MOVE Gives MORE – 2.2% #OOH Audience Increase in 2018

February 26th, 2019

Tristan Cotterill

MOVE (Measurement of Outdoor Visibility and Exposure) has released the results of its 2018 annual data update, showing that for the eighth consecutive year Australian Out of Home audiences have increased, growing 2.2% in 2018 and now reaching 12.7 million Australians each day.

As part of the audience increase, the 2018 data update also includes:

  • Improved transit methodology to more accurately reflect OOH audience data
  • Expanded measurement for double decker buses
  • Updated Australian Bureau of Statics data

Charmaine Moldrich, CEO, OMA and MOVE told us “MOVE provides accurate audience data so that clients can get the best results from investing in our fast-growing media channel. We built this new functionality because we wanted brands and regulators to have greater transparencies to the campaigns run on OOH and guarantee that brand safety was something we deliver on. Because of the nature of its visibility, ubiquity, and reach, it’s important we do all we can for our clients to ensure that OOH advertising keeps brands safe”.

In 2010 when MOVE was launched, it was the first OOH audience measurement system to introduce the Likelihood To See, or LTS, viewability measure. This measure assesses the total audience rather than potential audience, ensuring OOH campaigns can be bought with greater assurance that the advertiser’s message is hitting the mark.

Nine years on and MOVE continues to innovate. In October 2018, it launched its School Mapping Tool that ensures all OMA member signs comply with the OMA’s Placement Policy. This policy for example, prohibits OMA members from advertising products that are illegal for sale to minors within a 150-metre sightline of a primary or secondary school.

8K Association Releases Two New Documents

February 26th, 2019

Andrew Neale

The newly formed 8K Association (8KA) has just released two new public documents on its web site.

The following two documents can be accessed by registering at the link below to receive an email with a link to access the pdf file.

Principal members of the 8K Association include leading panel supplier AU Optronics (AUO) along with consumer electronics giants Hisense, Panasonic, Samsung Electronics and TCL Electronics. Panel supplier Samsung Display is also in the process of joining the 8KA.

Specific goals of the organization include:

  • Promoting 8K TVs and 8K Content to consumers and professionals
  • Helping educate consumers and professionals about the 8K ecosystem
  • Helping secure 8K native content for members
  • Encouraging service providers (especially OTT) to develop 8K offerings
  • Facilitating communication within 8K ecosystem to help with commercialization
  • Developing initial technical requirements for 8K input signals
  • Developing initial 8K TV categories and minimum specifications for image quality

The 8K Association will soon publish additional documents allowing more companies to consider joining the organization.

Programmatic Ad Specialist @RegitalUK In @VIOOH Strategic Sales Partnership

February 26th, 2019

Tristan Cotterill

VIOOH has announced that Manchester-based, programmatic advertising specialist, Regital, has become a strategic sales partner. We are told that this partnership will allow Regital to integrate VIOOH’s innovative technology into its existing programmatic portfolio to help inform and drive DOOH campaigns for its brands and agencies.

Sue Hunt, Chief Revenue Officer, VIOOH told us “As a leader in programmatic trading, Regital felt like a natural partner for us to help deliver a simple way for brands to buy digital OOH media programmatically. Through this partnership we can offer advertisers more effective omni-channel targeting and efficient campaign management”.

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Daktronics Selected for LED Installation in Times Square

February 25th, 2019

Andrew Neale

Property owner Brookfield and consultant Sensory Interactive have selected Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, to supply and install a system of large-scale exterior LED displays at the legendary Brill Building in New York’s Times Square. We understand that Sensory Interactive directed the procurement process for Brookfield and is also providing documentation and project management services.

Daktronics will install six new LED displays at the building, which is located at 1619 Broadway, between 49th and 50th Streets. The display program makes the most of this high-visibility address by placing signage elements on both sides of the building’s corner location. Two displays will face 49th Street, three will face Broadway, and one large vertical display will be curved around the corner.

Steve Bayer, Daktronics special projects director told us “By using multiple displays, this unique project will engage audiences from a variety of points within Times Square. We’re excited to be working with Brookfield and Sensory Interactive to bring this project together in the coming months and look forward to it connecting with audiences for years to come.”

