DailyDOOH

A series of programmatic education offerings will be presented at the 2019 OAAA\Geopath OOH Media Conference + Expo to be held May 20-22 at the Aria Las Vegas.

One mainstage panel and two instruction workshops will focus on recognizing the opportunities and challenges of programmatic commerce in the out of home advertising industry.

OAAA Chief Marketing Officer Stephen Freitas told us “A driving force of change in today’s media marketplace is programmatic buying and selling, a game-changing technology that has reinvented the way media is transacted. Bolstered by bold innovation, the OOH industry is gaining traction as a programmatic-enabled channel that can compete effectively against online search, social, video, and display advertising.”

One Mainstage Panel, Two Workshops:

• Programmatic Platforms: Integrating OOH Into Omnichannel Campaigns. Featured on the mainstage, a panel of programmatic experts with experience in omnichannel planning will explain the complexities of planning across media and why it is absolutely imperative for the entire OOH industry to adopt programmatic buying and selling as a core business function.
• Fingertips to Keyboard: Programmatic OOH Debate. This workshop will explain current trends in programmatic transactions as panelists engage in a lively debate about standards and protocols defining the OOH programmatic ecosystem.
• Programmatic OOH Success Cases. In this workshop, Intersection CEO Ari Buchalter will moderate a panel of advertisers and agency executives, who will share stories about successful OOH campaigns bought programmatically.

All programmatic content will be held Tuesday, May 21. A full schedule of programmatic education with panelists and presenters is available for download. Workshops and panelists are subject to change.

Further information and registration for the conference are available here.

This morning a new DOOH campaign from Rapport has gone live, on which they have partnered with Sky, Mediacom and Ocean Outdoor to promote Sky’s Ocean Rescue initiative.

From 8am-9am, Monday to Wednesday this week, Sky News will be broadcasting a 300m dive into the depths of the Indian Ocean, the least explored waters on earth. This is a world first, as there has never been a live outdoor stream from this far under the ocean before. The broadcast will be live-streamed on DOOH sites across the country, including Stratford Westfield, Canary Warf, Printworks Manchester, St. Enoch Square Glasgow, and more.

The live documentary series will shine a light on the undiscovered extent of human impact on our oceans, with part of the series showing how people are working to find solutions and combat the issue.

The concept for this project came from Rapport, who chose to partner with outdoor advertising company, Ocean Outdoor, as they also have their own plastic initiative, Ocean for Oceans, whereby they work to end the use of single-use plastics, encouraging the world to do the same, by working in partnership with their clients and partners.

Leading Out-of-Home company JCDecaux has unveiled results from a new eye-tracking study in New Zealand that overwhelmingly confirms that its large format billboards outperform competitors’ formats and sites on the key engagement metrics of time and attention and deliver strong brand recall for advertisers.

Conducted by eye-tracking company AccessHQ in Auckland, the innovative study was designed to address advertiser concerns regarding the viewability of different media channels, in this case outdoor formats and their ability to attract audience attention.

Participants in the study wore scientifically developed, discreet eye-tracking glasses to record their eye movements as they were driven along two different commuter routes. The recorded data was correlated with infrared eye-tracking of their pupil position to understand viewing and engagement with outdoor advertising in a real life situation.

Eye-tracking is a powerful tool for exploring how people respond to and interact with outdoor advertising, and its influence in the buyer decision making process.

Access HQ’s GM Customer Insights and Eye-Tracking, Greg Barnett told us “Eye-tracking allows us to see through their eyes in an unobtrusive way. We see what they see and are able to record and evaluate that behaviour.”

Participants were not aware they were taking part in a study for outdoor advertising to allow the capture of natural behaviour, but were familiar with the route to ensure the experience reflected the journey of a regular commuter.

The high traffic routes around Auckland covered a range of precincts including retail, business, industrial, entertainment, CBD, motorway and the airport. A selection of outdoor advertising from both JCDecaux and competitors allowed participants to see a balance of formats and locations with 683 opportunities to see JCDecaux sites and 578 opportunities to see competitor sites.

Of the 1,750 total views analysed, JCDecaux sites across all precincts were shown to be more viewable than competitors, delivering greater attention and high recall. The research results comprehensively demonstrate that JCDecaux’s high-quality, large format sites are more memorable, more impactful and inspire audiences to engage with brands.

Specifically, JCDecaux sites delivered:

· Heightened overall attention +60% uplift versus competitors
· Longer average viewing length +35% uplift versus competitors
· More views on average +38% uplift versus competitors
· Greater overall impact versus street furniture +65% uplift

In addition to real time eye tracking, participants were interviewed immediately afterwards and 75% of respondents correctly named JCDecaux advertisers they had seen on the route, unprompted. When prompted with a list of advertisers, 96% correctly named JCDecaux advertisers seen on the route.

