DailyDOOH

The OAAA has announced that a panel on direct-to-consumer (DTC) marketing and advertising has been added to the mainstage programing at the 2019 OAAA\Geopath OOH Media Conference + Expo, being held May 20-22 at the Aria Resort in Las Vegas.

Panelists include:

Terri Rockovich, CEO, Jinx (Moderator)
Will Flaherty, VP of Growth, Ro
Laura Hyman, Director of Growth Marketing, Luminary Media
Sharon Sperber, Marketing Director, Ease

According to a new study from the Interactive Advertising Bureau (IAB), the future of retail growth comes from direct consumer relationships. Online channels drove more than 90 percent of growth in consumer-packaged goods in the last year.

OAAA’s Chief Marketing Officer Stephen Freitas told us “Some brick-and-mortar stores are closing, and innovation-led growth is shifting to smaller direct-to-consumer and boutique brands. Many new online brands and services are finding great success with OOH as a means to break out of the internet silo and attract new customers.”

The Direct-to-Consumer Opportunity panel will discuss the challenges of marketing DTC businesses and advantages of using OOH to building brand awareness.

Dentsu Aegis Network CEO Americas Nick Brien has been confirmed as the Keynote Speaker at this year’s OAAA\Geopath OOH Media Conference + Expo to be held at the Aria, Las Vegas May 20-22, 2019.

OAAA’s Chief Marketing Officer Stephen Freitas said, “Nick Brien is a highly respected agency executive, having held leadership positions at iCrossing, McCann Worldgroup and IPG Mediabrands . His insights into today’s agency landscape, with a focus on consumer engagement in a digital facing world, will educate and enlighten conference attendees from across the advertising spectrum.”

Further information and registration for the conference is available here.

Mike Benson, head of marketing at Amazon Studios and director of marketing for Prime Video, will address attendees of this year’s 2019 OAAA\Geopath OOH Media Conference + Expo, being held May 20-22 at the Aria Resort in Las Vegas.

Since 2015, Mike Benson has overseen all marketing, promotion, advertising, digital, and social media activities and branding for Amazon Prime Video original programming.

OAAA’s Chief Marketing Officer Stephen Freitas told us “From spectacular billboards on the Sunset Strip to interactive digital executions in the New York Subway or printed bus shelter ads on Main Street USA, Amazon Prime Video uses the OOH medium to reinforce branding and engage its audiences.”

Prior to his role at Amazon Studios, Mike Benson was Chief Creative Officer for the Time Warner Global Media Group. Before that, he was the Executive Vice President of Marketing at Disney/ABC Television Group, overseeing marketing, advertising, and promotion for ABC primetime, late night, and ABC Studios programming.

Freitas added, “With decades of media and advertising experience, Benson brings a wealth of industry knowledge to this year’s conference. The OOH industry is excited to welcome him to the mainstage at our biggest gathering of the year.”

Further information and registration for the conference is available here.

A series of education workshops across four tracks will be presented at the 2019 OAAA\Geopath OOH Media Conference + Expo, to be held May 20-22 at the Aria Las Vegas.

The workshops, proposed and presented by out of home advertising industry experts, will consist of panels to address analytics, business insights, data, and thought leadership in relation to today’s OOH methods and trends.

There are four tracks with 12 Workshops in total…

• The Analytics track will examine platforms and systems that are streamlining transactional processes to provide deeper insights about the efficacy of the OOH medium.- Geopath Update
  – Fingertips to a Keyboard: A Programmatic OOH Debate
  – Programmatic OOH Success Cases
• The Business Insights track will probe contemporary business tactics and observe valuable proof-points to show how the OOH industry can best compete in today’s competitive media environment.- The State of Global OOH Advertising
  – Navigating the Client-Agency-Media Dynamic
  – Sales Craft: Curiosity Based Conversations
• The Data track will explore how rich information can unlock important knowledge about OOH that leads to better results for customers.- OOH Attribution Success Cases
  – Leveraging OOH and Mobile Data in a Physical World
  – Rethinking the OOH Marketplace
• The Thought Leadership track will highlight critical thinking and fresh ideas presented by some of the OOH industry’s most respected leaders and visionaries.- Buyside: A Perspective from the OOH Specialists
  – Creating Mind-Blowing Consumer Experiences
  – A Creative’s Guide to ROI… Make it POP!

Workshops will be held on Tuesday, May 21 from 1:30 – 4:30 pm PT. A full workshop schedule with panelists and presenters is available for download here. Workshops and panelists are subject to change.

Further information and registration for the conference is available here.

Executives from out of home advertising specialist firms will serve on a panel at the OAAA\Geopath OOH Media Conference + Expo, to be held May 20-22 at the Aria Las Vegas.

Folks from Billups, Kinetic Worldwide, Outdoor Media Group, Posterscope, Rapport, and Talon Outdoor will provide insights about planning and buying strategies for many of the nation’s premier brands.

OAAA Chief Marketing Officer Stephen Freitas told us “In today’s complicated media marketplace, OOH specialists are the experts at navigating the planning and buying of OOH campaigns. Working with top brands on a local and national level, these OOH media buyers know what it takes to execute successful campaigns that impress both clients and consumers.”

