DailyDOOH

#InfoComm19, the largest pro-AV show in North America, will explore the fast-growing markets for audiovisual solutions in hospitality and retail, June 8-14 in Orlando, FL.

The show will host more than 30 education sessions focused on the ways that companies in hospitality and retail and the AV solution providers that serve them are using AV technologies to bring efficiency, entertainment, and personalization to the customer experience.

The global market for pro-AV products and services in retail is forecast to reach $20.3 billion in 2019 and grow at a compound annual growth rate (CAGR) of 5.5 percent through 2023, according to the AVIXA™ Industry Outlook and Trends Analysis (IOTA) report. The hospitality market is also surging, with a forecast of $7.5 billion for 2019 and growth of 6 percent CAGR through 2023.

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Women of Digital Signage is hosting a luncheon at #DSE2019 which is being held on Thursday, March 28, at 12 noon.

Andrea Varrone, DSCE, co-founder of the group and show director for DSE told us “We’re very excited for our second year as an organization. During the event, our members will have a chance to reconnect with old friends and form relationships with new members. We’ll also be announcing the details of our mentorship program, which will allow women in the industry to foster new talent and create new business opportunities with one another.”

Whether you’re a Digital Signage veteran or just starting out, the Women of Digital Signage organisation provides women in the Digital Signage Industry with a pathway to promote networking, mentoring and personal growth through the development of relationships and new opportunities.

The luncheon is USD 25 for members and USD 35 for non-members. For more information or to register click here.

Those who listened to ‘The Evolution and Proliferation of Digital Signage Into Every Day Life’ by Microsoft’s Creative Director Florin Gale at The Global Digital Signage Conference during London Digital Signage Week last year will know that Microsoft confirmed that they were to open a Flagship Store in London sometime during 2019.

Some UK papers this week ‘announced’ that Microsoft will open its first store in the UK this summer and that has been hiring full- and part-time employees to staff it. We quote “Bringing the UK expansion to fruition has taken the company six years; it already has flagship stores in New York and Sydney”.

Our contacts at Microsoft however have re-iterated that their original media release to announce the Microsoft Store coming to the UK was September 2017 AND that they have not made any comment to the media since that time!

Meraas and BackLite Media this week announced an extension of their advertising partnership to include the new destinations; Al Seef, La Mer and The Beach in addition to City Walk.

From Left to Right; Meraas Head of Destinations Ahmed Emam and BackLite Media’s CEO Bill Fordyce at The Beach.

This new long-term agreement will extend the advertising partnership beyond 2023. The first deal was struck between the two companies back in 2016.

The new agreement will provide advertisers in the United Arab Emirates (UAE) with the latest digital out-of-home technology, and an unrivalled opportunity to reach the ever-burgeoning tourist inflow and residents through the very latest, and most captivating advertising solutions around today.

Bill Fordyce, CEO of BackLite Media, told us “For the first time, Meraas and BackLite will provide a city-wide media program that features state of the art digital advertising offerings, making it more efficient for local, national and international brands to engage with the large number of visitors to Meraas’ retail, entertainment and dining destinations.”

Sally Yacoub, Chief Malls Officer of Meraas, was quoted as saying “This extension to our advertising partnership with BackLite will ensure that our popular destinations continue to benefit from the atmospheric and vibrant advertising display technologies that BackLite has developed in the region in recent years.”

Meraas manages a wide-ranging portfolio of modern urban destinations to create an active and engaging lifestyle experience for Dubai’s residents and travellers with its integration of entertainment, retail and residential spaces. Its investment in new technologies is vital to creating these modern-day experiences for visitors and residents alike.

Founded in 1996, BackLite Media is the leading out-of-home advertising company in Dubai and manages the most iconic and premium outdoor signage on Sheikh Zayed Road. Through the partnership with Meraas, BackLite Media also has become a leading digital signage operator providing impactful advertising solutions to many of the largest advertisers in the Middle East

For the third year now, as part of London Digital Signage Week, Google and Beaver Group are offering a free-to-attend masterclass session to kick off the week. It takes place at Google’s amazing *new* Kings Cross, London Headquarters.

No speakers have been announced as yet but as there are always a limited number of places for this incredibly popular event, and the speakers are always amazing, then you might want to pre-register.

When and where

Monday May 13: Registration from 14.30
Google HQ, Six Pancras Square, Kings Cross, London N1C 4AG

You can register here.

The Outdoor Media Association (OMA) has announced ‘News in colour’ by News.com.au as the Creative Collection Grand Prix winner for 2018.

