DailyDOOH

Broadsign, one of the leading digital out-of-home marketing platforms, and OOH advertising service provider Starlite Media are teaming up to transform out-of-home advertising in grocery stores and retail centers.

Starlite has begun deploying the complete Broadsign Platform to convert its growing network of 6000 static outdoor ad displays to free-standing digital units and scale quickly with programmatic capabilities. Spread throughout prime in-person transaction areas in grocery-anchored retail centers across the U.S., Starlite’s digital network is expected to reach 500 screens by the year’s end with 2000 more screens planned for 2020.

Read the rest of this entry »

Premium out-of-home media owner Ocean has acquired Ngage Media and Interbest, two leading independent companies which operate across the Netherlands. This is Ocean’s first foray into continental Europe following the company’s relist on the London Stock Exchange in January 2019.

Meindert van den Heuvel, Interbest

Ocean said the acquisitions were a chance to expand into a highly progressive market with similar dynamics to the UK, extending Ocean’s digital cities for digital citizens out-of-home (OOH) philosophy into continental Europe.

Announcing the deal, Ocean CEO Tim Bleakley Told us “It’s an exciting move. These are two attractive businesses with very clear, complementary digital strategies with talented and focussed management in different spheres of the out-of-home sector. Their combination will create an enhanced offer which benefits all stakeholders, landlords, municipalities and advertisers along with the media and specialist agencies.

“Ocean has established a strong track record of unlocking the true value of acquired businesses. We plan to accelerate both company’s development plans, aligning the businesses within their own markets by sharing DOOH expertise and fast-tracking investment. Ocean has developed a strong, long term relationship with the management teams who were among the first international partners in Ocean’s Alliance network. We are really looking forward to working even closer with them on this next stage of the Ocean voyage.”

The two acquired companies operate substantial large format full motion city centre and roadside advertising portfolios across all the Dutch municipalities, covering key cities including Amsterdam, Rotterdam, Utrecht and The Hague.

• Ngage Media is a 100 percent pure play digital operator with 76 large full motion digital screens in 50 locations across the Randstad megalopolis which includes Amsterdam, Rotterdam, Utrecht and The Hague. Ngage Media will continue to operate under its management team of Stan Thijssen and Xavier Tilman, supported and powered by the Ocean brand. Xavier Tilman, Ngage Media managing partner and founder, said “Joining Ocean, and the cooperation with Interbest, enables us to enhance our objective to enlarge our digital footprint in the domestic Dutch market as well as our international ambitions to develop the medium digital out-of-home.”
• Interbest is the country’s biggest independent roadside operator with 88 digital and static OOH masts in prime locations on the busiest road and motorway networks. Its portfolio covers all the Dutch municipalities including the Randstad. Interbest will also continue to operate under its management team, supported by the Ocean brand. Meindert van den Heuvel, Interbest managing director, said “This is a landmark deal which allows us to jointly develop new propositions for advertisers and grow digital roadside advertising at speed. Rolling this out under the premium Ocean brand proposition marks an exciting new era for digital OOH advertising in the Netherlands.”

The Netherlands is headquarters to a host of multi-national companies, major brands, and tech start-ups such as Adidas, Booking.com, Clarks, G Star, Netflix, Nike, Uber and Under Armour with which Ocean already has ongoing business relationships.

Ocean Group acquired Forrest Media from the Forrest Group in Scotland in March 2018, now operating as Ocean Scotland; Signature Outdoor, West Midlands, in 2014; and MediaCo, Manchester in 2015.

Times Square Arts announced last week that they have partnered with Advertising Week and Out of Home Advertising Association of America (OAAA) and are seeking submissions of original moving image art from artists working in the field of advertising.

The winner’s work will be exhibited on participating electronic billboards in Times Square as the Midnight Moment, appearing from 11:57 PM – 12:00 AM for the full month of September 2019 in coordination with the 16th edition of Advertising Week New York, the premiere event for marketing, brand, advertising, and technology professionals. The submission deadline for final works is May 6, 2019.

Read the rest of this entry »

Commuters are tapping into Singapore’s social scene via interactive screens at major commuter hubs in Sydney and Melbourne, as part of Singapore Tourism Board’s Passion Made Possible campaign with oOh!media.

Achieving impact and cut-through, Commute by oOh! interactive digital screens – located at Flinders St Station, Melbourne and Town Hall and Central stations in Sydney – encourage thousands of commuters to tap on animated maps of Singapore’s neighbourhoods to reveal its hidden social gems.

