Stuart Taylor, CEO of @KineticwwUK to Step Down

February 15th, 2019

Adrian J Cotterill, Editor-in-Chief

WPP’s Kinetic this week announced that Stuart Taylor, CEO of Kinetic UK, will be retiring in June 2019. He was appointed as UK Chief Executive in 2013, and tasked with rebuilding and strengthening the senior team. During his six years in charge, Kinetic has experienced strong revenue performance and set the agenda for the industry in embracing the growth in digital screens, planning and trading technology.

The market leading agency has also driven innovation in the sector, winning numerous awards, and launched a start-up incubator for game-changing OOH technologies, Kinetic X. Additionally it has spearheaded the creation of a cross-sector initiative, Balance, which has opened up a timely conversation about diversity in the OOH sector.

Stuart told us “It has been a true privilege to lead Kinetic through such a period of transformation, not only navigating the rapid expansion of digital inventory and capabilities, but also continuing to drive revenue growth for the medium as a whole. I am so proud of all that we have achieved as a team and I leave an organisation in great shape for the future with a formidable team of passionate experts with whom it`s been an absolute pleasure to work.”

“I’m excited for this next chapter, having always planned to make a change at this time in my life. I have loved my time in OOH and remain of the view that this is the most exciting media sector around so I will continue to take a keen interest in the industry on its journey of transformation.”

Stuart will be working closely with global leadership over the next few months to appoint a new leader for Kinetic’s UK operation and ensure a smooth transition period, ahead of his departure in June 2019.

Hiroshi Kobayashi joins @LeyardGroup / @Planarsystems

February 15th, 2019

Andrew Neale

Leyard and Planar are expanding the companies’ presence in Canada with the addition of Hiroshi Kobayashi.

Je joins Leyard and Planar’s Canada Sales Team as Regional Account Manager, and will oversee the companies’ sales efforts across Canada with Regional Account Manager, Nick Hoxha.

He brings 20 years of experience in various product marketing, product management and sales roles, most recently serving as national account manager for Sharp Canada’s Visual Solutions Group. Prior to that, he was a product manager for Sharp Canada’s Business Solutions Division.

He will report to Director of Sales for Canada & Northeast USA, Amber King.

Multi-Million Dollar Energy-Saving LED Billboard Lighting Initiative

February 14th, 2019

Andrew Neale

Ultravision International, a leading innovator, manufacturer and distributor of LED displays and LED lighting, partnered with Clear Channel Outdoor Americas (CCOA) (NYSE: CCO) on an LED installation project that drove significant operating savings.

The project included revamping 11,000 display panels in 10 major U.S. cities with LED lights that cut energy consumption by more than 60 percent. More than a dozen Utility companies provided rebates for the project, as LED retrofits are a major step toward reducing energy demand for the grid, cutting costs, and curbing negative impacts on the environment.

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Panasonic Business *New* Customer Experience Centre, Bracknell

February 13th, 2019

Adrian J Cotterill, Editor-in-Chief

Panasonic Business this week opened the doors to its new Customer Experience Centre in Bracknell, showcasing its range of cutting edge B2B solutions both physically and virtually.

Situated at the new UK headquarters on Western Road, Bracknell, the Customer Experience Centre is experienced as two zones.

The first is an immersive 270 degree interactive presentation space, built around eight separate virtual vertical environments, and a demonstration space that allows customers to get hands-on with the latest Panasonic technology. The showcase delivers a ‘blank canvas’ for innovation, designed to spark conversations around how Panasonic can solve business technology challenges.

Featuring AV design and integration by Sysco Productions, concept development by AB Creative, and content and physical build by Hart Wilcox, the Customer Experience Centre features over 100 items of technology, with the presentation space squeezing an impressive nine laser projectors in to just 50m2 in order to achieve a fully immersive feel.

Powered by two disguise 4x4pro media servers, the customer’s name is skilfully integrated in to the content in real time, to personalise the experience.

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Spencer Berwin New ‪@VIOOH ‬Chairman

February 13th, 2019

Adrian J Cotterill, Editor-in-Chief

Rumour is that Spencer Berwin will soon become the new VIOOH Chairman.

Message Your Loved One For $10 w/ ‪@AdomniOfficial

February 13th, 2019

Tristan Cotterill

Adomni is offering USD 10 Valentine’s Day digital billboards for a third year in a row. A personalized message to a loved one on a digital billboard on February 14 costs only USD 10 and is available in select cities in Nevada, New Jersey, New York, Texas, Delaware, Illinois and Maryland.

Jonathan Gudai, CEO of Adomni told us “Our Valentine’s Day promotion is a unique offering that encourages the public to experience how easy and affordable digital advertising can be with Adomni. This is our third year running this promotion and given the enthusiasm we have seen each year, we’re excited to expand the offer to six additional states.”