Selected from over 132 Out of Home (OOH) campaigns, submitted throughout the year as part of the OMA’s Creative Collection competition, the Grand Prix category is judged using the following criteria:

• A simple idea that is flawlessly executed within a single glance
• Visual impact and strong creative appeal
• Encourages people to think and/or generates an emotional response
• Clear and obvious branding
• Complements/strengthens other mediums (online, mobile, radio, etc.)
• Contextually relevant
• The idea lends itself to further engagement and interaction through the use of digital technology or innovation

Charmaine Moldrich, CEO, OMA told us “These judging sessions give us the opportunity to not only see the best campaigns in market, but also to discuss and debate the best use of OOH. Again, this year we were inspired by the creativity of our fellow advertising channels and their ability to use our medium to its fullest potential. The one thing that remains constant is the unanimous agreement that when it comes to great OOH, it’s simplistic and clever creative that wins each time”.

While News.com.au took out the top gong, honourable mentions were also given to Lion Drink and Dairy for Yoplait “Y” words and Jetstar for “All eye want for Christmas.”

Bryan Magee, Managing Director, Posterscope said “As an advocate of OOH, it was particularly pleasing to see such a varied collection of work put forward. We had examples of beautifully art directed and sophisticated creative going head to head with cheeky and irreverent copy that may not be as aesthetically pleasing but worked the format and was contextually perfect”.

Grand Prix judge Tammie Oon, Senior Brand Manager, Sanofi said, “Outdoor is the litmus test for marketing at its best; achieving scale, impact and effectiveness in mere seconds. While News.com.auwas crowned the best of the best for 2018 for its ability to combine technology with creativity, “Y” words from Yoplait showcased how simplicity in visuals and messaging can deliver great cut through and impact fusing strong copy with a great creative visual.”

Also judged on the day was the 2018 Creative Collection quarter four, which attracted 34 submissions from OMA members including APN Outdoor, JCDecaux, oOh!media, QMS Media and TorchMedia.

Quarter four campaign winners across the following categories were:

• Best creative execution – Paramount Pictures ‘Bumblebee’
• Best traditional use of the OOH medium – Myer ‘Myer Rebrand’
• Best traditional use of the OOH medium – Koala Mattress ‘Up Santa’s Chimney’
• Best use of a special build – Chrysler Group LLC ‘Jeep Cherokee’
• Best use of technology/innovation – Jetstar ‘All Eye Want for Christmas’

Andy Flemming, Group Creative Director, M&C Saatchi was quoted as saying “I’ve always loved Outdoor. It’s still the purest form of advertising and, in my opinion, one of the toughest to get right. Campaigns such as ‘Shot on iPhone’, ‘Hello Boys’ and the sublime ‘pointing boy’ for British Airways show that a simple idea can do more for a brand than god knows how many social media content paradigm shifters. As such, it was great to sit down and, let’s be honest, fight like hell with a bunch of jurors with that same love. The winners didn’t need multiple headlines, confusing visuals and body copy. They were simple. They were eye-catching. And that’s why they won”.

2018 Grand Prix judges:

• Andy Flemming, Group Creative Director, M&C Saatchi
• Peter Grose, Sydney Head of Investment, Ikon Communications
• Bryan Magee, Managing Director, Posterscope
• Rob Martin Murphy, Executive Creative Director, Ikon Communications
• Tammie Oon, Senior Brand Manager, Sanofi
• Tom Ormes, Founder and Creative Director, DO. Agency
• Charles Parry-Okeden, CEO, ECN International

2018 Creative Collection quarter four judges:

• Andy Flemming, Group Creative Director, M&C Saatchi
• Matthew Knopp, Trade Marketing Manager, oOh!media
• Bryan Magee, Managing Director, Posterscope
• Nikki Young, Advertising and New Business Manager Retail, Sydney Airport

81,268 people attended #ISE2019 this year, a very small increase over the 2018 attendance figure of 80,923. With only 345 more people attending, growth here has undoubtedly slowed. Note that the 2018 attendance figure showed a remarkable 8.6% year-on-year increase over the year before (2017). With next year being the last time that ISE will be held in Amsterdam, and people already getting excited by the move to Barcelona for #ISE2021, I think you can safely say that attendance numbers have now topped out (for the next few years at least).

Instead of focussing on that attendee headline number then, the organisers stressed that the Wednesday saw the largest ever one-day attendance figure for ANY show at the Amsterdam RAI, and the number of attendees on the last day, Friday had passed 20,000 for the first time. They also stressed that, we quote, “a remarkable 32% were attending ISE for the first time” – an interesting statistic to quote, as you could also take this to mean that approximately 25 – 30,000 people who attended ISE last year did not attend again this year!