By interacting with the screens, commuters can have a one on one experience to unlock surprises to reveal points of interest such as unique tropical rooftop bars and foodie oases, hidden speakeasies, retail hotspots and other lesser-known nightlife experiences.

Singapore Tourism Board’s Area Director for Oceania, Stephanie Yong said the aim of the campaign was to inspire and engage with 25-49 year old working adults, by presenting Singapore as an exciting destination with a bustling nightlife scene where visitors can experience the city’s energy and meet new friends, “It’s extremely hard to grab the attention of this tech savvy segment who are bombarded with online messages 24 hours a day, seven days a week, so we needed to look beyond traditional advertising. With oOh! we can achieve greater cut through with this audience by grabbing their attention and engaging with them while they’re out and about through more interactive campaigns.”

oOh!’s Chief Commercial & Product Officer Robbie Dery said this engaging campaign would ensure Singapore was at the forefront of the minds of the target audience when planning their next holiday.

“This campaign achieves both mass exposure with thousands of commuters, but also engages one-on-one, promoting Singapore as an experience-fueled holiday destination to inspired commuters. Our audience and data insights indicate that railway stations are top performers when it comes to engaging the 25-49 year olds. The use of Commute by oOh! helps prime and influence audiences on their way to work and brings the Singapore brand to top of mind.”

The interactive activation is part of a wider Out of Home campaign by Singapore Tourism Board, with creative targeting the Sydney and Melbourne CBD across Commute by oOh!’s Street Furniture network and rail assets intermittently for the next five months.

Talon, the U.K.’s largest independent Out of Home media specialist, has expanded its U.S. coverage with the purchase of Grandesign, a U.S. independent OOH media agency headquartered in San Diego.

Grandesign is described as the second-largest independent OOH agency in the U.S., delivering traditional and experiential OOH across six offices. Each of Grandesign’s traditional offices – in San Diego, Denver, St. Louis, Los Angeles and Atlanta – will take the Talon name (this acquisition only affects Grandesign’s traditional vertical, as the experiential vertical will continue as a standalone business).

The purchase follows the recent appointment of Barry Cupples to the position of Global CEO at Talon and no doubt signals the agency’s intention to continue to grow globally, whilst building its business up over time through leading-edge technology, data, resource and culture. In the U.K., Talon has won numerous awards for its creativity, planning and people values.

Read the rest of this entry »

Hivestack, a location-based digital out-of-home marketing technology company announced this week that Matthew Oliver will be joining the company as Vice-President of Sales.

Based out of New York City, Oliver will lead all demand-side sales initiatives in the U.S. and Canada, and will report directly to Chief Executive Officer Andreas Soupliotis.

He was previously at Grapeshot, a real-time keyword targeting and brand safety platform, where he spent six years building up the Sales team, achieving 670% revenue growth from 2015-17 resulting in a large acquisition by Oracle.

He possesses years of ad tech experience and has worked with the largest digital agencies and Fortune 500 brands across North America. Under Matt’s lead, Grapeshot sales grew over 100% each year and he oversaw a team of five Directors and Account Executives.

Andreas Soupliotis, CEO told us “Hiring Matt represents an exciting inflection point in our company. We have focused the past 1.5 years building product and tech, and with Matt’s addition, we are adding a layer of leadership that focuses completely on demand-side sales. We are thrilled to add him to the team, and are convinced his efforts will funnel size-able demand through our platform.”

Hivestack is a location-based marketing technology company that drives business outcomes. Digital marketers use Hivestack’s technology to connect with custom audiences in the physical world based on consumer behavior and audience movement patterns. The Hivestack platform is a full-stack platform that enables DOOH publishers to transact with digital marketers using programmatic ad tech. The platform’s unique value proposition to marketers include location- based audience science that analyzes massive privacy-compliant mobile datasets, measurement and ad serving.

QMS Media Limited (ASX:QMS) has announced the appointment of former APN Outdoor General Manager Sales, Mark Fairhurst as General Manager Sydney for QMS Australia; a newly developed role to further drive growth in the significant Sydney market.

Mark brings a wealth of senior sales leadership experience and media expertise across a range of media channels and organisations in Out-of-Home, TV, Digital and Publishing, and has a strong history of sales success in the media industry. His appointment is fundamental, as QMS Australia continues to solidify its strategic position as a premium quality digital outdoor media company in Australia.

