Lasting Influence And Visionary Leadership

May 9th, 2025

Adrian J Cotterill, Editor-in-Chief

Big congratulations to Former OUTFRONT Media CEO Jeremy Male and Clear Channel Outdoor’s CMO Dan Levi who were both recognised with top honours by the Out of Home Advertising Association of America for their lasting influence and visionary leadership at this past week’s 2025 OAAA OOH Media Conference.

  • The Myles Standish Distinguished Achievement Award for Excellence, the industry’s highest honor, was presented to Jeremy Male, Former CEO and President of OUTFRONT Media. Over nearly three decades, Male led some of the world’s most respected OOH organizations, guiding OUTFRONT’s transformation from a CBS division into a publicly traded powerhouse. His leadership spanned a major rebrand, a digital expansion boom, and landmark partnerships like the MTA deal in New York. Known for his strategic vision, calm leadership, and deep commitment to the OOH community, Male’s legacy is felt across the entire industry.
  • The L. Ray Vahue Marketing Award of Merit was awarded to Dan Levi, EVP and Chief Marketing Officer at Clear Channel Outdoor Americas, for outstanding leadership in marketing innovation. Levi has been a catalyst behind Clear Channel’s evolution into a data-driven marketing leader, pushing audience-based planning and measurable attribution to the forefront. As Outgoing Chair of the OAAA Marketing Committee, Levi continues to drive creativity, innovation, and real business growth for the industry.

“OAAA is proud to celebrate these remarkable leaders whose passion and vision are shaping the next chapter for out of home,” said Anna Bager, President & CEO of OAAA. “Each award represents a legacy of innovation, leadership, and an unwavering belief in the power of this medium and in the enduring power of presence to connect brands, communities, and consumers in meaningful ways.”

OAAA 2025 Hall of Fame Inductees

May 9th, 2025

Adrian J Cotterill, Editor-in-Chief

Established in 1991, the OAAA Hall of Fame honors individuals whose impact on the OOH industry stands the test of time. The 2025 inductees are:

Enza Chiodi, Talon Outdoor

A 15-year industry leader, Chiodi has driven creativity, strategic innovation, and measurable impact, all while inspiring and mentoring the next generation.

Steve Gallow, Media Resources
A pioneer in technology and engineering, Gallow led the charge from hand-painted signs to digital billboards, helping revolutionize the future of out of home.

JJ Johnson, Clear Channel Outdoor
From bill poster to regional president, Johnson’s 40-year career is marked by market growth, policy leadership, and community-driven service.

John Miller, Lamar Advertising Company
A strategic force behind Lamar’s success, Miller has driven sales and marketing strategy and helped shape national initiatives through key industry roles.

Don Riley, Lamar Advertising Company
Over four decades, Riley modernized legislation, expanded markets, and mentored teams with steady leadership across the Southwest.

Scott LaFoy, Link Media
An industry advocate and current President and CEO of Link Media, LaFoy has led with integrity, passion, and strategic insight for nearly 40 years.

Pudge Roberts, Coastal Outdoor Advertising
A visionary builder of markets and digital networks, Roberts has shaped his 35-year career with energy, creativity, and grit.

OAAA Rising Star Award Honorees

May 9th, 2025

Adrian J Cotterill, Editor-in-Chief

Congratulations to Vertical Impression’s President and Co-founder Nicolette Leonardis who this past week was honored at the OAAA Media Conference with a Rising Star Award.

Nicolette has led the company from startup to largest elevator advertising network in Canada and one of the fastest-growing in the U.S. She is helping reshape how brands connect with audiences across North America.

The Rising Star Awards, launched in 2019, shine a light on emerging leaders under 40 who are already making waves across the industry.

Vector Media’s Leadership Transition

May 9th, 2025

Adrian J Cotterill, Editor-in-Chief

Vector Media this week announced a pivotal leadership transition, marking a significant step in the company’s ongoing evolution.