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MIP Mali Rebrands to Pikasso Mali

February 25th, 2019

Russ Curry, Ministry of New Media

Following the acquisition of MIP Tunisie in August 2016 by Pikasso and its partnership with Impact Media Group, MIP Mali has now rebranded to Pikasso Mali.

To match the new identity, MIP Mali has rebranded all the 4×3 Billboards by installing a yellow frame and the yellow iconic bar under the Rooftops, a Pikasso ‘signature’. Pikasso Mali has an inventory of more than 290 4×3 Billboards and 20 Rooftops in Bamako, thus offering a national coverage and a strong presence in the capital.

Antonio Vincenti, Chairman and CEO of Pikasso, told us “The rebranding represents a significant milestone: on one hand it’s a signal that the company in Mali has embraced the Group’s core values: quality, customer service, transparency, innovation and promotion of the creativity, on the other hand it’s an alignment with a unique brand in West Africa: in Mali, Ivory Coast and Senegal in order to better meet client needs of this subregion.”

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#InfoComm19 #TIDEConference Registration Now Open

February 25th, 2019

Andrew Neale

Registration is now open for the next #TIDEconference which takes place in Orlando on June 11, 2019 during #InfoComm19.

You can register here.

Strong Q4 And Full Year 2018 @ZetaDisplay

February 25th, 2019

Adrian J Cotterill, Editor-in-Chief

ZetaDisplay AB (Nasdaq Stockholm:ZETA) has announced that they had a strong Q4 and Full year 2018 as follows: –

October – December 2018

  • Net sales increased by 89% to MSEK 130.9 (69.3)
  • Contracted services (recurring) increased by 97% to MSEK 37.3 (18.9)
  • EBITDA totalled MSEK 16.1 (4.7)
  • The operating profit was MSEK 11.1 (1.1)
  • Earnings per share before and after dilution were SEK 0.72 (-0.22) and 0.70 (-0.22) respectively

January – December 2018

  • Net sales increased by 103% to MSEK 404.1 (198.7)
  • Contracted services (recurring) increased by 89% to MSEK 106.9 (56.7)
  • EBITDA totalled MSEK 48.1 (17.0)
  • The operating profit was MSEK 29.6 (5.9)
  • Earnings per share before and after dilution were SEK 0,87 (-0,49) and 0,85 (-0,49) respectively

Significant events during the quarter

  • The roll-out of the ATG project in Sweden with 7,000 installations in 2,000 shops was finalized at year-end after seven months of project process.
  • Additional orders for ProntoTV delivering Digital Signage solutions for two vessels of the Hurtigruten line. The deal runs over a five-year period and has an estimated commercial value exceeding 8.5 MSEK.
  • Allocation decision for the tender with Swedavia to deliver displays at the company’s ten Swedish airports.
  • New framework agreement with the Bergendahls Group for delivery of Digital Signage solutions at 44 Swedish CityGross grocery stores. The commercial potential is estimated at 15 MSEK during a five-year period.
  • Manu Mesimäki has been appointed new Business Area Director Finland and appointment of new VP International Business to develop the international business of the Group.

Significant events after the quarter

  • Finish Virala Oy Ab increased its shareholding to 2,811,681 shares (1,700,000 on 31 December) and is now ZetaDisplay’s largest shareholder.
  • Norwegian subsidiary ProntoTV won the Digital Signage tender for Ruter, the public transportation company of Oslo and Akershus. The sales value is estimated at MNOK 20.
  • The Board adopted new financial objectives comprising growth ambitions within foremost contracted services and operating profit as well as guidelines for equity ratio and expected dividend payments.

CEO comment

A strong fourth quarter and full year 2018

Net sales increased by 89% to MSEK 130.9 (69.3) during the fourth quarter. The Group’s operating profit amounted to MSEK 11.1 (1.1). Contracted services increased by 97% to MSEK 37.3 (18.9), and the organic growth accounted to 59%.