JCDecaux New Zealand Country Head, Mike Watkins, said “The results prove that superior network quality and strategic placement of JCDecaux sites command greater attention across all precincts tested. Proximity to traffic lights, panel orientation and full viewability are key to our offering.

“JCDecaux’s philosophy and strategy is about deeply understanding our audience and creating memorable campaigns for advertisers to connect in meaningful ways. This study is another example of the focus we have on global innovation and insights at JCDecaux and we are bringing that expertise to the New Zealand market.”

The eye-tracking study also showed the overall attention score for JCDecaux digital large format sites (58%) out performed street furniture (57%) for pedestrian audiences:

· JCDecaux Digital Large Format is twice as effective as Small Format in overall attention score

· JCDecaux Digital Large Format holds attention for more than twice as long as Street Furniture

· JCDecaux Digital Large Format commands a significantly higher number of views than Small Format.

JCDecaux large format sites outperformed street furniture across all metrics among people travelling in cars.

Auckland was chosen for the study as an innovative, globally connected city representing 33% of the New Zealand population and 38% of National GDP.

In Manchester, England, people are being actively encouraged to fast-forward an advert on Ocean’s full motion Loop network. Created by Engine to raise awareness and funds for Spinal Injuries Association (SIA), ‘Donate to Accelerate’ was one of the winners of Ocean’s annual digital creative competition, which pushes the boundaries in DOOH using emerging creative and technical capabilities.

Ross Newton, creative director, Engine Creative & Experience Design, told us “It’s an idea that welcomes participation. The very act of donating is the way that you interact and gives you an immediate understanding of how your donation will benefit people who have sustained a spinal cord injury. It’s not enough to just ask people to help nowadays, you need to show them how they can help. That’s why we created an interactive donation poster rather than a brand messaging poster.”

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AV Jobs provide a highly specialist Recruitment Service for Audio Visual manufacturers, distributors and resellers.

They also work within the broadcast, events and unified communications industries providing quality and experienced staff at all levels – from board members through management, field service and sales, as well as on-site technical and sales people.

Their Consultants have experience within the AV industry and fully understand all areas from sales through system design and installation, hire and events, operations and service.

Here are this week’s selection of #AVjobs from them…

• SERVICE DELIVERY MANAGER
  Job Type Permanent Full Time
  Location Leeds, Yeadon
  Area West Yorkshire, England
  Sector Manager Manager – Service Delivery
  Salary £28000 – £30000 Per Annum Plus pension
  Currency GBP
  Start Date ASAP
  Advertiser AV Jobs
  Job Ref AV29881
• AV DESIGN & PRODUCT MANAGER
  Job Type Permanent Full Time
  Location Manchester
  Area Greater Manchester, England
  Sector Engineer Engineer – Audio Visual Engineer – Design Engineer – Technical Support Marketing Marketing – Product
  Salary £30000 – £35000 Per Annum Salary negotiable + benefits
  Currency GBP
  Start Date ASAP
  Advertiser AV Jobs
  Job Ref AV29882
• AV CHANNEL SALES – VENDOR
  Job Type Permanent Full Time
  Location Birmingham
  Area Birmingham, England Warwickshire, England Worcestershire, England
  Sector Sales Sales – Audio Visual Sales – Channel – vendor Sales – Business Development Sales – Field Sales
  Salary £30000 – £35000 Per Annum £30k-£35k basic OTE £62k + mileage allowance
  Currency GBP
  Start Date ASAP
  Advertiser AV Jobs
  Job Ref AV29878

Peerless-AV has been named the Official TV Wall Mount & Outdoor TV Provider of Forbes Travel Guide.

Each year, Forbes Travel Guide selects brand officials to represent the finest products and services available in the luxury hospitality industry. As an authority on the subject, the company launched this program to help hotels and spas determine which top brands would aid in providing guests with incredible experiences. This year, thirty-five brands, offering everything from caviar to cleaning services, met Forbes Travel Guide’s high standards.

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Here in New York, Marriott’s new Times Square EDITION hotel is celebrating its official grand opening this week, and the 18,000-square-foot Sansi North America digital display at the building’s base is playing a significant role in the festivities.

As part of the grand opening celebration, the display is featuring more than 60 different pieces of custom-created digital art that is interspersed with advertising and sponsorship content throughout the week.

These art ‘spectaculars’ include a mix of 2D and 3D animated pieces designed to take advantage of the display’s dramatic scale, stunning resolution, and high-profile location at one of Times Square’s most highly trafficked intersections.

In the evenings, the display is broadcasting a 4K live feed from the hotel’s Paradise Club cabaret. These live broadcasts feature musical performances by internationally acclaimed artists selected by the production team behind Brooklyn’s legendary House of Yes nightclub and performance venue.

