DailyDOOH

VENDO Media has announced an exclusive sales representation of Captivate’s placed-based digital network for the Alberta market. VENDO will be responsible for all Alberta-based ad agency and/or client activity related to Captivate’s assets.

“With the recent growth and enhancement of our Alberta national and local sales team, this sales partnership is a perfect fit for both parties. We also believe that Captivate is an excellent complement to our Digital Outdoor and Office ad spaces available in the market. With media buyers looking for streamlined ways to buy OOH, this consolidated effort between VENDO Media and Captivate will help make the process easier and offers a full Outdoor and Indoor solution for Alberta” said Sylvio Deluca, President of VENDO Media.

Captivate is comprised of elevator and lobby display screens in premier office towers and luxury residential properties that connect brands with upscale consumers and business decision makers. The full Canadian network boasts 350+ buildings and 2,000+ screens of which the Alberta market itself represents 75 buildings and 503 screens.

“Captivate is thrilled to partner with VENDO Media in the Alberta market. With their strong in-market sales team presence and complementary assets this collaboration offers an exceptional solution for agencies and clients in Alberta” expressed Barb Huggett, GM & SVP Ad Sales – Captivate.

The Lenovo Networking Reception, sponsored by ChromeOS takes place during #InfoComm24 on Wednesday June 12 between 5:30 PM – 7:30 PM PT at Collins Bar, located on the lobby level of Fontainebleau Las Vegas.

Registration can be found here.

The VIOOH team tell us that they are going to be at #CannesLions June 17-21, 2024 and that they’d love to speak to you if you’re also there.

You can request a meeting with them here.

Note also the #CannesLions DPAA Curated Experience which sees a number of leading brands and agencies join DPAA members for a series of fireside chats
and intimate meetings during the Cannes Lions Advertising Festival.

Wildstone, the leading owner of outdoor media infrastructure across the UK and Europe, has announces its plans to launch and scale in Australia’s A$1.07 billion OOH market, marking the next stage of the company’s international expansion.

Following successful growth across Europe, where it has acquired and developed over 5,000 static and digital OOH assets since 2010, Wildstone sees Australia as the ideal market to replicate its success. The company aims to acquire existing OOH portfolios and individual sites, develop new locations, and convert existing static sites to digital.

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As Vivid Sydney 2024 kicks off, leading digital outdoor company QMS is embracing the celebration of creativity, innovation and technology with a powerful collection of advertisers for the annual festival of lights.

QMS’ world-leading City of Sydney digital street furniture network will showcase campaigns from brands including Kia Australia, Visit Victoria, Foxtel Hubbl, Kayo, Universal Pictures, Chemist Warehouse, AAMI, Coca-Cola, Sony Pictures, Omega, Medibank, Rimowa, Aware Super, Vicinity Centres, Live Nation and Audible.

The 14th annual Vivid Sydney festival runs from today May 24 to June 15 and will fuse some of the most innovative light installations with boundary-pushing artists, thinkers, musicians and culinary experts around, all united by this year’s artistic direction: ‘Vivid Sydney, Humanity’.

QMS General Manager, City of Sydney, Olivia Gotch, said: “We are excited to celebrate this year’s Vivid Sydney festival with the community and a stellar line-up of advertisers who will be – literally – lighting up the streets. This celebration of creativity, innovation and technology is the perfect fit for our world-class City of Sydney digital street furniture network, sitting at the very heart of the Sydney market and connecting with 33 of Sydney’s most prestigious and progressive suburbs. This year we’re expecting some brilliant, contextually relevant campaigns that take advantage of the event themes and incremental audiences”.

QMS’ bespoke advertising packages will place clients in key Vivid precincts during the festival, which is expecting another strong year following the record numbers seen last year.

The 2023 festival drew almost 3.5 million people to Sydney – up 30% on 2022 – and contributed more than $200 million to the NSW economy.

Kia Australia’s General Manager of Marketing, Dean Norbiato, said: “Vivid Sydney is an important partnership for the Kia brand to showcase our technology story and the QMS City of Sydney network provides a bespoke solution to extend our campaign reach and impact.”

The QMS City of Sydney digital street furniture network reaches over 90%* of key surrounding areas outside its local government area including Woollhara, Waverley, Randwick, Bayside, Mosman, North Sydney and the Inner West.

It covers 10 distinctive precincts across 33 of Sydney’s most desirable suburbs: Alexandria, Annandale, Barangaroo, Beaconsfield, Camperdown, Centennial Park, Chippendale, Darlinghurst, Darlington, Dawes Point, Elizabeth Bay, Erskineville, Eveleigh, Forest Lodge, Glebe, Haymarket, Millers Point, Moore Park, Newtown, Paddington, Potts Point, Pyrmont, Redfern, Rosebery, Rushcutters Bay, St Peters, Surry Hills, Sydney, The Rocks, Ultimo, Waterloo, Woolloomooloo and Zetland.