The final quarter of the fiscal year was characterized by a continued strong demand across all segments. The significant sales increase during the third quarter that was related to the ATG project in Sweden continued to influence net sales positively with MSEK 30. The project has now reached the day-to-day operational phase and will from now mainly contribute with net sales related to contracted services. The fourth quarter was generally strong, with customer demands on finalizing projects before year end which resulted into high demands on the organization. This had effect on the gross margin development during the quarter. As the installed base continues to grow our contracted services will grow as well.

The demand on other markets was continued strong. Especially Norway could harvest two important assignments with long-term effects on sales and profitability. The Netherlands put a great deal of effort into delivering a Digital Signage solution for the facade of the KPN headquarters in Rotterdam, that has made the news due to its enormous visibility in the city skyline. Further­more, we have appointed a new Business Area Director Finland to strengthen the profession­alization of the organization and installed a new position within international business development. The request for complex international assignments continues to increase and we are well prepared to participate in upcoming tenders.

Full year 2018

After having acquired companies in Finland, Norway and the Netherlands during recent years, 2018 has been the year where we started a strategy process aimed at integrating the group’s business models.

We use three Group initiatives to drive this process. They comprise the development of a new brand platform, common product offers as well as harmonized technical platforms. We have reached different levels of accomplishment in these projects, and the results will start to be visible during 2019.

We facilitate this process by applying our three guiding principles namely professionalization, internationalization and harmonization.

The international development

We noticed the most visible demand on internatio­nalization in our Norwegian organization where two initial Scandinavian projects developed into a broader European horizon. Our organization mastered the requirements on geography and competence in a very professional manner. The Norwegian organization is a good example for how new sales initiatives are combined with a profes­sional project organization as well as an efficient services and after-market team.

Our Dutch operations have a strong focus on internal communication solutions. The company was acquired in 2017 and derives originally from a spin-off from the Dutch telecom leader KPN. The organization has a high technical and contracted services-oriented competence. Among other aspects this includes the monitoring of 35 000 service points from our office leading to that around 90% of all incidents are taken care of with involving the customer.

In Finland we have strengthened our offer and technical competence during the year by integrating Electronic Shelf Label (ESL) with Digital Signage. We have reinforced our position through a new framework agreement with the country’s leading retail chain, the Kesko Group. During December we appointed Manu Mesimäki as new Business Area Director when Jens Helin was named VP International Business for the Group as described above. Successor Manu Mesimäki has a long track record as entrepreneur and started Seasam Oy that was acquired by ZetaDisplay during 2017.

2018 has been a very eventful year for the Swedish organization, characterized by the project with ATG. The company initiated a tender during the spring which ZetaDisplay won in May. Four months later the deployment of 7,000 installation at 2,000 shops started across the country. The complex solutions required approximately 5,000 hors of programming and a huge effort of our Swedish organization. The project is considered to be the largest of its kind in Europe during the year. The ATG project leads to that the Swedish organization will see an increased volume of contracted services going forward, which is the base for a long-term value creation.

Financial development

Our overall business has become ever stronger during 2018. Beyond the geographical expansion which we achieved through acquisitions, we have managed to alter our sales split. Recurring revenues are created through a a portfolio of contracted services which are the base for a sustainable and predictable profitability creating shareholder value. Our contracted services increased during 2018 by 89 procent and amount now to MSEK 107. To be a total solution provider creates an opportunity to bundle products and services as a benefit, which will lead to increased contracted services even during 2019. As consequence of increased complexity of our assignments, contracted service become more and more important and the relationship between customer and supplier gets more long-term.

Looking ahead

We introduced February 2017 financial targets, including that net sales would amount to MSEK 350 in 2020. Two years later, the sales target has been met and the company updates its financial targets and links them closer to its overall strategic direction.

The updated objectives link continued growth more closely to the company’s focus on contracted services, which increase both long-term profitability and predictability. Growth is expected to be both organic and acquired, which requires an efficient use of the available funds.

  • Contracted services exceeding MSEK 200 at the end of 2022.
  • Operating income amounting to MSEK 100 at the end of 2022.
  • To achieve an equity ratio in the period up to 2022 between 30 and 50%
  • Use dividends to ensure that the equity ratio does not exceed 50%

ZetaDisplay is a service provider that delivers software competence, communication competence as well as a process driven deployment and service organization. The infrastructures such as displays can only partly describe the competence base our colleagues are equipped with. ZetaDisplay is after 2018 an international service provider within Digital Signage with 140 colleagues at eight offices in six countries.