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To promote the launch of the new body spray Lynx Ice Chill, Val Morgan, Fandom, PHD and Unilever have joined forces to create an Australian-first, cinema and digital campaign. Reinforcing the campaign’s key message of “you’re hotter when you’re chill”, a series of six brand funded content videos will appear across Fandom and the Val Morgan cinema network from today.

Unilever’s objective was to connect Lynx Ice Chill to key pop culture moments by targeting male Generation Z’s through their passion points of Gaming and Pop Culture (TV & Movies). Dan Hill, CEO Val Morgan commented, “PHD & Lynx were able to utilise the large audience reach of Val Morgan and Fandom, whilst simultaneously engaging people who are passionate about movies, gaming and entertainment. The Lynx campaign is a great example of brand funded content, traditionally seen only online, now leveraging an offline audience via cinema”.

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AV Jobs provide a highly specialist Recruitment Service for Audio Visual manufacturers, distributors and resellers.

They also work within the broadcast, events and unified communications industries providing quality and experienced staff at all levels – from board members through management, field service and sales, as well as on-site technical and sales people.

Their Consultants have experience within the AV industry and fully understand all areas from sales through system design and installation, hire and events, operations and service.

Here are this week’s selection of #AVjobs from them…

• CORPORATE BUSINESS DEVELOPMENT MANAGER
  Job Type Permanent Full Time
  Location M4 Corridor
  Area Bucks, England Middlesex, England Surrey, England Avon, England Oxford, Oxford
  Sector Sales Sales – Audio Visual Sales – Collaborative Technology Sales – Unified Communications Sales – Corporate Sales – Business Development Sales – Field Sales
  Salary £40000 – £60000 Per Annum Neg. circa £40k + comms plus car and benefits
  Currency GBP
  Start Date ASAP
  Advertiser AV Jobs
  Job Ref AV29874
• AUDIO VISUAL SALES CONSULTANT
  Job Type Permanent Full Time
  Location Reading
  Area Berkshire, England
  Sector SalesSales – Audio Visual Sales – Collaborative Technology Sales – Unified Communications Sales – Corporate Sales – Education Sales – External Account Manager Sales – Business Development Sales – Field Sales
  Salary £30000 – £35000 Per Annum Neg. Salary + comms, car allow etc,.
  Currency GBP
  Start Date ASAP
  Advertiser AV Jobs
  Job Ref AV29873
• AV SYSTEMS DESIGN ENGINEER
  Job Type Permanent Full Time
  Location London/Surrey/Sussex
  Area Surrey, England City of London, England London South West, England
  Sector Engineer Engineer – Design Engineer – Home Cinema Engineer – Home Automation
  Salary £40000 – £50000 Per Annum Salary is competitive
  Currency GBP
  Start Date ASAP
  Advertiser AV Jobs
  Job Ref AV29871

Reflecting the crucial role of powerful creative in Out-of-Home campaign effectiveness, and the potential presented by Digital Out-of-Home, JCDecaux has launched Foundry. The four-strong Foundry team is led by Lead Creative Partner Antonietta Chioccarelli and Creative Partner Mike Brand.

Dallas Wiles, Chief Commercial Officer, JCDecaux UK told us “At JCDecaux we are dedicated to ensuring that all campaigns using our media channels are as effective and powerful as they can be. Strong creative executions are a core part of this success, and with Out-of-Home’s digital transformation continuing, it’s crucial for advertisers to maximise the vast potential this provides. Foundry’s launch as a dedicated resource for brands and creative agencies underpins our commitment in this field, and enables us to add creative strategy and execution to best practice Out-of-Home media planning as services we offer our clients.”

Foundry is an in-house resource for brand support in devising the most effective Out-of-Home campaigns, and a centre of excellence for creative consultation and development.

Foundry’s goal is to spark ideas about Out-of-Home’s possibilities through development of best practice creative work, so that brands can marry craft with purpose to maximise the potential of both digital and classic Out-of-Home media.

The Foundry team is also charged with opening up the medium’s potential directly to brands who have not used Out-of-Home before. Through a network of skilled craftspeople, Foundry can realise conceptual ideas into fully-fledged Out-of-Home advertising campaigns.

Foundry combines both guidance and practical support in the transformation of creative concepts into effective Out-of-Home advertising campaigns. The team will champion increasingly innovative, memorable, eye-catching outdoor copy which will provide greater value to advertisers investing in the medium.

Foundry has already worked on campaigns from advertisers in diverse categories including Pandora, Starling Bank and Save the Children.