IAB Canada has welcomed new member Seedtag.

Last week Environics Analytics announced a partnership with LiveRamp (NYSE: RAMP), a leading data collaboration platform.

Under the terms of this partnership, Environics Analytics will be the sole provider of LiveRamp’s suite of products and services in Canada. The addition of LiveRamp’s platform to Environics Analytics’s existing data, analytics and clean room capabilities should enable businesses to successfully navigate today’s challenging marketing environment.

Jan Kestle, President of Environics Analytics said “LiveRamp’s products and services are the perfect complement to EA’s existing data, analytics, and marketing collaboration services in Canada. In this small market, we have built our business based on partnerships – rather than trying to do it all ourselves. I value all of them, and I am thrilled to work with LiveRamp technologies, know-how, and team members. Together we will transform the insights to activation to measurement ecosystem in Canada.”

The combined solution extends the value of organizations’ first-party data, improving connectivity across the media ecosystem and, most importantly, ensuring accurate measurement of the impact of advertising spend without relying on third-party cookies. EA will manage all products and services within its comprehensive ISO 31700-1 (Privacy by Design) Certified data and governance framework.

Vihan Sharma, Chief Revenue Officer of LiveRamp, added “We are thrilled to launch our robust new partnership with Environics Analytics for companies engaging with consumers in Canada. With a shared vision of the power of data collaboration, we will help clients transform how they connect, analyze, activate, and measure data in the privacy-forward ecosystem. The combination of LiveRamp’s identity technology, flexible solutions, and premier partner ecosystem, paired with EA’s deep Canadian expertise, will arm clients with an unmatched set of future-facing capabilities that drive their business forward.”

In an initiative to enhance the efficacy of out-of-home advertising, approximately 300 independent media owners across the United States have united under the IBO Speedway banner and will leverage the advanced data services provided by OOH Info LLC.

This collaboration aims to streamline access to critical data for Billboard and Screen placements, empowering IBO USA members to optimize their advertising strategies and sales.

OOH Info LLC, in partnership with various data providers, has committed to simplifying the complex landscape of data management for IBO USA members. Their objective is clear: to facilitate more efficient sales of Billboards and Screens by providing comprehensive and easily accessible data.

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Award-winning digital signage consultancy, Saturn Visual Solutions has enhanced its expert team with the appointment of project manager, Ailson Botelho, the fifth new hire for the company in recent months.

Ailson’s appointment will support Saturn as the business continues to pursue growth, further expanding its client base, which already includes high profile brands such as Seiko, Cupra, Mars and ODEON.

Previously employed at Ideagen, where he coordinated multi-disciplinary project teams to deliver software projects, Ailson has a wealth of project management knowledge. In his new role at Saturn, he will help to ensure client projects are delivered to the high standard the company is recognised for.

Manchester-based Saturn is experiencing a surge in demand for its digital signage expertise, which includes design, build, content and support services, as more sectors seek to integrate digital media displays into their customer experience curation and placemaking projects.

In addition to Ailson’s appointment, the company has made a series of recent hires across motion graphics, technical support, installation and finance/commercial.

Finnish-Luxembourgish marketing tech company Videobot has appointed Jani Engberg as its Chief Commercial Officer.

The company has achieved significant international growth in less than two years and now has over 200 large and mid-sized client companies in almost 20 countries. With the recruitment, Videobot seeks to expand further to partnerships with creative, digital, media, and advertising agencies alongside direct client relationships.

“Jani’s experience and expertise are pivota in our ambition to establish videobot technology as a key part of agencies’ toolkit for creating a truly engaging omnichannel customer experience,” said Anssi Kiviranta, co-founder of Videobot. “We are already seeing swiftly growing interest in existing and new markets as we continue to innovate ways in which videobot technology can be integrated into online platforms, outdoor advertising campaigns, physical products, and event marketing, to name only a few of the various possibilities.”

Jani has served in digital strategy, brand development, and marketing leadership roles in Masku, Telia, Finnish P&C Insurance Ltd, and Itella, part of the Finnish main postal service, among others. He has successfully led digital transformation processes in his previous positions. Engberg’s unique understanding of the agency field stems from his experience as CSO and Partner at marketing communications agency Republic, as Development & strategy director at media and marketing group Dentsu, and as CEO of Carat Finland.

As an enterprise solution, videobot technology provides creative, digital, and advertising agencies with the means to connect various touchpoints into an omnichannel approach. Videobot content can be accessed through a link or QR code, on smartphone screens as well as laptops, outdoor displays, or info screens, for example. This creates opportunities to reach larger and more versatile audiences. Videobot in itself also creates significant added value as a new interactive format of video advertising.