We hold a leading European market position and will expand our market position in the years looking ahead.

The market demand is there; we are well positioned and ZetaDisplay has a clear strategic direction to live up to external expectations.

Market Abuse Regulation and the Swedish Securities Markets Act. The information was submitted, on the authority of Leif Liljebrun for publication on February 22nd, kl 08:45.

Australia’s JCDecaux Announces New S&M Structure

February 25th, 2019

Tristan Cotterill

Australia’s leading Out-of-Home company JCDecaux this week announced that its new sales and marketing leadership structure will offer advertisers a client-centric ‘single point of contact’ access and in-depth experience across JCDecaux’s expanded product portfolio. Following the acquisition of APN Outdoor in Australia and New Zealand in 2018, the new JCDecaux team will represent more than 40,000 advertising assets across five key product areas; Billboards, Street Furniture, Transit, Rail and Airports.

The sales team is led by Chief Commercial Officer, Max Eburne (shown above left) and Chief Marketing Officer, Essie Wake (shown above right) leads the marketing team. Working closely with Eburne is General Manager – Sales, Oliver Newton (shown above centre), who takes responsibility for all agency, client and trading activities.

The team comprises 11 new roles including six state directors and five group roles.

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Updated Financial Objectives Adopted by @ZetaDisplay

February 25th, 2019

Adrian J Cotterill, Editor-in-Chief

ZetaDisplay AB (Nasdaq Stockholm:ZETA) has announced that the Board of Directors of the company has adopted four updated financial targets. The company introduced February 2017 financial targets, including that net sales would amount to MSEK350 by 2020. Two years later, the sales target has been met and the company updates its financial targets linking them closer to its overall strategic direction.

The updated objectives link continued growth more closely to the company’s focus on contracted services, which increase both long-term profitability and predictability. Growth is expected to be both organic and acquired, which requires an efficient use of the available funds.

  • Contracted services exceeding MSEK 200 at the end of 2022
  • Operating income amounting to SEK 100 million at the end of 2022
  • To achieve an equity ratio in the period up to 2022 between 30 and 50%
  • Use dividends to ensure that the equity/assets ratio does not exceed 50%

Mats Johansson, chairman of the Board said “The updated financial targets represent a doubling of the service portfolio and a tripling of the operating profit from today’s levels and reflect the strategy that the board has put in place for the coming years. The integrated business model includes concept and software development, hardware deployment as well as contracted services during the operating period. The most important lever in our business model is the proportion of contracted services of sales and our ability to increase revenue over the lifetime of a project. The company’s success is based on an efficient and scalable delivery and service platform that does not increase in complexity and drives costs once the share of contracted services is increasing. The updated financial objective is in line with the strategy that the Board of Directors has established and is the company’s guiding star in the coming years”.

This information was provided as such information that ZetaDisplay AB is required to disclose under the EU market abuse regulation and the Securities Market Act. The information was provided, by Leif Liljebrunn, for publication on February 22nd, 2019 at 08:30am.

International Airport Audience Measurement System

February 25th, 2019

Adrian J Cotterill, Editor-in-Chief

JCDecaux SA (Euronext Paris: DEC), the number one company worldwide in outdoor advertising and in airport advertising, has announced the launch of AAM (Airport Audience Measurement), the first international audience measurement system for the airport industry.

Jean-Charles Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux, said “We are proud to have initiated and produced the first global airport audience measurement standard, including the concept of dwell time and based upon deduplicated passenger numbers. It will provide our advertising partners, agencies and airport authorities with new metrics offering unrivalled detail and accuracy to our airport media, particularly suitable for global, regional and national campaigns. Airport advertising is a fast-growing media, driven by a traffic of more than 4 billion passengers in 2018, which should double by 2040 according to ACI forecasting. This unprecedented standard of measurement will further emphasise JCDecaux’s effectiveness in airport advertising around the world.”

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