Gary Greenstein, one of the architects of Vector’s growth strategy and client-first philosophy, will transition from his current executive role to take a seat on the company’s Board of Advisors. In this new capacity, Gary will continue to provide strategic counsel and champion the customer relationships that have helped define Vector’s position in the industry.

For over 25 years, Gary’s impact on Vector has been profound. He has played a central role in building the business from the ground level up, cultivating long-term partnerships, and shaping a culture of accountability, innovation, and trust. His steady leadership and deep understanding of the media landscape have made him a trusted voice both inside and outside the organization.

“Gary’s contributions to Vector have been nothing short of extraordinary,” said Chad Silver, CEO of Vector Media. “His vision, mentorship, and dedication have helped shape not only our strategy but also our culture. I’m grateful he’ll continue to be a close advisor as we enter this next phase.”

“For the last 25 years, it’s been a privilege to help build Vector Media into the meaningful member of the advertising ecosystem it is today, and work alongside the best in the industry,” said Gary Greenstein. “I’m incredibly proud of what we’ve accomplished. I am excited to continue supporting the team and our top customers in this new capacity as we drive the business forward and deepen the relationships that define our success.”

Gary’s transition to the Board represents a natural progression in his leadership journey and reflects his ongoing commitment to Vector Media’s mission and long-term strategic vision.

Founded in 1998, Vector Media is one of the largest privately held out-of-home media companies in the U.S., known for delivering bold, scalable advertising solutions across more than 55 markets—including all top 10 DMAs. With a portfolio of over 30,000 assets spanning transit media, billboards, wallscapes, street furniture, and North America’s only coast-to-coast double-decker network, Vector creates unmatched reach and impact. Its rapidly expanding experiential division brings campaigns to life by fusing media, innovation, and storytelling to deliver unforgettable brand experiences.

#OOH Talent Recognised By @OMA_Australia

May 9th, 2025

Tristan Cotterill

The best in Australian Out of Home were recognised this week at the 2025 Outdoor Media Association (OMA) Industry Awards, held at Crown Sydney.

It was a night of energy, celebration and recognition, shining a spotlight on the people who make the Out of Home industry thrive.

The Awards recognise professionals whose commitment, creativity and innovation continue to raise the bar.

More than 90 nominations were received this year, proof of the strength and growth of the OMA’s membership base.

OMA CEO Elizabeth McIntyre told us “The atmosphere at Crown last night was electric. The Industry Awards are a rare moment for Out of Home to hit pause, come together, and celebrate our people. Congratulations to all our winners and finalists whose passion and creativity keeps our industry moving forward.”

In addition, former JCDecaux CEO Steve O’Connor (shown above) and the late Keith Forbes, formerly of Buckle Brothers, were inducted into the OMA Hall of Fame.

“Both are incredibly deserving, having contributed so much to the Out of Home industry. The moving tributes from industry stalwarts last night are a testament to the strength of their legacy, one that continues to shape what we see today,” Elizabeth McIntyre added.

Finalists and winners were chosen by judges: Adam Cadwallader, Managing Director, Motio; Brad Bishopp, CEO, Bishopp; Cathy O’Connor, CEO, oOh!media; Charles Parry-Okeden, Independent Chair of the OMA and MOVE; Ged Hart, Managing Director, Total Outdoor Media (TOM); Kirrily Hirst, Director of Sales, GoTransit; Kirsty Dollisson, Managing Director, TorchMedia.

The winners across 15 categories and Hall of Fame inductees are as follows:

Emerging Leader Award

  • Alex Hobbs – oOh!media

OMA Industry Award

  • Michael Cali – oOh!media

Excellence in Innovation Award 

  • Sabarish Chirakkal – VMO

Outstanding Service Award 

  • NSW | Two Winners: Adam Cadwallader – Motio and Jason Bell – oOh!media
  • QLD | Chris Tyquin – goa Billboards 
  • VIC | Danielle Cameron – VMO 
  • SA | Mark Williams – oOh!media 
  • WA | Phil Dada – GoTransit Media Group 

Rising Star Award 

  • NSW I Brendan Murphy – Motio 
  • QLD I Samantha Shakspeare – Bishopp Outdoor Advertising   
  • VIC I Kate Sproule – oOh!media 
  • SA I Maddison Caputo – oOh!media
  • WA I Dominic Driscoll – oOh!media

Excellence in Design & Construction

  • The Icon (Melbourne): JCDecaux & Hanlon Industries 

Excellence in Field Work & WHS

  • Fernando Alfeirao, QMS Media

Hall of Fame 

  • Keith Forbes (posthumous)
  • Steve O’Connor (former CEO JCDecaux)

For more information click here.