To purchase a Valentine’s Day billboard click here and choose a Valentine’s Day template and a 10-minute time slot. The personalized advertisement will run once per minute for 10 minutes during the selected period on Thursday, February 14, 2019

Adomni is a self-service online platform that makes digital-out-of-home advertising easy, fast and affordable for everyone. Advertisers of all sizes and budgets can launch campaigns in minutes, using one of the fastest growing DOOH networks in the world. Currently, the Adomni platform has over 50,000 digital screens available across the U.S., Canada, Europe and Australia.

‘Channel Bristol’ Expands, ‪@JCDecaux_UK

February 13th, 2019

Adrian J Cotterill, Editor-in-Chief

JCDecaux UK has digitised Bristol Temple Meads station, providing clients and agencies with a new digital channel in the UK’s 10th largest city by population. Brands can now reach audiences in Bristol across rail, roadside and retail digital Out-of-Home, creating ‘Channel Bristol’ delivering 3.5 million digital weekly viewed impressions every two weeks.

Chris Collins, Managing Director – Rail and Retail at JCDecaux UK told us “With this latest digital investment, brands can now ‘own’ the communications channel with multiple touchpoints across the city from Bristol Temple Meads rail station, to the city centre highstreets, to Cabot Circus mall. This is part of JCDecaux’s vision to create channels that reach audiences commuting, shopping and socialising, providing a powerful and brand-safe platform for brand messaging. I am delighted that Channel Bristol has been created thanks to collaboration with partners including Network Rail, Bristol City Council and Hammerson.”

At Bristol Temple Meads, JCDecaux has installed six premium 70” digital screens, positioned in line of sight along the main station walkway, offering brands the opportunity to reach affluent commuters at the station, which sees a weekly footfall of 240,000.

Forming part of JCDecaux’s wider digital channel in Bristol, these new Rail screens will deliver 1.2 million weekly viewed digital impressions and complement the premium digital city-centre screens and the Cabot Circus mall portfolio which includes new digital 6-sheets and a large-format M-Vision portrait screen.

APN Outdoor Launches Perth’s Newest Digital Supersite

February 13th, 2019

Adrian J Cotterill, Editor-in-Chief

Leading media company APN Outdoor, now part of JCDecaux, has extended its Out-of-Home footprint launching Perth’s newest digital supersite on the Mitchell Freeway.

Strategically positioned for maximum exposure on Perth’s major northbound thoroughfare, the super-sized digital billboard measures 12.66 x 3.35 metres and captures three lanes of inbound traffic heading towards the central business district.

Mitchell Freeway is the main route between Perth city and high-growth suburbs to the north including the satellite city of Joondalup, popular with families and older generations for its parks, beaches and retail precincts.

JCDecaux’s use of digital supersites on motorways and high traffic corridors linking regional centres and suburban hubs with major cities delivers new and innovative ways for advertisers to connect with their audience.

JCDecaux General Manager Digital Media, Damien Rath told us “High exposure roadside billboards coupled with the flexibility of digital technology enables brands to connect with passing consumers using creative that is both compelling and contextually relevant. We are delighted to secure such a strategic location on the Mitchell Freeway.”

The Mitchell Freeway supersite launch is another key component of JCDecaux’s expansion in the Perth market. In December last year, JCDecaux signed an important new agreement with Perth Airport, rounding out its existing contract covering internal advertising in all four terminals, as well as external billboards approaching and within the Perth Airport precinct.

JCDecaux currently holds the rights to all external advertising at the Airport, along with internal advertising in T1 International, T1 Domestic, T2 and T3 terminals.

JCDecaux will take on the rights to advertise in T4, where Qantas Group operates its domestic services, on 31 January 2019, marking the first time Perth Airport has worked with one advertising provider across all its terminals. As part of the new agreement, existing advertising assets will be refreshed throughout the terminal.

*New* @AVNationTV Digital Signage Show

February 12th, 2019

Andrew Neale

The Digital Signage Digest is the latest podcast from AVNation TV. Hosted by Llanor Alleyne, it is a monthly news digest covering all aspects of the digital signage industry.

The guests will feature creatives, manufacturers, integrators, and industry associations. The round table discussion will provide a unique insight into how the news of digital signage impacts where you live in the digital signage space.

The first podcast is being recorded next week and should be available a week or so later.

Appspace and @Crestron Workplace Communications Partnership

February 11th, 2019

Adrian J Cotterill, Editor-in-Chief

At #ISE2019, Crestron demonstrated workplace communication solutions powered by its strategic partnership with Appspace.

Describe as an easy-to-deploy combination of Crestron hardware and the Appspace communications publishing platform makes it possible to keep employees and guests informed and engaged via digital signage, collaboration displays, and information kiosks.

Crestron demonstrated 7″ and 10″ TSW touch screens natively running Appspace scheduling software, linking to digital signage and kiosks to provide wayfinding for employees.

Nic Milani, Executive Director, Commercial Product Marketing at Crestron said “The way people work today is changing. Appspace and Crestron are part of this shift in the workplace experience. From guest check-in, to real-time displays, we make it easy to clearly communicate with your employees and guests.”

Crestron is demonstrating its Appspace workplace communications solutions in Hall-2, Stand C20 at #ISE2019.