the BDM’s ‘still-time’ and how B2B brands can make strong connections with these decision makers during this time. The findings demonstrate that the airport is a very effective environment for B2B brands to reach this decision-making C-Suite audience whilst they are in a business mindset and have the time and the positive inclination to engage with advertising messages.”

In this study, JCDecaux explores Business Decision Makers’ attitudes to business travel and Business to Business (B2B) advertising at the airport. Key insights from the study reveal that Business Decision Makers consider their time at the airport as being a period of ‘still-time’ providing a rare window of opportunity for B2B brands to connect with this valuable business audience.

• Flying for business is central to their roles. The study revealed that BDM’s feel that flying for business is an integral part of their roles and they show no signs of reducing the number of flights they take for business, with 95% stating they are flying just as often or more often for business purposes nowadays.
• Getting to the heart of BDM’s perceptions of B2B advertising. It was important for JCDecaux to gain an insight into the brand attributes and perceptions BDM’s subconsciously associate with airport advertising which have an influence on their conscious actions. Through implicit testing, the study proved that BDM’s associate the attributes of successful brands more strongly with B2B advertising at the airport, in comparison to B2B advertising in any media other than out-of-home.
• Driving Consideration and Action. B2B advertising at the airport is a very strong driver of brand consideration amongst BDM’s, where 4 out of 5 are likely to consider a B2B brand they had seen advertising at the airport. It also drives action, with 9 out of 10 BDM’s saying they have taken action as a result of seeing business related advertising at the airport. A combination of frequent travel, work-mode mindset and positive sub-conscious associations coupled with an interest in their surroundings means the airport is a very conducive environment for any B2B brand to connect and engage with the key audience of BDM’s.

Jérôme Lepage, Marketing & Business Development Director of JCDecaux (Transport Division) said “As the number one airport advertising company worldwide, present in more than 210 airports including 8 of the global top 10, JCDecaux is very well placed to deliver valuable insights into the effectiveness of airport B2B advertising associated with the key audience of Business Decision Makers, an audience with significant budget responsibility and influence. The airport comes out to be the most impactful environment through which B2B brands can connect and engage with Business Decision Makers, for whom traveling is an integral part of their job. Not only do they notice airport B2B advertising, they are receptive to it and act upon it, making airport B2B advertising more relevant than ever.”

Methodology

‘Airports: Open for Business’ was carried out across 12 countries, exploring the airport journey and perceptions of B2B advertising of senior decision-making executives. Only those who have significant budget responsibility and influence were included in the study. All are Directors or above, with almost 60% holding top C-Suite positions.

Countries: France, Germany, UK, Italy, China, Hong Kong, Singapore, UAE, Saudi Arabia, USA, Australia and Brazil.

Sample: 4,464 Business Decision Makers defined as Directors or above (42%) or C-Suites (58%). All with significant budgetary responsibility within their roles.

3 modules: 1) Quantitative online questionnaire, 2) Implicit timed emotional response testing (TER), 3) Qualitive in-depth self-videos.

Fieldwork: September – November 2018.

With products deployed in over 50 countries, Exterity is firmly established as a key provider of video and digital signage solutions for numerous vertical markets, including corporate & finance, education, stadiums & venues, government and healthcare, as well as guest experience solutions in the hotel and cruise sectors.

Last week, they announced their intent to set up a software innovation centre at UPTEC (Science and Technology Park of University of Porto) in Porto, Portugal, to expand and complement their core technical development facility in Edinburgh, UK.

Mike Allan, Chief Technology Officer at Exterity told us “With a boom in tech start-ups over the last few years, Porto has become a centre of excellence for technical innovation as well as a desirable place to live and work. With 2019 building on another very successful year for Exterity, we want to quickly expand our software developer resource to support our clients’ current and future needs. Porto is an attractive option for us to do this, giving us direct access to a strong developer talent pool and a creative, supportive tech ecosystem at UPTEC that will nicely complement our core technical development centre at our Scotland HQ”.

Porto’s thriving tech scene is one of Europe’s fastest growing tech hubs and attracts a wealth of software developer talent.

We are told that this new office comes off the back of strong results in 2018, with new customers including Inglis Riverside Stables (Australia), the New England Institute of Technology (USA), ParisLongchamp (France), Saxon Hotel, Villas and Spa (South Africa), Six Senses Zinghy Bay (Oman), Thomson Reuters India and many more.

The UK Advertising Association has given an official response on publication of the Government consultation on food advertising restrictions.

Stephen Woodford, Chief Executive, Advertising Association was quoted as saying “We urge Government to ensure that this review considers all available evidence in this consultation. A continuing focus on further advertising restrictions is founded on the misplaced belief that ‘children are bombarded by junk food advertising’. On the contrary, further advertising restrictions on HFSS food and drink will include common everyday items that the general public would not consider ‘junk food’. The rise in obesity in society has also occurred during a decade of declining exposure to HFSS advertising and declining food consumption. Indeed, our report – The challenge of childhood obesity – shows HFSS advertising exposure to children is at record lows with the average child now exposed to 11.5 seconds of HFSS ads on TV and online a day.

International experience and independent research prove advertising bans have little impact on the wider societal issues that drive obesity. Rather, the way to address the problem is through local, targeted interventions that address key lifestyle factors including exercise and economic issues such as children growing up in poverty. Advertising can play a critical role in supporting this, as already seen through initiatives such as ITV’s support for The Daily Mile which is having a positive and measurable impact on people’s lives. Any actions being considered must be proportionate and without a long-term, damaging effect on the UK media landscape.”