Kiwibot Becomes Robot.com

May 8th, 2025

Adrian J Cotterill, Editor-in-Chief

Yesterday marked a pivotal milestone as Kiwibot announced its transformation into Robot.com, signaling the company’s evolution from a sidewalk robotics startup to a multi-industry automation pioneer.

What began as a campus food delivery service at UC Berkeley eight years ago has rapidly expanded into the company behind one of the most active robot fleets on Earth, now poised to lead the estimated 1.2 trillion global robotics market.

Earlier this week Felipe Chavez, CEO, revealed the company’s bold move on social media saying “We recently acquired robot.com. Here’s why — and what’s behind it. We’ve been quietly building one of the most active real-world robot fleets on Earth. It took us seven years to achieve 300,000 robotic tasks, and we’ve now quadrupled that to over one million tasks completed in just seven months. This evolution goes far beyond a name change. The transition to Robot.com represents a fundamental expansion of the company’s mission: building practical, purpose-driven robots that solve real-world problems today”.

This pragmatic approach to business has already yielded results with major enterprise partnerships, including Sodexo, GrubHub, and Amazon Web Services, with deployments across various sectors.

Today we understand that Robot.com has over 500 robots in active deployment, with operations spanning more than half of the United States. International expansion has accelerated through strategic pilots and advertising campaigns in Saudi Arabia and Dubai, along with a global showcase tour in collaboration with Amazon Web Services that included San Francisco, Paris, Seoul, Berlin, and São Paulo.

Beyond logistics of course, Robot.com has created a unique position in the advertising industry following its acquisition of Nickelytics i September 2024.

The 83rd @TheOBIEAwards Winners

May 8th, 2025

Adrian J Cotterill, Editor-in-Chief

This week in Boston, Mass during the #OOH2025 Media Conference the winners of the 83rd Annual OBIE Awards were revealed, celebrating the most creative and impactful campaigns in OOH advertising.

The top honor went to The Coca-Cola Company and Ogilvy for ‘Recycle Me’ a bold, sustainability-driven campaign that showcased the power of purpose-led design in OOH. American Express was also inducted into the OBIE Hall of Fame, recognized for its long-standing creative excellence and investment in the medium.

“This year’s OBIE winners remind us that out of home is not just adapting to the future of advertising, it’s helping define it,” said Anna Bager, President and CEO of OAAA. “These campaigns don’t just capture attention; they capture imagination. As OOH evolves into a dynamic, data-driven, and experience-rich medium, it’s becoming one of the most powerful tools for brands to shape culture, spark action, and connect with audiences meaningfully.”

  • The Platinum OBIE Award, the competition’s highest honor, went to The Coca-Cola Company and Ogilvy for Recycle Me. This campaign demonstrated how out of home advertising can combine creative clarity with purpose-driven messaging. The billboards spotlighted Coca-Cola’s recyclable packaging through bold visuals and minimal copy and called on consumers to take action. The result was a striking, sustainability-focused campaign that connected with audiences worldwide and showcased the power of OOH to drive both awareness and change.
  • This year’s OBIE Hall of Fame inductee is American Express, recognized for its enduring investment in OOH and its reputation for visually striking, insight-driven campaigns. From large-scale takeovers in iconic cities to data-fueled creativity built around cardmember experiences, American Express has consistently demonstrated how to use OOH as a media channel and a brand-building engine. A consistent top spender in OOH year over year and a mainstay on OAAA’s MegaBrands list, the brand has blended strategic storytelling with precision targeting, cementing its influence in the evolution of OOH as a premium and performance-driven platform.