While the 24-million-pixel display has been operational for several months, this week’s launch activities represent the first time that all of its technological capabilities and enormous size are being harnessed simultaneously to create a fully immersive brand experience.

Consultant Sensory Interactive worked with owners the Witkoff Group and Maefield Joint Venture to provide assessment, design assistance, procurement, and project management services for last year’s launch of the display, which was manufactured and installed by Sansi North America.

For this week’s grand opening activities, the Sensory Interactive team created a selection of original event-related content and is providing technical and operations support for other content that will be featured on the display.

Sensory Interactive evaluates, plans, launches, and operates digital experiences that generate revenue and connect brands to audiences. The company works with world-class institutions and organizations to produce promotional platforms, digital out-of-home platforms, dynamic environments, and creative content. From its headquarters in Washington, DC, and offices in Austin, Boston, Dallas, New York, and Atlanta, Sensory Interactive provides services covering an installation’s full life cycle, including project, revenue, and operational management.

Digital creative agency, Tommy has launched a new digital out-of-home division, OOHTommy, aimed at brands looking to create bold, ground-breaking work and change the way screens are being used around the world.

It is the brainchild of Tommy’s Co-Founders, including Brand Director Marcus Foley. Alongside new OOH partner, former Ocean Outdoor exec, Iain Chapman, the pair have identified the need for a new era of outdoor advert that aims to create epic, immersive experiences for the consumer.

Marcus Foley Told us “When was the last time you developed work that caused people to stop in their tracks? That’s the kind of experience we want to create. In this age of digital advertising and always-on connectivity, it’s so easy to skip past adverts, in fact we’re trained to do it. That can change with out-of-home – and brands are taking notice. We want to offer consumers an experience they will never forget, driven by innovation and the hunger to impact people, which is why we’ve launched OOHTommy.”

With their work on Netflix’s ‘The Umbrella Academy’ and ‘Mowgli’, OOHTommy they are obviously looking to create outdoor experiences for brands that consumers have never experienced before. All of these experiences are developed through Tommy Labs, a digital laboratory, where the agency tests, trials, and innovates, with a mission to transform the out-of-home space alongside their clients.

The new offering includes creative strategy, high-quality production, and fresh innovation – a one-stop shop for the ultimate outdoor campaign.

Signal Outdoor Advertising of Atlanta, Georgia and the InSite Martin Street Ads company of Los Angeles which announced their merger back in October have announced a new name and brand for the business – InSite Street Media.

Randall Smith, CEO said, “Our new name is designed to give us a brand identification with agencies and advertisers that is easy to remember, but also says what we do”.

InSite Street Media (now has more than 15,000 faces and contracts with more than 70 municipalities in California, Florida, New York, Connecticut, New Jersey, Virginia, Maryland, and Georgia. Markets served include Los Angeles, New York MSA, Washington, DC MSA and Atlanta, Tampa/St Pete and Miami Dade-Broward, Florida.

The combined inventory includes 5025 bus shelters, 9750 bus benches and 720 bus sides. InSite Street Media’s mission is to provide world-class quality service to the out of home advertising industry through first class bus shelters and to continue the upgrading and professionalization of the bus bench medium.

Ray Moyers, President of InSite Street Media told us “The new brand is designed to be a play on words of a first-rate visual medium that attracts a reliable and measurable audience”.

InSite Street Media is sponsored by M South Capital Partners, a private equity company based in Atlanta.

Adapt Media, a Toronto-based out-of-home media company, officially announced this week its partnership with the Retail Media Group, resulting in the expansion of its sales representation footprint across Canada.

Jamie Thompson, President of Adapt Media told us “I am very excited about bringing RMG into the fold. Increasing our already strong sales team from nine to seventeen Media Account Executives, covering every single region across Canada, will better service our clients nationwide. Adapt Media and Retail Media Group will together bring a newly combined value to our clients in point of sale advertising, data and premium media placements in Adapt Media’s new airport advertising offerings.”

This partnership will enable Adapt Media to forge relationships with other provincially based agencies and clients, as well as grow advertising revenue to new heights.

Claudio Rodrigues, CEO and Co-Founder at Retail Media Group said “This partnership has been in the making for some time now, and we’re excited at the potential opportunities it represents. When you combine the OOH networks represented by both companies, with the data and location intelligent solutions, as well as the client base and the talent pool of the sales representatives, this combination delivers an unprecedented location-based audience for advertisers looking to maximize the return on their ad budget.”

Retail Media Group (was founded in 2002 with the introduction of the AdBar™ grocery divider as an advertising solution that literally puts an advertiser’s message in the palm of a customer’s hand. Now available in 355 locations and 76 markets nationwide, our grocery store network delivers a total of 45.7 Million impressions every month. Our ad product offering has grown to include AdTray (self-checkout trays) and AdCap (conveyor belt end cap) and AdWrap (full conveyor belt wrap).