With more than 20 years’ experience leading large media sales teams, Mark has spent the past five years at APN Outdoor, overseeing a period of significant revenue growth, and was most recently contracted to JCDecaux as an Integration Advisor in its acquisition of APN Outdoor.

QMS Media Limited Group CEO, Barclay Nettlefold told us “We are extremely pleased to have appointed such a highly accomplished senior executive in Mark to help expand our media operations in the critical Sydney market. As an industry recognised sales leader, Mark’s experience and strong client and agency relationships will only further complement our senior sales management team, providing additional support and guidance as we continue to position QMS Australia for future growth.”

Mark’s appointment with QMS Australia commences Tuesday April 2, 2019.

AV Jobs provide a highly specialist Recruitment Service for Audio Visual manufacturers, distributors and resellers.

They also work within the broadcast, events and unified communications industries providing quality and experienced staff at all levels – from board members through management, field service and sales, as well as on-site technical and sales people.

Their Consultants have experience within the AV industry and fully understand all areas from sales through system design and installation, hire and events, operations and service.

Here are this week’s selection of #AVjobs from them…

• SENIOR HOME AUTOMATION ENGINEER
  Job Type Permanent Full Time
  Location London & Home Counties
  Area Middlesex, England Surrey, England City of London, England London South West, England London North , England
  Sector Engineer Engineer – Audio Visual Engineer – Installer Engineer – Home Cinema Engineer – Home Automation Engineer – Commissioning
  Salary £38000 – £45000 Per Annum £38k-£45k p.a. doe + pension and benefits
  Currency GBP
  Start Date ASAP
  Advertiser AV Jobs
  Job Ref AV29877
• AV CORPORATE SALES
  Job Type Permanent Full Time
  Location City of London
  Area City of London, England
  Sector Sales Sales – Audio Visual Sales – Collaborative Technology Sales – Unified Communications Sales – Corporate Sales – Business Development Sales – Field Sales
  Salary £35000 – £60000 Per Annum Competitive & negotiable salary
  Currency GBP
  Start Date ASAP
  Advertiser AV Jobs
  Job Ref AV29868
• AV INSTALLATION ENGINEER
  Job Type Permanent Full Time
  Location Sheffield, Derby, Nottingham
  Area South Yorkshire, England
  Sector Engineer Engineer – Audio Visual Engineer – Installer
  Salary £22000 – £26000 Per Annum £22k-£25k doe plus use of van & benefits
  Currency GBP
  Start Date ASAP
  Advertiser AV Jobs
  Job Ref AV29860

Novus Media Inc. announced this week that Debbie Drutz has joined the agency as President, Novus Canada. She will have direct responsibility for all of Novus Canada’s operations, overseeing client strategy, planning, investment, HR and finance and will be based in Toronto and report directly to Dave Murphy, CEO.

Before joining Novus, Debbie Drutz was VP Sales for Astral, a division of Bell Media Inc. in Canada. In that role, she led the sales team with teams across multiple markets driving the vision and strategy for sales growth. Drutz joined Bell Media in 2013 and held roles within client strategy and multi-media partnership divisions.

Before joining Bell Media, she was Director of Digital Sales at Rogers Communications and Director, Interactive Product at Bell Media Radio. She also spent seven years at CHUM Radio Sales, building a non-traditional business development team and the digital strategy for CHUM Radio. She began her career as a Media Planner at Cossette Media.

A recognized industry leader, she serves on the Board of Directors of DPAA, the leading global organization for everything digital out-of-home, and has held positions on the IAB’s Mobile Committee and the MMA Leadership Forum. She holds an MBA from Ivey Business School and a Statistical Science Degree from Western University, and graduated with the Award of Excellence from Humber College’s Media Sales Post Graduate Diploma Program in Toronto.

KineticX, the start-up incubator focused on emerging technologies in the Out of Home space and a division of OOH media agency Kinetic, has announced a partnership with environmental media start-up Pluvo.

As a result of the deal, Kinetic clients will be the first to have access to Pluvo’s unique air-purifying advertising inventory, at valuable high foot-fall locations across London.

At a time when environmental concerns, particularly air quality in major cities, are at the top of the public agenda, Pluvo’s solution offers brands the opportunity to help tackle the issue of urban air pollution through advertising. The innovative street furniture will be located at highly desirable locations – busy high streets and urban centres – that are likely to experience both high levels of footfall and pollution. Conversations are already underway with a number of UK city councils to launch the solution by the end of 2019.

Read the rest of this entry »