Winners were selected by a panel of top creative and media executives, chaired by Joe Sciarrotta, Worldwide Deputy Chief Creative Officer at Ogilvy. Jurors represented leading organizations including Connelly Partners, Digitas, JPMorgan Chase, L’Oréal, MullenLowe, Ocean Outdoor, Outdoor Media Group, Pentagram, and SharkNinja.

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AdQuick Launch @AdQuick Copilot Flagship #AI

May 8th, 2025

Andrew Neale

This week AdQuick introduced what they describe as the next evolution of their flagship AI.

It’s called AdQuick Copilot, and we are told is rebuilt from the ground up to provide a personalized, context-aware OOH expert at your fingertips. They say that their new AI doesn’t just improve on what they launched before, it transforms how advertisers plan, execute, and analyze their OOH campaigns.

You can try AdQuick Copilot right now on their website (just tap the small purple icon at the bottom of the page). And when you’re ready to bring it into your workflow, add it to your company’s Slack for instant access at any time.

T-Mobile T-Ads In-Store Retail Media Solutions

May 8th, 2025

Adrian J Cotterill, Editor-in-Chief

T-Mobile (NASDAQ: TMUS) unveiled a number of new Advertising Solutions and partnerships at this week’s IAB NewFronts, one of which was a number of new capabilities that bring advertisers scalable and data-enabled solutions.

  • First, T-Mobile Advertising Solutions (T-Ads) unveiled that its premium first-party data is now available within the Vistar platform, with Blis integration coming soon, expanding the impact of omnichannel and DOOH campaigns.
  • Second, T-Ads announced in-store retail media solutions developed with the recently acquired Vistar for retailers looking to build their own in-store solutions.

“Our vision is to transform the way brands connect with consumers, making it simpler and more effective to reach consumers where they are at moments that truly matter,” said JP Colaco, Chief T-Ads Officer, T-Mobile Advertising Solutions. “Whether through a full-service retail media solution that streamlines setup or leveraging data-driven campaigns for more relevant ad experiences — we’re ensuring that advertisers can deliver meaningful outcomes with ease and impact.”

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T-Mobile Major Agency Partnership w/ IPG Mediabrands

May 8th, 2025

Adrian J Cotterill, Editor-in-Chief

T-Mobile (NASDAQ: TMUS) unveiled a number of new Advertising Solutions and partnerships at this week’s IAB NewFronts, one of which was a landmark strategic partnership with IPG Mediabrands, the media holding company within the Interpublic Group of Companies (NYSE: IPG).

“We’re always seeking partners that can help our clients unlock new value through innovation, scale, and smart use of data,” said Justin Wroe, U.S. CEO of IPG Mediabrands. “This partnership with T-Mobile better positions us to not only deliver performance today, but to plan for what the advertising experience will look like tomorrow.”

The partnership effetively creates a direct path for IPG Mediabrands agencies and clients to activate campaigns with T-Ad’s first-party data and product suite, while also opening up opportunities for shared innovation and test-and-learn initiatives.

The agreement will no doubt bring brands extensive benefits like omnichannel buying, and unique inventory including T-Mobile’s in-store retail media network, rideshare screens and mobile placements on T-Mobile Tuesdays.

“This partnership allows us to bring IPG Mediabrands clients directly into the T-Mobile ecosystem in a meaningful way,” said JP Colaco, Chief T-Ads Officer, T-Mobile Advertising Solutions. “From brand discovery to measurement and experimentation, this is about building a long-term foundation that supports smarter, more dynamic campaigns across channels.”

Beyond empowering more brands with T-Mobile’s transformative solutions, the collaboration sets the stage for long-term innovation and paving the way for more tools that help marketers deliver the right ad to the right person at the right time with measurable results.

See also ‘T-Mobile T-Ads In-Store Retail Media Solutions’ here.

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