Panelists include:

Mike Cooper, President & CEO, Rapport (Moderator)
David Krupp, President & COO, Billups
Ryan Laul, President, Outdoor Media Group
Michael Lieberman, Co-CEO, Kinetic Worldwide
Christian Vollerslev, President, Posterscope
Irina Zeltser, Managing Director, Talon Outdoor

The ‘Perspectives from OOH Specialists’ panel will take place at the conclusion of the Brunch & Learn on Wednesday, May 22, serving as the conference Grand Finale.

The annual OOH Media Conference + Expo is the largest education and networking event for professionals and suppliers in the OOH advertising industry. Further information and registration for the conference is available here.

oOh!media has set up a new dedicated office in Perth to enable advertisers to better leverage its expanded offering including more than 3,000 Out of Home panels in Western Australia and advanced strategic tools to optimise performance.

Following the addition of Commute by oOh! (formerly Adshel), oOh! has more than doubled its footprint in the State, with its portfolio in Western Australia now including 850 digital panels and more than 2,150 classic signs.

The dedicated local team, to be headed up by Mark Treasure, will ensure advertisers will further benefit from oOh!’s investment into data, content and innovation to drive greater engagement and campaign performance.

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The AVIXA Women’s Council, a global community for supporting and empowering women in the AV industry, will host its annual breakfast event at #InfoComm19., on Thursday June 13, with keynote speaker Christine Schyvinck, President and CEO of Shure Incorporated.

At the breakfast, Schyvinck will discuss attracting and retaining women in the audiovisual and technology industries. She told us “Women in the audiovisual industry and more broadly, technology, have been a life-long interest to me. Being a mechanical engineering student in the 1980s, I was joined by a small number of women in lecture halls. And I thought now, three decades later, things would have changed a lot. We’ve made progress but not enough. Our industry needs to have more discussions about reaching women at a younger age — about junior high age — to show them what a career in technology looks like. At the Women Council’s breakfast, I’ll talk about how to get young women engaged in the AV industry, and I’ll also talk about diversity overall in the workplace — why it’s important and how it delivers results and satisfaction.”

As the highest-ranking officer at Shure, a manufacturer of microphones and audio electronics, she is one of a few women to hold an executive position in the pro-audio industry and has led critical initiatives for the company, including reducing product costs without sacrificing quality, executing international manufacturing and sourcing strategies, delivering innovative technologies to the market, and globalizing sales and marketing operations.

Brandy Alvarado, Women’s Council Chair and Marketing and Business Development Manager for rp Visual Solutions told us “The popularity for our breakfast has surged year after year, so it’s important we deliver a compelling event. It’s a great opportunity to bring people together from around the world to share ideas about how we can encourage more women to join the industry and support them throughout their careers. We’re thrilled to have Christine as our keynote speaker. She is an excellent role model and mentor for women.”

The annual Women’s Council breakfast at #InfoComm19 attracts more than 250 attendees. In addition to the keynote presentation this year, the event will focus on the initiatives and accomplishments of the council’s 34 local groups worldwide and the career empowerment program. Registration for the AVIXA Women’s Council Breakfast is available when registering for #InfoComm19 itself.

In addition, the Women’s Council is offering 20 scholarships, sponsored by SHURE, for admittance to the event. Applications will be accepted March 15 – April 15. Applications will be available here.

One of the two CEO ‘moves’ that were rumoured at #ISE2019 a few weeks ago has been confirmed with official news just in that Martin Romanowski has stepped down from his role of CEO at Smartsign AB.

DPAA, the leading global organization for everything digital out-of-home, announced today that Phoenix Vision has joined its membership ranks.

Phoenix Vision is described as a growing digital out-of-home provider and technology administrator for its Digital Billboard Network (DBN) and has in place, over 380 screen installations which are expected to grow to over 1,000 by the end of 2019.

Screens are located on point-of-purchase merchandising units along with the utilization of large screens, both located in high traffic national brand retail locations. In addition to Hawaii, Phoenix Vision currently has sites in Sydney and Melbourne, Australia, and Richmond, Va. Screens will also be introduced soon in Springfield, Mass. the Tampa Bay area, the San Francisco Bay area, Seattle, Washington and Vancouver, British Columbia.

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This Thursday the regular Stampede webinar will feature NEC Display Solutions’ Rich Ventura discussing the NEC Display Solutions Analytics Learning Platform (ALP).

ALP is an anonymous business intelligence and targeted content delivery platform. NEC ALP consists of hardware, software, cloud services, managed services and maintenance, and big data analysis. Locally in-store, the platform consists of an edge computing appliance, cameras, and sensors. The platform is designed with full API integration into key digital signage content management partners, allowing it to compile content from multiple media player platforms and displays and present it on a single NEC Display large- or small-format display. ALP is the platform to enhance the next generation of digital signage, elevated by personalized experiences that drive your audience’s journeys – and provide you with insights into customer purchasing behavior and preferences.

March 7 | 3pm EST

You can register here.